"Swiss stop the advance of the right-wing populists", headlined Sueddeutsche.de. "The seemingly unstoppable advance of the right-wing populist Swiss People's Party (SVP) has been halted for the time being. According to political observers, its influence on day-to-day politics is likely to wane." Also Time Online sees "the populists slowed down". In neighboring France, only the left-wing Libération reported in detail on the elections: "The right has suffered a setback," wrote the newspaper. Nevertheless, the elections did not result in any upheavals. In Switzerland, which has been largely spared from economic problems, around two thirds still voted on the right, wrote the Libération correspondent from Geneva. The Financial Times reports in its online edition that the parties to the right of the center were the big losers in the elections - the center parties benefited. The elections were a "rare disgrace" for the SVP, which had been growing steadily for almost a quarter of a century. (SDA)
 

According to the press release, the "Give a Gift of Help" campaign is specifically aimed at young target groups who do not feel very addressed by the usual appeals for donations. The two new subjects developed by Advico Young & Rubicam, featuring a cow and a flock of ducks, will be used in various media from October 17.

Responsible at the Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Promotions/Events), Annelies Hegnauer (Head of Marketing/Fundraising). Responsible at AY&R: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Lukas Wietlisbach (AD), Alexandra Rapeaud (graphics), Elias Zurbuchen (DTP), Marietta Mügge, Marion Lim (text), Pascal Trütsch, Kerstin Schnyder (consulting), Raphaela Pichler (photography), Aschmann Klauser (image editing).

Because the BZ reports on the region and world events, the agency said in a statement. But always from a regional perspective. The Neue LGK shows this in its new print campaign with pictures from around the world and words from the region. And in the radio spots with music from around the world and words from the region. In addition to advertisements, posters and radio spots, the campaign also includes eBoards, cinema slides, online banners, a TV sponsorship, advertising on public transport and various direct marketing measures.

> Radio spot 1 (mp3)
> Radio spot 2 (mp3)
> Radio spot 3 (mp3)

> Bern is delighted with the new LGK and the new BZ

Responsible at BZ Berner Zeitung, Espace Media: Mirjam Huber (Head of Advertising), Nicole Herold (Communications Planner), Andre Laub, Urs van Laer (Final artwork). Responsible at Neue LGK: André Benker, Hans Tanner (CD), Fabian Esslinger (AD), Antonio Lopez (text), Andrea Bachofner, Miro Pfister, Matthias Guggisberg (graphics) Silvano Spezia, Sebastijan Horvat, Caroline Nagiel (consulting).

As viewers, we benefit from this mistake - we can have a great time. After all, schadenfreude is still the best kind of joy. Although - you have to be completely devoid of empathy if you don't feel at least a tiny bit ashamed for the poor man.

The website Nicolas-fischer.ch has a number of eye-catching features, the agency writes in a press release: the design is fresh, lively and urban - just like Nicolas Fischer. The linking of various social media channels was particularly important to Fischer. This is why an official fan page was set up on Facebook and a Nicolas Fischer YouTube channel was launched.

Responsible at Nicolas Fischer: Nicolas Fischer. Responsible at Inter-punkt: Fabian Koch (consulting), Christoph Zimmermann (graphics), Christian Birnbaumer (programming), Carla Wilhelm (text).

According to a press release issued on Monday, "Fit" (promotion of internal talent) is aimed at employees who already deliver solution-oriented and above-average performance and want to take on more responsibility. It will be implemented in addition to the existing management training program. In addition to a comprehensive, modular specialist seminar program, the selected employees will be involved in ongoing corporate development projects for 18 months "on the job".
 

Participation in the competition is free of charge. The decisive factors are an exceptional portfolio, a convincing brand presence and steady economic growth. Participation requires online registration at Jdw.de/newcomer as well as the submission of an agency presentation that meets the required criteria. The Newcomer Agency of the Year 2011 will be presented at the awards ceremony on February 2, 2012 in Berlin and prominently featured in the Yearbook of Advertising 2012.

The title "Newcomer Agency of the Year" has been awarded by the jury of the Advertising Yearbook since 1991. The advertising yearbook is published by Econ Verlag. The comprehensive compendium documents advertising activity in Germany, Austria and Switzerland. Econ Verlag is part of Ullstein Buchverlage.
 

According to the press release, the heart of the accompanying online campaign are the rich media banners designed and produced by Goldbach Interactive with the integrated SMS tool, which anyone can use to send free SMS love messages to loved ones. Goldbach Interactive has developed the SMS tool integrated into rich media banners, the sender can send their love messages directly from the banner. During the first campaign week, over 1,000 SMS were sent from the Expandable Wallpapers.

During the campaign period, Swisscom selects five messages a week and posts them on Facebook.com/swisscom of the Facebook community for a vote. Swisscom will grant the winner of the weekly vote a heart's desire worth 3,000 Swiss francs. In addition to integrating the SMS tool, the agency says that a particular challenge for Goldbach Interactive was programming the banners in the still young discipline of iPad interstitials for various news apps.

Goldbach Interactive was responsible for the overall implementation of the online measures, i.e. for the landing page, Facebook tab and display campaign.

Seelitho is one of the largest pre-press companies in Switzerland and has intelligently packaged the requirements profile on the posters, according to a press release. The many technical terms from printing technology on the motif should only be explained to suitable applicants. A "business card" is also intended for them to take away. This is an elaborately designed shower gel packaging on which all the communicated print finishes can be found. "We are looking for an experienced professional and are giving them a sample of our skills with the free packaging," say Jakob Hasler and Ralph Banderet, the two managing directors, explaining their search for applicants.

"We will be working with a large network of experienced professionals worldwide. We want to help as many people as possible to find their lost person with extensive and time-consuming research," says Dominik Kaiser, Head of Broadcasting at 3+. It has not yet been decided when the docusoap will be broadcast.

In many other countries, the program is a great success, according to the press release. In the Dutch version, for example, several hundred people have been found and reunited in over 20 years.
 

Nadine Vasella can look back on almost 14 years of experience in marketing and dialog marketing, as the agency writes in a statement. She made her start in the marketing world in 1998 at Car4you and Eurotax. In 2003, she switched to the agency side for the first time and worked as a consultant at Ogilvy One from 2007 to 2009. After two fundraising years at Pro Senectute Kanton Zürich, however, Nadine Vasella was drawn back to the agency.

Silvia Tran also started her professional life on the client side before she decided to get to know agency life in dialog and event marketing. Fascinated by the possibilities of dialog marketing, offline and online, Silvia Tran wanted to expand her knowledge further and therefore switched to Ogilvy One.
 

The new image campaign combines the quality of Delizio coffee with the fast warm-up time of Delizio coffee machines, writes Ruf Lanz in a press release. Three images show connoisseurs elegantly bringing the Delizio capsule to their mouths like a coffee cup. Thanks to Delizio, the path from capsule to coffee has never been so short.

The subjects were photographed by Chris Tribelhorn, a Swiss photographer based in Stockholm. The campaign was launched on October 9 with double-page advertisements in the Sunday press and many other major publications. Megaposters are also being used, as well as targeted measures at the POS.

Responsible at Delizio: Aurel Keller (Head of Marketing and Sales), Serena Mösching (Product Management), Alexander Zaugg (Business Development). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Isabelle Hauser (AD), Dave Schellenberg (graphics), Maren Beck (text), Diana Strebel (strategy), Heike Rindfleisch (consulting). Photographer: Chris Tribelhorn.