Participation in the "Greater Zurich Area" organization is no longer up for debate. On Tuesday, all parties spoke out in favor of the reorientation of location marketing proposed by the cantonal government. Parliament approved a framework credit of CHF 2.4 million for the years 2012 to 2015 by a large majority so that the canton can implement the concept, as SDA writes on Tuesday. The OSEC platforms and activities are to be used more intensively for Aargau in target markets such as the USA, India and Japan.
 
OSEC has been running international location promotions on behalf of the federal government and the cantons since 2009. As a regional location marketing organization, the Basel Area Association has a clear industrial focus. With the reorientation, parliament and the cantonal government are drawing the consequences of the withdrawal from the "Greater Zurich Area" GZA marketing organization as of October 2010. The benefits of the GZA "remained far below expectations", according to SDA. Over a period of five years, four companies with twelve jobs had settled in Aargau through the mediation of the GZA. The modest cost-benefit ratio was repeatedly criticized in the cantonal parliament.

Repower launched the online field hockey game of skill as a sponsor of HC Davos. The aim of the game is to score as many goals as possible against HC Davos' top goalkeeper Leonardo Genoni. You can be supported by your friends: Played via Facebook, the substitute bench can be filled with Facebook friends. This brings fresh blood into the game so that you can always compete against Leonardo Genoni with maximum player energy.

"HockeyStar" can be played until the end of the 2011/2012 NLA field hockey championship. Prizes will be raffled off every month during this period. The main prize is a trip to the Hockey World Cup in Helsinki for the game between Switzerland and Canada. And as it is well known that joy shared is joy doubled, the entire winning team can attend this match.

According to the agency, the online game places great emphasis on energetic user involvement and a great gaming experience, whether alone or as a team. During their duel against HCD keeper Genoni, players experience the finest stadium atmosphere and are spurred on by a possible entry in the high score list. Freicom in St.Gallen is responsible for the conceptual development and visualization of the flash-based online game "HockeyStar".

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In the first half of 2012, Philipp Cueni, Editor-in-Chief of "Edito", will act as interim Chairman of the Board of Trustees. As part of the general election that takes place every four years, the Board of Trustees also confirmed all 13 members of the Press Council who were standing for re-election. In addition to Press Council President Dominique von Burg, who was re-elected in spring 2011, Max Trossmann and Francesca Snider were newly elected as Vice Presidents. The Press Council writes this in a press release on Presseportal.ch.

New members of the Press Council as of January 1, 2012: Marianne Bieber (SDA), Annik Dubied (Professeur associé Département de Sociologie Université de Genève), Mathias Halbeis ("Sonntagszeitung"), Francesca Luvini ("Il Quotidiano"), Franca Siegfried ("Blick"), David Spinnler (RTR) and Françoise Weilhammer ("Temps présent").

Tim Collins from the communications firm Bell Pottinger, for example, explains that he developed close ties with Prime Minister David Cameron and Chancellor of the Exchequer George Osborne during their time together in the Conservative Tory party's research department. Collins says this in the notes published by The Independent newspaper, according to SDA. He says: "It's not a problem to get the message across". Accordingly, Cameron raised a copyright dispute involving engineering firm Dyson with Chinese leader Wen Jiabao "because we asked him to". The opposition Labor Party spoke of "very serious allegations" that shed light on the problems of the lobbying system. Has Tom Collins confused reality with his own PR dreams? In any case, a spokesman for Cameron denied the accuracy of Collins' comments. According to SDA, he described the comments as "outrageous" and "a load of garbage". "Neither Bell Pottinger nor any other lobbying firm has any influence on government policy," the spokesman said.

The campaign is used on extremely unusual advertising media. For example, as a Swiss QR crossword puzzle in 20 Minuten. The campaign will be used in December.

Responsible at Swiss Marketing SMC, Olten: Uwe Tännler (President), Marcel Weibel (Division Manager). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Christos Karachristos (Graphics), Leonhard Sprecher (Consulting).
 

So Coop commissioned the band of the Coop commercials, Nova International, to record the full-length song. Now "Me myself an my piano" can be downloaded free of charge at Coop.ch/song.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising). Responsible at KSB war Schlupp Bürge: Flo Wacker (Creative Direction), Dany Kielholz (Consulting), Michèle Seligmann (FFF). Music: Nova International.
 

On posters, advertisements, door stickers on trains, flyers, banners and films on eBoards and POS screens, it also shows the contemporary alternative to paying for a bus, namely to buy your ticket conveniently via smartphone just like the trendy Schmutzli - before boarding, of course. The campaign is rounded off by a promotion on SBB trains on, how could it be otherwise, St. Nicholas Day.

Responsible at SBB: Reto Meissner (Head of Marketing Communication Passenger Transport), Eliane Tschudi (Campaign Project Manager). Responsible at Contexta, advertising agency BSW, Bern: Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel/Vanessa Mermoud (graphics), Dani Müller (text), Nora Grunder (consulting). Photography: Caspar Martig, Bern. Media: Franziska Pasqua, SBB.
 

The personalities were photographed by Marco Grob, a portrait photographer who now lives and works in New York. There is hardly a world-famous personality who has not stood in front of Marco Grob's Hasselblad camera, according to a Ringier release on Tuesday. His images regularly grace the covers of major publications such as Time or New York Times Magazine.

In recent months, Grob has portrayed one hundred celebrities exclusively for Schweizer Illustrierte. The results are extraordinary, unique and impressive photographs. Grob is, as he himself says, "obsessed with reading the human face," and you can see that in his pictures, Ringier continues. According to Grob, "Every face is like a kind of code - you just have to know how to read it."

Each person in Marco Grob's portrait pictures is described in the book by an author - writers, artists, athletes, federal councilors. From a very personal point of view. And in surprising combinations. The result is a book about the diversity of Switzerland. Or as publisher Michael Ringier describes it: "It's a book about life."

"One Hundred" will be available in bookstores on December 13.
Format 255 x 310 mm, 160 pages, hardcover, ISBN 978-3-280-05467-3, subscription price 49 francs (until 31.1.2012), regular price 69 francs (from 1.2.2012)
 

A relaunch of the spirits was planned for 2011 and commissioned to the brand agency Schoch&Sonders. Don Pascual was supplemented with the emotional value of "having time" for the special target group of spirits. The design, which is intended to convey precisely these values, is characterized by illustrations made of ink drawings reminiscent of seafaring and is supported by a subtle and calm color scheme. The design was implemented on three products: The brandy and the two sherries Fino and Cream.

St. JakobsKellerei has established and presented a new fine wine called Amanero since October. According to the agency, the special combination of Amanero vinification and the Nero d'Avola grape from the Sicily growing region makes the Selezione Fellini Amanero a rarity. The brand strategy therefore focused specifically on quality leadership. As a symbol, drying grapes on straw were depicted abstractly and graphically. To reflect the value and the Fellini brand, the symbol was kept in gold and used throughout the brand image.

Responsible at Schoch&Sonders: Dominik Schoch (owner, design and concept), Roman Sonders (owner, strategy and concept), Annina Benz, Tina Fuchs (project management), Dominiquw Ghilardi, David Moore, Nina Schoch, Anja Hegelbach (design).
 

Now you can use the system to buy a Libero ticket for any number of journeys within the selected zones (space) during the printed period of validity (time). New spaces, infinite worlds - what could be more obvious than staging the advantages of the new fare system with a space traveler, in a real Nasa suit, who was on an Apollo mission in space, the agency said in a press release on Tuesday. In a teasing phase, the campaign invites public transport users to make a statement on the subject at Ichbinlibero.ch to inform the public. From the day of the changeover, on the occasion of the national timetable change on 11.12.2011, concrete information on the system change will supplement the communication, and the new website of the Libero fare network will be presented entirely in the look of the campaign.

Advertisements, outdoor and vehicle advertising, information flyers, screen designs for the ticket machines, e-panels, internal training documents and distribution campaigns at the larger stations with giveaways in the form of multivitamin drinks are being realized.

Responsible at Formeldrei: Andreas Thommen (AD), Christian Wüthrich, Marco Mesot (text, concept), Patrick Ochsenbein (consulting). Photo: Janosch Abel, Bern. Vresponsible at Libero-Tarifverbund Bern-Solothurn: Mark Bachmann (Head of Advertising BLS), Daniel Hirt (Managing Director Libero-Tarifverbund), Jürg Kernen, Head of Marketing and Sales RBS/BSU).
 

Ringier spokesman Edi Estermann confirmed to the news agency a corresponding report by the media service Kleinreport on Tuesday. From 1964, the former agency journalist initially formed a three-man management team at the newspaper for three years together with Charles La Roche and Claus Wilhelm. He then became sole editor-in-chief and publishing director at the same time. According to a Ringier documentary, he built up Blick as an independent brand and took an "open-minded, rather left-liberal political line". Speich led the loss-making newspaper into the black for the first time. He whipped up circulation with effective marketing campaigns.

When the Ringier publishing house wanted to restrict the powers of the Blick boss, he was dismissed without notice "for insubordination". He then took legal action to obtain a severance payment of several years' salary. Together with publisher Carlo Frey, Speich then set up the European licensed edition of Penthouse, initially from Zurich and later from Munich. The magazine project was extremely successful. According to his ex-wife Suzanne Speich, Speich later worked mainly as a book author and wrote brochures, for example about the Red Cross or animal welfare, as the SDA writes further.
 

Sometimes he discovers a bound and gagged man in the trunk of his car, sometimes he is surprised by the Grim Reaper, or he finds himself in some other movie scene. All he wants is to be left in peace. The advertisement is for the video on demand service Canal Digital. The claim "We bring the movies to you" is taken extremely literally ...