Markus Hegglin will in future be responsible for various projects on a mandate basis at the media company Tamedia, as detailed in a press release on Monday. The 45-year-old Andy Fischer has worked for radio and print media for the past 20 years. After working for Radio Zürisee and Radio Z, where he was chief reporter and deputy editor-in-chief, he joined 20 Minuten in 2001, first as head of the Zurich department and from 2004 as deputy editor-in-chief. As the man at the forefront of the commuter newspaper, Andy Fischer is partly responsible for the success story of 20 Minuten. In his long media career, he has been able to demonstrate his skills as a team player and motivator.

The Tagblatt der Stadt Zürich is the official gazette of the city of Zurich and is distributed to city households on Wednesdays. With a circulation of 141,467 copies, the Tagblatt reaches around one in two people in Zurich. Tagblatt der Stadt Zürich AG is owned by Tamedia and the NZZ media group.
 

This is what the newspaper writes in its current edition, according to SDA. Andreas Knobel is leaving Obersee Nachrichten to take up a new professional challenge. The 47-year-old has worked for the weekly newspaper since 1999.

The Obersee Nachrichten newspaper is published weekly on Thursdays with a circulation of around 64,000 copies and is distributed to all households around the Obersee.
 

Ron Orp is on course for success in Switzerland, according to a statement on Monday. In the first half of 2011, 22,000 new subscribers were acquired for the newsletter in Switzerland. According to the company's own information, 109,000 subscribers are currently reading Ron Orp's Mail throughout Switzerland.

Launched in 2004, the urban lifestyle newsletter is published in the eight largest cities in Switzerland as well as Berlin, Brasilia, London, Hamburg, New York, Munich and Vienna.

Ron Orp's Mail Lausanne can be ordered free of charge via Ronorp.net/lausanne be subscribed.
 

The Basel agency Kreisvier developed the new appearance of Car4you.ch as well as ideas for the classical media. The campaign motto is "We can only car", which, according to the agency, leads to pointed subjects. Several image advertisements, small advertisements as well as a dealer mailing transport the new self-image starting from October. In addition, kreisvier shot a TV spot together with the Zurich-based production company Shining Pictures.

The online strategy and campaign adaptation were developed and produced by the Zurich-based online agency Coundco. The new content centerpiece is the "Advisor," which offers test reports and articles on all aspects of buying and selling vehicles. By means of comment and evaluation functions, users can interact directly with Car4you.ch and contribute their own experience and opinion. An online competition with knowledge quiz rounds off the new launch.

Responsible at Car4you Switzerland: Myriam Reinle (Management), Gianfranco Galati (Head of Marketing). Responsible at Kreisvier: Christian Jost (Head of Consulting), Salome Erdin, Fabia Meloni, My-Tu Jozsef (Consulting), Sven Kahler, Martin Friedlin (Art Direction), Gerald Mink (Text). Responsible at Coundco: Florian Wieser (Strategy & Consulting), Garry Bachmann (Production Management), Philipp Moser (Senior Developer), Lidia Panio (Developer), Jaromir Fuoli (Screen Design), Fabian Hernandez (Flash Production Online Advertising Media), Michèle Suter, Léonie de Montmollin, MirjamGebhardt (Content Management), Alina Bühler (Prime Communications - Content Development). Responsible at Shining Pictures: Pascal Heiduk (Director), Stefan Bircher (Producer), Nils Vije (Production Manager).
 

And the 20-year-old is having success with it: According to Spiegel.de, the videos of "FamilyJules7X", as the American calls himself on the Internet, have already been viewed over 1.5 million times. His Youtube channel has around 13,000 subscribers. And admittedly, there are a few real catchy tunes with hit potential, such as the following song:

 

The cooperation kicks off with a commercial that can be seen on TV nationwide in three languages from October 3, as UPC Cablecom writes in a press release on Monday. In it, Leal not only demonstrates his comedic talent, but also shows himself to be extremely wind-resistant.

The son of Spanish immigrants, Carlos Leal grew up in a suburb of Lausanne. The multi-talented Leal first came to attention as a singer with the Swiss hip-hop group Sens Unik. After several years in the music business, Leal made the switch to acting. He appeared in international film and television productions and played the croupier in the 2006 James Bond film Casino Royale. The leading role in Snow White (2005) by Swiss director Samir and a significant role in Michael Steiner's film Sennentuntschi (2010) also earned him positive reviews and increased his popularity.
 

The cross-media campaign "Bau mit" is intended to communicate the wide-ranging concerns of the Berne Declaration in an eye-catching way. While construction is ongoing in Switzerland, the organization is continuously working towards a fairer world. This idea will be brought closer to students and pupils during the fall semester. With online films, advertisements and a microsite. To kick things off, a day of action at the start of the semester brought together various guerrilla campaigns around Swiss universities. Wild construction site posters were put up, construction site orientations were distributed in letterboxes and objects were wrapped in construction tape. At the same time, advertisements on university notice boards and job portals called for people to help build.

All measures are aimed at the microsite and the conclusion of a membership. The "Bau mit" campaign umbrella is to remain in place for various measures over several months.

Responsible at Berne Declaration: Susanne Rudolf (Marketing and Fundraising), Michael Schilliger (Online). Responsible for creation: Samuel Textor (text/concept), Roli Hofer (art direction/concept), Ben Fernandes (retouching), Fabian Kimoto, Oliver Brand (film), Marc Schippert (editing).

 

"M-Budget WG - Ferngesteuert" is the first cross-media and interactive reality format in Switzerland. Five flatmates will be competing for the title of "M-Budget WG" until mid-November. The focus is on the website Migros.ch/m-budget-wg. Joiz regularly publishes video content on the central campaign platform. In addition, the community can "remotely control" the shared households via the website. The users take over some of the control, help determine which tasks have to be solved, and vote out a WG every week.

From October 13, the WGs' achievements will be documented in six live shows on the interactive HD TV channel Joiz. M-Budget WG - Ferngesteuert" will be hosted by comedian Stefan Büsser. Online, social media and TV are thus brought together in an interactive reality format. "M-Budget WG - Ferngesteuert" is a production of the Zurich agency Jung von Matt/Limmat and the interactive HD TV channel Joiz on behalf of Migros.

 

"I feel very much at home in the city of Zurich. Zurich is lively and modern - just like Radio 24, so I'm looking forward to being part of number 1," says Nadine. In her free time, she enjoys going to concerts, drawing and is also addicted to knitting.
 

Founded in 1893, the foundation provides 132 jobs and living space for people with disabilities in Erlenbach. The institution employs 200 specialist staff. Jürg Hofer, Director of the Martin Foundation: "Heads was awarded the contract because the agency took a particularly close look at our services for people with disabilities and then also impressed us creatively. We are very much looking forward to our new and fresh image."
 

Online in particular, the audience actively participated in "Treffpunkt Bundesplatz," SRF wrote in a statement Monday. The website of "Treffpunkt Bundesplatz" was very successful in an internal comparison with other SF programs, with around 102,000 views, and usage increased sharply with the duration of the project. On Facebook, 16,500 discussion posts and other interactions had been recorded. Well over a third of the fans on Facebook were female, and 56 percent were younger than 34.

The program "Parteien zur Wahl" (weekdays, 8 p.m., SF 1) was watched by an average of 397,100 viewers. This corresponds to a people market share of 29.3 percent. The four editions of "Wahlarena" were watched by an average of 204,500 viewers. This corresponds to an audience share of 15.5 percent. The "Club extra" (Wednesday, September 28, 2011, SF 1) was watched by an average of 159,600 viewers. This corresponds to an audience share of 11.1 percent.

Diego Yanez, Editor-in-Chief of TV: "Overall, the main focus of 'Treffpunkt Bundesplatz' was to convey information in a factual and comprehensible manner in the spirit of public service and thereby stimulate public discussion of the 2011 elections. In our view, this was successful across all the project's radio, television and online vectors. Online in particular, we observed that users engaged in an objective exchange of views on political party programs. Here, our expectations were clearly exceeded. As far as audience figures and personal market shares are concerned, these fall short as a singular measuring instrument for the success of 'Treffpunkt Bundesplatz'. But of course we would have wished for higher ratings. But the audience interest certainly also reflects the extremely unspectacular course of the election campaign so far."

 

At the International Motor Show (IAA) in Frankfurt, the brands present themselves not only to the general public, but also to their competitors. Even VW CEO Martin Winterkorn did not miss the opportunity to take a close look at the competition, writes Ruf Lanz in a press release. At the stand of the Korean car manufacturer Hyundai, he inspected the New Generation Hyundai i30 down to the smallest detail. It was precisely one that made him green with envy. "Because Hyundai has obviously succeeded in what VW itself had repeatedly failed at: a steering wheel adjustment that doesn't rattle."

Ruf Lanz recognized the potential of the event and turned it into a TV spot. After the 60-second spot on Swiss television, it should be clear to everyone: The New Generation Hundai i30 inspires everyone. Even the competition.

Responsible at Hyundai Suisse: Reto Stemmler (Marketing Director), Diego Battiston (Managing Director). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (overall responsibility), Marcel Schläfle (CD), Maren Beck (text), Heike Rindfleisch, Sabrina Luck (consulting). Film production: Manifesto Films, production: Daniela Berther, editing: Michael Graf.