For this project, the advertising agency is focusing on uniformity, recognition and appealing layout with high demands on the new imagery. To give the schools the appropriate visual face, one photo and one film shoot each will be produced to reflect the emotions of dancing, the agency said in a statement.

In the future, the web pages will become the main communication platform. A blog-like structure is deliberately chosen to give priority to current events and shows and the latest offers. Aesthetically, the design approaches the world of dancing. The site is intended to be classically beautiful with a playful lightness so that usability is always maintained. Flyers, brochures and timetables will be more compact in the future and are visually strongly based on the schools' digital presence.

The first results will be seen in November.
 

This was triggered by a picture of a suspected FCZ hooligan published in Blick on Tuesday. He is said to have thrown petards into the GC fan sector during the Zurich derby between the Grasshoppers and FCZ on Sunday. However, the President of the Press Council, Dominique von Burg, does not condone such an approach. As a matter of principle, the media are no helpers of the police, he said in response to an inquiry from the SDA news agency. It is only justifiable to print recognizable faces if there is an acute danger. Such a situation would be a terrorist attack, for example.

While von Burg does not approve of the printing of such images, pictures of wanted men are published online. Last August, for example, FCZ itself published pictures of two wanted men on the internet for a few days, who were alleged to have thrown firecrackers at Letzigrund stadium last May. The photos were published on the club's website - at the express request of FCZ president Ancillo Canepa. This action was described as problematic by data protection experts and Canepa took responsibility. Meanwhile, the police posted pictures of 16 allegedly violent FC Basel fans online. After all other investigative efforts were unsuccessful, the public prosecutor's office ordered the publication.

The "Clasified Online" area includes all classified platforms, such as Car4you.ch, Homegate.ch and Jobwinner.ch. In this way, Piazza.ch will be positioned together with Edicom.ch as a national classifieds platform. Tamedia writes this in a press release.

There are also changes in the management team. Philippe Uhlmann, the previous head, left Tamedia at the end of September. Until Roger Knabenhans takes over from Philippe Uhlmann at the beginning of 2012, Urs Hügli is currently Head of the "Clasified Online" division. Knabenhans has been with AZ Medien since the beginning of 2005, where he is responsible for the cross-media classifieds platform and the classifieds markets. Prior to that, he had overall responsibility for the classifieds business of the Neue Zürcher Zeitung and NZZ am Sonntag.
 

Sanktgallen TV is a channel from Internettv.ch. With the internet channel, Tagblatt Medien wants to fill a gap in its offering that the major television stations are unable to cover, as they announced on Tuesday. Sanktgallen TV reports on the town and surrounding area from a St. Gallen perspective
 

The Kursaal Bern will be expanded and remodeled by summer 2012 with an investment volume of over 30 million Swiss francs. With this background, the competitive presentation was invited. The agency was able to convince with an integrated strategy and creative approach. Bold prevailed in the pitch against three competitors.

Initial implementations are planned for the completion of the remodeling phase next summer.
 

Before moving to Microsoft Switzerland, Petra Jenner managed Microsoft's Austrian subsidiary. Having been announced as Country General Manager ad interim of Microsoft Switzerland at the beginning of September 2011, her appointment is now definitive. In her new role, she reports directly to Klaus Holse, Vice President Microsoft Western Europe.

In her new role as Country General Manager of Microsoft Switzerland, she manages around 550 employees. She is also responsible for maintaining and further expanding the Microsoft Switzerland partner network. This includes 750 certified business partners, 5250 sales partners and 14,000 certified product and solution specialists.

Petra Jenner brings with her over 20 years of experience in the IT industry. Before she took over the management of Microsoft Austria at the beginning of 2009, she worked in leading positions for internationally active software companies in Central and Northern Europe. These include companies such as Check Point Software, Informix Software, Sybase and Pivotal Corporation. Microsoft Switzerland wrote this in a press release on Tuesday. Petra Jenner has proven knowledge in the areas of CRM business solutions, database software as well as infrastructure, security and network technology. She also excelled in the support and further development of the partner network.
 

As a result, the company now not only has a new logo and a new, strategically correct claim, but also a completely new communications presence. In keeping with the claim "No water is fresher", the word refreshment has been taken literally. People in the working environment are depicted working in water and, thanks to their freshness, have longer breath for efficient work.
The pictures were photographed by Tobias Stahel and the image editing was done by Felix Schregenberger. On posters, advertisements, in a company brochure, on the company vehicles and soon also on the website, the underwater world is consistently implemented.
 

Blog, PR, social media and newsletters will be used as measures. The agency has already launched the run on the 4,000 starting places with initial measures. The agency writes this on its Blog.

The Fisherman's Friend "Strongman Run" is not for the faint-hearted. A 16-kilometre course garnished with spectacular obstacles, ice-cold puddles and relentless climbs will delight Swiss runners for the third time in just a few months. The fun-filled endurance test can also be completed in teams. will take place in Thun on March 11, 2012.
 

Three colorful game worlds were created in the look of Ticki Park. During fifteen levels, the player dives into an adventurous jungle landscape, discovers exotic jungles, mysterious water worlds and bubbling lava caves. Like Tarzan, the character swings from vine to vine, overcoming various obstacles and dangers and always keeping an eye on the time. Since the best times per level are saved, the game offers entertainment for several players.

The agency worked closely with Guave Studios on the technical implementation of the game app. SBB Jumpidoo is free and available as an iApp or Android version.

Responsible at SBB Magic Ticket: Franziska Kellenberger (Children's Segment Manager). Responsible at TBWA\Zurich: Frederick Rossmann (CD), Werner Schellenberg (AD), Johannes Dörig (graphics), Matthias Ziegler (text), Edith Swiezy (consulting), Claudia Wolfers (digital). Responsible at Guave Studios: Sandro Wellenzohn (Project Management/CD), Martin Muther (Technical Management), Markus Ruh (Lead Development), Sergio Herencias (Motion Design & Animation).

Link to the FWA Mobile Award
 

The house façade projections were projected onto the building walls using powerful beamers. The spectacle of the products floating away into the night sky was designed to attract the attention of night owls.

Responsible at Migros: Jürg Spring (Head of Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Fabienne Marcolin (AD/concept), Patrick Bucher (text/concept), Rémy Müller, Edi Walker (consulting), Cem Vanderschaar (FFF). Boutique AG: (products animation), Wedia visuelle Großflächenwerbung (projections).
 

M.M.V (Meinungen.Medien.Vielfalt ) is behind the project. Chairman of the board Nick Mijnssen confirmed a corresponding report of the NZZ am Sonntag on Tuesday, according to SDA. The project arose from dissatisfaction with the dominant newspaper in Central Switzerland, the Neue Luzerner Zeitung.

He is currently looking for staff for the online newspaper. Mijnssen envisions a politically independent editorial team with three to four editors. The start date is still open. Mijnssen would prefer to start this year, but the quality of the product is more important than a quick start. The newspaper is to be published from the end of October as an online newspaper on the one hand and as a printed weekly newspaper on the other. Mijnssen does not want to rule out a collaboration with the Tageswoche project in Basel, but it remains to be seen whether there is any interest there.

Nick Mijnssen, heir to the Zug-based industrial group Landis + Gyr, wants to finance the Central Switzerland project in the initial phase. However, a role as a patron like that of Roche heiress Beatrice Oeri at Tageswoche is not envisaged. The board of directors of M.M.V. is the trustee Beat Bachmann. His brother, media consultant Ivo Bachmann, is chairman of the board of Neue Medien Basel, which publishes the Tageswoche.

The leading group of the top 10 is more stable than ever this year and remains almost unchanged in its composition, apart from the departure of the last European brand - Nokia - from the elite group and Apple's advance to eighth place. The number one is and remains Coca-Cola. The beverage manufacturer's brand value amounts to 71.86 billion US dollars. As in the previous year, the American computer manufacturer IBM and the software company Microsoft ranked second and third.

The 100 most important brands increased in value again last year. Their total value rose by 4.6 percent compared to the previous year to around 1.26 trillion US dollars. In the crisis year 2009, the total value of all brands in the ranking fell by 4.6 percent for the first time in the history of the Best Global Brands. In 2010, the Best Global Brands reached the same level as before the crisis.

Nescafé most valuable Swiss brand

As in the previous year, five Swiss brands made it into the top 100. The total brand value of the five Swiss brands amounted to 30.39 billion US dollars. The most valuable Swiss brand in 2011 is once again Nescafé in 30th place with a value of 12.12 billion US dollars. With a value increase of one percent, Nestlé was able to move up two places to become the second most valuable brand in Switzerland. The food manufacturer ranks 55th with a value of 6.61 billion US dollars. UBS fell six places to 92nd place with a brand value of 3.8 billion US dollars. Credit Suisse and Zurich, the two Swiss newcomers in 2010, held their own and both increased their brand value. Credit Suisse ranks 82nd with a brand value of 4.1 billion US dollars, while Zurich has increased its brand value by eight percent and ranks 94th with 3.77 billion US dollars.

Technology brands continue to dominate in 2011

In the past year, technology brands were able to further expand their sector-related growth and continue to gain ground on traditional consumer goods brands in the ranking of the 100 most valuable brands in the world. Six of the top 10 brands (IBM (rank 2), Microsoft (rank 3), Google (rank 4), Intel (rank 7), Apple (rank 8) and Hewlett-Packard (rank 10)), four of the five fastest growing brands (Apple, Amazon.com, Google and Samsung) and one of the new entrants (HTC) are technology brands. Despite the dominance of technology brands, other sectors also achieved strong value growth in the 2011 ranking of the Best Global Brands: insurance companies and luxury goods companies made substantial year-on-year gains and the automotive industry is also characterized by extraordinary growth.

Winners, losers and new additions

Alongside Apple and Amazon, Google, Samsung and Burberry are among the winners of this year's ranking. Apple recorded a sensational 58% increase in brand value and stormed into the top 10. Amazon moved up ten places from 36th to 26th place with the second strongest increase in brand value (+32%). Google took third place in the group of rising stars. The internet company recorded an increase in value of 27% and maintained its fourth place. Samsung is the fourth technology brand to be among the winners in this year's ranking. The brand increased in value by 20 percent and is ranked 17th in the top 20 with a brand value of 23.43 billion US dollars. Burberry breaks through the phalanx of technology brands and, with its 20 percent increase in value, is also one of the winners in this year's ranking of the Best Global Brands 2011.

Among the losers in 2011 were Nokia (-15%), Nintendo (-14%), Sony (-13%), Yahoo (-11%) and Dell (-6%). All suffered a not insignificant loss in brand value.

Three brands make their debut in 2011 - the best newcomer in 2011 is Nissan. The Japanese automotive brand ranks 90th with a brand value of 3.82 billion US dollars. John Deere enters the ranking in 97th place with a brand value of 3.65 billion US dollars. HTC is the first Taiwanese brand to make it into the top 100 with a brand value of 3.61 billion US dollars.

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