Four years ago today, Der Sonntag published the left-right positioning of the most important Swiss print titles for the first time. At that time, it became clear that Weltwoche had moved from the right-liberal to the right-wing camp. Beyond that, however, the majority of the press remained left-liberal. Now, Roger Blum has updated the left-right diagram and established the following: Basler Zeitung, Blick and Der Bund have moved to the right since the 2007 elections. This means that for the first time since the 1990s, which tended to be left-liberal, the majority of the media are once again positioned on the center-right. According to the analysis, the Tages-Anzeiger, Südostschweiz and Sonntagsblick are on the left-liberal side. Alongside the Basler Zeitung, the NZZ, NZZ am Sonntag and Neue Luzerner Zeitung are positioned on the right-liberal side. A detailed chart with the classification of the most important Swiss print titles into the categories "Left", "Left-liberal", "Center", "Right-liberal" and "Right" can be found in the current issue of Sonntag.

The results are based on the analysis of comments and articles on seven referendums in the last legislative period and do not claim to be scientific.
 

The new ad format is based on a panoramic page that readers can also unfold upwards. This creates a mega poster within the newspaper in a format of 610mm x 685mm.

The scientists in charge, led by a forensic pathologist, prepared the corpse in the same way as the Egyptians did 3,000 years ago. They removed the internal organs except for the heart and brain and placed the body in a salt bath for a month. They then dried the corpse in a specially equipped room and wrapped it in linen cloth to protect it from light and insects. According to Spiegel.de, the documentation of the whole thing will be shown on British television on Monday.

Do people really want to see it? After all, it's for a good cause - science will certainly be pleased. And it's not really bad for the mummy either - it makes no difference to him, the man is said to have said before he died. He won't feel it. Hopefully he really won't feel it, the looks of the countless people sitting in front of the TV, drinking beer, eating potato chips and watching him grow older and older.
 

At the end of September, the renowned newspaper had a total of 324,000 readers who are willing to pay for content on the Internet. Other media companies had previously failed with their payment models. "We have made significant progress in our efforts to generate robust revenue from our online business," said CEO Janet Robinson on Thursday in New York.

A regular monthly subscription costs between 15 and 35 dollars, depending on whether the reader wants to use the website, smartphone or tablet apps. The New York Times also reportedly made more money with online advertising.

Since March, readers have only been able to click on 20 articles on the New York Times website for free, after which they have to log in. The newspaper is currently offering trial subscriptions of 99 cents a month. According to company boss Robinson, the drumbeat for online subscriptions has even boosted demand for the printed newspaper. The New York Times is currently advertising with television commercials.

Due to falling advertising revenues at the newspaper, however, the turnover of the entire New York Times Group fell by 3 percent to millions of dollars (483 million Swiss francs) in the third quarter. Thanks to cost savings, however, the media company got out of the red and posted a bottom-line profit of 16 million dollars. In the same period of the previous year, a loss of 4 million dollars was recorded. (SDA)
 

"For all who come after us." The headline is no longer dramatized in the new campaign with the empty toilet paper roll, but in time for the moving-in date with an apartment in need of renovation before moving out. Then only the environmentally friendly paints and varnishes from Coop Oecoplan will help. But also the environmentally friendly detergents and diapers from Coop Oecoplan are charmingly advertised with new subjects from KSB Krieg Schlupp Bürge.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Christof Braun (Advertising Project Manager), Stefan Schwär (Advertising Manager Coop Bau+Hobby), Karin Heliopoulos (Media Manager). Responsible at KSB war Schlupp Bürge: Uwe Schlupp, Flo Wacker (CD), Nina-Britt Rauer, Stefan Ganz (text/concept), Anita Kummer, Rahel Witschi, Joel Gessler (AD), Dany Kielholz (consulting management), Audrey Isaak (consulting). Media: Stephan Küng, The Whole Media. Photography: Jonathan Heyer. Image processing: Stephan Riederer, Pixelpolish.

In the "Mise au Point" broadcast on March 20, 2011, the then President of the Geneva government François Longchamp accused Charles Poncet - lawyer for Muammar al-Gaddafi's son Hannibal Gaddafi - of being a traitor to his country. Poncet criticized the RTS for not giving him the opportunity to respond to the accusation. The UBI has now found a violation of Article 4 of the Federal Law on Radio and Television, Poncet told the news agency SDA.

This article of the law stipulates, among other things, that editorial broadcasts with information content must "present facts and events in an appropriate manner" so that "the public can form its own opinion". According to RTS, the allegations made by Longchamp were certainly interesting and were therefore broadcast. However, they were already known. In addition, the accusations had been relativized in a journalistic context, said Jean-Jacques Roth, member of the RTS management. The UBI took the view that the public was not as familiar with the dossier as the journalists and had therefore taken the allegations seriously, Roth continued. "We take note of this," he added.

The UBI is an extra-parliamentary commission of the Swiss Confederation. In response to complaints, it must determine whether radio and television broadcasts have violated provisions on the content of editorial programs or whether there has been an unlawful refusal of access to the program. (SDA)
 

Around 60 guests accepted the invitation from the Center for Marketing Management at the ZHAW School of Management and Law and the CRM Alumni Association. Frank Hannich noted that all industries in Switzerland have now recognized the value of professional CRM. Bern Schmid (CRM Program Manager, EKZ) explained the changes that CRM is currently undergoing in the energy sector due to the upcoming market liberalization in 2014. Marco Rüegg, President of CRM Alumni Switzerland, then presented the booklet "Best of 10 years CRM - Excerpt from the best Master's theses in Customer Relationship Management". Following the presentations, the participants celebrated the anniversary with an aperitif riche - including birthday cake.

Ringier founded Ringier Print Hong Kong, which specializes in magazine printing, in 1987 as a 50:50 joint venture with Times Publishing Singapore, the media company said in a statement Friday. In 2001, Ringier then acquired the 50 percent shares of Times Publishing Singapore, making Ringier the sole owner of Ringier Print Hong Kong.

In the wake of the changed situation in the global printing market, Ringier has successively focused on consolidating its printing business in its home market and on newspaper printing at selected international locations, the statement added. The sale of Ringier Print Hong Kong is a further consistent step on this path and underscores the ongoing implementation of the Group's strategy with its focus on the three areas of publishing business, eCommerce and entertainment. The parties have agreed not to disclose the purchase price.
 

Clean premises are a prerequisite for entrepreneurial success, the agency said in a statement. As soon as this circumstance is not fulfilled, the dirt remains above all in the memory of the customers and visitors. This thought was converted in form of visiting cards. The front showed in each case an irritating company name. The reverse side presents the solution: Real Clean.

The business cards are circulated by Real Clean and distributed to potential customers at trade shows.

Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Maren Beck (text), Isabelle Hauser (AD), Dave Schellenberg (graphics), Kristina Burch, Doelkar Monkhar (consulting).

Roland Koch has been a member of the ensemble at Vienna's Burgtheater since 1999, as SRF writes in a press release. The 52-year-old from Aargau can also be seen regularly in television and cinema productions, including the leading role in the SF Schweizer films "Studers erster Fall" and "Kein Zurück - Studers neuster Fall".

Roland Koch and Eva Mattes are joined by Sebastian Bezzel, Martin Feifel, Young Shin-Kim, Isabelle Barth, Yves Raeber, Elia Sager and others. "Nachtkrapp" is the fourth Lake Constance "Tatort" co-produced by SRF and SWR in collaboration with Maran Film. It is directed by Patrick Winczewski. The book was written by Susanne Schneider. Filming will take place in Constance, Baden-Baden, Kreuzlingen and the Säntis region until mid-November.
 

From October 21, 2011 to January 15, 2012, the Kunsthaus Zürich will exclusively and for the first time ever present masterpieces from the unique private collection of the Nahmad family, the agency writes in a statement. More than 100 paintings by Miró, Picasso, Matisse, Kandinsky, Monet and many more will be on display. Hesskisssulzersutter is responsible for the promotion of this world premiere and has created for the exhibition, in addition to a poster, the WebsiteThe agency also created a short spot and other measures. To indicate the breadth of the collection, they dared to do something that is very unusual in the world of art, the agency continues: The title of the exhibition, "Miró, Monet, Matisse," is not over a work by one of the three artists, but over Magritte's famous "Saucisse casquée.

Responsible at Hesskisssulzersutter: Florian Bachofen (CD), Michèle Bianchi (text), Marion Kähler (art), Emanuel Spielmann (graphics) and Nathalie Zeller (consulting). Responsible at Kunsthaus Zürich: Christoph Becker (Director), Björn Quellenberg (Head of Press, Communications & Marketing) and Kristin Steiner.

Winter in Switzerland is beautiful, the agency said in a statement. And soon, skiers all over Europe will be booking their winter vacations. So it's good to know that Swiss is transporting ski equipment free of charge on all flights. Whether Verbier, Davos or Zermatt: On Swiss.com/winter you can find many travel offers from Swiss.

On the multilingual page, the viewer can discover the Swiss ski resorts - and from the airplane. Out of the window, the Swiss Alpine panorama and many ski resorts are visible. Matching information about the ski resorts can be found. In addition, a trip for two to Switzerland is raffled on the page. The target group of the campaign are winter tourists from all over the world.