In cooperation with the text agency Supertext, all information about milk and dairy products was rewritten, according to a press release. Particular attention was paid to search engine friendliness (SEO) in the new web texts. With a team of five authors, the Zurich-based text agency wrote hundreds of articles on the topics of nutrition, health, family, cholesterol, osteoporosis or lactose intolerance - 132,000 words in the end. With the new content, a recipe database with around 5,000 and a baking database with 1,000 recipes, the Swiss milk producers want to attract 250,000 visitors per month to the new page bring

 

The window of a vacant store in Toronto was suddenly teeming with bacteria, fungi, mold and other small unsavoury things. The advertisement with the ultimate Iiiiihhhhhh effect advertises the new movie Contagion, which is about the rapid spread of a deadly virus. Hopefully the shop window is sealed ... (Source: Kress.com)

 

According to media reports, AOL CEO Tim Armstrong is already conducting negotiations with private equity firms and investment companies that are involved with Yahoo. Armstrong had already signaled interest in a merger with Yahoo last year, but was rebuffed at the time. One possible option is said to be a takeover of AOL by Yahoo, in which case Armstrong would become CEO of the merged company.

This was announced by Diogenes Verlag on Tuesday. Kehl founded the publishing house in 1952 and ran it with his business partner Rudolf C. Bettschart until the end. Today, Diogenes claims to be the largest purely fiction publisher in Europe. With a total print run of almost 190 million copies, over 5,800 titles have been published to date.
 

According to Edipresse, the strong Swiss franc had a negative impact on the result. Calculated at constant exchange rates, sales increased by 1.5 percent. The Group benefited from growth in its sales in Eastern Europe and Asia. Following the sale of its Swiss operations to media group Tamedia, Edipresse posted a loss of 4.6 million francs on continuing operations. Last year, the loss had still amounted to 1.7 million Swiss francs.

Edipresse now still holds 49.9 percent of its Swiss business. This share is to be transferred to Tamedia in two tranches by 2013. Because only the dividend income of the Swiss subsidiary was included in the result due to the change in ownership, it was not comparable with the previous year, Edipresse said. Tamedia had presented its half-year figures at the end of August. Thanks to the first-time inclusion of the business acquired from Edipresse, sales jumped 55.1 percent to CHF 558.9 million.

Edipresse further announced that the delisting of the company from the SIX Swiss Exchange will take place on October 20. The Lamunière family, which currently controls 87.3 percent of the share capital and 93.4 percent of the votes in the entire media group, has launched a public tender offer to buy back the remaining shares. On August 19, Edipresse initiated the required delisting of both bearer and registered shares. The delisting from the SIX Swiss Exchange is scheduled for October 20.
 

Within two weeks, 64,000 of the 600,000 scratch cards distributed had already been checked online, as the Reformed Church of Aargau announced on Tuesday. A further 50,000 visitors played on the website. So far, 600 prizes of 50 francs each have been distributed. An evaluation of the website shows that in addition to the game, the church's offers have also been clicked on over 150,000 times. However, the campaign was received differently.

Of the approximately 1,200 people who contacted the hotline, there was both criticism and enthusiasm for the campaign. The comments ranged from "the church is acting like a cheap Jacob" to "it's great that the church is doing something different". (SDA)

> Scratch card campaign launched by the Reformed regional churches

In addition to 3D and a practically frameless design, Samsung Smart TVs offer comprehensive Internet and networking options, as the publishing house writes in a press release. Samsung was the first TV manufacturer to launch an app store for televisions back in 2010. Samsung Smart TVs and Smart TV apps, which prepare Internet content for TV, open up an attractive market segment for the NZZ and expand its readership throughout Switzerland, the press release continues. The NZZ Online app has been available since this Saturday and has already been installed around 1,000 times by Samsung Smart TV users.

 

Bisag, which is active in the field of kitchen consulting, planning and installation, wants to gradually adapt its image and all communication measures to the changed market conditions, according to a statement by the agency. A first measure was launched with the new customer event series "Boccia Notte" - a boccia evening for bon vivants. The matching invitation mailing, a boccia set with fruit, has borne even, according to the statement: The event was fully booked.

Responsible Bisag Kitchen Construction: Marco Nägeli, Stefan Fuchs. Responsible at Match Communications, Zurich: Christian Staub, Roland Sennhauser.

The centerpiece of the campaign is a TV spot in which the basic idea "It's a Lady Thing" is apparently shown using men who accidentally take a sip of Eve. On Friday evening, Eve's Ladies Cinema Party took place at Zurich's Sihlcity. 500 tickets were raffled off via Facebook and given away within hours, according to a statement. Eve had a special surprise in store for the 500 ladies: In line with the campaign's central idea, an interactive cinema spot was shown in which the aforementioned dancer stripped down to his boxers after clapping loudly and shrieking twice.

> Design relaunch for Eve by Cardinal
 

The first step is to start Scoup.ch in German-speaking Switzerland with offers mainly for the Zurich region, as detailed in a press release on Monday. Campaigns from the Basel, Lucerne, Bern and French-speaking regions will also be offered at a later date. The entire platform and the individual campaigns will also be available in French from day one.

The portal operator, Scoup AG, is 75 percent owned by Tamedia and 25 percent by the founding team and is operated in collaboration with the fashion portal Fashion Friends. In total, the launch of Scoup.ch will create around 25 new full-time jobs by the end of the year.

> Tamedia launches action platform Scoup.ch

 

Digital signage and the associated target group-oriented, concentrated communication are becoming increasingly important, the company wrote in a press release on Monday. For this reason, Valora Switzerland has decided to launch an in-store TV at its 164 most frequented stores. This project was successfully implemented in collaboration with Habegger, the general contractor for digital signage.

Migros and the WWF want to use the new Mania to raise children's awareness of the beauty of our mountains and their wildlife, as detailed in a press release. Migros has also made a commitment to the WWF to increase the market share of sustainable labels. According to the press release, all the images were produced by various freelance photographers who have already worked for Geo or the BBC. Once again, one franc from every collector's book sold will go to the WWF, which will use the money for an Alpine conservation project.

Mountainmania also takes place online with a mountain quiz on Mountainmania.ch takes place. In collaboration with Google, Migros is offering Mountainmania fans the opportunity to take a 3D ride over the peaks of our planet. The website also provides information on all additional, accompanying activities such as roadshows, swap meets, a hotline and much more.