Ruf Lanz communicates this in the form of postcards from far-flung corners of the world. The postcards are currently available as Cards for Free in bars, cafés and restaurants. A QR code takes users to the Veloster website, where they can register for test drives, among other things.

Responsible at Hyundai Suisse: Reto Stemmler (Marketing Director), Karin Magaletti (Marketing Assistant). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (overall responsibility), Marcel Schläfe (CD), Maren Beck (text), Florian Fleischmann (graphics), Sebastian Durband, Sabrina Luck (consulting).

Barbara Borri joins the Marketing & Sales Support team. Lukas Lauwiner has been in charge of the newly created Partner & Product Management Mountain division since October 1, 2011. According to a press release issued on Monday, his responsibilities include contract handling, support for the entire area management and the development of special forms of advertising in Alpine vacation resorts throughout Switzerland.

Markus Bien, Managing Director of APG Montagne since May 2011, is convinced that the new structure will further intensify the company's collaboration with partners and advertising customers. The aim is to generate further products and services and thus real added value for everyone.

> Organization APG Montagne (PDF)

The campaign by the Maxomedia agency provides good arguments as to why Swiss wood should be harvested and used. You can see a TV spot designed to evoke emotions and memories as well as a look over the shoulders of the production company Solid&Hallerfilm exclusively on "Die Werbewoche", Tuesday 7.15 pm on Star TV.

The aim of the promotion is to make the discount campaign on perfumery products known to the general population throughout Switzerland in a seductive way, the agency said in a statement. The chosen imagery is not only right for print, TV and online advertising, but also cuts a good figure as Christmas decorations in shop windows and at the POS. The campaign can now be seen throughout Switzerland. Posters, TV commercials, advertisements, mailings, Internet banners and POS advertising were implemented.

Responsible at Amavita: Daniel Röösli (Head of Marketing Communication), Clothilde Vaseaux (Cheffe de projet Marketing Communication Beauté). Responsible for Hofer Communication BSW: Reto Steiner/Daniel Scheuzger (consulting, creation), Philippe Oesch (text), Nicolas von Aarburg (AD).

Spar Handels AG had a total of 68'000 square meters of sales space in Switzerland at the end of 2010, employs more than 1,800 people and will achieve sales of just under 1 billion Swiss francs in 2011, according to the company's statement.
 

In the process, Swiss Post will handle the printing and delivery of individual newspapers to subscribers, the company said in a statement Monday. The subscribers put on Post.ch/mynewspaper put together their own personal newspaper. They select the content from various national and international newspapers that is tailored to their interests - for example, the sports section from newspaper A, the politics section from newspaper B, and the local section from newspaper C. The subscribers also enjoy the benefits of a printed newspaper. At the same time, subscribers enjoy the benefits of a printed newspaper: Swiss Post delivers their personal newspaper to their home on the day after they place their order, either in printed form with the daily delivery service or to their mailbox early in the morning. Alternatively, My Newspaper can also be subscribed to worldwide in electronic form as an e-paper.

Printed and electronic

Swiss Post is now testing My Newspaper on the market for a year. As part of this test, the printed version is available in the Zurich, Basel, Bern, Lucerne and Aarau regions. The e-paper can be ordered worldwide and is suitable for tablet PCs such as the iPad and the e-reader. There are various subscriptions on offer, which differ in scope and duration. In print, My Newspaper is available from CHF 60 per month, and electronically from CHF 21 per month. The market test is intended to show how great the demand is for a printed personalizable daily newspaper at the subscription prices on offer.

Close cooperation with publishing houses

My Newspaper is based on close cooperation with publishers who make the contents of their newspaper titles available in their original form. Currently, almost a dozen different publishers from Switzerland and abroad are participating in the project. Swiss Post is aiming for the broadest possible selection of titles and will continue to expand the offering. Negotiations are currently underway with the Tamedia publishing house, said a Swiss Post spokesperson. Newspapers from French-speaking Switzerland and Ticino will also be added to the offering. The first personalizable newspaper on the Swiss market is not to be understood as competition to existing newspaper titles. Rather, it offers publishers the opportunity to increase the reach of their titles and attract new readers. For its part, Swiss Post is contributing its expertise as a logistics provider with My Newspaper and managing the interface between publishers and readers.

Printing and shipping by mail

Using software from the Lucerne-based company Previon, the newspaper content is compiled into a file according to subscribers' orders and sent to Swiss Post. Overnight, the individual newspapers are digitally printed on a printing press at the Härkingen mail center and dispatched from there.

> Pilot test: Swiss Post delivers newspaper à la carte

The company's management thanks Robert Vego for the valuable services he provided during his three years of commitment, according to a statement on Monday. The search for a suitable successor will be initiated immediately.
 

According to a press release, 20 women and 60 men are among the 80 candidates for the marketing management diploma. The number of candidates has increased compared to the previous year; in 2010, 93 candidates faced this tough selection process. Martin Huber from Küssnacht am Rigi SZ achieved the best average grade (5.0). Stefan Gygli from Hütten ZH achieved the second-best average grade (4.89). Elke Heinert from Zufikon AG and Frank Lang from Zurich (both 4.83) were honored as the third-best graduates in 2011. The top graduates were honored with the coveted ML Award. The overall grade point average was 4.2.

136 men and women received their diplomas as federally certified sales managers. A total of 192 people completed the examination, 71 percent of whom passed with flying colors. The average grade across all subjects was 4.1. Simona Pfister from St. Margrethen TG was the top performer, receiving the "Swiss Marketing Sales Award" as the best of all graduates.

The focus is on proximity to the members, the expansion of the numerous assistance services and the TCS's contribution to road safety in Switzerland, as Wirz Corporate writes in a press release on Monday. In addition to communication at brand level, Wirz Corporate also supports TCS in communicating the individual service offerings, for example in the areas of assistance, insurance and legal protection.

For the past year, Wirz Corporate has repeatedly implemented various PR measures for TCS on a project basis, such as the recent press conference to present the new TCS helicopters and ambulances, which will further expand assistance services, especially in the area of medical passenger transportation.

For this, the platform was honored as the "best contribution to journalism" in 2011. Wikileaks "courageously" championed the most important tradition of journalism, namely achieving justice through transparency, the citation continued.

Assange expressed his thanks for the award in a video message broadcast by Australian television station SBS. The Australians' fight for freedom of expression, a free internet and "truth as the only weapon" will continue, Assange said. He is under house arrest in the UK until a final decision is made on Sweden's extradition request. Sweden's judiciary wants to question Assange on allegations of sexual harassment and rape. The Australian is alleged to have had unprotected sexual intercourse with two Swedish women without their consent in August 2010. Assange denies this and sees the allegations as a political conspiracy. (SDA)
 

The three-year comparison from Net-Metrix-Profile shows that regular visits to blogs, forums and online communities are becoming increasingly popular: Whereas in 2008 only one in five Swiss online users used social media content several times a week or more frequently, by 2011 this figure had risen to almost one in three. Despite high growth rates, more men than women and significantly more younger than older people continue to consume corresponding offerings on the World Wide Web. The latest figures from Nielsen also show that Facebook in particular has grown significantly in recent years: Around 2.1 million Swiss online users visited the social network's pages at least once in September 2011 alone. This means that Facebook reaches around 54.1 percent of active Swiss Internet users. With a reach of 17.1 percent in September 2008, this shows a continuous and - compared to other social media offerings - clearly above-average growth.

According to the results of Net-Metrix-Profile, around 30 percent of Swiss Internet users regularly use offerings from the area of blogs, forums and online communities. This share has thus grown by over 50 percent in three years (19.6 percent to 30.1 percent). Among women, the growth is much stronger at 63 percent than among men at 48 percent. However, women still lag behind their male online comrades in 2011: One in three users but only around one in four female users regularly visit social media offerings on the web.

The message: Acrea thinks ahead - with forward-looking IT projects and exceptional solutions. Today for tomorrow. The idea, including concept, text and design, was provided by Walder,Werber.

Responsible at Acrea: Manuel Hilty, Michael Müller, Stefan Wengi. Responsible at Walder,Werber: Sandro Walder (overall management), Tanja Büsser (consulting), Sascha Völki (AD), Michael Döös, Nathalie Moser (graphics), Corsin Kessler (DTP), Valentina Röschli (text).