Swiss Marketing (SMC) has entered into another association partnership. Since the beginning of September, the women's copywriting agency Etextera has been writing for the largest marketing club in Switzerland. "Etextera's idea of actively promoting women excited us. We also want to support the concept," explains Uwe Tänner, President of Swiss Marketing. "But that was not the only decisive factor. The interesting customer portfolio and the quality of work were also criteria for Swiss Marketing."

Ruth Hardegger-Wickli, Managing Director of Etextera, says of the collaboration: "For us, Swiss Marketing with its diverse platforms is a good opportunity to make new contacts in our target group." And she adds further, "Where else do so many industry professionals meet?"
 

Now individual users will also be able to see the commercial tweets if they could belong to the relevant target group. According to Wuv.de, a Twitter spokesperson told PC Magazine that Twitter wanted to keep a close eye on the reactions of the first users and only then expand the function to more members.
 

According to Wuv.de, the liquor manufacturer Efag Trade Mark Company may register the F-word with the German Patent and Trademark Office. With this decision, the judges put an end to a marathon legal battle between the authorities and the company. The Patent and Trademark Office had stubbornly refused to register the trademark. The reasoning: The word was "perceived by the targeted public, especially by representatives of older generations, as a sign of the brutalization of language usage, as disturbing and repulsive." [Editor's note: Please note the appropriate term "public"]. However, the Federal Patent Court did not agree: The trademark applied for did not offend common decency. Although "Ficken" could hardly meet the requirements of good taste, this did not matter because it did not contain any discriminatory statements beyond mere bad taste. The situation is different with "breast grabber" or "thigh spreader". "Ficken", on the other hand, is acceptable under trademark law. Incidentally, the court document in question consists of no less than seven pages and would certainly be an interesting and above all entertaining read.

Let's hope that the Werbewoche newsmail finds its way to the subscribers and is not fished out by the spam filter - unfortunately, with so many gruesome words, this is to be expected.
 

Zurich will also have a casino from around 2013. Until then, however, the Grand Casino Baden is the first and closest address for gambling-loving city dwellers. Weber Harbeke Partners has developed a motif to remind the people of Zurich of this fact. A special billboard at the entrance to the main railway station now states that you will have to wait at least another 15 months for a casino in Zurich, but that the Grand Casino Baden is only 15 minutes away.

The motif has been on display at Zurich main station since September 12.

Responsible at Grand Casino Baden: Detlef Brose (CEO), Emanuela Furrer, Beat Lehmann (Marketing). Responsible at Weber Harbeke Partners, Zurich; Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Angela Zgraggen (consulting), Anja Mikula (graphics), Christian Sidow (text).

The selection was made by a jury of three external journalists, according to the special edition published on Wednesday. The people selected are proof that an identité romande exists, writes editor-in-chief Michel Jeanneret in the foreword.

The book portrays 72 men and 18 women who have passed away or are still alive. They include the architect Le Corbusier, the entrepreneur Nicolas Hayek, the physicist Auguste Piccard, the director Jean-Luc Godard and the former footballer Stéphane Chapuisat.

Readers are invited to vote for ten of the selected personalities. The most popular names will be presented on December 3 in a program on TSR television in French-speaking Switzerland. (SDA)
 

With the aim of positioning the outlet more exclusively, a completely new visual world was designed in collaboration with star photographer Pierluigi Macor. The focus is on fashion, dynamics, style and aesthetics. A striking feature is the brush-drawn typography, which gives each visual an individual character.

The first implementations have already been seen on flyers, posters, online banners and advertisements. To promote the recently held summer party, further visuals were staged. The event, which also heralded the start of the summer sale, was advertised via flyers, newsletters and indoor posters. Further implementations are planned for the coming months.

Responsible at Outlet Aubonne: Lorette Killias Leutwiler, Jean-Christoph Leboulanger. Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Natalia Funariu (Graphics), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Suzanne Scherer (Consulting) Emma Isolini (Consulting Assistant). Photography: Pierluigi Macor.

Editor-in-chief Diego Yanez explained to the news agency SDA that the results of the research so far do not justify broadcasting the program at this time. He confirmed a corresponding article in Blick on Wednesday, according to which SRF is therefore refraining from publication.

According to the current state of knowledge, the results would not go beyond circumstantial evidence and speculation. According to Yanez, it cannot be SRF's job to spread speculation. SRF would only show the film if its own research led to results that went beyond circumstantial evidence.

The film was produced together with the Canadian state broadcaster CBC and argues that evidence relating to the crash was concealed and that the results of the four-year accident investigation were manipulated. According to the report, the airplane disaster was not caused by a cable fire in the on-board entertainment system, but by a targeted attack with an incendiary device. However, the investigating authorities had ruled out an attack from the outset.
 

The collaboration has already begun and includes everything in the area of internal and external communications, according to a statement Wednesday. Unic employs a total of 200 people at locations in Switzerland, Amsterdam, Brussels, Karlsruhe and Vienna.
 

"There used to be shows like 'Karussell' where we could experiment. Today, there is a lack of such magazines where young presenters, cameramen or directors can gain experience," he says in an interview with the TV magazines Tele and TV-Star. He would also "prefer to have an additional channel on which we could show live sport". But the political prospects for this are poor. Ruedi Matter describes his third wish as follows: "We simply don't have the money for a foreign journal. We would have to employ additional staff - like ARD and ZDF do."

The new offer is a format for night owls, night owls and insomniacs, writes Radio 1 in a press release on Wednesday. At the beginning of each week, "Rundfunk.fm uf Radio 1" presents musical trouvailles and rarities as a rhythm to listen to at home. From Thursday to Saturday, the format will be the active companion for Zurich's nightlife. "Rundfunk.fm uf Radio1" is - analogous to the 30-day festival at the National Museum - a radio experience in a public context. Radio 1 boss Roger Schawinski comments: "We are thus expanding our offering in an exciting time slot that has not yet been properly utilized by any broadcaster. The urban Rundfunk.fm community will complete our spectrum in the best possible way. I am looking forward to this absolutely innovative experiment and the creative collaboration with Oliver Scotoni." The Rundfunk.fm boss: "We are looking forward to the further development of Rundfunk.fm into a daily format. Enriching the night musically and gastronomically allows us to live out our creative potential. And in Roger Schawinski's Radio1, we have found the perfect partner for the realization of the project."
 

According to a press release, the Zurich-based agency is focusing on a visibly cheerful and fresh look for the campaign visuals. The campaign will be featured on various posters and across a range of point-of-sale promotional materials.

Person in charge at Esso: Marc Wettstein, Alejandro Schmid. Responsible at TCC: Max Widmer, Tobias Schlipf. Responsible at Brain2: Oliver Kindhauser, Piotr Müller, Sabrina Chudzia, Ralf Dietrich.

According to the press release, the first works for KMS will be on display in late fall. The agency has also been entrusted with retail and center management projects by Wincasa.

Noé Tonduer is a new member of the team. After working as a project manager for web projects, he has run his own consultancy firm for the last five years. As a senior consultant, he strengthens Freicom's digital expertise. Polygrapher Katrin Locher has been recruited to strengthen the creative team.