This is done by means of three to four posters per business, on which a recipe is presented very briefly. The very different recipes address all target groups - at the same time, the culinary diversity of the region is emphasized. Further information, for example on the location of the restaurant, can be obtained by the lift user directly via cell phone using M.laax.com request

Responsible at Weisse Arena Group: Andreas Bärtsch (Executive Board, Marketing and Sales), Tobias Treichler (Marketing and Communications). Responsible at four. Advertising agency: Björn Brinkmann, Philipp Sträuli (CD), Sandra Genge, Manon Gesess (consulting), Claudio Hagmann (DTP). Photography: Gaudenz Danuser.

(The first three pictures are not in the right order due to technical problems)

The previous rigid separation between Switzerland and abroad in corporate reporting will be abolished, as detailed in a press release issued on Thursday. The first section, "Companies", is now dedicated to company and sector analysis with a global perspective and continues to cover all listed Swiss companies. The second bundle, "Markets", is intended to provide an overview with macroeconomic analyses and reports on strategic investment topics at the level of asset classes such as equities, bonds, commodities, foreign exchange, derivatives and emerging markets.

In order to meet the changes in the markets and readers' need for up-to-date information, Finanz und Wirtschaft will be launching a completely revamped digital offering in a few weeks' time, according to a statement. This will include detailed reporting and will be available online as well as on tablets and smartphones. The service is subject to a charge and is available as an annual subscription at a price of CHF 274. The newspaper can still be subscribed to - including the digital offering - for CHF 332 per year. A small part of the online content, such as the Morgenreport, will remain available free of charge.

Personnel changes

As a result, Finanz und Wirtschaft has also restructured its editorial team and expanded it to around 50 journalists, who are fully integrated into both the newspaper and the digital offering. Mark Dittli has worked with the Managing Director of Finanz und Wirtschaft, Martin Coninx, and the project team over the past year to drive forward the further development of the newspaper and its digital offering. He took over as editor-in-chief at the beginning of January 2012. He succeeds Peter Schuppliwho took early retirement at the end of the year after more than 35 years at Finanz und Wirtschaft. He will continue to work for Finanz und Wirtschaft as an author. Dittli joined Finanz und Wirtschaft in 2000 as domestic editor. The 37-year-old then spent five years as a foreign correspondent responsible for all economic and financial reporting from New York. He has been head of the foreign desk since 2008. Mark Dittli studied business economics and holds the CFA (Chartered Financial Analyst) title.

Two new deputy editors-in-chief were also added to the editorial team at the beginning of January 2012, Markus Diem Meier and Konrad Kochadded. Markus Diem Meier is responsible for the digital offering and web development, while Konrad Koch is the editor. Until the end of 2011, Diem Meier was head of the business section of the news network Newsnet. Before that, the 48-year-old historian and economist with a stock exchange license worked as a business journalist for national titles such as Handelszeitung, Bilanz and Facts. Konrad Koch has been editor of Finanz und Wirtschaft since 1986. He worked as a media documentarian and trained as a journalist at the Media Center in Hagen/Germany. At Finanz und Wirtschaft, the 59-year-old was previously in charge of the real estate dossier and was the editor responsible for the magazine Luxe, published in cooperation with Bilan.

The Corporate Division is now under the joint management of Jan Swallow and Adrian Blum. Elisabeth Tester leads together with Philippe Béguelin the Markets division. Manfred Rösch is responsible for the Opinions division, Hanspeter Frey for the side dishes.
 

According to a press release on Thursday, this team is made up of eight to ten journalists from German- and French-speaking Switzerland and aims to research investigative stories across language borders from a Switzerland-wide perspective. The aim is to further improve the journalistic quality of the two titles and achieve real added value for the readership. The Sonntagszeitung and Le Matin Dimanche are thus making targeted investments in investigative journalism. The research desk team is given the opportunity to research a topic for several weeks. The aim is to achieve a significantly higher journalistic substance of the individual stories and a richer factual basis and depth.

The new national department, which builds on the experience of the research desk launched last year at the Sonntagszeitung and came about on the initiative of publisher Pietro Supino, is jointly under the responsibility of the Editor-in-Chief of the Sonntagszeitung, Martin Spieler, and the Editor-in-Chief of Le Matin Dimanche, Ariane Dayer. The national research desk, which will start operations in spring 2012, will be headed by Oliver Zihlmann, previously Head of News at Sonntagszeitung. This function will now be assumed by his former deputy Matthias Halbeis.

Awards for investigative journalism

In order to strengthen investigative journalism in Switzerland, the Sonntagszeitung is also launching a new sponsorship award for investigative journalism in cooperation with the Media Training Center Lucerne Maz. Each year, one talented young journalist will be given the opportunity to learn the art of investigative journalism at the new research desk of Sonntagszeitung and Le Matin Dimanche in Bern and to put it into practice. A comparable sponsorship award is offered by Le Matin Dimanche in French-speaking Switzerland.

In its anniversary year 2010, the publishing house Freude am Garten was taken over by the newly founded Mespro AG, according to a press release. The name Mespro stands for the three initial letters of the new owners, editor-in-chief Uwe J. Messer and publishing director Markus Probst. With them and the new art director René Michlig, who is also a partner in the publishing house, the magazine has been redesigned and has been published eight times a year since 2011 with two more issues. The magazine is now perfect bound and the pages are more clearly laid out and reader-friendly - as confirmed by 87% of readers in a recent survey.

Since May 2011, the male trio of Messer, Probst and Michlig have been actively supported by Karin Waltenspühl. The experienced power woman took over the entire advertising business of Freude am Garten as well as the advertising management. In addition to the facelift, another innovation last year was the new website Freudeamgarten.ch. This was launched before Christmas with the publication of the new issue no. 1/12.
 

The rebranding of the parquet manufacturer was developed and implemented step by step in an interdisciplinary strategic process. "Bauwerk is no longer just a parquet manufacturer that sells wooden floors," explains Andreas Merz, Head of Marketing and Product Management at the Bauwerk Group, "Bauwerk will help its customers to consciously design their living space in the future." The change process for the entire company was accompanied by this new self-image under the motto "from parquet maker to parquet experience".

The corporate design and communication were also completely revised and adapted to all online and print media. In addition, the new direction was summed up with the claim "Shaping living space".

The finalists will be announced at the beginning of March, and the Swiss Effie Award ceremony 2012 will take place on April 24 in the studios of Swiss Television in Zurich.

Unlike traditional advertising, the content of featured stories does not consist of a message formulated by the advertising company, but rather the interaction of friends with the company. Possible featured stories are as follows Kress.com News from pages that users "like" when friends "like" a page or a news item, as well as check-ins and the use of games and apps. "Featured Stories" can be booked by companies, organizations or individuals. According to Facebook, most users should only see one advertising message per day in their newsfeed. However, if you visit the newsfeed frequently, ads may appear more often. Advertising cannot be switched off completely, but users can hide individual posts.
 

According to a company statement, this represents a further step in the consistent implementation of the strategy pursued over the past year, with a redimensioning of the foreign portfolio and a focus on the Swiss core business. The purchase price was not disclosed.
 

Whether the world has been waiting for this invention remains questionable. Likewise, whether you can still concentrate on reading the newspaper over the noise and whether the hamster would consider his life worth living. In any case, the machine cannot be denied a certain originality, and perhaps it will awaken the child in one or other of you a little...:
 

Domenico Truncellito succeeds Markus Baumgartner, who left the company at the end of December 2011. Truncellito has 19 years of experience in corporate communications and marketing, including eleven years in the financial sector. He headed the marketing and communications of an international private bank. Prior to that, he was Head Corporate Communications at Partners Group, where his responsibilities included IPO communications, and at Man Group he was responsible for communications in Europe. Truncellito holds an MBA from the University of St. Gallen.

Claudine Birbaum is a trained economist and adult educator in accounting, business administration and controlling. She has 20 years of experience in the banking and finance industry and headed the investor and media relations of a listed private equity fund for five years.
 

In doing so, she is setting the course for a successful company succession, according to a press release. Hartmann will continue to steer the fortunes of her company as President of the Board of Directors. She will also be devoting more time to her second company, the specialist wool store "Zum roten Faden". Sandra Honegger Zürcher (pictured) will ensure that the success story continues and that loyal customers can always rely on the expertise of the Rotstift team.

Rotstift corrects texts of all genres for companies from all sectors and reliably checks them for spelling, grammar and typography.

The regular submission deadline is now January 24, 2012, but latecomers can still send their creative work to the ADC until January 31, 2012 for a late submission fee. The submission deadline for works from January 2012 is February 7, 2012.

Information and conditions of participation for the ADC Competition 2012 are available at
here ready

> ADC Competition 2012: The race for the nails is on