A multi-stage direct marketing campaign is now planned to acquire new customers. The target groups are larger SMEs, multinationals and associations. The agency announced this in a press release on Friday. The first DM campaigns are to be sent out at the end of November.
 

Under the new rules, news media are prohibited from disseminating information online before it has been confirmed first-hand. Violations of the rules can be punished with a five-year work ban and, in the case of serious violations, with criminal charges. According to SDA, a media supervisor said that the regulations were necessary to restore the reputation of the government and the credibility of the media after a number of false reports.

Their message is clear: you no longer need to spend hours in the kitchen to make a delicious soup. The two appetizers now invite you to enjoy them in the trade press.

Responsible at Knorr, Unilever: Alexander Herrmann (Brand Manager Knorr), Nina Luber (Marketing Assistant Knorr). Responsible at Draftfcb/Lowe Group: Boris Beuckmann (text), Cinthia Stettler (AD), Marie-Theres Ott (Client Service Director), Martin Rubli (Account Executive), Oliver Nanzig (photographer), Markus Graf (image processing), Damaris Eigenheer (styling).
 

Back pain in the morning - who hasn't experienced it? The causes of this tension can be very varied. Age, constitution, illness, accidents, training condition, everyday strain, behavior or stress can be the trigger. Marco Häusel Bettenstudio solves this problem with detailed advice on lying down, according to the campaign.
 

From the beginning of October to mid-November, five finalist flat-shares competed for six weeks for the main prize worth a total of 45,000 Swiss francs. For one year, the nine residents of the former five-star hotel in Zurich now live and shop at Migros' expense.The focus was on the website Migros.ch/m-budget-wg. On this promotion platform, Joiz regularly published videos from the WGs. In addition, the community was able to "remote control" the flatmates via the website. The users partly took control, helped determine which tasks had to be solved, and voted out one WG each week. The WGs' performances were summarized each week in a one-hour live TV show on joiz.

Jung von Matt/Limmat: M-Budget WG - Remote controlled

Online, social media and TV were thus successfully combined into an interactive reality format. Joiz produced over 100 video clips during the competition phase. In total, users consumed video material with a total length of over 200,000 minutes.

"M-Budget WG - Ferngesteuert" was hosted by comedian Stefan Büsser. In addition to the WG representatives, celebrities such as Eva Nidecker, Nadine Vinzenz, Claudio Zuccolini and Marco Fritsche regularly took a seat on the studio sofa in the live broadcasts to talk about their WG experiences. The best scenes from "M-Budget WG - Ferngesteuert" will be rebroadcast on Thursday, November 17, 2011, at 5:30 p.m. as part of a best-of show on Joiz.

M-Budget WG - Ferngesteuert" is a production of the Zurich communication agency Jung von Matt/Limmat and the interactive HD television station Joiz on behalf of the Migros-Genossenschafts-Bund.

Best of Video Hotel Atlantis

Responsible at Migros: Martin Haslinger (Brand Manager M-Budget), Dirk Worring (Head of Digital Marketing a.I.). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), Samuel Christ (Text), Wim Roelfs, Patrick Beeli (Art Direction) , Alexander Schradt (Screendesign), Ilonka Galliard (FFF), Erasmo Palomba (Art Buying), Fabian Röthlisberger, Michèle Gutmann, Daniel Nessler, Christian Brütsch (Consulting), Melanie Schneider, Philipp Bühler (Public Relations & Community Management), Karim Patwa (Direction & Production Teaser Spots), Edge5 (Web Development). Responsible at Joiz: Alexander Mazzara (CEO & Co-Founder), Yves Schifferle (Project Management), Martina Strul (Editorial Management).
 

It demonstrates how quickly 15 seconds of warm-up time pass. In this short time, the online entry form had to be completed in order to win a Delizio coffee machine.

Ruf Lanz: New image campaign created for Delizio

Responsible at Delizio: Aurel Keller (Head of Marketing and Sales), Serena Mösching (Product Management), Alexander Zaugg (Business Development). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Diana Strebel (strategy), Heike Rindfleisch (consulting); production online competition: Du Da Group.
 

The unconventional personnel campaign is having an effect, as even the NZZ reported. According to statistics, only 16 percent of women have applied for a place in the driver's cab so far. In September and October, 31 percent of applications were submitted by women, according to Jörg Buckmann, Head of Personnel Management at VBZ. This means that the proportion of applications from women has almost doubled.

This is also astonishing because a flood of dossiers from men arrived at the same time: According to Buckmann, a total of 500 people applied for the streetcar driver positions in the two months. Normally, the demand is much lower. On average, there are only 100 to 150 applicants per month in this area, says Buckmann.
 

The 19-year-old from Graubünden was definitely called up to the Islanders' professional squad this week. This triggers the three-year contract that Nino Niederreiter had signed a year ago with the "Isles".

Sportsemotion will find suitable advertising partners for Nino Niederreiter in the national and international market.
 

The promotion starts on 11.11.11 at 11:11 sharp. It will be advertised via mailing and countdown website.
 

The fall campaign for Terre des Hommes Children's Aid is the starting signal for a multi-year campaign by the Spinas Civil Voices agency. The campaign aims to make the consequences of the exploitation of millions of children worldwide tangible for the Swiss population. In parallel to the classic campaign, donations are requested by means of unaddressed scatter throws.

Responsible at Terre des Hommes: Sandra Wirth (Fundraising & Communication Director), Eveline Hug (Head of Fundraising). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Miriam Fischer (concept/AD), Beat Egger, Susi Kammergruber, Andrea Duttweiler (concept/text), Carla Storz (consulting), Bianca Hotho (production).
 

With a key visual and informative texts, decision-makers throughout Switzerland are invited to participate in AWF 2012 as listeners, discussion partners and networkers. Posters, advertisements, a multi-level mailing, a brochure of the daily program, newsletters, the web, public reports and POS material are used as advertising media.

Responsible at Osec: Alessandra Pisano (Brand + Project Manager), Karin Stirnimann Egli (Project Manager). Responsible at CR Basel: Gabriel Heuberger (CD), Andreas Erfert (text) David Burkhardt (graphics), Thomas Fux (consulting), Felix Schregenberger (image editing).
 

Six subjects show meat specialties in various forms and provide the appropriate consumption opportunity as an idea in the headline. Initially, the mechanics will be established with posters throughout German-speaking Switzerland. Over the coming months and years, this is to become a 360-degree campaign.

Responsible at Herbert Ospelt Anstalt, Bendern, Principality of Liechtenstein: Peter Luder (Managing Director Ospelt Group), Birgitta Farago (Head of Marketing). Responsible at TBWA\Zurich: Andy Hostettler (CEO), Eunike Pilz-Heil (Account Management), Daniel Rickert (Planning), Frederick Rossmann (Creative Direction), Magnus M. Sambo (Text), Johannes Dörig (Graphic Design), Simona Mink (Desktop Publishing), Christina Bürgin-Hengstmann (Art Buying, Agency Producing), Susana González (Media Arts Planning), Agnes Meier (Print Production). Photography: Jan Kornstaedt, Hamburg, Germany (photographer). Responsible for postproduction: Flavouredgreen, Hamburg, Germany; Red.Department, Zurich.