The campaign is characterized by many exciting activities that go beyond collecting, writes Migros in a statement on Tuesday. The first highlight will be the talk of the town in just four weeks. Animals would play a leading role in this.
The new campaign is designed to arouse curiosity and emotions and to generate enthusiasm, it continues. Anyone who is open to mysteries and new things will become an explorer in 2012 and have a lot of fun in the process. Animanca also takes place on the Internet with a special world of discovery that has new surprises in store every day.

In addition, Migros would provide "priceless" discoveries together with a variety of external partners. Animanca would thus not only take place in Migros stores and on the Internet, but also directly in nature, among other places. What exactly these actions will involve will be revealed at a later date.

Animanca kicks off on January 24, 2012, and will feature "legendary Animanca stones. What the stones are all about is to remain a secret for the time being.
 

A long interview with Federal Councillor Micheline Calmy-Rey appeared in the Tages-Anzeiger newspaper on June 19, 2010. She was asked about the affair surrounding the two Swiss nationals detained in Libya and the circumstances that ultimately led to their release. As agreed, the interview was sent to the Federal Department of Foreign Affairs (FDFA) before publication so that corrections could be made. With a view to an appearance on the program "Arena", a journalist from Swiss television later demanded to see the corrections that had been made.

However, the FDFA refused to disclose this. It took the view that a final correction would make no sense at all if the changes ultimately had to be made accessible to the public. The Federal Administrative Court has now dismissed the television journalist's appeal.

According to the judges in Bern, only the authorized interview is considered a "completed official document", which must be disclosed in accordance with the Freedom of Information Act. There was no violation of media freedom or freedom of information. The decision can still be appealed to the Federal Supreme Court. (SDA)

The Pestalozzi Children's Foundation has achieved its goal of creating a platform for its young audience on the Internet. The web page Powerup.chlaunched by the advertising agency Festland, offers children and young people a place to exchange ideas. In addition to a radio station, there are school and intercultural exchange projects as well as an ideas competition.

Festland has focused on peaceful coexistence and constructed a platform entirely in this spirit. Hand-drawn subjects and animated mouseover effects guide the audience through the world of the Pestalozzi Children's Foundation.

Responsible at the Pestalozzi Children's Foundation: Carmelina Castellino (Head of Marketing & Communication).

The 55-year-old from Zurich has a wide range of experience in journalism, as detailed in a press release. He has worked as an editor at Schweizer Illustrierte, as head of department at the Sonntagszeitung and editor-in-chief of the Seco trade journal Der Arbeitsmarkt. He has also gained extensive experience in the field of corporate publishing. Nievergelt also lectures at the Maz Media Training Center.
 

The Zurich Journalism Prize is awarded in the following four categories:

- Articles in newspapers (Newspaper Award)
- Contributions to journals or magazines (journal award)
- Contributions from media professionals who have not yet reached the age of 30 (Young Talent Award)
- Overall work (nomination by jury or foundation board).

Each of these prizes is endowed with 10,000 Swiss francs. The division into a newspaper and a magazine prize allows the different journalistic conditions in terms of time and quantity to be taken into account. The Young Talent Award serves to promote the work of young media professionals, as stipulated in the foundation's purpose.

Texts can still be submitted until January 15, 2012 (date of postmark). The application procedure is described on the Website of the Zurich Journalism Award is described. The application form can also be downloaded there.
 

The agency has an annual budget of CHF 1 million and is funded two-thirds by the federal government and one-third by the canton of Graubünden. As ANR announced on Monday, it supplies the Rhaeto-Romanic newspapers La Quotidiana, La Pagina da Surmeir and Posta Ladina as well as the Rhaeto-Romanic electronic media.

The agency began its activities at the beginning of January 1997 with the first edition of the daily newspaper La Quotidiana. ANR is independent of its clients. The texts are written in the written language Rumantsch Grischun as well as in all Rhaeto-Romanic idioms. The written language is used for reports that are intended to appeal to the entire language community.

Measures to preserve the Rhaeto-Romanic language

Without the news agency, the publication of the daily newspaper La Quotidiana would be inconceivable, writes ANR. Since taking over the editorial team in May 2009, ANR has ensured the publication of this newspaper. The other print products would also be at great risk without ANR. The news agency is therefore a strong and efficient measure for the preservation and promotion of the Romansh language, writes ANR.

ANR employs eleven permanent members of staff, who share 780 full-time equivalents. There are also freelancers. In addition to the main editorial office in Chur, there are workplaces in Bern, Disentis/Mustér, Cumpadials, Trun, Vuorz, Sur, Zernez, Schuls and Uznach SG. The ANR sponsors are united in a foundation board. The print media each have one seat on this board. The electronic media - Rhaeto-Romanic Swiss Radio and Television, Radio Grischa and Radio Engiadina - also have one seat each. In addition, the organizations Lia Rumantscha and Pro Svizra Rumantscha as well as the Graubünden cantonal council have a seat on the committee. (SDA)
 

Zai, the handmade skis from Disentis, have had a new poster campaign developed by Publicis for the current winter season. The two poster sujets show a sun terrace and a snow bar, but not in the conventional way. The view from the skis is only blurred, as a ride on Zai skis is racy and stands only for the essential: The passion for skiing.

Responsible at ZaiBenedikt Germanier (CEO) and Simon Jacomet (CCO). Responsible at Publicis: Ralph Halder (CD), Jürg Ernst (AD), Marianne Zweifel (text) and Sylvia Goetschel (consulting).
 

Susanne Marty began her professional career in 1984 with a commercial apprenticeship at IBM Stuttgart, followed by various roles in sales and marketing. In 1995, she moved to IBM Switzerland. There she was initially responsible for IBM Think Pad products in Product Management & Marketing, and later as Channel Sales Manager - together with her team - she looked after PC distributors and business partners in Switzerland, Germany and Austria. In 2006, she took over as Head of Marketing & Communication and in this function was also a member of the IBM Switzerland Management Board.
 

The largest format in F12 brings 3,300 flyers to the people by means of 66 blocks of 50 pages each, as the agency writes in a statement. The lively interest in the openings that have already taken place shows that the mechanism and the offer have generated the desired traffic in the new Orange Centers. True to the campaign motto "1 x new opening, 6 x benefit", a Radio spot which will be used in addition to advertising materials such as flyer posters in various formats and walking boards, advertisements, flyering by promoters and household scattering. formats as well as walking boards, advertisements, flyering by promoters and household scattering as well as opening gifts are used.

In total, by the end of 2011, new Orange Centers had been opened in the following 13 cities throughout Switzerland: Frauenfeld, Serfontana, Losone, Uster and Bern, as well as Sion, Sierre, Martigny, Marin, La Chaux-de-Fonds, Fribourg, Bulle and Neuchâtel.

Responsible at Orange Switzerland: Andrea Rutishauser (Director Marketing Communication), Sven Jasper (Manager POS & Trade Communications), Daniel Faes (Senior Project Manager POS & Trade Communications). Responsible at Blue Spirit: Susan Bosshard, Susi Kick (consulting), Enrico Bachmann (CD), Florian Bosshard (AD), Peter Bietenholz (text), Danny Bron (graphics), Marcel Kohler (production), Günter Prächt (DTP), Jingle Jungle (production radio spot).

"Eifach en guete Morge" - this has been the motto of Radio Argovia's new morning show since Tuesday. Between five and nine o'clock, listeners are accompanied into the day with the new show. Argovia deliberately dispenses with solgans such as "the best music mix" or "the fastest traffic service", the aim is simply to play radio, as presenter Oliver Wagner explained.

From Monday to Thursday, Oliver Wagner will host the Argovia morning show with Daniel Studer, while Nadia Leo will take over on Fridays.
 

At first glance, classical music and champagne don't seem to fit in at all with Lidl. In the Netherlands, however, the store is now advertising exactly that: The viewer is gently sprinkled with Vivaldi's "Winter" from the violin concerto "The Four Seasons", accompanied by drops of water in slow motion - you only find out at the end of the commercial that the liquid is actually fine champagne and not drops of water.

Well, at least Lidl remains somewhat true to itself when it comes to price - paying 14.99 euros for a bottle of champagne should be feasible for the average Lidl customer.
 

42-year-old Beat Hermann succeeds Ulrich von Bassewitz, who has left the company. as already announced at the end of March 2012. According to the press release, Hermann has held positions including Director Finance at Sony Music Entertainment (Switzerland) and Senior Corporate Controller at Lindt & Sprüngli. From 2006 to 2011, he was CFO of Ghirardelli Chocolate USA (Lindt & Sprüngli Group). He is currently Group CFO at Hilcona, Schaan. His transfer to Affichage Holding is planned for spring 2012.

Affichage was also able to sell its majority stake of 70 percent in the company Europlakat BH d.o.o. in Sarajevo to the local management, which already holds 30 percent of the share capital. The terms of this transaction provide for the purchase price to be paid in several installments. As planned, Affichage will therefore withdraw completely from Bosnia-Herzegovina and deconsolidate this investment as of December 31, 2011.

In Romania, an agreement was reached in a transaction with the minority shareholder and managing director of the local branches. In this context, Affichage acquires the 30% of shares previously held by the minority shareholder and thus full control of all companies in Romania. At the same time, the previous minority shareholder was granted an option to acquire 100 percent of the shares in all Romanian branches within the period from January 1 to March 31, 2012. This transaction also includes the definitive termination of all pending lawsuits and proceedings. Affichage still intends to withdraw from the Romanian market.