The food packaging manufacturer SwissPrimePack and the recycling machine manufacturer Centricut/Nuga AG have entrusted Tangram Switzerland with the realignment of their overall communications. With Tesa Tape Schweiz AG and the textile machine manufacturer Stäubli Sargans, the agency is able to expand its client portfolio with two new clients.

Tangram Switzerland has existed since December 1, 2011 and is based in Zurich and Widnau.
 

Kathrin Petrow, most recently in a managerial role at Posterscope Switzerland and previously Head of Out-of-Home at OMD Switzerland, will use her extensive expertise to strengthen the skills of Jean-Michel Bonvin and his team.

With the appointment of Kathrin Petrow, Kinetic wants to show that they want to expand their market position and focus on the changing customer needs in the exciting developments in the out-of-home sector.
 

From March 2012, 27-year-old Nina Roost from Winterthur will be on Radio 24 as an evening and weekend presenter. After training at Toxic.fm and gaining experience as a presenter at Radio Zürisee, she took the plunge and joined Radio 24. According to Roost herself, working in radio is a great passion of hers and she has always been fascinated by the city of Zurich. A good combination for Nina Roost - the presenter job at Radio 24.

Positive reactions have been received from "opinion leaders" - politicians, media people, teachers, cultural workers. However, the level of awareness among a wider audience still "leaves a lot to be desired", said Urs P. Gasche when asked by Werbewoche. Infosperber currently has around 180,000 page impressions per month. Not enough, says Gasche. But to increase awareness, the non-profit platform lacks a marketing budget.

Financing the website, which is based on the Swiss Foundation for the Promotion of Independent Information SSUI - itself dependent on contributions from organizations and donations from platform users - is also proving difficult. Banner income and donations will be sufficient to cover the website's operating costs for 2012, explains Gasche. However, they are hoping for generous donors. The income is not enough to pay for expenses and the rights of use of the writers. The dozen regular writers - three quarters of them aged 65+ and a quarter aged between 40 and 65 - also work on a voluntary basis.

Mutual criticism

The authors' declared aim is to focus on facts and opinions and to offer a platform for topics that they feel are neglected in the mainstream media - not as competition, but as a complement to other media. On average, users find three new articles per day on the website. The main topics include fundamental issues relating to democracy, the power of the economy, the basic rights of life, gender equality and energy and transport policy. The focus is also on topics such as social policy, migration and growth and health policy.

Media criticism, which in the opinion of the authors is neglected in the media, is also cultivated. Other platforms almost never deal with individual programs or articles, but leave it at general criticism. Infosperber, on the other hand, also criticizes specific television programmes or newspaper articles. As an example, the former editor-in-chief of the Berner Zeitung cites one of his Article on an "Arena" program of Swiss television, in which he proposes that television should carry out a fact check on the Internet the day after each program, i.e. check the claims and arguments made in the program for their truthfulness. This mutual "newspaper criticism" was common practice in the past, when the publishing industry was not yet an oligopoly, Gasche continues. "Today, the individual newspapers and newspapers/television/radio hardly look each other in the eye anymore".

Promotion instead of money

In order to promote independent journalism in Switzerland and raise awareness of the non-profit platform, Infosperber texts may be redistributed free of charge with references. In addition, there are cooperations with newspapers such as Tageswoche, Domainepublic.ch, a weekly newspaper from French-speaking Switzerland, and the free newspaper 20 Minuten online. The use of articles is either reciprocal or there are special agreements regarding promotional references - the platform does not receive any money for articles. If, for example 20 minutes If you publish an article online, a large promotional box appears next to the text with a link to Infosperber and a few links to various articles.

Gasche is satisfied with the arrangement. Cooperation with existing partners and related portals will be intensified in the new year. Cooperation with foreign portals will also be expanded. We need to network internationally, says Gasche. As examples, he cites the Huffington Post and the French Mediapart.fr, an Internet newspaper that is financed exclusively by subscription income. Another well-known representative is the US organization ProPublica.org, which finances extensive investigative research with sponsorship and was even awarded the Pulitzer Prize for its reports in 2010 and 2011. However, Gasche describes both paid and sponsorship models as less promising for the Swiss-German "mini-market".

Infosperber is also planning to strengthen its staff. The Valais research journalist Kurt Marti, long-time editor of "Rote Anneliese", is joining the editorial team. While it is mainly "veteran journalists" who currently write for the platform, Infosperber is hoping that younger writers will soon join. Once sufficient donations or banner income have been generated, the foundation has the declared intention of financially supporting independent journalism, especially by younger professionals, says Gasche, who is also President of the Foundation Board.

Isabel Imper
 

The channel selection can be received at Tv.blick.chas Ringier writes in a press release. Thanks to the replay function, all programs from the last 31 days are available on demand free of charge. Registration via the website is a prerequisite for use. This allows free access to all offers. The service was launched on Tuesday evening.

 

The acquisition of VIP Media by Comvation includes all customers, employees, software rights and the marketplace portals, according to a statement issued on Wednesday Localgate.ch, Companyguide.ch, Kmumarkt.ch, Kmucity.ch, Thecompanydirectory.ch and regionaldirectory.ch. The two companies have agreed not to disclose the purchase price.

Prime Concept will continue the corporate video business. According to Ivan Schmid, owner of Comvation, the takeover of VIP Media, including the existing team of consultants in Basel, is intended to drive forward the expansion strategy in north-western Switzerland and offer existing VIP Media customers a more comprehensive service in the area of Internet marketing.

Ivan Schmid, Managing Director Comvation (l.), Marco Zumkehr VIP Media.
 

Folio, the monthly magazine of the NZZ, has been appearing in a new design since Tuesday. The layout is intended to be lighter, more modern and more reader-friendly, according to Daniel Weber, editor-in-chief of the Folio. Furthermore, the Folio will adapt to the high expectations of the readers. In this respect, there will be no changes to the Folio's content concept. In the future, the magazine will continue to focus on a single topic and examine it in a variety of ways.

Just like in the real cinema world, users can choose a seat and "sit down" with an avatar - or via Facebook Connect - with their profile picture. An overview of friends present is quickly possible, and missing ones can be invited. The idea is to create a communal cinema experience in which other secrets can be revealed interactively in addition to the "Ricola secret," one of the central film contents. Following the virtual screening, viewers can take part in a competition and invite other friends.

In Cannes, the Film  the Golden Dolphin in the "Corporate Films" category. It runs until the end of January 2012.

> Click here for the virtual cinema screening of the film

The design and navigation of 24heures.ch, Letmatin.ch and Tdg.ch has been simplified and is now more closely aligned with the respective daily newspapers, according to a statement from Newsnet. In this way, the characteristics and peculiarities of each brand and newspaper are to be ideally shown to advantage. At the same time, the respective mobile applications for iPhone and iPad have also been redesigned. They offer an overview of news from all areas such as politics, business and entertainment, supplemented by various services. In addition, the technology of the platforms is now based on the Newsnet technology of the German-speaking Newsnet portals in Switzerland. Bazonline.ch, Bernerzeitung.ch, Derbund.ch and Tagesanzeiger.ch on.

In recent months, the Newsnet team has been strengthened by seven journalists and reorganized. Under the leadership of Grégoire Nappey, the central cover editorial office in Lausanne provides the three platforms with the latest news and corresponding background reports from Switzerland and abroad in a timely manner. In addition, a team reports directly from Geneva on regional and local events. In total, the Newsnet team in French-speaking Switzerland now numbers 33 employees in the editorial and web design departments.

> Personnel changes at Newsnet
> Newsnetz from 2012 also in French-speaking Switzerland

 

 

Just a silly coincidence or a joke at the expense of the Apple Group? 20 Minuten online rightly asks this question. Because Samsung and Apple are said to have been in a patent war for months. The issue is whether the South Koreans have copied Apple's iPhone and iPad with their Galaxy devices. Incidentally, the Koreans are said to have removed the advertisement from the official YouTube page in the meantime. The gods know whether Samsung deliberately wanted to provoke Apple by choosing the young actress or whether it really was just a stupid coincidence.

> To the Apple commercial on 20min.ch
> To the Samsung commercial on 20min.ch

 

According to General Media, the websites Tempslibre.ch, Bonresto.ch, Regard.ch, Citypass.ch, Cineromandie.ch and Billetnet.ch is now in its possession. The purchase makes GeneralMedia the market leader for leisure and gastronomy websites in the region, the company writes in its press release on Wednesday.

The event calendar Tempslibre.ch and the gastronomy website Bonresto.ch together generated annual sales of just under CHF 500,000. According to its own figures, General Media employed 26 people in 2011 and generated annual sales of CHF 4 million. (SDA)
 

The photo competition as part of the Swiss Photo Award - Ewz.selection is looking for the best photographs of 2011. The competition, which has been awarding the best photographic work by Swiss people for around 14 years, takes place in various categories. These include Advertising, Fashion, Editorial Photography, Architecture, Fine Art and Free. To be nominated for the photo award, works can be submitted until January 16, 2012.

14th Swiss Photo Award announced