In the fiercely competitive health insurance market, Hofer Kommunikation and Sana 24 are taking a new approach to maximize the impact, the agency writes in a press release. Because customers primarily want to know how they can save on premiums, Sana 24 is focusing this year on providing information about the savings potential. The result is a campaign with a promotional character - and with character. It was allowed to be a little sensational, in the truest sense of the word.
The new posters and advertisements can now be seen throughout the country. At the center of the communication measures is the landing page www.spare-jetzt.ch with the new online game.

The TV commercial takes us on a journey through the office of a typical SME in Switzerland. In the process, we take a look at the landline phone, the DSL line and a smartphone and discover: there's more here. The devices are populated with helpful, charming people who do everything to ensure that everything runs smoothly for Swisscom's SME customers. The film and the corresponding key visual were produced in 3D and are accompanied by a catchy banner campaign.

Customer: Swisscom (Switzerland), Bern. Agency: Contexta, advertising agency BSW, Bern. Movies: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Filipp Zumbrunn (camera). Postproduction 3D: Stories, Zurich. Image processing: Felix Schregenberger, Zurich. Media: Mediaschneider, Zurich.

The AG/SO Media Prize aims to recognize and promote outstanding regional journalism in the cantons of Aargau and Solothurn, as detailed in a press release issued on Monday. To this end, an annual prize of CHF 12,000 is awarded to winners in the categories of print, radio, TV and photography.

Eligible are press articles, TV and radio reports as well as photos that deal with content from the cantons of Aargau and Solothurn and have appeared in media that have a location in these cantons. All entries will be judged by expert juries. The jury president is the journalist and long-time director of Swiss Television, Peter Schellenberg. All entries accepted for submission must have been published or broadcast between January 1 and December 31, 2011.

The date of the 2011 Aargau/Solothurn Media Award ceremony has already been set for April 30, 2012 at the Olten Municipal Theatre. The awarding of this media prize is made possible by the sponsorship of the regional and local media companies, namely Aargauer Zeitung, Kanal K, Oltner Tagblatt, Radio Argovia, Radio 32, Solothurner Zeitung, SRG AG/SO, Tele M1, Zofinger Tagblatt and the cantons of Aargau and Solothurn. The President of the Aargau/Solothurn Media Prize Association is Thomas Müller, CEO of Dietschi AG and publisher of the Oltner Tagblatt, Olten.

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The nominees are All That Remains, Sinestesia, Die Käserei in Goldingen and Jump. The latter, a film from Italian-language radio and television station RSI by Bindu de Stoppani, is also competing in the Best Feature Film category.

In the TV documentary category, Romans d'Ados 2002 - 2008 about young people in French-speaking Switzerland and Tous les jours de la nuit about miners in Bolivian mines cleared the pre-selection hurdle. The Swiss-German radio plays Franz Musil's seventh case and Nachwehen are vying for the prize in the Radio Fiction category.

The Swiss Radio and Television (SRF) web documentary 360 Grad Langstrasse Zurich about the "craziest district in Switzerland" is one of the 27 productions that can hope to win an award in the online category. In total, works from 36 European countries are taking part in this year's competition.

The Prix Europa has been awarded since 1987 in recognition of outstanding European quality programs. The motto of the 25th edition is "Celebrating 25 Years of Media Quality - Made in Europe", according to a communiqué issued on Tuesday. The festival will take place in Berlin from October 22 to 29. (SDA)
 

The Zurich Film Festival will once again take place from September 22 to October 2, 2011. The event is now one of the three most important film festivals in Switzerland and set a new record in the last edition with around 40,000 spectators, as Euro RSCG Zurich writes in a statement. In keeping with the program, the agency has developed a new festival image and campaign under the motto "Zurich makes eyes". At the center of the implementation are projections on buildings and objects in the film city of Zurich.
 

Both the official festival trailer, which runs in cinemas, on Swiss television and online, and the poster campaign show in a poetic, cinematic style how the 7th Zurich Film Festival makes us marvel throughout the city. All projected film clips in the trailer are from contributions to the festival program.

The campaign has been made possible thanks to the kind permission of the filmmakers and the great support of the implementing partners.

Responsible at Zurich Film Festival: Nadja Schildknecht (Managing Director, Festival Management), Barbara Furrer (Marketing, Sponsoring and Event). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Ivan Madeo, Lars Haensell (concept/text), Christina Wellnhofer, Dominique Magnusson, Régine Cavicchioli (AD/graphics), Nathalie Jakober (consulting), Verena Rentsch (art-buying), Lamar Hawkins (producer). Implementation Partners: Boutiq Filmproduktion: Sebastian Harms (director), Tobias Dengler (camera), Florian Liertz (production/postproduction); Jingle Jungle Tonstudio: Federico Bettini (music composition), Christoph Benz (sound); Fotoproduktion: Gian Paul Lozza (photography), Pixelpolish (image editing).
 

The Federal Council has been instructed to draw up a new system for collecting reception fees. In future, all households are to pay radio and television fees, regardless of whether they own radios or televisions. Exceptions are to be made for cases of financial hardship and for small businesses.

On Tuesday, the National Council voted 111 to 52 in favor of the exemption for small companies from the obligation to pay fees proposed by the Council of States. It thus followed the majority of the Committee for Transport and Telecommunications (KVF). The Federal Council declared itself in agreement with these exemptions.

The SVP - in the minority - criticized the planned system change and spoke of a new tax. Natalie Rickli (ZH) called for an "opting out" variant. She said it was not fair that all households had to pay, even if they deliberately chose not to watch radio and television. At CHF 462 per year, Swiss households pay the highest reception fees in Europe and have no say in what is on offer, said Rickli. She called for the petition of a non-partisan committee for a reception fee of no more than CHF 200 per year to be accepted and for fee payers to be taken seriously.

However, the majority of the National Council took a different view, rejecting the petition signed by more than 140,000 people online or on paper by 107 votes to 56. An SVP minority also opposed the idea that fees should also have to be paid in future if there is neither a radio nor a television set in the household. Christoph von Rotz (OW) said that reception fees should not be charged for cell phones and computers purchased for completely different purposes. The corresponding parliamentary initiative by Natalie Rickli was rejected by the Council by 104 votes to 51. However, eleven members of the Council abstained from voting.

Federal Councillor Doris Leuthard had opposed the parliamentary initiative: "The current system must be changed. Radio and TV can also be received on computers and cell phones," she clarified. The exact nature of the system change must now be determined. On the other hand, reception fees would fall significantly for almost 3 million households. Leuthard did not provide any figures when asked. The decisive factor would be which SMEs would now be exempt from the fees. The National Council and Council of States had already decided in principle that in future every household and every company should pay fees - regardless of whether they have a reception device. (SDA)
 

From September 20, 2011, Corriere del Ticino will distribute a large circulation of 80'000 copies throughout Ticino every Tuesday and Thursday. According to its own information, the newspaper will thus reach around 200'000 readers. The Corriere del Ticino is thus reacting to the new competitive situation in the media landscape in Ticino. Advertising customers will be offered a flexible range of services for national campaigns as well as regional advertising measures, which will complement existing offers such as the title combination Tre Top Ticino.

Marketing in both the national and regional markets will be handled by Publicitas in Lugano, which will provide a dedicated sales force for the new product.
 

In Zurich, Martina Kohler joins the team as account manager to optimize proximity to media agencies and support for the national advertising market, the digital outdoor communications company announced Tuesday. In Geneva with John Rossi as Head of Sales Western Switzerland. With more than 15 years of sales experience at Publicitas and following various roles in Geneva and Lausanne, Rossi will be responsible for increasing local advertising sales in the Lake Geneva region. The local team in Geneva will also be strengthened by a new Account Manager, Cédric Anspach.
 

The company has announced that it has agreed a cooperation with the Swiss company Sportal Media. Sport 1 is contributing the design and editorial content to this joint venture. For the additional content of the Swiss PortalsSportal Media is responsible for marketing and technical operations. A dedicated editorial team is being set up in Zurich to provide up-to-date reporting on Swiss sport.

(Source: Wuv.de/kontakter)

The new Website "captivates with an optimized information architecture and an appealing design that smoothly integrates the elements of corporate identity in the sense of integrated communication," Mitlinks writes in a statement.

The website is powered by open source CMS Contao, which was extended by Mitlinks for this project. The system is based on PHP and MySQL.

Responsible for co-links: Balz Rittmeyer. Responsible at Clear Channel: Franzisca Givotti, Martin Müller.

On October 6, the ADC Admissions Committee will decide who will be newly admitted to the club. According to Markus Gut, who is responsible for new members, the criteria for admission are the same as in previous years: In 2011, only those who have made a substantial creative contribution to several award-winning works or who have attracted positive attention in some other way in the field of advertising or design will be accepted.

Those wishing to apply for ADC membership should send a portfolio in A4 format of award-winning or award-worthy work as well as a DVD/CD with the best TV or radio spots by September 30, 2011 to the office: Art Directors Club, Oberdorfstrasse 15, 8001 Zurich.

This year, the Admissions Committee is composed as follows: Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann (Presidium), the board members Frank Bodin, Remy Fabrikant and Philipp Skrabal as well as the ADC members Bene Abegglen, Nadine Geissbühler, Ralph Halder, Pierre Rebetez and Mark Stahel.
 

In addition, the newspaper will be distributed to passers-by by 20 colporteurs in Bellinzona, Locarno and Lugano, Tamedia wrote in a statement Tuesday. The 36-page newspaper includes regional information from Ticino as well as a complete domestic and foreign section. In addition, news from sports, entertainment, the digital world as well as service offers such as a cinema section or the local weather, are published in 20 minuti.

According to the announcement, the appearance of the newspaper corresponds to the proven layout of 20 Minuten in German-speaking Switzerland and 20 minutes in French-speaking Switzerland. 20 minutes is printed by Ringier Print in Adligenswil.

20 minuti is published by the company 20 minuti Ticino SA, half of which is held by Giacomo Salvioni, the publisher of the daily newspaper La Regione Ticino, and half by 20 Minuten AG. Giacomo Salvioni and Pietro Supino, Chairman of the Board of Directors of Tamedia, the parent company of the 20 Minuten media group, act jointly as publishers of the new newspaper.

> Media Trend Journal: Ticino gets shaken up
> Stefano Pianca becomes managing editor of 20 minuti