According to the press release, the Bern-based agency's first project will be the conception and realization of advertising materials for the World Expo in South Korea (Seoul and Yeosu).
This means that almost all households in the WG 31 economic area can be reached in one fell swoop without any overlap, according to a statement on Wednesday. In addition to the city of Basel and the canton of Baselland, the new "Stellenkombi 31" also includes the entire Fricktal region of the canton of Aargau - and thus covers the entire WG 31 economic area. This is one of the most important labor market regions in Switzerland.
Career changers who have not worked in the advertising industry for more than three years and who are not older than 32 years of age are also permitted. Teams consisting of a maximum of three members are also permitted. All applicants for the SDV Junior Award are given the same task: to develop a campaign to draw attention to the Swiss Dialog Marketing Award 2012 and generate entries. We are looking for an exciting idea that can be spun across all communication channels and media. In other words, a unique and sparkling dialogue story that dramatizes the process from the call for entries to the invitation to the final award night. More information on the SDV Junior Award, the detailed briefing and the entry form are available at Dm-award.ch. The submission deadline is January 31, 2012.
The central theme of the campaign is the prophecy that the world will end at the end of 2012. The TV commercial created by the Argentinian agency Ponce paints a correspondingly gloomy scenario.
Park Pictures and Pioneer Productions are responsible for the production of the commercial. The soundtrack was provided by Animal Music and directed by 300ml. Dokyo, Hamburg, is responsible for the German adaptation of the campaign. The media agency in Switzerland is Mindshare, Zurich.
In Switzerland, the film was released on TV as a 30-second film on January 2, 2012.
TV spots (German and English version):
This was announced by the NZZ media group on Wednesday evening. "With a view to our planned expansion into other countries, we have been looking for a strong partner who has the same ideas as we do in terms of quality, innovation and sustainability. The NZZ Media Group is such a partner," said Andreas Nigg (pictured), founder and CEO of Adwebster.
Martin Widmer, Raphael Oppenheim and Remo Prinz, founders and partners of the digital agency Serranetga and the online marketer Stailamedia, have actively supported Adwebster in building up various business areas, as they write in a statement. In the meantime, the innovative start-up has become a professionally managed company with a successful business model, which stands on a stable financial footing. For this reason, they sold their 49 percent stake in Adwebster to the NZZ media group today.
According to the NZZ release, Adwebster is a young company with innovative technology that makes the Swiss online advertising market more efficient and thus appeals to both advertisers and website operators. Thanks to intelligent targeting with anonymized user profiles, the former can place their advertising in a more targeted and therefore more cost-effective manner. Innovative solutions are available to them for the delivery of their online campaigns, mobile and video advertising. For website operators, adwebster optimizes the common networks, e.g. Google AdSense or affiliate networks, through so-called yield management by means of interfaces and thus enables significantly better monetization.
"We want to anticipate the ongoing digitization in the advertising market as best we can. With adwebster, we are taking a stake in a company that has its finger on the pulse of the online advertising market and is helping to shape its dynamics. In addition, we are pleased to support the expansion of an exciting business model internationally," emphasizes Simon Virlis, Head of Project Management at NZZ Media Group.
According to Spiegel.de, the papal copy-paste scandal was uncovered by an Italian blogger. He had noticed that some of the cardinals had been introduced as "Catholic priests" in the biographies - probably in case anyone didn't realize that the Pope is Catholic. Furthermore, in its assessment of the newly appointed Cardinal Willem Jacobus Eijk, the Vatican press office comes to the conclusion that the former archbishop has a strong tendency towards conservatism, especially when it comes to abortion and homosexuality ...
Embarrassing, embarrassing. But let's cut the papal PR people some slack. After all, the Vatican Secret Archives contain 180,000 manuscripts, 1.6 million books and 85 kilometers of files. It's a lot more convenient to just consult Wikipedia.
When confronted with the accusation of a copy-paste sin, a Vatican spokesperson said that the biographies were only intended as handouts for the Vatican press offices. He and his team had been informed too late about the list of cardinals. On the Website of the Vatican of course, biographies written by the company itself have been published in the meantime.
Lebrument recalled on Tuesday at the Epiphany of the Swiss Media Association pointed out that joint projects in teletext or television advertising had not been crowned with success in the past. A long-term, honest partnership in online must now be the goal of the joint efforts. Publishers and SRG are currently working in three working groups to find solutions for content and advertising on online platforms. The private media and SRG should jointly define their journalistic tasks on this platform. The SRG could deliver its audiovisual content and the private media houses could deliver texts to the joint online umbrella. Teletext should be integrated into the national news agency SDA.
The income, especially the advertising revenue, should benefit the private media. The SRG has benefited greatly from the online sector thanks to the reorganization of user fees. The user fee has become a nationwide household fee, which has brought SRG significantly more revenue. The private media would only have a chance in the online market if they received the revenues generated in the online business as directly as possible. This means that there must be a level playing field in this business. In other words, the success of private media online depends largely on their ability to implement payment models. Free offers from SRG would torpedo these efforts.
The Swiss Media Association has proven in the past that it can also be an equal partner to the SRG in the operational area. For his part, SRG President Loretan told the assembled publishers that he was convinced that a mutually satisfactory solution could be found to the controversial issue of online content and advertising. Only a solution that is profitable for both sides has a chance of surviving in the long term. The public service offered by SRG should be able to develop in the digital age in the same way as private media. And SRG must distribute its offerings where the audience can be found, namely on the TV channel and online. Attractive portals on the internet should promote and sell SRG broadcasts.
The shared history of SRG and the press was regularly characterized by conflicts that were resolved in the end. As examples, Loretan mentioned the radio news broadcasts, which in the early 1970s could only be read out by Sda spokespersons. The press also withdrew from the joint ventures in television advertising and teletext at the time.
At the annual congress of the Swiss Media Association in Flims GR last September, Media Minister Doris Leuthard called on publishers and the SRG to work together to find solutions in the online market by the end of 2011. Both sides should not insist on their maximum demands. Switzerland needs private media companies and a strong SRG. (SDA)
Christine Kohli, now 32, started her career with a commercial college, according to a statement. She then completed a part-time adult baccalaureate at the Feusi Schulen Bern. Christine Kohli studied Romance languages and literature/Germanic studies in Bern and Paris (B.A.) as well as modern German literature, culture and media in Freiburg i.Br.. In 2011 she graduated with a Master of Arts degree. During her studies she worked as an editor, copywriter, proofreader, translator and in the meantime as a radio presenter (Echo FM Freiburg).
A 3-month internship on media and marketing at Fruitcake Worb has now turned into a full-time position of responsibility. Christine Kohli takes over duties in organization, consulting and editorial management. As a perfect bilingual, she also strengthens the well-developed agency activities in French-speaking Switzerland.
This step will be thorny, but is feasible, said Pietro Supino, publisher and Chairman of the Board of Directors of Tamedia, according to SDA on Tuesday at the Epiphany Conference of the Swiss Media Association in Zurich. It was important to find a solution with the SRG.
The NZZ is also relying heavily on the online card. It will revise its website in the first quarter of 2012 and introduce a payment barrier online as part of this, as NZZ Group CEO Albert P. Stäheli said. There will still be free offers on the web. Anyone accessing more than 20 NZZ articles per month will have to pay. The digital revolution, including in the editorial area, is a huge cultural change for the 230-year-old NZZ.
Supino and Stäheli focus on quality in print and online. For Tamedia, this also includes investigative journalism. Five journalists will take part in the "Summer Investigative Reporting Program" pilot project in New York in July. A maximum of 25 participants from all over the world can take part.
> Publishers and SRG ready for constructive cooperation online
With the expansion of the partnership, Frame Eleven wants to set a sign for the future on the one hand, and on the other hand, the core team will be strengthened by a new generation, thus ensuring quality as well as creativity in the long term, the agency said in a statement. As an expression of the reorganization, Frame Eleven will be renamed Frame Eleven + Partners.
Lilian Lüthi
After her BA studies in psychology and criminology and her work as a swing manager in Canada, Lilian Lüthi landed in Switzerland with heart and soul. As an in-house producer and administrator at Frame Eleven for twelve years, she makes it possible for even impossible ideas to become films.
Mike Free
Mike Frei honed his graphic talent in the preliminary course at the School of Design in St. Gallen and then in graphic design training at Dachcom - and his linguistic skills in England and the USA. As art director and animator at Frame Eleven for 15 years, he has a stylistically confident eye for ensuring that moving images are visually calm.
Oliver Aemisegger
Oliver Aemisegger gained his skills as an animator at the Beijing University of Technology and a diploma in visual communication and animation at the Lucerne University of Applied Sciences and Arts. He then worked as a freelancer in Zurich West and has now been working as an art director and animator at Frame Eleven for four years, ensuring that individual images are transformed into a flawless, creative whole.
For owner Roland Köhler (photo), who joined the company in 1982 and took over the publishing house completely a year ago, the name change is an important milestone: "Kö stands for me as the owner. Media stands for what we do. Together with my dedicated team, I am building our future on the foundation of many successful years of growth and further development," he is quoted as saying in the press release. The new brand is also intended to express the dynamic performance development of recent years. Since the 1980s, over 20 new magazine mandates have been won and the company's own products innovated. Today, Kömedia publishes and manages six different yearbooks and seven Internet portals.
Apart from the name, nothing will change at the St. Gallen media and publishing house. Both the team and the focus on the two core areas of advertising and publishing marketing for old and new media will remain the same.
The Swiss company Dream on Comfort has been dedicated to the development and production of innovative sleep systems since 1948, the agency writes in a press release. Under the Philrouge brand, "premium beds for a discerning international clientele" are produced at the St. Gallen production site.
Cactus has placed the communicative focus entirely on custom manufacturing and the high degree of individualization of the fine products. Philrouge is also presenting itself with a completely renewed image in time for the opening of the international furnishing fairs. The redesign includes brochures and product documentation, print and online advertising, POS activities and trade fair appearances.
Responsible at DOC Dream on Comfort: Patrik Ogris, Michèle Mohn.Responsible at Cactus: Gabriele Masciali (concept), Roland Sauder (graphics), Marc Hürlimann (online), Astrid Imper (planning), Doris Ben Kahla (production). Photography: Christian Dietrich.
