The days have become shorter and darker. This also has an impact on driving safety: Accidents involving wild animals occur more frequently in poor visibility - around 20,000 a year in Switzerland. The Audi night vision assistant provides a remedy. Thanks to its thermal imaging camera, it makes animals visible even in the dark.
 
To enable potential customers to experience the effect of Audi's rear view assistant, life-size, self-luminous wild animal figures were produced and placed in the forest at night on busy but unlit roads. The resolution also followed on a self-luminous billboard: See more. The Audi night vision assistant.
 

Responsible at AMAGErich Hunold (Head of Marketing Audi) and Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra Y&R: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim and Sarah Paul (AD), Joelle Hauser and Nora Bertoli (graphics), Susan Baumgartner and Rémy Müller (consulting) Aroma (production).

For nine weeks, presenter Anne Cécile Vogt will be accompanied on her journey to a healthier lifestyle, according to a statement. In a self-experiment, she looks for ways to reduce weight, rethink her alcohol and smoking habits and reduce stress. In the process, she reports to viewers and asks them to join in to live healthier in nine weeks. Under the drill of trainer Andreas Lanz and Niklaus Jud, Anne-Cécile is pushed mercilessly to her limits, always with the goal of achieving better health in mind.

This 9-week "Plan - G" is accompanied by inserts and surveys on the subject of "Grandma's recipes" and "Health knowledge". In addition, a viewer video on the subject of health will be shown in each broadcast. The show, which will air for the first time on January 3, 2012, is sponsored by CSS Insurance. The first season consists of nine episodes. The idea for the show came from Mediafisch.

The 44-year-old journalist can look back on over 20 years of radio experience, as the private broadcaster writes in a press release on Tuesday. After joining Radio Wil, she worked at Radio Argovia for 14 years. Most recently, she spent three years behind the microphone at Radio 1. In addition to her journalistic work, Orgler also works as a lecturer at the Zurich University of Applied Sciences in Winterthur. "I'm looking forward to working at Radio 24, especially the quality control. That suits me very well - I'm fussy," says Birgit Orgler about her new tasks.
 

A little less than a year ago, in its cover story of February 18, 2011, Werbewoche wrote extensively about the phenomenon of reports. After Dominomania, Oceanmania and Stickermania, Migros infected its customers with "Nanomania". Anyone who bought 20 francs from the orange giant received a small game figure as a gift. Collecting and playing with the colorful nanocapsules became a mega-hit. The idea was developed at Wirz. "An agency could hardly wish for a better task," said CD Hanspeter Schweizer, delighted with the "carte blanche" to conjure up a completely new and cross-media campaign from a simple metal capsule. At Wirz, the 48 figures were given different colors, names and a family. Initial games were also developed. These were intended to encourage kids to upload further game options for the Nanos on a specially launched platform. This led to a veritable fever on the Internet.

The Real store in Germany has now apparently also been infected by this. Anyone who buys 15 euros in one of the more than 320 department stores in Germany receives a Nano figure as a customer gift. At Real, however, these are called "Funky Beans" and instead of 48, there are only 30 exclusive figures. At first glance, these seem a little cheaper than the creations from Wirz and Migros.

The Zurich agency is surprised. "We can't say for sure whether the campaign in Germany is a copy of our Nanomania," explains CD Hanspeter Schweizer. Wirz maintains that the campaign with the game capsules was developed as a premiere. "As far as I know, Migros was the first retailer in Europe to acquire a license for these plastic beans in 2010: from Nebus, a Dutch company specializing in special promotions," explains Schweizer. All ideas beyond the naked capsule were then developed at Wirz. The project manager at Migros has not yet been able to comment. However, it is known that Nebus wants to market the capsules in question internationally.

"Real Funky Fever" started on January 2, 20112 and runs until mid-February. The campaign was developed - or adapted? - the campaign was developed - or adapted? by the Goldener Hirschen agency in Cologne.

Andreas Panzeri

> To the Real Funkyfieber spot on Horizont.net

Commentary by Roman Reichelt, Senior Project Manager Market Development at the Federation of Migros Cooperatives: 
"It is true that 'Nanomania' as such is an in-house creation of the Migros Cooperative Association in collaboration with two external partners. We only bought the license for the plastic container with the iron ball inside. What we printed on it - i.e. the fact that we developed 6 peoples and our own planet - was unique in the world in this form. Wirz Werbung was responsible for the artwork and advertising.

As the underlying toy (the plastic shell with ball) can be purchased by any retailer or promotional agency worldwide and repainted and distributed by themselves, it was clear to us that someone abroad would try to reproduce the success of Nanomania in their own country. We have taken note of the campaign by real,- Germany and consider it a compliment that the Nanomania design was certainly the inspiration for one or the other. Beyond that, however, it is not our place to comment on the marketing measures of another retailer."

Comment from a Werbewoche reader:
"The Nanos (possibly a different name) already existed before it was used at Migros. It was already used in Holland by a chain of stores. Same packaging, same size, just different design and possibly different quantities. It's not so tragic who invented it, the main thing is that the idea is good."
 

As recently as 2005, Leshop.ch sold goods worth 47 million francs, the Migros subsidiary wrote in a statement. Five years later, sales have tripled: In the 2011 financial year, it was 150 million francs. Orders via smartphone and tablet have already more than doubled compared to the previous year, it adds: In 2011, more than 11 percent of all orders with a value of more than 15 million francs were completed via mobile devices such as iPhones, Android phones or tablets. In the previous year, this share was still at 5 percent. This means that mobile shopping is developing much faster than ordering via desktop PCs did when they were launched in 1998.

In April of this year, both newspapers reported that six children of a family had been infected during a church service. This alone did not violate the duty to tell the truth, even if the connection could not be directly proven, the Press Council found in a statement.
He had written it on the basis of a complaint from the leader of the Organic Christ Generation.

However, Blick and Sonntagsblick went too far by suggesting to the readership that the measles infection had something to do with the sinister content of the sectarian fair, as the Press Council noted in its statement published on Friday. In addition, at the request of the complainant, Blick would have been obliged to correct this inaccurate factual representation.

The Press Council also found that the two newspapers made the family concerned recognizable beyond their immediate social environment. However, the prerequisites for identifying reporting were not met, according to the statement.

The prohibition of discrimination, on the other hand, has not been violated by the designations Sektenguru and Sekten-Messe, since religion and sect experts do not see the Organic Christ Generation as merely an alternative religious community. Blick and Sonntagsblick may base their reports on this critical image, writes the Press Council. (SDA)
 

The politicians justified their "no" to the petition signed by over 140,000 people with political considerations. It would be expensive to implement the SRG broadcasters' constitutional mandate. The amount of the fees corresponds to a large extent to a solidarity contribution to Switzerland's multilingualism, according to the written justification of the preliminary consultation committee. The fees would promote the cohesion of the country. With such a drastic reduction in TV and radio fees, the diversity and quality of Swiss television and radio programming could no longer be guaranteed.

The parliamentarians doubt that the population would be prepared to do without cost-intensive in-house productions by Swiss television and sports broadcasts. If the SRG offering is significantly reduced, this will not primarily benefit private Swiss broadcasters. This would only open the door for foreign broadcasters.

In addition to the reduction in fees, the petition demands the reimbursement of saved and unpaid fees to the fee payers. In addition, the petitioners want to put a stop to the Federal Council's planned device-independent fee obligation: they demand an individual opt-out option from the fee obligation.

The petition was initiated by a group led by SVP National Councillor Natalie Rickli. The Zurich resident, who works as a member of management at the Goldbach Group, which markets the Swiss advertising windows of German private broadcasters among other things, was supported by people from the Facebook group "Bye Bye Billag". This group had called on Facebook for the collection agency for TV and radio fees to be stripped of its fee administration. (SDA)

According to the press release, the spot was created in collaboration with Zurich actor Philippe Reinhardt, who has already appeared on camera for 1 ½ Ritter with Til Schweiger or in Kein Bund fürs Leben.

Responsible at Guave Studios: Sergio Herencias (director, cinematography), David Fritsche (production), Sergio Herencias (post-production), Sandro Wellenzohn (graphics).
 

Roland Luder knows the radio trade very well, SRF writes in a statement: He worked as an editor at the microphone on the DRS 1 consumer show "Espresso," and before that on the morning show on DRS 3. From 2003 to 2009, he worked as a presenter, reporter and editor on "Schweiz aktuell." Until spring 2011, Roland Luder was Bern television correspondent for SRF. In addition, the 47-year-old is an independent video producer. His other professional stations include Radio Förderband, Radio Extra Bern, the Berner Zeitung and the Bund.

In the address, customers are also asked to rely on new and creative forms of communication in the new year.
 

On Tuesday, February 14, 2012, Publicitas Cinecom, as the Swiss representative of the International Festival of Creativity, will host the second "How to win a lion" workshop in Zurich. Potential lion candidates will learn about the details that need to be taken into account when submitting works. The workshop will be moderated by Philipp Skrabal, ECD/Partner of Wirz Werbung and Alex Schmid, CEO of Alex Schmid. Both have already been jurors in Cannes and therefore know the festival from the jury's point of view and also as participants.

Invited are all creative professionals working in Switzerland, who are asked to bring their work and discuss it live during the workshop. Registrations can be sent to [email protected]. Further information and contact details are available at Canneslions.ch to find.

Publicitas Cinecom is the Swiss representative of the International Festival of Creativity and supports, among other things, the festival participants during the preparations and the organizers in the implementation. The festival will take place from Sunday, June 17 to Saturday, June 23, 2012.
 

The themed gondolas have been completely redesigned and are fully covered with stickers, as the agency writes in a press release. Inside, stories of princes and princesses, Goldmarie and the big bad wolf immerse young and old in a fairy tale world - the ride in the gondola should literally fly by. The fairy tales told by Silvia Jost are tailored to the route, and each story ends punctually before arrival at Hannigalp.

The fairytale gondolas are part of the image campaign "Grächen - a fairytale", which has been running since 2010 under the leadership of the Contexta agency. Also part of this campaign is the image
"Where Little Red Riding Hood is not afraid of the wolf" by photographer Caspar Martig, which recently won an award at the PR Picture Award 2011. With the campaign, Grächen-St. Niklaus is pursuing an ambitious goal: the region wants to become the most popular family vacation destination in Switzerland.

Responsible at Touristische Unternehmung Grächen: Dr. Berno Stoffel (CEO). Responsible agency: Contexta, Bern; Sound production: Silvia Jost, Andreas Berger. Music: Benjamin Stoll, Christian Brantschen. Illustration: Ernst Feurer. Photo: Caspar Martig.