Christen currently works there as Head of Communications. He will take up his new post as FDEA Head of Information on November 1, 2011, as the department announced on Monday. His predecessor Christophe Hans has held the post since 2005, serving first Federal Councillor Joseph Deiss, then Federal Councillor Doris Leuthard and most recently Johann Schneider-Ammann. In the communiqué, the latter expresses his gratitude to Hans "for his many years of commitment, achievements, availability and loyalty". (SDA)
 

One thing is certain: everything would be different. Shavers, hairdryers, computers and hand blenders would be our constant companions as smelly and noisy everyday helpers. Especially nice: the little canister that is used to refill the credit card reader with petrol in front of the guest.

32-year-old Maja Zivadinovic moved from the entertainment department of the Blick Group to Tilllate.com, 20-year-old Julian Riegel most recently worked for MTV, 21-year-old Nives Arrigoni comes from Usgang.ch and 22-year-old Alpcan Özkul will now also write for Tilllate.com in addition to his work for the nightlife blog Handzhup. Anne-Sophie Keller and Julian Fricker have also been working for the nightlife portal since the beginning of the year.

Connection to 20 Minuten online

The best Tilllate.com stories will be picked up by 20 Minuten Online and linked directly to the Nightlife portal, the press release continues. This interlinking and the new journalistic focus are already leading to a jump in traffic: In August and September, the reach grew by more than 20 percent compared to the previous year. The link between Tilllate.com and the 20 Minuten media network is also already evident on the advertising market: the sales team has developed combination products for both the nightlife sector and traditional advertising customers that are unique on the market.
 

The Igora cooperative has been committed to recycling the valuable material aluminum for over 20 years, the agency writes in a press release. The fact that there is now hardly a Swiss household in which aluminum is not collected is testament to a success story in which Vizner Borel, as the Igora communications agency, has been involved for the past seven years. According to the agency, the aim is to build on this success - with ambitious goals: 100 percent aluminum recycling, 0 percent littering. The headline subjects, which are designed differently depending on the target group and topic, take on this task in an appealing and entertaining way.

The national campaign follows on from the wave of posters in the spring and includes six new subjects that can be seen on posters.

Responsible at Igora-Genossenschaft für Aluminium-Recycling: Markus Tavernier (Managing Director), Daniel Frischknecht (Marketing Manager). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian Maurizio (art direction), Nina Vetterli-Treml (text), Patricia Tschumi (consulting), Detail AG (production), Mediatonic (media).

The reason for the boycott are political election advertisements from the past two Saturdays, which were placed in the ZO in the middle of the official advertisements of the parishes in the districts of Hinwil, Pfäffikon and Uster. These were placed directly under the page heading "Evangelical Reformed Church". In a statement on Monday, the Bubikon church administration stated that the mixing of official advertisements and election advertisements by the official publication organ ZO is fundamentally problematic. This could give the impression that the election advertising is supported by the parishes. The church administration was particularly annoyed that last Saturday an EDU National Council candidate advertised in the middle of the church leaflets with the slogan: "Work must be worthwhile again - welfare recipients must not be better off". (SDA)
 

This shows that each party has its own distinctive set of issues. "Bureaucracy" is the FDP's central buzzword in this election campaign. The Greens are focusing on the "nuclear phase-out", the SVP is polarizing with the term "immigration" and the SP is focusing on the "franc". A look at the buzzword clouds makes it clear which topics the parties are focusing on and which slogans they are using to win the favor of voters.

By managing these core issues via media releases, the parties are attempting to stimulate public debate and raise their profile, the agency writes in a press release. Focusing on the right topic is of central importance. Whoever manages to pick up the voters with this will win the race.

The keyword clouds of the individual parties can be here can be downloaded as a PDF.

BDP:

CVP:

FDP:

GLP:

GPS:

SP:

SVP:

For the second time, the Swiss Corporate Communication and Public Relations Practice Monitor measures and highlights trends in the Swiss PR industry. The survey, which was launched for the first time in 2010 and highlights developments in professional practice, trends in the communication trade and the needs of PR professionals in the market and in education, was conducted among communication professionals in Switzerland in a collaboration between the SPRI, BPRA, HarbourClub, pr suisse and the Università della Svizzera italiana (USI).

Around 500 communications professionals took part in the survey. Two thirds of the participants work in companies and one third in PR and communications agencies. A large number of respondents are CCOs in companies, CEOs of agencies and employees with budget responsibility. Almost 70 percent of respondents have a university degree, and 27 percent have (in some cases additionally) a federal diploma or specialist certificate.

Digital communication remains a trend

54% of respondents see digital communication with their social networks as a trend with increasing influence on the communications industry. This trend was already identified in the 2010 Practice Monitor, but is now even more evident. Over 30 percent of respondents see the "faster escalation of issues" as a further trend, which can presumably be attributed to the increase in digital communication. In view of this social media megatrend, companies are endeavoring to disseminate their information in a targeted and controlled manner. "Own corporate media" such as annual reports, websites, employee and customer magazines are seen as the most important communication channel (31%), followed by "news media" (26%) and "interpersonal communication£ (24%).

Hardly any social media governance - "issues communication" as the most important discipline

Only a fifth of respondents state that their organization currently has social media governance guidelines in place. Around a quarter know that their organization has plans to implement one in the current year. Over half of the respondents confirm that they do not yet have any plans to introduce social media governance guidelines. In a European comparison, Switzerland lags behind its neighboring countries in this respect. According to the 2011 ECM survey, almost 40 percent of European communications departments already have such guidelines in place. According to the respondents, the most important communication disciplines are "issues communication" (82 percent) and "institutional communication" (76 percent). These two disciplines were already considered important in the Practice Monitor 2010 and, according to the participants, will play an even more important role in the next three years than they do today. According to the respondents, the communication discipline "Financial communication and investor relations" is attributed less importance (32%).

Women remain in the majority - CCOs have influence in the company

The majority of communications professionals in Switzerland are women (60%), which puts Switzerland slightly above average in a European comparison according to the 2011 ECM survey. The proportion of women is higher in companies (67%) than in agencies (48%). The younger the communications professionals are, the higher the proportion of women - under 30 years of age, 78 percent are women. In the future, women will obviously not only be increasingly represented in the communications industry, but will also occupy an increasingly important position. CCOs in particular have already been able to achieve this to a large extent: Almost half of the responding CCOs in companies are either a member of the executive board (30 percent) or the extended executive board (17 percent). The majority of CCOs who are not members of the executive board report directly to the CEO (42 percent). In addition, a large proportion of communication professionals on the agency and company side believe that the internal and external image of a company is influenced more by its actions (40 percent) than by communication measures (24 percent). This also justifies the increasing involvement of communications professionals in strategic corporate decisions, in the context of which the "deeds" are decided. The survey also shows that close cooperation between corporate communications/PR and marketing exists and can take place in various ways. The most common model today sees marketing and communications as two independent but coordinated functions working side by side. Around half of agency assignments do not come from the communications/PR departments, but are almost exclusively (89 percent) placed directly by the CEO.

The Swiss Observatory
The Swiss Observatory was founded in 2009 by SPRI, BPRA, Harbour Club, PR Suisse and Università della Svizzera italiana (USI). It is supported by YJOO Communications, Linkgroup, Dynelytics and Adwired. Regular surveys as well as ad hoc studies are conducted to provide the industry with the necessary data for continuous improvement of professional practice. The next study will be conducted in spring 2012.

The study is available in electronic form at Spri.ch,

Dermaplus are new chewing tabs against blemished skin, specially developed for young people. To promote their awareness among the target group, Valencia Kommunikation designed advertisements, internet banners and a video ad in the youthful look of the existing Dermaplus website.

The ads were placed in 20 Minuten Friday and various youth magazines, and the banners were placed on various target-group-specific websites such as Tilllate.ch or Usgang.ch. The VideoAd is used on Internet TV platforms such as Zattoo.com, Teleboy.ch or Wilmaa.com.

Responsible at Dermaplus: Ursula Heitz-Fankhauser (Product Manager) and Marco Heilig (Manager Trade Marketing & Events). Responsible at Valencia Communication: Sabina Wothe & Diana Aberkane (consulting), Simone Pérez-Fluri (CD), Beatrice Ketterlin (AD), Jessica Vonmoos (graphics) and Sebastian Refardt (text). Responsible at Colibri New Media (production spot): Phillipp Heitz & Marc Bissegger.

Visuelt has won the pitch for the creation of a bottle design as part of a national campaign by Heineken Switzerland, as detailed in a press release. The first works from the pitch and other projects will be on display from 2012.

Unirenova has also decided to work with Visuelt. In view of its 40th anniversary in 2013, Visuelt is supporting the company in the areas of brand strategy and management to achieve holistic brand strengthening.
 

She most recently demonstrated her talent for outstanding ideas and designs at SFLB in Zurich and before that at Scholz & Friends in Berlin and Advico Young & Rubicam in Gockhausen for clients such as ABB, Annabelle, Lindt & Sprüngli, Micasa, Swiss Printers, Schwyzer Kantonalbank, Euro 08 and Do IT+Garden, the agency writes in a press release.
 

The generally known vehicles of the breakdown service have been yellow since 1957. By including yellow in the new logo, the TCS affirms its attachment to its first task, which it intends to continue, just like its European partner clubs, according to the statement. By uniting its various products under the TCS brand, TCS wants to be more clearly perceived as an association that is passionate about its members.

The new TCS umbrella brand concept was developed by the consulting firm Brand:Trust. The brand identity was developed together with the agency Nose Design and will be introduced in stages until 2013. All products and services will be adapted to the new visual identity. The new corporate design will successively characterize all TCS communication media and buildings. Technical centers, campsites, training centers and contact points of the sections will bear the new logo, making the TCS uniformly recognizable to all.

> More pictures
> Marco Rima becomes brand ambassador of TCS

I don't know if there's something wrong with me, or if it's the same for other people: as much as I usually appreciate Cailler products - every time I see a box of fine "Fémina" chocolates, I can't help but think of female condoms, lady's intimate balm, birth control pills, underarm hair removal cream, or any other "feminine" item. I just can't help it. And even since I know why Cailler calls the product that ("The delicate masterpiece of creamy chocolate melts in your mouth like a woman's heart when given an honest compliment."), I can't get the unappetizing images out of my head. Not a chance. I'd rather do without chocolate altogether than eat a piece like this and then have to wash down the nasty sanitary napkin aftertaste with a shot of booze.

Speaking of "it's not cutting-edge and it's certainly been discussed several times, but it just has to be said again": How can you just go for a logo like this one

decide? Admittedly, the selection in the Rio beverage stores is good, as are the prices, but does this justify such anti-art? One could argue about the colors, and the i, which comes in a funny palm tree look, might enchant one or the other citizen. But WHY "etc", when nothing is listed except drinks, and WHY a comma after "drinks"? Thoughts that regularly occupy my mind when I pass a Rio drinks, etc... market. And maybe that's what the creators of this logo intended - a bad thought is a thought, after all, and only no thought is a bad thought. Or so. The Werbewoche online editorial team wishes you a successful start to the new week!

Sophie Schellenberg-Häusermann

*Theophil Butz, once a star advertiser (Ringier), now an inspirer and, as of now, a mothballer in the print edition of Werbewoche. "Not an easy role, but a necessary one, which I perform here every 14 days".