To underline the premium positioning of the company, Trio has created a magazine in a classically dignified style, as the agency writes in a press release. With a mixture of contemporary design and Swiss graphics from the 1960s, Revue Moyard is intended to reflect the versatile range of furnishings - from classic to avant-garde. Each issue plays with two basic colors. The Revue Moyard is available in stores, is sent to customers and can be here can be downloaded. There are also supplements in "Le Temps" and the magazine "Espaces Contemporains".

Responsible at Moyard: Mathieu Winkler. Responsible at Agence Trio: Tatiana Amaudruz & Sonia Duperret (consulting), Yvo Hählen (AD), Chloé Petit (text), Daniela Droz, Tonatiuh Ambrosetti, Yves Leresche (photography).

Over the years, Christoph Rüdt has increasingly specialized in the marketing of shows, according to a press release. Organizers such as the Maag Halle, Good News, Das Zelt, Theater am Hechtplatz and others have had Profilwerk Zürich handle the promotion of their show events. With the founding of Showhouse, based in Fällanden, Rüdt and his team are now fully dedicated to entertainment marketing.

Shows such as the Swiss dialect musical "Ewigi Liebi" or productions such as "Ballet Revolución", "Chouf Ouchouf" by Zurich artist duo Zimmermann & de Perrot, "Apassionata", "Swinging Comedy Christmas" and more are current Showhouse mandates.
 

Due to the increasing appetite of Swiss consumers, Swiss organic farming is currently unable to meet the growing demand - despite good product prices, according to a press release from the agency. The Bio Suisse series of advertisements focuses on this potential and encourages conventional farms to make the switch. The advertisements will be placed in specialist publications in German-speaking and French-speaking Switzerland. Bio Suisse has set up a special web platform at www.bio-offensive.ch where interested parties can find further information.

Responsible at Bio Suisse, Basel: Stephan Jaun (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Sylvia Halbeisen (consulting). Photos: Ralph Lehner.

Swatch is inviting a select group of internationally renowned fashion journalists and bloggers to experience this music and fashion industry event live and document the feast for the eyes and ears in words and pictures, the company writes in a statement. In addition, Swatch is organizing two contests, offering music and fashion fans worldwide the chance to win a trip to the MTV EMAs 2011.

The first game is about a design contest based on Swatch MTV Playground will be held. Another winner will be selected on Swatch's international Facebook fan page. The two contests will run from September 1, and the winners will receive an invitation to the exclusive VIP show, which will feature some of the most respected music talent of the 21st century, according to the release.

The 2011 MTV EMAs will take place on November 6 in Belfast, Northern Ireland.

The quiz show requires knowledge about the country that will not become home after all - so you should have an idea of what is going on in the royal family, know the Dutch language, be familiar with the country's history and so on.

What at first glance sounds like tastelessness par excellence is actually intended as a criticism of the way the Dutch authorities deal with asylum seekers. However, a spokeswoman for the channel assured Sueddeutsche.de that the candidates are genuine - all of the participating asylum seekers, aged between 18 and 25, have lived in the country since childhood. They are Dutch, the spokesperson said, "and promising ones at that". One candidate has studied medicine, another aeronautical engineering, a third has just finished school - "with very good grades" - and they all have to leave the country again. If they are lucky, at least with 4,000 euros in their pockets.
 

The aim of Ruweba Kommunikation's commitment, according to the press release, is to pick up German companies that want to establish a business foothold in neighboring Switzerland at an early stage in Germany and to accompany them on their way to the Swiss Confederation from the very beginning.

Detlef Untermann can look back on more than 30 years of experience in the media and PR sector. The law graduate began his journalistic career at the Westfälische Nachrichten, and worked in leading positions at the Münchner Merkur and the Märkische Oderzeitung. At Bayerischer Rundfunk, he headed the domestic politics department. Later, he was responsible for corporate communications at Berlin Hyp and the real estate division of Bankgesellschaft Berlin as well as Berliner Verkehrsbetriebe (BVG). In 2005 he founded the communications agency Butterfly Communications, and in 2009 the training company Butterfly Academy.
 

With the Blick am Abend application, the Blick Group is continuing its digital offensive, Ringier wrote in a statement on Thursday. The focus of the application is on entertainment for commuters and includes selected news, games to pass the time and the most important information on TV, cinema and events for after-work planning.

The integration of all current SBB disruption information should help commuters make arrangements to get to their destination on time. Well-known features like weather and horoscope, as well as the PDF of Blick am Abend are also included.

The app is now available free of charge in the iTunes Store available.
 

The campaign "Slow Down. Take it easy" campaign for adapted speed is now a year and a half old and has already become a classic in many respects in this short time: The song of the same name reached number 5 in the Swiss charts, the angel Franky Slow Down became a popular cult figure, the campaign won numerous industry awards such as the "Effie" Gold Award for advertising efficiency, and around one million of the characteristic rear stickers were sent out. 270'000 Facebook-fans make "Slow Down. Take it easy" to be the most successful social media campaign, with the message spreading virtually by itself. Notably, the campaign already enjoys a level of awareness of well over 80 percent in the target group aged between 18 and 33 (source: University of Zurich, February 2011).

Under these circumstances, it is not surprising that the initiators of the campaign are literally inundated with requests for marketing cooperation, sponsorship, product development, etc. However, the campaign's clients, who are committed to the public interest, do not want to favor anyone. The campaign management has therefore decided to take an unconventional approach. These days, advertising material is drawing attention to the fact that you can apply to work with "Slow Down. Take it easy". They are specifically looking for three partnerships with companies and organizations that will help to spread the prevention message to the public.

According to the press release, the new positioning of CSS Versicherung focuses on what is essential for the company: being close to the customer. In line with the positioning, the agency has renewed CSS's image and developed a brand management campaign. The core is a vignette film, implemented by the production company Stories in Zurich and the director Michael Fueter. Of great importance to the result is the music, as the agency writes. Spacetrain composed a soundtrack more reminiscent of film music than a commercial. The radio spots, just like the print and online subjects, pick up on the basic idea and demonstrate that Mr. and Mrs. Average are nothing but a thought construct. All measures are closely linked in terms of content and form, and the message is always the same: CSS Insurance treats every customer personally, as an individual with their own wishes and needs.

Responsible at CSS Insurance, Lucerne: Stephan Michel (Head of Corporate Communications), Reto Schertenleib (Head of Marketing Communication). Responsible agency: Contexta, advertising agency BSW, Bern. Film production: Stories, Zurich (director Michael Fueter, camera Pascal Walder, producer Michèle Seligmann, editor Marko Strihic). Music: Spacetrain. Image processing: Felix Schregenberger, Zurich. Media: MediaPlus, Bern
 

With his broad experience, Jan Gregor will strengthen the competencies in strategic financial PR and IR consulting, financial reporting and the communicative support of capital market transactions, according to a press release issued on Thursday. Under the umbrella of Sensus Investor & Public Relations, Jan Gregor will advise companies and individuals on the key issues of strategic and operational communications management.

Jan Gregor has worked in the communications and financial sector for 18 years. He has been a partner at IRF Communications in Zurich since 2002 and became Managing Partner and Chairman of the Board of Directors in 2004. Prior to that, he was a financial analyst for the banking and insurance sector at Bank Sarasin. His professional experience also includes risk management consulting and the structuring and modeling of alternative insurance and reinsurance solutions at Swiss Re.
 

The Zurich-based gastronomy entrepreneur can be found on the streets with the electric scooter "Vectrix VX--1 Li". His team from Hiltl Catering travels from one event to another in the "Think City" electric car. The two grass-green vehicles, branded in the Hiltl design, cannot be overlooked in Zurich's city traffic, according to a statement. Thomas Schröder, Head of Marketing and Communications at M-Way, is delighted with the collaboration: "Hiltl lives sustainability and therefore fits in very well with our company. Vegetarian food and climate-friendly mobility are both an expression of a responsible attitude to life.

(Image: M-way.ch)

Nora Saner is the first participant to complete her internship at the Academy. With this offer, the agency is strengthening the next generation and making it easier for curious people west of Zurich to enter the communications profession. Interested parties can register at here apply for a six- or twelve-month internship.