More than 200 experts gathered in Bern on Thursday and Friday for the 2nd National Tobacco Prevention Conference. In addition to the Swiss Working Group for Tobacco Prevention (AT), sponsors include the federal government, the cantonal health directors, the Lung and Cancer Leagues, the Heart Foundation and the Swiss Medical Association (FMH).

A comprehensive ban on tobacco advertising is the only way to make progress in protecting people from harmful cigarettes, said AT President Bruno Meili. "But it is relatively difficult to achieve success without antagonizing the tobacco industry." Concrete steps could therefore not be named.

Tobacco advertising aimed at young people is prohibited, said AT Managing Director Verena El Fehri. But this has not helped. For example, the commuter newspapers frequently read by young people are not explicitly aimed at young people. Cigarette advertising is permitted in them. According to the experts, research results also show that less passive smoking reduces the risk of suffering a heart attack. The smoking bans enshrined in law throughout the country are judged by the experts to be inadequate. Many employees in the hospitality industry are still exposed to the blue haze. (SDA)

The result is 15 new packages for lawn seeds - from ornamental lawns to flower meadow mixtures - as well as two fertilizer packages, each in different sizes. The new packaging is currently in production and will be launched on the market in spring 2012.

Responsible at Wyss Samen und Pflanzen: Philipp Wyss, Reto Krähenbühl. Responsible at Walder, Advertiser: Sandro Walder (overall management), Valentina Röschli (consulting), Tobias Fluck (CD), Sascha Völki (AD), Gregor Szabo (graphics), Nathalie Moser, Selina Muth (DTP).
 

In various ad subjects and radio spots, the Migros Culture Percentage presents a conspicuously small portion of culture - namely 1 percent. That is, 1 percent of a concert, a park, a dance class or a theater stage. This is how the many engagements are to be made known. Each individual part of the umbrella campaign ultimately points back to the whole: the Migros Culture Percentage. The advertisements and radio spots can now be seen and heard throughout Switzerland.

> Spot 1
> Spot 2
> Spot 3
> Spot 4

Responsible at the Federation of Migros Cooperatives, Department of HR, Culture, Leisure: Tobias Gremaud (Head of Umbrella Brand Migros Culture Percentage), Estefania Garcia Jung (Umbrella Communication Migros Culture Percentage). Responsible at Spillmann/Felser/Leo Burnett:Peter Brönnimann (ECD), Thomas Schöb, Dan Strasser, Roland Buob, Reto Vogler (creation), Rolf Zimmermann (strategy), Manuel Schmid, Jennifer Beckmann (consulting); Jingle Jungle (production radio), Rico Rosenberger (photography).

Stehli Pfister accepted the award together with Sarina Arnold in the "AIB Founders Award" category, as reported by Swiss Radio and Television on Thursday. According to the jury, watching the documentary is a highly emotional experience that captivates the viewer. SF 1 first broadcast the documentary on January 6, 2011.

The documentary is about a trip to Kyrgyzstan to visit children with facial deformities. Bernese pediatric surgeon Brigitte Winkler wants to pass on her expertise as a retired pediatric surgeon and member of the Board of Trustees of the AWD Children's Aid Foundation. Top model Sarina Arnold from Uri is accompanying Winkler on this trip. Arnold's daughter had a severe cleft lip and palate, which was successfully operated on. AIB is the industry association for television and radio worldwide. (SDA)
 

The typo campaign appears as usual on F200 and F12 posters as well as in advertisements for daily newspapers and consumer magazines that respond to the respective editorial environment.

Responsible at Top Pharm: Judith Lanz (Head of Marketing & Communication).Responsible at OSW: Michael Oswald (AD), René Fisch (text), Nadine Siegfried and Patrick Niemetz (consulting).

The Faspo Sponsoring Association presents the award in the categories of sport, culture, media and public sponsoring. In addition, a special prize is awarded for innovative solutions and creativity in sponsoring. In the media sponsorship category, sponsorship in TV, print, radio and the Internet is evaluated. Public sponsoring includes social, environmental and educational projects. Projects from the field of corporate social responsibility that are linked to sponsoring commitments can also be submitted.

Sponsorship projects from all German-speaking countries will be honored. Award-worthy sponsorship projects can be submitted by all market partners, agencies, companies, clubs, associations, institutions, cultural venues or others. The concept, implementation, networking and efficiency as well as the mutual benefit for sponsor and sponsored are evaluated.

The awards are presented irrespective of project size and investment volume, meaning that regional sponsorships have the same chances as national ones. For the first time, the Sponsorship Association plans to automatically nominate the current Isa award winners for the Esa Sponsorship Award 2012. With the Esa Award, the European Sponsoring Association annually honors the best European sponsorships among national award winners.

The closing date for applications is January 17, 2012 and the winning sponsorships will be presented at a public event in March 2012.

> Entry documents/tender details

In the futuristic-looking Enterprise Business Center in Sursee, 6,000 m2 of office space will soon become available, as the agency writes in a press release. A wide range of marketing measures are planned. These include a new brand that will last beyond the letting and is intended to reposition the property. The communication measures will start in late fall 2011.
 

The offer as well as the core messages were aligned more strongly with the most important needs by means of stakeholder interviews and detailed market observation, as the agency writes in a press release. In addition to an image brochure, industry flyers highlight specific solutions for companies in the energy, railroad or telecom sectors. The visuals are intended to reflect Cablex's contrasting everyday work in an authentic way.

The mandate also includes the multilingual implementation of all applications such as stationery, exterior and interior lettering, vehicle and workwear lettering, CD manuals as well as the conception and implementation of the website and newsletter. A video series, which was produced with Cablex employees, is intended to support HR in attracting new talent.

Cablex builds and maintains ICT and network infrastructure solutions for current and future market needs. In 2001, the company was founded from the former construction department of Swisscom and today employs around 1'000 people.

Responsible at Cablex: Roland Kohler (Head of Marketing/Sales), Robert Soldera (Project Management), Bruno Klingler, Patrick Gähwiler, Corinne Stettbacher. Responsible at Future Connection: Patrick Andersen, Martina Waser (consulting), Karin Gleichner, Saskia Böhm (print design), Reto Moebus (web design), Gregory Plüss (frontend development), René Alessandri (backend development), Philippe Weibel (video, Philippe Weibel).

Special train on Wednesday at high noon on platform 3 at Zurich main station. A BLS S-Bahn formation arrives. Various leading actresses, musicians and other mountain friends from the crew of the new musical "Alperose" are sitting on the train from Bern. The pop stage version of Polo Hofer's greatest rock hits will not premiere in Bern's BEA Hall until February 17, 2012. But producer and author Walter Hitz has already given us a glimpse behind the curtain. At the end of August, a train carriage of the Pilatus Railway was christened "Alperose" and Lucerne's local mountain was presented as the "name sponsor" of the musical. This has now been followed by the naming of a BLS commuter train combination in Zurich. The local Bernese train has not lost its way.

With godfather Polo Hofer, numerous interested media from SRF and Tele Züri to Blick and Werbewoche were once again attracted to the capital of Swiss communication to report on the progress of the rehearsals for "Alperose". These will not begin for a few weeks yet. However, initiator Daniel Greber can already distribute a CD with three song samples to the radio stations as a single release.

The performers look forward enthusiastically in interviews - and the sponsors even get to play a leading role in the run-up to the show. "Thanks to a Cumulus campaign, over 20,000 tickets have already been sold," says PR man Heier Lämmler, putting Migros' involvement in the media spotlight. The BLS event manager is delighted that the railroad will now be advertising advance sales with the "Alperose" logo for over 100 days and nights before the premiere.

The sponsors Search.ch - "on board since yesterday" - and Gerda Spillmann Swiss Cosmetics also jumped on the bandwagon in the truest sense of the word at the presentation in Zurich. The Swiss cosmetics company is not only applying stage make-up to the actresses, which even "has many customers in Hollywood", but is also promoting its consumer products with this sponsorship commitment. And to ensure that the time until the premiere passes in style, the show producers have now also secured the watch manufacturer Onsa Watch from Biel as a sponsor. The company is launching an "Alperose" watch collection as a tribute to the musical.

The three different types are going into production these days, as we heard shortly before the sponsors' train returned to Bern. Naturally, we were able to toast this with a drink from Diwisa.

Andreas Panzeri

Aargauer Volkszeitung, that was the name of the political fighting paper published by Josef Zehnder in Baden. Although this newspaper title did not live long, it became the starting point of today's media company AZ Medien. Over the past 175 years, four personalities from four generations have managed and shaped the media house: Zehnder's grandson, Otto Wanner (the elder), Otto Wanner (the younger) and today's publisher Peter Wanner.

The publishing company received its most important growth spurt when Peter Wanner merged his Badener Tagblatt with its archrival Aargauer Tagblatt to form the Aargauer Zeitung in 1996. In 2001, the affiliated title Mittelland Zeitung was launched. AZ Medien took over Basellandschaftliche Zeitung in 2007 and Solothurner Tagblatt (Vogt Schild AG) in 2009. For the past four years, Der Sonntag has also been published as an independent paper on the seventh day of the week. The media company also owns regional TV stations (Tele M1, Tele Züri and Tele Bern).

The 92-page special supplement on the occasion of "175 Years of AZ Medien" covers the turbulent history of the Aargau-based company. Several authors also look at the opportunities for print media in the future. "Times have not become easier for the media industry, but they were difficult before," writes publisher Peter Wanner. (SDA)

"Fashion for bathrooms" - the existing claim is intended to summarize what Spirella's products stand for. The task now was to implement a new "fresher" interpretation of the positioning in such a way that it would be understood and accepted in a wide variety of cultural circles - and thus provide orientation and support for the international sales channels.

Blue Spirit developed a visual world that was intended to represent sensuality, emotionality and freshness. This was implemented in the style of a fashion photo series by the photographer Patricia von Ah, who has already staged clients such as Fogal, Breitling or Sotheby's.

The new international POS presence has been used in a modular fashion since October, depending on the focus - signaling, branding, product information. It covers the nearest POS through to the wider environment of shopping centers and DIY stores.

Responsible at Spirella, Embrach: Patrik Probst (Head of Marketing). Responsible at Blue Spirit, Zurich-Schlieren: Alban Haas, Eveline Stocker (consulting), Enrico Bachmann (CD), Jae Erne (AD), Peter Bietenholz (text), Andrea Golay (graphics), Marcel Kohler (production), Markus Pletscher (desktop), Patricia von Ah (photography).

The alliance announced on Tuesday aims to offer less coveted advertising space, which the individual companies have so far been unable to market. Nevertheless, the three groups would remain independent and compete against each other with their own sales departments. They therefore did not expect the US competition authorities to intervene, they explained.

With a 16% share of the US online advertising market, Facebook is currently the market leader, followed by Google with 9%. In 2008, Yahoo had an 18 percent share, this year it is 13 percent, Microsoft is at five percent and AOL at four percent. (SDA)