The campaign was designed by the long-standing VBZ advertising agency Ruf Lanz. According to the agency's press release, VBZ thus succeeds the media giant Bertelsmann, which was previously the winner. The VBZ concept has beaten ideas from Siemens, Audi, Danone, Pfizer and KPMG, among others.

"We are applying. With this innovative and actually so obvious approach, the HR department of Zurich's public transport company is approaching its target group. A simple but ingenious idea that strikes a chord with the times," Gero Hesse, jury member and spokesman for the Queb board, is quoted as saying in the press release. The personal approach to applicants and the consistent integration on the Internet were particularly convincing. In contrast to the conventional application process, the transport companies published reality clips in which supervisors apply to the jobseekers. "With our concept, we are answering the essential applicant question 'Why should I invest my talents and energy in you as an employer'," explains Jörg Buckmann, Head of HR Management at Zurich Public Transport.

American Luke Matheny, who won an Academy Award this year for his short film *God of Love*, is the president of this year's jury. From the 75 short films that screened in the Shnit Open, he selected the following as the winners following the jury's preliminary selection:

Smart Joe (Videos up to 4 minutes): 15 summers later (5:00 a.m.) by Pedro Collantes from Spain
"15 Summers Later" tells the story of Laila and Aksel, who have an extraordinary encounter on a sunny day at the beach.

Magic Jack (videos ranging from 4 to 10 minutes): The Visit (8:30 a.m.) by Conrad Tambour from Germany
A tragicomic story about an old woman who wants to cook for her long-dead friends in the middle of the night.

Long John (films longer than 10 minutes): The Hidden Smile (The Hidden Smile) (1:00 p.m.) by Ventura Durall from Spain
A young boy flees his hometown for the capital of Ethiopia. Undeterred, he tries to join the other street children.

Swiss Made: Bam Tchak (4:00 p.m.) by Marie-Elsa Sgualdo from La Chaux-de-Fonds
Laetitia isn't happy. For her daughter's sake, she's trying skiing for the first time. A few falls later, all she can think about is giving her rival—who stole her husband, a talented skier—a good slap.

Made in Germany: Couples' Night (8:00 p.m.) by Hardi Sturm
Adele and Tim. Sabina and Sven. Two couples. One evening. What starts out innocently enough ends in a striptease of the soul. Guaranteed to leave a lasting impression.

Made in Austria: The Last Guest (3:00 p.m.) by Markus Engel
Late at night in a Viennese bar. Peter, the bartender, is enjoying one last drink with Andi, his friend and the last customer. What begins as an ordinary conversation between two friends turns into a life-or-death situation.

Made in South Africa: New Place (02:10) by Martin Sen
A little hamster feels neglected and decides to leave his shabby cage to find a better home.

Audience Award
This year's Audience Award goes to France. Guet-Apens (8:45 a.m.) Michael Barocas wins over the audience.
Jaques, an elderly gentleman, is enjoying his retirement. One day, as he’s walking home from a stroll, he’s attacked by two men and forced into his apartment. They want his money. But Jaques isn’t going to give in without a fight…
 

In July and August, SF put "Die Millionen-Falle" into the program on a trial basis, writes the newspaper Der Sonntag. At the same time, an audience survey was commissioned. Now it is clear: The show will definitely be broadcast from 2012. The contracts have not yet been signed, writes Der Sonntag. But "from the usual well-informed source" it knows: The television production company Endemol, which developed the format, and Schweizer Fernsehen have reached an agreement; the contracts will be signed in the next few days.
 
René Rindlisbacher will continue to host the show in the future.

A table, two chairs, a private conversation. Frank Baumann spends 50 minutes chatting with his guest about this and that over cheese, bread, and a glass of wine, according to a press release from Tele Südostschweiz. They philosophize and daydream—and, of course, laugh as well. The show is intended for anyone who enjoys listening and wants to get to know people better.

On Saturday, October 8, starting at 6:00 p.m., the nationally renowned mountain guide, helicopter pilot, adventurer, and author Evelyne Binsack will be our guest. The show, which is broadcast from Vals—Baumann’s adopted home—will air regularly on Tele Südostschweiz.

Frank Baumann has hosted various shows for ZDF, 3Sat, Sat1, and SF. He is a producer, director, advertising executive, and artistic director of the Arosa Comedy Festival.
 

The new BMW 1 Series is the first BMW to be established in two lines, according to a press release: the progressive Urban Line on the one hand and the dynamic Sport Line on the other. The Draftfcb/Lowe Group has set itself the task of presenting and contrasting the two individual characters. The concept here is: your own point of view decides - the consumer can choose for himself whether he prefers the Urban Line or whether the Sport Line suits his own character better.

The entire campaign uses the following channels: Ads and posters, TV, radio and online media.

Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications), Miranda Amsler (Advertising and Trade Marketing Specialist). Responsible at Draftfcb/Lowe: Christoff Strukamp, Cinthia Stettler, Andrea Huber (AD), Maximilian Kortmann (Text), Rolf Jeger, Paula Mata (Consulting), Senem Kavci (Strategic Planner).

Overnight stays by tourists from Germany have fallen by over 17 percent. Hoteliers experienced practically the same slump among guests from the Netherlands, according to the report published on Friday by the marketing organization Graubünden Ferien (GRF). The number of overnight stays by Swiss tourists remained practically stable.

At destination level, hotels in Prättigau and Lenzerheide registered more overnight stays than in the same month last year. Hotels in the Engadin and Samnaun region and in the Disentis and Sedrun area recorded the largest losses. According to GRF, the August results are also "clearly below the average" in a 10-year comparison. The decline across the country averaged 6.4 percent.

Graubünden's Alpine competitors, the Bernese Oberland and the canton of Valais, lost 5 percent and 6.9 percent of overnight stays respectively. The canton of Ticino and the area around Lake Geneva suffered greater losses than Graubünden, with a decline of 12.5 percent and 7.7 percent respectively. (SDA)
 

Martin Eggenschwyler began his journalistic career in 1979 as an announcer and presenter at DRS 1. In 1983, the Zurich native was a member of the founding team of DRS 3, where he was station editor and presenter of the morning show in the early years. Martin Eggenschwyler gained his first television experience at 3sat in Mainz and in Zurich. Among other things, he was presenter of the "Tagesgespräch" and the "Sonntagsshow". The trained theater educator was responsible for the development and launch of 3sat's daily culture magazine "Kulturzeit". Since 1999, Martin Eggenschwyler has worked as a producer and editor for the news magazine "10vor10", where he was appointed Senior Producer in 2008.

Until Martin Eggenschwyler takes office, Damian Schnyder will continue to manage the editorial office. In the coming year, Damian Schnyder will take on a new role in the Multimedia division of the Culture department.
 

In addition, no aluminum or cellophane is used in the production of the cigarette. The wrapper is made of fully recyclable, dye-free wrapping paper that is printed without any varnish. Only certified paper is used for all print advertising. Only renewable hydropower is used in production. The promotional teams arrive by bike and hand out giveaways made from natural materials, environmentally friendly matches and the new P-Box, a pocket ashtray for collecting litter on the go.

BTL's campaign visualizes the new product with "Voilà la Verte". ATL works with photographic references to the world of nudism and the slogan "New with no" - as we all know, less is not only more, it can also simply look better.

In addition to posters, advertisements, cinema slides and an information folder, Formeldrei realized all POS and promotional measures as well as the design for the new Verte website with all the information, ordering options, a game and special donation options for Parisienne's environmental partners.

Responsible at Bat Switzerland: André Hefti (Brand Manager Parisienne), Véronique Fiorin (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting), Online: Station, Zurich. Photo: Simon Opladen, Bern.

The Swiss National Bank (SNB) has awarded the company the contract, Orell Füssli announced on Thursday. It is the ninth issue of the new Swiss banknotes. The order is of strategic importance, the Zurich-based company said. The printing of the banknotes will contribute to a solid utilization of the security printing plant over the next few years. The order now placed for the first run of the 50 notes is in line with the expected order volume. (SDA)
 

Anyone who manages to stay smoke-free together for four weeks has already won and also has the chance to win the main prize of CHF 5,000. The online competition is based on the visuals of a virtual adventure island and an exciting story about the hunt for the smoke monster that needs to be conquered. Anyone who sticks with it for eight weeks, completes the weekly tasks and remains smoke-free for the last four weeks will be entered into the prize draw. Participation is limited to 200 families. You can still register until October 16 at Adventureisland.ch.

Abenteuerinsel.ch is a pilot project by Radix and the Swiss Lung Association in collaboration with Life Science Communication and Ogilvy & Mather.

Responsible at Radix: Corinne Caspar and Carlo Fabian. Responsible at Lungenliga Schweiz: Sandra Lehmann and Cornelis Kooijman. Responsible at Life Science Communication: Mark Bächer and Susanne Gäumann. Responsible at Ogilvy & Mather: Gaby Zimmerli and Thomas Bolliger.

As a symbol of the national airline, the tail fin will now adorn the gyroscope, as Frontwork writes in a press release. It landed there a few weeks ago with the help of Skyworker and a lifting platform and remained covered up until the inauguration on Thursday.

> To the pictures

The elections on October 23, 2011 are approaching, but how close are the Swiss parties' communications to the needs and interests of their voters? The Institute for Applied Argument Research (IFAA) in Bern, together with students from the University of Bern Media Studies (IKMB), took a scientific look at the websites of the Swiss political parties. All content on the party portals was compared with current search data from various search engines in order to measure the proximity of the online campaigns to the public.

As in 2007, it can generally be said that the left-wing and green parties communicate closer to the interests of the Swiss population than the bourgeois parties. The SP, closely followed by the SVP and the Greens, is obviously more in tune with the times with its official websites than its fellow campaigners in the bourgeois parties. The CVP, on the other hand, is doing particularly badly - it has lost a lot of ground compared to 2007 and is therefore at the bottom of the rankings.

The differences between the parties on the web are significant this year: they amount to between 67.4 percent (SD) and 45.7 percent (BDP) in terms of user proximity. The BDP therefore comes last in this ranking. Among the small parties, the Swiss Democrats win, followed by the Party of Labor and the CSP, with the Freedom Party coming last in the IFAA ranking.

Most parties obviously consider globalization to be the most important topic trend for winning the election campaign, with four of the five party portals surveyed even ranking it among the top ten topics. Another important topic for winning votes is the energy debate. In 2007, this was still primarily a climate debate, but in the current election campaign it is no longer just the SP and the Greens who are hoping to win the favor of voters with this topic, but the conservative parties have also discovered the energy issue. Other important issues for almost all parties are peace policy, migration and financial policy.

However, according to political scientist and online researcher Christoph Glauser, if you compare the most important topics of the parties with the search queries of potential voters on search engines in order to get a picture of the mood of the population, the priorities are quite different: "The Swiss often search for banks, agriculture, finance, Europe, taxes and work with the help of search engines. When it comes to energy topics, the content offered and the content searched for are on a par." Health policy topics or help topics on personal issues are always very popular. Since the 2003 election campaign, topics relating to the drug problem or Iraq have completely disappeared.