This makes them the first Swiss social media managers to graduate at university level, as detailed in a press release. Stephan Laug and Marc Bachmann received the award for the best degree ex aequo. The new semester course is in high demand: the second course began this September, and courses in February and August 2012 are planned and already well booked.

The ten female and 13 male graduates of the CAS Social Media Management: Stefano Alghisi, Marc Bachmann, Mark Bachmann, Peter Buri, Sandra Diebold, Annina Flückiger, Reto Kuhn, Anja Küng, Stephan Laug, Matthias Lüdin, Bruno Marti, Serena Melillo, Nina Meyer, Christian Mossner, Nadine Perego, Sandro Pigoni, Jasmine Rizzo, Patrick Römer, Karin Rüeger, Sylvie Saudan Borer, Frank Simonis, Urs Steiner, Nicole Strub

In 21 days of study, students of the CAS Social Media Management are enabled to develop, implement and manage a social media strategy for their company from the perspective of integrated communication. The course is aimed in particular at marketing and communication professionals who want to supplement their skills with the latest developments in the field of interactive digital media and thus keep their consulting and implementation skills up to date.

> To the picture gallery on Fh-hwz.ch

These are: Epica, London International Award, Spotlight Festival, Swiss Poster Award, Edi and DM Award.

> To the updated form: Kreativranking_11.xlsx.

The completed Excel file must be submitted to Werbewoche by December 2, 2011 at the latest ([email protected]) can be submitted.
 

As of January 1, 2012, children's magazines will be checked for possible advertising placements, according to a statement. In addition to analyzing TV commercials, the external monitoring now also includes children's magazines. Eleven Swiss food manufacturers voluntarily refrain from food advertising aimed at children under 12 if the products do not meet defined nutritional profiles. These were determined on the basis of recognized
Nutrition recommendations and national and international nutrition guidelines created.

Currently, the following companies are actively participating in the program: Coca-Cola, Danone, Intersnack, Kellogg, Kraft Foods, Mars, Nestlé, Pepsi Co, Procter & Gamble, Unilever and Zweifel Pomy-Chips. The voluntary initiative is open to additional market participants who commit to meeting the minimum criteria.

Projects are sought in the following nine categories

- Digital Performance Campaigns
- Digital Branding Campaigns
- Technology
- Innovation
- Creation
- Business Efficiency
- Online marketing
- Usability
- Public Affairs

The tenth category, the special category 2012, is dedicated to "Silver Surfers". The search is on for the best Swiss website for older people over 60 in the category "Silver Surfer - Ctrl, Alt, Delete?

Projects from all areas can be submitted: from digital marketing campaigns, intra- or extranet solutions to information and knowledge platforms of public institutions. Of course, topics such as crowd sourcing, social collaboration and user empowerment are also included. This category is judged in particular on the originality of the idea and the consistency of its implementation in terms of presentation, content relevance and functionality. In a multi-stage judging process, a jury awards the best entries with the Best of Swiss Web gold, silver and bronze seals. The very best projects are also nominated for the Master of Swiss Web - the supreme discipline of the Best of Swiss Web Award. The Master is awarded to the most outstanding of all the projects entered, the one that convinces the jury, audience and Netzwoche readers the most overall and across several categories.

Conditions of participation

Both producers and clients of web and mobile projects are eligible to participate in the Best of Swiss Web Award. These projects must have gone online in 2011 or have been produced in their essential parts during this period. Entry is subject to a fee. Learn more about the conditions of participation here.

The Award Night

The twelfth Best of Swiss Web Award Night will take place on March 29, 2012, as part of a celebration at the Kongresshaus in Zurich. At the annual award ceremony, Best of Swiss Web winners, e-business decision-makers and Internet makers will meet to celebrate and network.
 

This was announced by the Bertelsmann subsidiary on Wednesday, according to SDA. Business was particularly good in Germany, France and the Netherlands, as well as at the production subsidiary Fremantle Media. Revenues increased by 7 percent to 1.24 billion euros.
 

The trend towards digital cable television continues unabated, as Swisscable writes in a press release on Wednesday. The Swiss cable networks were able to gain almost 300,00 customers within a year (+42 percent). In total, around 1,014,800 households were using digital cable television at the end of September 2011. The nationwide penetration of digital TV on cable was therefore just under 36%. "One important reason for this growth is certainly the fact that switching to digital cable TV is very easy today," says Claudia Bolla-Vincenz, Managing Director of Swisscable, commenting on the figures. "The basic digital offer is free and can be received with newer TV sets without additional equipment."

The cable networks also grew in the cable internet sector: Compared to the previous year, almost 80,000 customers (+10%) were gained. Cable telephony also grew at practically the same rate, with more than 468,000 households now using cable telephony (+81,200).

Der Schweizer Arbeitgeber is the magazine of the Swiss Employers' Association, which represents 100,000 companies with around one million employees. Now in its 107th year, it is published 12 times a year with a circulation of 3,770 copies and has the "Q-Publication" seal of approval.

According to the press release, Werkspuren is the only specialist journal in Switzerland that deals exclusively with the specialist area of works. It is published four times a year with a circulation of 1,500 copies. Thanks to its many years of supporting magazines in the fields of crafts, design and education, Zürichsee Werbe AG is able to make optimum use of existing synergies.

For example, the music CD "Schweizer Holz, das isch Musig" is intended to contribute to the good image of the raw material. The "Schwingen gegen Kilian Wenger" app and a comic book are further marketing measures that Holz Schweiz Marketing hopes will have a positive impact on the reputation of wood in Swiss society. Kilian Wenger, himself the reigning wrestling king, is also an ambassador for the association. Who, according to Holz Marketing Schweiz, ultimately became king on Swiss wood - sawdust. And who completed a second apprenticeship as a carpenter. It doesn't get any woodier than that. A poster campaign with Wenger is also being planned. The subjects that adorn the press release make you curious to see the result. Somehow. Traditional Swiss people such as wrestlers, yodelers and Alpöhis will certainly continue to count wood among their favorite raw materials. Whether the marketing offensive will also reach the rest of the population, we will leave open at this point. It would certainly be desirable.

The price erosion of CHF 438 million in the Swiss core business could not be offset by customer and volume growth of CHF 343 million, as Swisscom writes in a press release on Wednesday. On a constant currency basis and adjusted for special effects at Fastweb, revenue was down 2.6 percent and EBITDA 3.9 percent on the previous year.

The net revenue of the Italian subsidiary Fastweb fell by 7.8% to EUR 1,295 million in local currency due to aggressive price competition, according to the statement. Swisscom's revenue excluding Fastweb fell by 1.2 percent to CHF 6,946. The 8.4% increase in net profit to CHF 1,528 million is due to a provision recognized in the previous year in the VAT proceedings against Fastweb and income recognized in the third quarter of 2011 that Fastweb will receive as a one-off payment for the settlement of a legal dispute.

The Group's investments rose by 14.8% to CHF 1,465 million, mainly due to increased investments in new generation networks in Switzerland. The 2.7% increase in headcount to 20,032 is attributable to increased customer service, accelerated network expansion and company acquisitions. Around 400 new full-time positions were created in Switzerland. The financial outlook for the 2011 financial year remains unchanged. Swisscom continues to expect a dividend payout of at least CHF 21 per share for 2011.

The visuals are used, among other things, in a direct mailing that Wunderman developed for Ford. The mailing invites small and medium-sized Swiss businesses to take a test drive at the end of the year and also uses geo-tracking to show them the exact distance to the nearest Ford dealer. Ogilvy & Mather was responsible for implementing the idea in advertisements.

Responsible at Ford Switzerland: Danijel Dzihic (Director Marketing), Melanie Felder (Head of Communications). Responsible at Wunderman (Y&R Group): Thomas Engeli (ECD), Daniel Schranz (AD), Tom Schwarzenbach (Graphic Design), Dieter Boller (Text), S+K Werbefotografie (Photo and Image Editing), Stéphanie Bertschi (Consulting).

In addition to standard banners on various portals, special moving image productions and a completely new format for Swiss news portals, the "floor ad," are used. The testimonial is once again celebrity chef Ivo Adam, with whom users can interact directly - he even talks to them. He does this by means of audio messages. Based on the idea of the TV commercial, in which Adam has a car breakdown and gives cooking instructions to his friends at home by cell phone, special audio messages were recorded under the slogan "Ivo is calling". This integrated campaign aims to directly involve visitors to the website, address them on a personal level, and thus confront them more intensively with fine food, explains Yvan Piccinno, Partner and Managing Director of the digital agency Plan.Net Suisse.

The new campaign under the claim "For special moments" will also set new standards with a new banner format never before seen on Swiss news portals, the "floor ad. This is a banner that is displayed across the entire width of the lower part of the screen and can be seen on the 20min.ch portal. Standard banners and various special moving image productions will also be displayed on Tagesanzeiger.ch, Bernerzeitung.ch and Baslerzeitung.ch, as well as in Coop's own media Coop.ch, Coopzeitung.ch and the Coop Newsletter.

The campaign, developed by Plan.Net in German, French and Italian, also includes a competition: Ivo Adam presents the recipe from the TV commercial, but additionally gives secret tips and asks website visitors questions via audio messages. If they answer correctly, which can be done via an online entry mask, they can win vouchers for the top chef's restaurant in Ascona. Participants can also recommend the website to friends, for which they will receive a ten percent discount voucher for their next fine food purchase at the supermarket.

The campaign starts on November 7, but a foretaste is already available at Coop.ch/finefood.

Responsible at Plan.Net Suisse: Yvan Piccinno (Managing Director, Partner) and Kevin Hansen (Account Director), Norbert Rieger (Art Director), Michael Geisser (Senior Web Developer), Kerstin Dittmar (Team Leader Media). Responsible at Coop: Micheal Bietenhader (Head of Digital Advertising, CRM, Direct Marketing), Oliver Johnson (Head of Digital Advertising).
 

Hensch currently heads the Swiss Gas Industry Association VSG. Dis announced Swico on Tuesday. Swico represents the interests of over 400 suppliers from the information and communications technology and consumer electronics industries.