Swiss history through the eyes of press photographers
The Swiss National Museum in Zurich is presenting an exhibition that illustrates recent Swiss history from the perspective of press photographers. The exhibition offers the first-ever glimpse into the Swiss National Museum’s photo archive, which contains several million images.
Entitled "C'est la vie", the exhibition shows political events, episodes from everyday life, unforgettable moments, snapshots of well-known personalities and portraits of everyday heroes, as the National Museum writes in a press release. The images come from the photo archives of the press agencies "Presse DiffusionLausanne" and "Actualité Suisse Lausanne", which were transferred to the Swiss National Museum in 2006. Together, the two archives contain millions of negatives, paper prints and slides from the period between 1940 and 2000.
When cataloging the archives, it quickly became apparent that there are numerous treasures to be found in the image collections, writes the National Museum. The diversity, range and aesthetic quality of the photographic material is remarkable and ideally complements the museum's own collection.
The exhibition is divided into nine thematic areas. They also provide information on the development of press photography from the early photo reportages in the 1940s to current photojournalism.
Until the 1960s, photo reports in illustrated magazines were the most important medium for bringing the world into the homes of readers. Richly illustrated reports on important events appeared every week in numerous weeklies. It often took hours, if not days, for a picture to be ready for print. The exhibition at the Landesmuseum uses original objects to illustrate the work processes of the past, from the darkroom to the editorial office. The contrast is provided by a look into a press agency of today, which, thanks to new methods of image transmission, brings brand-new images into the daily press.
The "C'est la vie" exhibition will open next Wednesday. The 92-page magazine "C'est la vie. Swiss press photos since 1940" with 146 illustrations. (SDA)
Photos: Swiss National Museum.


