Last but not least: File sharing as a religion

The use of Internet file-sharing services is now officially a matter of faith in Sweden: the "Missionary Copimist Community" has been recognized by the relevant authority as a registered religious community.

According to Spiegel.de, the idea of the Kopimists originated with a 19-year-old Swedish philosophy student, himself a self-confessed online pirate and file sharer. He has been trying since 2010 to convince the Swedish authorities, among other things, that he and his fellow believers consider the key combinations Ctrl+C and Ctrl+V to be religious insignia, that they use a pyramid with a capital C as a religious symbol, and that any place can be a religious place if a small Kopimist pyramid is erected there to symbolize: "This is where we copy and distribute." And that he and his followers actually believe in the six Kopimist commandments:

1. the duplication of information is ethically correct.
2. the dissemination of information is ethically correct.
3. the remix is more sacred than the perfect digital copy because the remix is a cross-copy of a lot of information.
4. copying or remixing another person's information is a show of respect, a strong expression of acceptance and of copimistic belief.
5. the internet is sacred.
6. code is law.

Finally, the student has achieved his goal and convinced the authorities of his faith. But of course, recognition as a religious community does not mean that every copyist can copy wildly past copyright law - religious obligations or not: the law remains the law.
 

Norbert Löhrer is the new Head of Corporate Communications at ÖKK

At the start of 2012, there was also a change at the insurance company ÖKK. Norbert Löhrer is now in charge of corporate communications.

Norbert Löhrer has been responsible for corporate communications at the insurance company ÖKK since January 1 of this year. The graduate business economist has several years of international experience as head of communications and brand manager at Swiss Re. He then successfully managed the introduction of the new corporate design of the Swiss Confederation and most recently worked as a communications and strategy consultant for the departmental management of the FDJP in Bern.
 

SF sports broadcasts: Ski beats football

The Lauberhorn downhill race on January 15, 2011, drew the largest audience of any sports program on Swiss television. Even soccer had to concede defeat: The most-watched game, FCB vs. Manchester United, came in only fourth place.

863,000 viewers feverishly watched Cuche and Co in front of their screens on that Sunday afternoon, as SF zwei showed the international ski heroes racing daredevilly down to the valley at the Lauberhorn. According to SRF Market and Audience Research on Thursday, the market share (MA) was 70.5 percent. The men's downhill race on the Streif in Kitzbühel a week later was also a crowd puller: With a daily reach of 671,000 people, the broadcast on SF Two reached No. 3 on the hit list of the most watched sports programs. It had a market share of 65.4 percent.

On the popularity scale, the Credit Suisse Sport Awards ceremony on the evening of December 11, 2011 on SF1 slipped into second place between the two ski runs: 718,000 watched the election of the sportswoman and sportsman of the year, which corresponded to a market share of 35.2 percent at that time of broadcast.

With 624,000 viewers, the Champions League match between FC Basel and Manchester United made it to No. 4 on the hit list (MA 35.3 percent). Tennis did not make it into the top 20 of the most popular sports programs last year: Only 421,000 watched the French Open final between Roger Federer and Rafael Nadal on June 5 on SF zwei (MA 43.3 percent).

The "bad guys" attracted more TV viewers at the Unspunnen Schwinget in Interlaken on September 4: 438,000 (18th place, MA 43.9 percent) watched on SF zwei as Bösch Daniel forced Schuler Christian into the sawdust in the final round. (SDA)
 

Sony: New PR Manager for Switzerland and Austria

Swiss journalists now have a new point of contact at Sony: Susanne Stadler-Graf is taking on the role of PR Manager for the Consumer Electronics division in Switzerland and Austria.

According to the statement, Stadler-Graf has many years of professional experience in product management at Sony, including a focus on communications and PR. Her future tasks as PR manager will include the development and implementation of the PR strategy for Switzerland and Austria, taking into account the specifics of the local markets. In her new role, Susanne Stadler-Graf will report directly to Marco Di Piazza, Marketing Director of Sony Switzerland and Austria. The PR manager is supported in Switzerland by the PR agency Paroli.

 

Axel Springer Switzerland launches portal Finanzen.ch

Finanzen.ch will go live on January 5, 2012. Financial information from Finanzen.net, with a focus on the Swiss market, will be supplemented by editorial background reports from Stocks. Both brands are part of Axel Springer.

On the stock exchange and finance portal Finances.ch Swiss users will in future receive stock market news specially tailored to their market, price data in real time and a wealth of information on shares, funds, commodities, structured products and foreign exchange, as Axel Springer writes in a press release on Thursday. The editorial centerpiece, the article "Börse: Heute im Fokus", informs investors daily about the topics influencing prices on the stock market.

"After achieving market leadership in Germany, we want to continue the success story of Finance.net now also in Switzerland. Together with the expertise of the Stocks editorial team, we will create a unique information offering for the Swiss financial center and Swiss investors that is fast, independent and user-friendly," says Peter Schille, Managing Director of Finanzen.net.
 

Swiss Post buys Irish software company

Swiss Post is acquiring the Irish software company FMC Insights, which specializes in IT-based marketing solutions for customer loyalty programs.

The parties have agreed not to disclose the purchase price, Swiss Post said in a statement Thursday. The management of customer relationships is of great importance for companies in a highly competitive market, it added. Swiss Post Solutions offers companies bonus programs, loyalty cards, coupons and competitions to turn occasional shoppers into loyal customers, it said. All customer relationships would be managed, evaluated and fed back into the sales process via a central system. The acquisition would enable Swiss Post to expand its service offerings for business customers.

SPS operates in 15 countries at the interface between physical and electronic services. The unit offers business customers solutions in the areas of corporate information management, customer interaction management, and e-postal services.

 

German media: Der Spiegel is quoted the most

The top spot among Germany's most-cited media outlets goes to the magazine *Der Spiegel*, according to an analysis by PMW Presse-Monitor. The news service has published the top 30 most-cited opinion-leading media outlets.

According to Pressetext, Der Spiegel was the most popular citation source last year with 2,855 citations, followed by Bild with 2,453 citations. This puts Bild in first place among the daily newspapers. Third and fourth place in the top 30 ranking are occupied by the New York Times with 2,072 and the Süddeutsche Zeitung with 1,903 citations. While the Handelsblatt is only in eighth place with 965 citations, it is still well ahead of the Financial Times Deutschland (545) and is therefore still at least Germany's most cited business newspaper.

The most frequently cited regional newspaper last year was the Tagesspiegel with 711 citations. The Hamburger Abendblatt took second place with 540 citations and third place went to the Rheinische Post with 484 citations.

PMG analyzes all sections of 40 German opinion-leading media. Over 130 German and international titles are included. In the period from January 1 to December 31, 2011, a total of 41,480 quotes were recorded in 33,423 articles in the media. At the bottom of the top 30 is Wirtschaftswoche with 475 quotes.
 

Contexta: Film quiz realized for Swisscom TV

With a movie quiz on Facebook, the Contexta agency aims to highlight the diversity of Swisscom TV's on-demand offerings.

"What movie is that kiss from?" A Movie Quiz with 120 questions reveals the range of films on offer from Swisscom TV. In a virtual movie theater on Facebook, quiz participants guess excerpts from well-known films. Instead of a global ranking, a friend ranking is used in which the score achieved is compared exclusively with the score of one's own Facebook friends.

The quiz is designed to demonstrate the diversity of Swisscom TV On Demand. With a bit of luck, those who answer quickly and correctly will win Swisscom vouchers worth CHF 100. The Movie Quiz was implemented as part of the current "Great cinema on Swisscom TV" campaign.

contexta

Renteria workshop: Sustainable social media engagement

Edition Renteria is hosting a half-day workshop for media departments and PR agencies, led by three experienced professionals, that focuses on the sustainable use of social media.

First, Domenic Zünd (Social Media Ranking Switzerland) will show what is needed to position your own social media activities correctly. David Strohm (NZZ am Sonntag, President ZPV) will give an insight into the way social media is used in editorial offices. And Dominik Allemann (Bernet PR) will use practical examples to explain how existing engagement can be improved. In the second part, exercises will be used to scrutinize the suggestions and discuss how they can be put into practice. The workshop will take place on March 7, 2012 in Zurich.

> More information

Further information is available at www.renteria.ch.

 

"Schweiz aktuell" seeks water-tested people for summer project

«Schweiz aktuell» is looking for water-savvy men and women for a television documentary—people who want to embark on an adventurous water journey through Switzerland. The «Schweiz aktuell» summer project, "Water," will take place in July 2012.

In the coming summer, "Schweiz aktuell" will once again realize a thematic focus, this time on the topic of water. According to a statement, the editorial team of "Schweiz aktuell" is looking for people who want to experience a unique water adventure for this television project: a three-week journey by water across Switzerland. "Schweiz aktuell" will accompany and document the adventurous journey. Presenter Michael Weinmann reports live every day from the various locations along the route and provides detailed coverage of the water journey. "We want the audience to experience first-hand how the water adventurers manage their journey through Switzerland's diverse landscapes," says editorial director Daniel Pünter.

The water journey joins the long-standing tradition of "Schweiz aktuell" summer projects. After the shows "Sahlenweidli," "Die Pfahlbauer von Pfyn" and "Die Hüttenbauer," it continues with a water journey through Switzerland. For the first time, the elaborate broadcast will not be produced at a stationary location, but at a different place each day, along lakes, rivers and streams.

The deadline for applications is February 3, 2012. Application forms and further information are available at Switzerlandnews.sf.tv can be called up. The editorial team evaluates the written applications and then invites a selection to a casting.

 

Selina Linder-Schürch returns to the Radio Pilatus morning show

From January 6, Selina Linder-Schürch will be heard on Radio Pilatus' morning show at the end of the week. Maik Wisler will continue to host from Monday to Thursday.

Selina Linder-Schürch, the 31-year-old Lucerne native, can be heard every week on Friday and Saturday mornings on Radio Pilatus starting Friday, January 6. She will lead listeners into the day from 5:30 a.m. to 10 a.m. with music and important topics. She is very happy about the return to the morning show, as she is a real early riser, says Linder-Schürch herself. From Monday to Thursday, Maik Wisler can still be heard on the morning show.

The Radio Pilatus morning show will now increasingly play current hits. In addition to regular information from Central Switzerland, there will also be frequent weather forecasts and traffic reports.
 

Marc Lottenbach leaves 20 Minuten Online

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