Earnings before interest and taxes fell from 125 million to 123 million euros, as the company announced in Hamburg on Thursday. Adjusted for special items and one-off effects, the return on sales was 10.1 percent compared to 10.7 percent in the same period of the previous year. Both sales and advertising revenues increased worldwide. (SDA)
 

There is no question that time is pressing: Publishers and SRG only have until the end of the year to find a solution together regarding "SRG online advertising". Media Minister Doris Leuthard said this recently in a Advertising Week interview. However, it is well known that the Federal Council does not want to deny the SRG this source of income in principle.

This puts SRG in a relatively comfortable position. Publishers and online media, on the other hand, are becoming nervous. This also applies to Tamedia, where publisher Pietro Supino apparently already sees some of the online advertising waves swimming away. In any case, he was unusually harsh in his criticism of SRG when presenting his half-year figures. Supino stated that SRG should certainly be allowed to develop online, but only within the scope of its legal mandate. And the SRG's mandate is clear: "It should make radio and television." In addition, the Federal Constitution requires the SRG to show consideration for private media companies.

However, the fact that SRG now wants to "develop a new online medium" and become a "house of content" - and this solely because it has "extremely high fee money at its disposal" - is something he considers "excessive and indecent", the publisher continued.

It is therefore necessary to have a discussion about what a publicly funded company like SRG can and cannot legitimately do online. "But so far, SRG has refused to engage in this discussion," said Supino, adding that he was hopeful that they would talk together soon. "Because if we do, the solution will emerge relatively quickly," said the publisher.

He also advised SRG not to focus on the "total convergence of all media". Tamedia, which has sold its TV stations and may yet sell its radio stations, has also refrained from doing so. "I don't think this all-media strategy is right for us, and I don't think it's right for SRG either." Supino also emphasized that he was not interested in weakening the "valuable institution" of SRG.

Markus Knöpfli
 

Michael Rottmann has been leading creative at Metzgerlehner as the new creative director since the beginning of August, the agency announced on Thursday. With the ADC member, the Erlenbach-based agency is strengthening itself with one of the most renowned creative personalities in the industry. As a member of the management board and partner, Rottmann is taking on responsibility for the creative future of Metzgerlehner and is looking forward to his new tasks and, of course, especially to new exciting projects.

Michael Rottmann has worked successfully for numerous brands and companies over the past nine years as Creative Director and GL member at Jung von Matt/Limmat and was also jointly responsible for winning numerous awards.

> "When it is most beautiful, one should leave".

Instead of drinking a cup of excellent coffee from Bosch's Vero Bar together with her hero in loincloth, Jane (played by Paloma Würth) prefers to enjoy the sustainably brewed coffee in peace and alone with Cheetah. Which Tarzan (played by ex-swinging king Jörg Abderhalden) must painfully learn.

The spot was realized for 3D cinema and online. With Jörg Abderhalden as ambassador for Bosch home appliances.

Responsible at BSH Hausgeräte: Marc Wiefel (Head of Marketing Bosch/Siemens/Gaggenau), Fabienne Neukom (Brand Manager Bosch Home Appliances). Responsible at Kälinkom & Partner: Rolf Kälin, Fredy Messmer (Zeitsprung Commercial), Eike Betinga (director), Christoph Griep (camera), K-Effects Vienna (postproduction 2D/S3D), Tro GmbH (music).
 

APG supports the Swiss Red Cross in its efforts to remedy this situation by placing an advertisement in the program booklet. In addition, APG supports the SRC with a poster display. The advertisement and poster were designed and realized by Publicis.

Responsible at APG: Markus Ehrle (Head of Marketing & Business Development), Slavica Lecic (Head of Marketing Communications). Responsible at the Swiss Red Cross: Lucy Schweingruber (Event Manager). Responsible at Publicis: Peter Rettinghausen (CD), Grischa Rubinick (Senior AD), Nicolo Giunta (Junior AD), Margrit Weber and Jennifer Meier (consulting), Patrick Rohner, image editing.

With the launch of Wirz Wietlisbach Dialog, Wirz is acknowledging the importance of dialog marketing as a discipline in its own right, according to a statement on Wednesday. The appointment of Guido Wietlisbach (pictured above) as managing director a year ago had already signaled that the former Assai Interactive would develop more in the direction of dialog marketing.

The name "Wirz Wietlisbach Dialog AG" emphasizes both independence and affiliation with the Group. The simple solution "Wirz Dialog" was out of the question because the company could then have been mistaken for a unit of Wirz Werbung.

Markus Schärer becomes GL member at Wirz Werbung

Parallel to this sharpening of the dialog offering, the digital competencies previously concentrated at Assai will be integrated into all Wirz companies. In the course of this realignment, a large part of the digital team led by Markus Schärer will move to Wirz Werbung, where he himself will become a new member of the management board as Managing Director Digital. The decentralization relates primarily to digital consulting, conception, and creation, while technology and implementation/programming will continue to be offered as a central resource, but now within Wirz Werbung.

Wirz Wietlisbach's current clients include Orange, Post Mail, Swisscard and Betty Bossi, according to the statement.

This was announced by Tamedia on Wednesday. Martin Kall has been Chairman of the Management Board of Tamedia since April 2002. The 41-year-old Christoph Tonini has been a member of the Management Board since 2003, has been responsible for Finance, Services and Newspapers Switzerland in recent years and currently heads the Media Switzerland and Digital divisions. Martin Kall is to be elected to the company's Board of Directors at the 2013 Annual General Meeting.

(Image: Keystone)

Bertelsmann announced on Wednesday that this year's operating result will not reach the previous year's level, as previously expected, but will be slightly below it. In the first half of the year, the operating result fell by two percent to 737 million euros.
 
By contrast, revenues increased by two percent to 7.2 billion euros. Bertelsmann owns, among others, the RTL television group and the Gruner + Jahr publishing house with titles such as Stern and the Financial Times Deutschland. (SDA)

The agency was looking for a new campaign that promotes the voluntary wearing of bicycle helmets, but works without shock images and threatening fingers. Wirz succeeded in convincing the decision-making committee in both strategic and creative terms, the agency writes in a statement. The new campaign, which includes a range of on and offline measures, is to be launched in spring 2012.
 

According to the press release, the agency from Schlieren relied on an expressive type solution. The result is an advertisement that appears in the match program and an Internet banner.

Responsible at SV Group: Dana Staffiero Donzé (Marketing Consultant). Responsible at Blue Spirit Communications: Jae Erne (art direction), Andrea Golay (graphics), Peter Bietenholz (text), Enrico Bachmann (CD), Eveline Stocker (consulting).

The ruling of the Federal Administrative Court confirms the decision of the Federal Office of Communications Bakom from last year and is now finally to be implemented, according to a statement from the youth channel: Joiz is also to be broadcast in analog by UPC Cablecom from the end of 2011 at the latest.

The Federal Administrative Court ruled in favor of the first instance on all relevant points. Cablecom will be obliged to broadcast Joiz on both its digital and analog cable networks for three years. This will provide access to around 700,000 additional households in German-speaking Switzerland.

> On the same topic on Werbewoche.ch

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Incidentally, the application was developed by the Aachen-based agency Powerflasher to mark the start of the competition for the 2012 Yearbook of Advertising. The Kreatorium will be online for the duration of the competition - i.e. until October 7.