Under the motto "It's a Lady Thing," the aim is to show what is appreciated about the drink. You can see more about female behavior, as well as a look into the creative kitchen of the Rod Kommunikation advertising agency, exclusively in "Die Werbewoche" at 7:45 p.m. on Star TV.

The device can be a help in many everyday situations - for example, it can advise you if you are unsure whether you should take an umbrella with you. Or it can tell your wife that you'll be home a little late. A great thing. And if you're lonely, there's no need to be sad in future - the iPhone is happy to keep you company and always has a sympathetic ear and good advice in store.
 

Together with director Calle Astrand, Walker shows that women can also think only of themselves. And no, the mother in the film is not Meryl Streep, writes the agency in a statement. It is the Swedish actress Jessica Forsberg.

> To the spot

Just one year old, Moules&Frites enjoyment at the Zurich café-restaurant Piazza is already a real classic, writes the agency in a statement. The new motif, which will be used immediately, is intended to whet the appetite for the next big meal on flyers and in-house posters.

Responsible at Piazza Cafe Bar Restaurant: Simone Kuhn, Peter Schilde. Responsible at Hochspannung Werbeagentur Zurich: Alex Taiganidis, Matthew Katumba (CDs), Katja Wölfel (text/concept), Marco Huber (AD), Julian Murer (photography/graphics), Tom Fäh, Noemi Fraefel (consulting).

The Swiss Effie awards marketing communications that are proven to be effective, creative and efficient, in terms of their cost/benefit ratio and ambitious marketing objectives. Participants must provide detailed evidence that the submitted communication has played the essential role in achieving the objectives.

Communication and advertising measures that were used in the years 2008 to 2011 can be submitted for the Swiss Effie 2012. For campaigns that are still running, current and meaningful figures must be provided. Campaigns that have already participated in previous Effie Awards cannot be submitted in identical form, but only with a new implementation. If the campaign was not conceived in Switzerland, the Effie submitter (agency or client) must prove that the campaign contains a substantial contribution from Switzerland. Campaigns that have been implemented in Switzerland and in at least one other European country at the same time can additionally participate in the category "International Campaigns". All communication agencies and/or advertising companies or clients based in Switzerland are eligible to participate.

Swiss Effie 2012 is organized and carried out by BSW Leading Swiss Agencies. 24 representatives of clients, science and research, and agencies make up the jury. The jury president is Torsten Tomczak, Director of the Research Center for Customer Insight FCI-HSG, University of St. Gallen.

All information about Swiss Effieu and how to participate in the competition at Effie.ch.

These pictures, together with a farewell message, can be uploaded to the Swiss Cup Zurich fan page via a Facebook app developed by Matter & Gretener. Everyone who uploads their Facebook profile picture will be entered into a draw to win 5x a Meet & Greet for 2 people with Ariella Kaeslin at the Swiss Cup Zurich 2011.

The Facebook app is advertised via a media partnership with Blick.

> To the Facebook app

Responsible for the Swiss Cup Zurich: Kurt Hunziker (General Secretary), Beni Rentsch (Communications). Responsible at Matter & Gretener: Marcus Gretener (consulting), Julia Batzlen (graphics), Dominik Imseng (text); app programming: Isuntu, Schnellkraft.
 

iCloud stores music, photos, apps, contacts, calendars, documents and more and keeps this content up to date on all of the user's devices, according to a press release issued on Wednesday. As soon as content changes on one of the user's devices, all their other devices are updated automatically and wirelessly.
 

With the matching 3D glasses, the club's Champions League appearance becomes a visual experience right from the communication stage. Fans can purchase the poster motifs and 3D glasses from the FC Basel fan store. The poster campaign, consisting of three motifs, depicts the Basel football professionals Marco Streller, Yann Sommer and Joo-Ho Park in their unconditional commitment to FC Basel's entry into the 2011 Champions League round of 16.

The posters in F12 format will be available in the greater Basel area until December 7, 2011.
and also adorn the cover of the Champions League magazine. Scholz & Friends Switzerland is part of the Scholz & Friends Group. The agency Scholz & Friends Zurich was founded in 2003 and works for clients such as Credit Suisse, Emmi Schweiz AG, FC Basel, Kimberly Clark, Oakley and Sunrise.

Responsible at FC Basel: Numa Frossard (Head of Marketing), Felix Hollenstein (Project Manager). Responsible at Scholz & Friends Switzerland: Dennis Lück, Christian Sommer, Ivo Hlavac, Frank Engelhaupt, Jan Kempter, Nemi Gajic (creation), Marius Masso (consulting). Photographer: Joscha Kinstner. Postproduction: Tobias Aderhold
 

The Shnit International Short Film Festival kicks off with the Opening Night at the Kornhausforum. With a speech by Mayor Alexander Tschäppät, the international short film festival shnit 2011 enters its ninth round. At the official festival opening, Shnit will present a multifaceted cross-section of this year's program highlights.

At the same time, the Slam Movie Night takes place in the auditorium on the second floor of the Progr. A hot film competition in which it's filmmaker vs. audience. If the audience doesn't like the movie, they throw it out of the race with loud boos. Rap master Dodo, the incorruptible referee, ensures fair play.

The Shnit shop window in the Loeb on Spitalgasse also has a lot to offer. In an interactive installation, similar to an iPad, visitors can browse through a selection of film excerpts and find out more about Shnit and the short film festival program.

Voting for the Valiant Youth Film Award has also opened online. Children and young people up to the age of 19 have submitted their film productions and are vying for first place. Until Thursday, 24:00, you can vote on the website Youth Film Award.ch favorites can be selected
 

The theme of the campaign is "The perfect shot" and is also the message for the new boot, with Manchester United star Wayne Rooney as the figurehead for Nike International's new football boot. The U17 world champion does the same for Switzerland and presents the campaign created by Zurich photographer Gian Paul Lozza.

Responsible at 2h2m: Gian Paul Lozza (photo), Kathrin Eckhardt (styling). Post Productions: Pixelpolish.
 

The sale of the stake in Radio BeO by the Espace Media Groupe is a further step in the implementation of the strategy of the entire Tamedia company, which envisages a concentration on the print and online business. Espace Media wrote this in a press release on Tuesday.
 

Jenni Kommunikation's main task is to provide technical advice and implement the company's communication strategy. The decisive factor for the collaboration was the expertise that Jenni Kommunikation has developed through its focus on companies from different technology sectors, the agency said in a press release.