The first-time inclusion of Edipresse Suisse contributed significantly to this result, as the Swiss media company writes in a press release on Wednesday. Revenues rose by 55.1 percent to CHF 558.9 million. The newly introduced segment reporting illustrates the increasing importance of digital media at Tamedia. The external revenue share of the fast-growing Digital business division is 11.0 per cent (previous year 9.5 per cent). The Print Regional business division contributed 53.4 per cent (previous year 47.9 per cent) and the Print National business division 35.6 per cent (previous year 42.6 per cent) to revenues. The company's operating expenses rose disproportionately by 49.2% to CHF 443.1 million.

Operating income before depreciation and amortization (EBITDA) recorded a significant increase of 82.7 per cent to CHF 115.8 million (previous year CHF 63.4 million). At CHF 88.7 million, Tamedia's operating income after depreciation and amortization (EBIT) in the first half of 2011 was almost twice as high as in the previous year (CHF 46.7 million).

Following a recovery last year, advertising pressure rose only slightly in the first six months of 2011. The advertising statistics of the Swiss Media Association show growth of +2% for print media based on net advertising sales and +1% for daily newspapers. Job advertisements developed positively with +4%, while real estate advertisements declined by -9%.

New segment reporting

The merger with Edipresse Suisse has led to a new segment reporting structure at Tamedia, broken down by market. The Print Regional business division comprises all regional newspapers and advertisers. All areas previously reported in the Services business division will be integrated into the Print Regional business division. The Print National business division comprises all newspapers and magazines with a national focus. The integration of Services, which operates almost exclusively for internal customers, into the Print Regional business division and the reporting of the two business divisions Print National and Digital increases comparability with other media companies. The Digital business division, which will continue to grow in importance over the next few years, includes all online media for the first time.

Print Regional

Sales in the Print Regional business division increased by 83.1 percent to CHF 343.9 million. This growth is mainly due to the first-time inclusion of the Edipresse Suisse titles, in particular the daily newspapers 24 heures and Tribune de Genève, which contributed CHF 137.3 million to the business division's turnover. The daily newspapers Zürichsee-Zeitung and Zürcher Unterländer, which were included for a full six months for the first time, also made a positive contribution to revenues. Sales of the other newspapers remained stable for the most part. The printing centers, which are also included in the new Print Regional business division, again reported a decline in sales due to price adjustments.

Print National

Sales in the Print National business division rose by 48.2 percent to CHF 229.0 million. This growth is mainly attributable to the first-time consolidation of the Edipresse Suisse titles, in particular the daily newspaper Le Matin and the Sunday newspaper Le Matin Dimanche, as well as the now fully consolidated French-language commuter newspaper 20 minutes, which contributed CHF 75.1 million. The commuter newspaper 20 Minuten and the women's magazine Annabelle once again made a positive contribution to the increase in sales, while Schweizer Familie and Finanz und Wirtschaft suffered a decline in sales. Sales of the other titles remained stable for the most part.

Digital

The online media reported in the Digital business division continued their strong growth. Turnover in the Digital business division rose by 78.3% to CHF 64.2 million. The online media of Edipresse Suisse and the online platform Car4you.ch, which together with the now fully consolidated online platforms Homegate.ch, Jobup.ch and Swissfriends.ch contributed CHF 21.2 million to growth, were included for the first time. 20 Minuten Online and the Jobup job platforms also continued to perform well. The directory platform Search.ch also reported significant sales growth.

But how do the various electronic media interact today and in the future? How can they best be orchestrated? And what challenges must the advertising landscape adapt to? These and many other questions are answered by the "Media of the Future 2017" study, Publisuisse writes in a press release. It is clear that the media evolution that has been observed for several years has now reached the masses, according to Publisuisse. There is hardly anyone left who is not interested in new entertainment technologies and media offerings. However, as interest grows, so do the offerings and thus fragmentation. What remains are the large media lighthouses, which represent a secure value in the large mass of offerings.

In addition to the 16 theses on the media of the future, the brochure contains a recommendation on how to deal with the new media diversity, written by Marcus Schögel, Director of the Institute for Marketing at the University of St. Gallen.

> To the study (PDF)

This violated the human dignity of the deceased, says the Press Council. The photo published in January 2011 showed an accident in the Philippine capital Manila in which ten construction workers lost their lives because an elevator collapsed. The almost page-high picture shows several dead bodies with partly dislocated limbs, scattered blood and rather indistinctly some faces of the victims.

A reader complained to the Press Council that the picture violated the human dignity of the victims. Blick am Abend replied that the picture was sensitive, but that human dignity was not violated simply because individual victims of an accident in a distant country were recognizable.

In its statement published on Tuesday, the Press Council came to the opposite conclusion. The picture has no informational value for the reader beyond the fact that ten workers lost their lives in an accident in Manila. If a photo of corpses is selected solely because of the expressive arrangement of the dead bodies and printed without explanation of the closer circumstances of the accident, the editorial office abuses these unknown accident victims as a surprising pure shock stimulus and thus violates their human dignity. (sda)
 

More well-known groups are also included, such as the Waggis from Basel or the Appenzeller Trachtenfrauen. The representatives of Swiss customs are to prove in the film: As different as we Swiss are, Feldschlösschen unites us. According to Sabine Strehle, Brand Portfolio Director Feldschlösschen & Regional Brands, this is one of the most elaborate TV commercials in the history of Feldschlösschen.

The commercial is currently running everywhere you can see Swiss advertising.

Responsible at Feldschlösschen Beverages: Massimo Di Dia (VP Brand Marketing and Channel Management), Sabine Strehle (Brand Portfolio Director), Jérôme Rueff (Senior Brand Manager), Simone Schmutz (Junior Brand Manager). Responsible at Wirz: Philipp Skrabal (Executive Creative Director), Barbara Hartmann (Art Director), Tom Zürcher (Senior Copywriter), Petra Dreyfus (Client Service Director), Isabelle Jubin (Senior Consultant). Production: Condor, Michael Gloor. Directed by: Patrick Senn.

Aebli has been working for the station since December 2008. He replaces Susanne Stöckl, who is expecting her first child. This was announced by the private radio station on Tuesday.
 

A few days ago, the four Award-CC nominated entries for the 7th Prize for Integrated Communication. The following applicants have made it to the final: PR agency Farner Consulting Lausanne, agency Jung von Matt/Limmat Public Relations Zurich, advertising agency Life Science Communications Küsnacht and SME service provider Login Berufsbildung from Olten.the expert jury will decide in the coming weeks who will ultimately win the coveted Award Corporate Communications® trophy - this year sponsored by Grayling Switzerland.

The award ceremony for the successfully realized concepts and the social media campaign with the most votes up to the end of August will take place on Thursday, 22 September from 5 p.m. at the Event House Metropol on Stadthausquai Zurich-City.
 

The photos are taken from an unusual boat in the northwest of Brazil. A large tricycle is mounted on its roof and a large camera is attached to it, which shoots photos in quick succession. Google not only photographs the rivers themselves, but also the settlements on their banks. The camera tricycles are used in the rough terrain to take pictures in the adjacent rainforests. One of the tricycles takes pictures by boat from the water, while a second makes its way along the banks. The images will later be combined to create 360-degree views so that, according to the US company's plans, internet users will one day be able to virtually drift along the Amazon and its tributary, the Rio Negro, in a similar way to the street view service Street View.
According to SDA, the Amazon conservation organization FAS came up with the idea. Two years ago, the organization had the idea of giving the world an insight into the impressive ecosystem and the lives of the people in the Amazon basin and was able to convince Google of its idea. Now FAS project manager Gabriel Ribenboim and his team have a tight schedule. Within three weeks, they are to survey 50 kilometers of the Rio Negro. At the same time, FAS employees and local residents are being trained in the use of the photographic equipment so that they can photograph further stretches on their own and also record the interior of schools and public buildings. Internet users will soon even be able to walk along hiking trails through the rainforest.

At the same time, the campaign is also intended to sensitize the world to the challenges of climate change, deforestation and the fight against poverty. Ribenboim says this according to SDA. He and his colleagues also want to show that, contrary to some clichés, sustainability is not a foreign concept for local residents. Deforestation is not the result of stupidity, says FAS Managing Director Virgilio Viana. It is an economic decision. It is necessary to ensure that people can earn money from the existing rainforest. A step in the right direction would be ecological tourism and a more measured fishing industry. The pictures on the internet could also tell the story.

Until now, it was a work for insiders only. Now the secret of "Bella" has been revealed to the general public. The 75th birthday of chief conductor David Zinman was celebrated with a prominently attended gala concert at the Tonhalle Zurich on July 8.

As an integral part of the program, the short film "Der Fall Bella" by Reto Salimbeni (writer and director) surprised the audience there with great success. In the meantime, the witty and tongue-in-cheek film has been made accessible to a wider audience by Manifesto Films. In "Fall Bella", the prelude procedure of a cowbell player is dramatized with much self-irony of the star conductor.

In addition to David Zinman and members of the orchestra, various celebrities such as Alexander Pereira, Elmar Ledergerber, Claudio Zuccolini and Chris von Rohr also play. "Affectionately ironic and extremely amusing," is how the NZZ reviewed the film.

Watch movie
 

The agency was founded by Tom Schaich at the beginning of May. Schaich was previously Managing Director at Favo Werbeagentur and Client Service Director at Scholz & Friends Basel. In addition to Fressnapf Switzerland, Werbekontor's clients include SBB Cargo, Immobilien Basel-Stadt and the Falken brewery.
 

The six subjects are intended to highlight the advantages of the traditional newspaper. The campaign strengthens the position of the Bund as a Bernese daily newspaper for a target group with high quality expectations, Contexta said in a statement. Those who like to read, read the Bund. Or, as the claim says: "The Bund is for readers and for readers".

Responsible at Espace Media, Bern: Sandra Locher (Head of Marketing & Communications), Mirjam Huber (Head of Advertising). Responsible agency: Contexta, advertising agency BSW, Bern. Photos and image editing: Jonas Kambly, Bern.
 

Hansueli Loosli was elected as the new Chairman of the Board of Directors at the Swisscom Annual General Meeting on April 20, 2011. According to a Swisscom press release, Loosli will take over the position from Anton Scherrer on September 1, 2011, following the handover of his operational activities at Coop.
 

Euro RSCG Zurich won the pitch with a creative concept and a clear strategy, according to a Calida press release. The first measures will be on display from July 2012.