For several years, no Swiss agency has managed to win this coveted trophy, the agency writes in a statement. The campaign for adapted speed "Slow down. Take it easy" with the protagonist Franky Slow Down now counts over 270'000 Facebook fans, around 1 million stickers have been distributed and the campaign song of the same name charted at number 5 on the official Swiss hit parade of singles. The prevention campaign was developed on behalf of the Swiss Insurance Association SVV, the BFU Advisory Office for Accident Prevention and the Road Safety Fund FVS.

The award is evaluated by proven experts in marketing and strategy and is given to work that demonstrates evidence of exceptional effectiveness based on metrics and results.

The core members include Bern city councillors Urs Frieden (Greens) and Thomas Göttin (SP), lawyer Willi Egloff, journalists Manuel Gnos and Magdalena Schindler and museum director Jacqueline Strauss. According to their own statements, they were able to attract personalities such as the writer Pedro Lenz, the former Vice-Chancellor and Federal Council spokesperson Oswald Sigg, the former Bernese governor Regula Mader, the rapper Greis and the radio man and comedian Semih Yavsaner, alias Müslüm, to the sponsorship.

The online newspaper aims to report on local politics, culture and everyday life from the perspective of the city's residents, as the initiators announced on Thursday. The newspaper will also take ecological and social commitment seriously. It also serves as a platform for discussions.

"critical and partisan, but not party-political"

If the necessary funds are raised, the team plans to launch in spring 2012. A professional editorial team of five or six people will take care of the content. The journalists will be independent and "critical and partisan, but not party-political". The budget is estimated at around half a million francs. The online newspaper does not yet have a name. This will be decided in the next step. The editorial concepts will also be further developed, aspects of technical implementation will be discussed and partnerships with similar projects in Bern and beyond will be established. (SDA)
 

On the occasion of the new Nike campaign "Make yourself", the greats of sport met with the greats of photographic art in New York, according to a press release. The results are fascinating artistic images of attractive female athletes training hard every day to get to the top and stay there.

Making-of spot from the set:

At official rates, 312.8 million Swiss francs worth of advertising was thus placed, as Media Focus announced on Thursday. The figures include advertising via the press, television, radio, billboards, digital advertising spaces, cinema, teletext and the Internet. In the first eight months of 2011, advertising print increased by 7 percent year-on-year to 2.766 billion francs. (SDA)

The strong franc is on everyone's lips and is causing more and more Swiss to make their purchases in neighboring countries, the agency writes in a statement. Especially when it comes to larger expenditures, many people travel to France or Germany. For example, to buy a car.

The fact that it really pays to buy your car from a Swiss Opel dealer is communicated in McCann Erickson's new campaign with the main message: "27%". That's how much you save if you stay loyal to the Swiss franc, the message goes. Accordingly, radio spots and posters play with national pride in a tongue-in-cheek manner.

The radio spots and ads have been on air since September 1 and the billboards since September 12, 2011.

> Spot 1
> Spot 2
> Spot 3
> Spot 4

Responsible at Opel Suisse: Daniel Schneller (Marketing Director). Maria Cristina Rodriguez (Advertising & CRM Specialist). Responsible at McCann Erickson: Katharina Lohse (CEO), Folker Wrage (CCO), Marcus Josty (Art Director), Denise Frech (Art Director), Sascha Borsai (Senior Concept/Text), Ulrike Schumann (Text), Mirjam Eberle (Account Manager), Martin Baumann (Typography).

Process has been responsible for the content and design concept of Credit Suisse's employee magazine "One" for more than ten years, the agency writes in a statement on Mittwoh. In spring 2011, Credit Suisse launched a competition for the redesign of the magazine. Process was able to prevail against four international competitors and defended the coveted mandate.

The customer magazine "B1" from Siemens Building Technologies is to be turned into a well-maintained online magazine. Process convinced Siemens with an interactive iPad version that is outstanding in terms of content and visuals, the statement continues. Work on the first issue of the magazine will start in the next few days.

The editorial team of Suva's employee magazine "Equipe" wanted fresh ideas and a critical revision of the existing layout for their publication. Process convinced with a magazine concept that keeps employees up to date with a mix of information and entertainment and reflects the corporate culture.

All discharge, confirmation and new elections were approved unanimously, as the advertising club writes in a press release. Lanny Cresta, who had announced her resignation after two years on the Board, was given a warm farewell and thanked.

Roberto D'Elia, Head of Consulting Advertising and Media Agencies at Swiss Post, Danijel Sljivo, Account Executive at TBWA\Switzerland, and Gerry Stadler, Head of Client Service at Publimedia, are new additions to the Board.

> Further information and pictures of the event

Emmi has been active as a sponsor in skiing since the 2009/10 season, the company wrote in a statement on Wednesday. As this commitment has proven successful, opportunities to strengthen these activities have been sought on an ongoing basis. Since this spring, Emmi has been supporting Swiss athletes directly through its partnership with Swiss-Ski. Now, with Daniel Albrecht, an ambassador has been found to support Emmi in its commitment to the Snow Star young talent program. The collaboration has been agreed for an initial period of three years.

(Image: Keystone)

The result was a campaign with strong key visuals and dynamic moving images that had the models walking in a catwalk situation on location, writes By Heart in a statement. As always, the seasonal appearance of the three fashion retailers is staged on all platforms, from the point of sale to the current The Look Magazine to print and online applications and now also e-panels in the largest Swiss train stations.

Responsible at PKZ Burger-Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager), Nadine Pless (communications planner). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy/Text), Marc Hahn (Brand Design Manager), Martin Kurzbein (AD), Natascha Breu (Realization), Misha Gambetta (Account Direction). Photo and video: Rankin. Video Production: Sensory cells. Litho: RTK, Kloten. Media: Thomas Rüttimann, Zip Media.

Be there when editor Stephanie Stöckli gets to the bottom of the sled dog sausage and teases out a few exciting confessions from CEO Remy Fabrikant and the customers, partners and friends in attendance.

You can see all this in "The Advertising Week" at 7:45 p.m. exclusively on Star TV.

From 2012, the Migros weekly newspapers Migros Magazin and Migros Magazine will be printed at the Tamedia printing sites in Zurich, Bern and Bussigny VD, as in previous years, as well as at Ringier Print in Adligenswil LU, as the company writes in a press release on Wednesday. "An extensive evaluation process has shown that this is the ideal solution for us," says Lorenz Bruegger, Head of Migros Media. Not only economic criteria and security of supply, but also ecological factors played a major role in the decision.

The contracts for a total print volume of 2.1 million copies per week are signed for three years.
 

For 105 Managing Director Giuseppe Scaglione, this marks the beginning of a new era: "It has always been my dream to operate a radio station that can also be received on mobile devices throughout German-speaking Switzerland. With DAB+, this is now possible. This is a quantum leap. The 105 brand is anchored throughout German-speaking Switzerland through cable and Internet broadcasting - we will now benefit disproportionately from these years of development work with DAB broadcasting," he was quoted as saying in a statement.

After a one-month test phase in November 2011, the youth station will then begin regular digital broadcasting operations on December 1, 2011.