Shortly before the new season begins with the races in Lake Louise, Patrick Küng presented his new Website is online. It is the hub of all the ski racer's online activities. The Glarus native regularly maintains a blog in which he talks about his life as a top athlete. Even more important is the large community section, in which he showcases all his social media channels. In it, Küng provides a deep insight behind the scenes of the ski circus. He posts videos in which he shows scenes from daily training or near-crashes. Many photos show Küng in action and let visitors take part in races around the globe. The Glarus native is also very active on Facebook and Twitter. He has integrated these channels into the website and offers his fans the opportunity to actively communicate with him.

Not only is Patrick Küng's website new, but so is his logo. The design agency Created designed it and opted for Küng's initials PK.
 

This is the summarized content of the current commercial "Last Dictator Standing" of the South African restaurant chain Nando's. It advertises a 6-pack meal. Incidentally, the finale shows Mugabe with South African apartheid president PW Botha on a tank - in the style of the famous Titanic scene. The story ends with the words "At this time of year, no one should have to eat alone." I'm sure not everyone will be thrilled by this commercial. But people are certainly talking about it. And people are clicking on it on YouTube. And after all, that's the main thing.
 

As an employer, Axa offers a wide range of career and development opportunities for employees, the agency writes in a statement. The corporate culture aims for openness, diversity and initiative. This is reflected in the new employer promise "Perspectives/newly defined", which is used in all communication media aimed at the job market. A new image concept makes the positioning tangible: The focus would be on employees who experience a surprising change in their everyday working lives. The images and messages are geared to specific target groups in order to address potential employees in a targeted manner.

The appearance can be experienced in the labor market: first of all via the web under the section "Jobs"  and long-term in various brochures, job advertisements, via trade fair appearances and social media platforms.

Responsible at Axa: Ricarda Giebel (Head HR Management Services), Yasmine Suter Schmid (HR Marketing). Responsible at Branders: Pascal Geissbühler (Strategy Director), Claudia Kaufmann (Brand Consulting) and Palma Manco (Brand Design); Simon Steuri (Image-Clip), Basile Bornand (Photography).
 

Mihailovic has been Managing Director of Südostschweiz Partner in Haag SG since March 2006. Prior to this, he worked for one and a half years as Technical Manager and Head of Process Optimization at the AZ Medien Group in Aarau. Born in Germany, Mihailovic completed his degree in industrial engineering and printing at Vogt-Schild/Habegger Medien in Solothurn in 2000. Mihailovic then worked as an assistant to the management at the same company until 2002 and then moved to the Management Board of König & Bauer Druckmaschinen in Würzburg as an assistant.

The 38-year-old takes over from 66-year-old Bruno Blaser, who worked for Ringier for more than 42 years. Blaser held several positions at the company during this time. From 1970, for example, he was responsible for setting up and managing the training and development of offset reproduction in Zofingen, then headed up this area, was Head of Prepress, a member of the management of C.J. Bucher Lucerne/Offset Center Adligenswil, became Head of Human Resources at Ringier Zofingen in 1988, was Head of Newspapers Central Switzerland at Ringier from 1993, was Head of Publishing from 1996, a member of the Executive Board of Neue Luzerner Zeitung, then Publishing Director of Blick/SonntagsBlick from 2000 - and since October 2009 Managing Director of Ringier Print Adligenswil and a member of the Executive Board of Ringier Switzerland. During his time at Ringier, Bruno Blaser was also a member of the Board of Directors of Radio Pilatus Lucerne, 2R Media, Locarno, Wemf and MM&B in Budapest.

Ringier Print in Adligenswil currently employs around 300 people, produces more than 60 newspaper titles, has five state-of-the-art rotary offset printing presses with an output of up to 210,000 newspapers per hour and generated sales of CHF 72.7 million in 2010.
 

With 18 percent more entries than in the previous year, the competition of trade journals from Europe, Eastern Europe and the Middle East was very high in terms of both quality and quantity. A total of 3738 entries from 588 agencies competed for the prizes. Of the 48 participating countries, Switzerland was the number 4 competitor with 14 agencies and 335 individual entries, behind Germany with 803 entries, France with 478 and Sweden with 375. For the sake of clarity: in a print campaign, for example, all individual subjects are counted as entries, while a film counts as 1 entry.

After four intensive days of visioning and judging by the representatives of the 48 trade journals, this great diligence on the part of Swiss creatives was reflected in a similarly exceptional result for Switzerland on Friday evening. The representative of Werbewoche was condemned to be a "neutral" spectator in numerous votes because a Swiss entry was in the final. In the end, four agencies won seven Epicas. Which of these will be counted as silver and which as bronze can only be determined after an analysis of all the scores on Monday.

However, four "Grand Prix" were chosen in a final vote in Paris - which means gold. For the first time in the 25-year history of the Epicas, a "Grand Prix" went to Switzerland. Spillmann Felser Leo Burnett won gold in the "Press" category with the wordplay in the campaign for Swiss Life. SFLB also wins another Epica in the "Promotions & Activation" category for Micasa with the idea "50 percent discount - if a piece of furniture has the same name...".

Ruf Lanz wins a poster award for the Lucerne Classic Music Festival with the poster where an "emergency exit" signal light shines above every box in the concert hall because a concert with experimental music is on the program. The second Epica for Ruf Lanz is in the "Film" category with the Hyundai commercial, where the VW President is filmed with a real "hidden camera" as he wonders why Hyundai can do what VW has never been able to do before.

Two Epicas go to the Y&R Group. The film with Hillary Clinton and Sarkozy for the SonntagsZeitung was a lot of fun for the jury. The illustrations that have just been awarded eleven Clios, which make music and sounds "visible" for Phonak, were also well received in Paris and won a silver or bronze Epica.

In the "Press" category, Remy Fabrikant also received an Epica after his Bronze Lion in Cannes for his Hakle ad "See you later" - if the newsprint on which this ad was printed is recycled.

The Facebook campaign for Obermutten by Jung von Matt/Limmat was only narrowly eliminated in the final round of discussions. A large proportion of the jury wanted to give this idea an Epica in the Social Media category. Walker's films for Möbel Pfister also caused a lot of laughter, but were then put back on the shortlist in the competition against a veritable festival of Ikea films from numerous countries. Otrivin for Novartis by Saatchi & Saatchi entertained the jury. However, the films with the "open mouth" due to breathing difficulties did not make it off the shortlist. In Cannes, the same idea was awarded a Gold Lion. That should leave a few more mouths open...

Further Swiss shortlist places were also awarded to Wirz and Publicis as well as SFLB, Jung von Matt and Y&R. More on this in the print edition of the upcoming Werbewoche. Andreas Panzeri
 

Actress Sienna Miller was put into a paranoid state by the intrusiveness of the media, as she explained in a statement to the committee, according to SDA. The tabloid scrutiny and publication of personal details of her life led her to accuse friends and family of leaking information to the media, Miller added. She was one of the first celebrity victims to take legal action against the newspaper for illegal wiretapping practices. As a result, the paper agreed to pay Miller 100,000 pounds (143,000 francs).

Author J.K. Rowling also suffered from the persecution of journalists. She explained that she often felt like she was under siege. In one case, a reporter even smuggled a letter to her into her five-year-old daughter's school bag.

The News of the World newspaper was shut down in July after it became known that journalists there had systematically broken the law. Among other things, the editorial team had hacked the cell phone of a girl who had been kidnapped and later murdered. The committee of inquiry before which Miller testified was set up after the News of the World wiretapping scandal came to light. It is to draw up recommendations for new ethical standards for the press.

The union demands that in the "highly profitable telecom industry" employees must share in the success. At Swiss Post, it is necessary to fight to ensure that employees are not subject to different rules, Syndicom wrote in a statement on Sunday. A "progressive CLA" should form the social umbrella for all postal employees. In the graphic arts industry, which has been hit hard by the strong franc, the media and communications union is discussing how the CLA can strengthen job security. Good working conditions, social security, the democratization of the working world and the protection of trade unionists are important to the union.

On Saturday, November 26, 2011, around 200 people met in Zurich for Syndicom's delegates' meeting. This was the first delegates' meeting since the merger of Comedia and the communications union in December 2010.
 

So far, the last victim has been a French journalist. She was attacked by men in civilian clothes while working in Cairo on Thursday. There is no other solution than to refrain from sending female journalists to Egypt, explained Reporters Without Borders in Paris, according to SDA.

The Egyptian-American journalist Mona al-Tahawy was also beaten and sexually abused by the police in Cairo, according to her own account. As she reported via the short message service Twitter, members of the police force arrested her during a protest near Tahrir Square on Thursday night. She was locked up for around twelve hours. Her left arm and right hand were broken during the abuse. "God knows what would have happened if I hadn't had dual citizenship," Al-Tahawy wrote. A member of the military police later apologized for the police's behaviour.
 

The approximately 200-page book is also available on the Internet or via an iPhone and/or Android application. The book was written by Peter Studer, former President of the Press Council and former editor-in-chief at Tages-Anzeiger and Schweizer Fernsehen, and Martin Künzi, Press Council Secretary and lawyer. According to SDA, the two authors shed light on the fundamental problems of everyday journalism and point out the principles of the Journalists' Code and the guidelines. This is done using a checklist with a total of 67 points.
 
In addition to its practical section with the checklist, the book also contains references to the Press Council, the Journalists' Code and explanations.
 
Peter Studer and Martin Künzi: "How journalists work fairly", 196 pages, 20 francs. Source of supply: Swiss Press Council, PO Box 201, 3800 Interlaken.
 

The aim of the company's appearance is to communicate its own media competence, as the agency writes in a statement. The focus is on Publicitas' media competence for a wide range of channels and customer segments. In a print and digital presence, the proximity to the customer can be experienced - among other things also by means of interactive elements thanks to image recognition software.

Corporate Movie

Responsible at Publicitas: Othmar Fischlin (Head of Marketing). Responsible at BMB: Flavio Meroni, Priscilla Kämpfer, Maurizio Schianchi (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Photography and film: Combo Entertainment. Production: Sarida Bossoni.
 

The sale of the stake in Radio Canal 3 by Espace Media Groupe must be approved by the Federal Department of the Environment, Transport, Energy and Communications. The parties have agreed not to disclose the details of the transfer. The sale is a further step in the implementation of the strategy of the entire Tamedia company, which envisages a concentration on the print and online business, according to a press release from Espace Media Groupe.

Radio Canal 3 was founded in 1984 as one of the first fully bilingual local radio stations in Switzerland. Today, the station offers its program to around 60,000 listeners in the Biel, Seeland and Grenchen region.
 

The basic idea of the ad series is the humorous comparison between the entertaining fun at the Basel Fastnacht and the long-term driving pleasure with a Golf GTI from Volkswagen. The rhetorical questioning of the headline at the latest is intended to make the reader smile.

Responsible at AMAG Automotive and Engines: Sandra Grau (Head of Marketing VW PW), Giselle Vaugne (Head of Marketing Communications VW PW), Sina Neuhaus (Advertising Specialist VW PW). Responsible at KSB war Schlupp Bürge: Uwe Schlupp (Creative Direction), Nina-Britt Rauer (Text/Concept), Mareike Jansen (Art Direction), Milena Schneeberger (Graphics), Marco Serratore (Consulting).