The 20 million Emmi coffee cream lids with special offers from Bern will be distributed in restaurants and hotels throughout Switzerland, as detailed in a press release on Monday. Each lid offers a special deal: from free entry to the Grand Casino Bern to discounts on a guided tour of Bern's old town, Saturday brunch on the Gurten and reduced admission to the historical museum, the rope park and the Dählhölzli zoo. The lucky ones will even find a free overnight stay in Bern or a special shopping weekend offer at Westside.

Five years after the launch, Feldschlösschen Getränke worked closely with the Peter Schmidt Group to redevelop both bottle labels and the packaging. Clear color coding is intended to clearly strengthen the Eve umbrella brand and bring it to the fore, according to a statement. The clear presentation of the flavor and the design of the fruit are intended to create strong variety differentiation and increase food appeal. The new outer packaging offers greater safety during transport. Its waisted shape plays on the theme of femininity.

Responsible at Feldschlösschen Beverages: Massimo Di Dia (Head of Marketing), Jérôme Rueff (Senior Brand Manager), Valentina Pokrajcic (Assistant Brand Manager), Juliana Furlan (Senior Brand Manager). Responsible at Peter Schmidt Group: Armin Angerer (Managing Partner), Ulrich Aldinger (Design Director), Daniela Tegeler (Design).

The new "Wort zum Sonntag" team consists of two Protestant Reformed pastors, one Protestant Reformed pastor, one Roman Catholic theologian, one Roman Catholic theologian and one Roman Catholic pastor: Tania Oldenhage is a reformed pastor in Zurich Fluntern, Christina Eppler in Opfikon. Andreas Köhler-Andereggen is a reformed pastor in Zurich Saatlen. Regula Grünenfelder is Education Officer at the Swiss Catholic Women's Association, Florian Flohr is Communications Officer of the Catholic Church of Lucerne and Andreas Rellstab is a Catholic priest in Zizers.

The new team is characterized by personalities who have not shied away from standing by their convictions and not avoiding difficulties along the way, according to a press release on Monday. They speak on their own behalf, but are accompanied by the editorial team in a critical and encouraging manner.

With the "shift change" at the end of September, the previous spokespersons of Schweizer Radio und Fernsehen SRF, which has committed itself to the "Wort zum Sonntag" for one and a half years, are saying goodbye: Rebekka Grogg, Madeleine Kronig and the presenters Andreas Peter, Lars Simpson and Christoph Schmitt.

As usual, the new team was chosen in a selection process by editor Irene Gysel in collaboration with the churches' media managers Willi Bühler and Martin Peier, the editorial director of Sternstunden Norbert Bischofberger and the training department of Swiss Radio and Television. According to the press release, this time six spokespersons have shown great promise in the casting process. The team must be balanced in various respects, with an equal number of women and men and an equal number of representatives from the two main denominations, but all theologians.
 

The Swiss graphic arts industry is facing enormous challenges, writes the Swiss Association for Visual Communication Viscom in a press release. Overcapacity, falling prices and a decline in overall demand for print products would characterize the industry situation. Aggressive competition from abroad - strengthened by a weak euro exchange rate - and intensified competition for market share between traditional print, online and mobile media are increasing the pressure on graphic arts companies in Switzerland to adapt. According to Viscom, the Swiss graphic arts industry today needs a single, powerful industry association whose central task is to support the ongoing process of change.

According to the association, Viscom and the Association of the Swiss Printing Industry VSD sometimes provide services that compete with each other and lead to an unfavorable use of resources. A merger of the associations is therefore the order of the day due to the existing synergy potential, better allocation of resources, similar member interests and the enormous structural challenges in the Swiss graphic arts industry.

At its meeting on August 26, 2011, the Central Board of Viscom unanimously decided to call on the VSD leadership to enter into talks with the aim of forming a single industry association. "It should be remembered that the VSD has already rejected a merger of the associations twice, in 1985 and 1994, on the initiative of Viscom. Viscom is of the opinion that the time is now riper than ever for a single association and that words must be followed by deeds," Viscom concludes the communiqué.
 

According to the manufacturers, it was enough to activate the paid application for just a few minutes a day. A total of 15,000 young people and adults were unable to resist this temptation. They bought one of the apps - in the hope that they would soon have clear skin.

The providers argued that the applications were developed by dermatologists. The British Journal of Dermatology had published a study showing that blue and red light kills P-acne bacteria, which are considered to be the main cause of acne, and thus reduces skin blemishes by 76 percent. So far so good. But the app providers forgot to mention one thing: Part of the study cited is also that special creams and balms must also be applied in order to achieve a positive effect.

The US Federal Trade Commission has filed a lawsuit against manufacturers - as a result, they are no longer allowed to publicly advertise their pseudo-programs. The business with the useless apps is likely to end up in the red for the two manufacturers: Acne Pwner was fined 1,700 dollars, while the more frequently downloaded Acne app was fined 14,294 dollars.

(Source: Press release)
 

With a launch campaign in the specialist media, the Biel-based advertising agency wants to bring the medium, which is present in 98 percent of all households throughout Switzerland, back into the focus of attention of creatives, media planners and marketing communication managers, as the agency writes in a press release.

The campaign is scheduled to start in October 2011.

Responsible at Swiss TXT: Michel Fink (Head of Communications & PR). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid and Patrick Fawer (AD), Rainer Neusius (consulting).
 

Albert Polo Stäheli has managed to turn a decentralized company into a powerful unit in a very short time. By consistently exploiting synergies and cooperative ventures, he has put the group on a solid economic footing, thereby also giving journalism a piece of the future in-house, said Journalist Editor-in-Chief Markus Wiegand, explaining the decision.

The 61-year-old Stäheli became a member of the Executive Board of Berner Zeitung AG in 1981. In 1987, he took over the management of the media division of Berner Tagblatt Mediengruppe BTM. In 1993, he became CEO of Espace Media Groupe and, after the merger with Tamedia in 2008, a member of Tamedia's Executive Board. In September 2008, Stäheli moved to the NZZ Group as CEO.

Last year, Valérie Boagno (Le Temps) was honored. The other honorees: 2009 Pietro Supino and Martin Kall (Tamedia), 2008 Ralph Büchi (Springer), 2007 Théo Bouchat (Edipresse), 2006 Peter Wanner (AZ Medien).

The jury included Josefa Haas (Head of Media Institute Swiss Press), Maili Wolf (Dr. Maili Wolf Consulting, Media and Communication), Karl Vögeli (Vögeli Medienconsulting), Marco de Stoppani (former publishing director of NZZ), Valérie Boagno (as Media Manager of the Year 2010) and Markus Wiegand (Swiss journalist).

(Photo: Nzzmediengruppe.ch)
 

Coca-Cola is breaking new ground in the recruitment of sales representatives: at the Job Dating Day, the company initially dispenses with CVs and letters of application. Instead, the focus is on getting to know each other in a relaxed atmosphere. Interested candidates get to know the Coca-Cola company in several short "dates". At the subsequent job date, Coca-Cola employees explain the tasks and development prospects of a salesperson. Afterwards, they have the opportunity to prove themselves as sales representatives for the first time: on the Game Date, a computer game developed especially for this event. Finally, the Speed Date is a short, direct conversation between the interested parties and Coca-Cola employees, in which the focus is on getting to know each other personally.

In the evening, there's still time for some real flirting: All participants and their friends are invited to a big party in the Kaufleuten Festsaal together with Coca-Cola employees. And if you don't have a good chance of getting a job, but are otherwise quite nice, you will of course still have the opportunity to catch a Coca-Cola employee at the party - this will certainly increase your chances of a career with the large corporation many times over.
 

Basel is getting its own Sunday newspaper: At the editorial office at Marktgasse 8, work is already underway on the first edition on September 18, writes Sonntag. The Basler Sonntag will be headed by Christian Mensch, until now editor-in-chief of the Basler Zeitung. Michael Heim and Aline Wanner are also part of the team. Iso Ambühl and Jürg Gohl are also involved in the start-up phase.

> To the article on Sonntagonline.ch
 

According to Tamedia company spokeswoman Eliane Gräser, a high level of expertise in the radio sector has been identified in the neighboring foreign markets. A new owner from abroad would bring in this expertise and at the same time represent an enrichment for media diversity in Switzerland. For these reasons, a sale abroad could be interesting. According to Sonntag, one name is circulating: Karlheinz Kögel, Christian Heeb's partner at Radio Basel, who wants to leave the station. He left the question of whether he is also interested in Radio 24 unanswered despite several inquiries from the Sonntagspublikation.

Roger Schawinski, meanwhile, has announced his opposition to selling the station abroad. Radio 24 is an important and emotional part of Switzerland's media history. The station should therefore not be easily sold abroad. Schawinski receives support from Karl Lüönd: If Radio 24 came under foreign ownership, this could be problematic, the publicist told Sonntag. He is thinking of influencing the program. German private broadcasters also focus on a lot of music and radio plays, but less on information. Bakom Director Martin Dumermuth commented: "It is important to us that any new owner has a journalistic sensibility and does not see information as a compulsory exercise." The performance mandate is clearly defined and must also be fulfilled in the future.

Basel media lawyer Martin Wagner is also back in the race. Radio 24 is an issue for him, but he will only get involved if it is commercially viable, he told Sonntag.
 

This was reported by the Hungarian state news agency MTI, citing the Trade Union of Television and Film Workers (TFSZ), which is acting as the plaintiff. MTVA operates all state TV and radio stations as well as the MTI agency.

In the summer, 420 MTVA employees received redundancy notices. A further 500 or so redundancies were to follow soon. According to the TFSZ trade union, these plans have now been put on hold due to the pending legal proceedings.

Hungary had been criticized internationally by civil rights and media organizations for the media policy of Viktor Orban's right-wing nationalist government. Complaints were made that the autonomy of public broadcasters and the diversity of news had been destroyed with the creation of MTVA last year. News is now produced centrally by a uniform MTVA editorial team for all broadcasters. Critics also believe that the mass redundancies that have begun at MTVA are intended to create editorial offices that are loyal to the government. The media law that came into force at the beginning of this year also gives the government the power to censor private media. (SDA)
 

According to the NZZ am Sonntag, the "Elections and Votes" section of the journalistic guidelines states that candidates are not allowed to appear on entertainment, talk and sports programs before elections. Such appearances would usually harbor a great potential for profiling. An exception is made for professionally justified appearances. For example, the president of a soccer club could justify the dismissal of the coach, even if he was running for the National Council. Until October 23, no more candidates are to appear in broadcasts without a "compelling reason," as SF Editor-in-Chief Diego Yanez told his staff.

There is no "compelling reason" for Wermuth's appearance, writes the NZZ am Sonntag. Wermuth is not currently in the headlines - but is now getting the opportunity to make his mark on television, unlike all the other Aargau National Council candidates.

Andrea Hemmi, head of media at SF, justifies Wermuth's appearance by saying that after the previous talk show guests Peter Spuhler of the SVP and Karin Keller-Sutter of the FDP, a representative of the SP is now scheduled to appear on "Schawinski".