Roberto Arias is a proven specialist in marketing communications with many years of management experience on both the client and agency side, according to a press release issued on Tuesday. The previous Client Service Director at BMW/Mini, Rolf Jeger, is leaving the agency after more than ten years to take up a new challenge in his home country.
 

Having already supported Baselworld in the areas of communication and design from 2009 to 2012, Mesmer Visual is now working intensively on the relaunch of the Baselworld brand for the 2013 appearance, as detailed in a press release. In addition to defining the new key visual, the Basel design agency's task will be to further specify Baselworld's brand values.

Responsible at Baselworld: Sylvie Ritter, Bernard Keller, Emmanuelle Bernhard, Nicole Ritter. Responsible at Mesmer Visual: Andreas Mesmer, Kilian Feller, Catrin Rathgeb.

His predecessor Roland Kohler has decided to give up his position as Head of Marketing & Sales due to a personal reorientation, according to a statement on Monday. For the past 14 years, Kornel Reutemann has held various management positions at Sunrise Communication, where he most recently headed the Wholesale Profit Center. The electrical engineer FH and industrial engineer FH has profound knowledge in sales, product management and leadership and knows the national as well as the international telecommunications market. He has experience in the development and expansion of new business areas as well as in the evaluation and implementation of FTTH.

Cablex is the leading company for the construction and maintenance of wired and wireless networks in Switzerland, with a focus on telecommunications. The company was founded on October 1, 2001 as a wholly owned Swisscom subsidiary.
 

The Portal is based on the model of an online newspaper and aims to offer visitors critical, non-partisan journalism, according to a press release issued on Monday. The news offering will be supplemented by a regional service offering. As yet unnamed projects are to be produced by three to four editors and freelancers. According to the press release, MMV Online sees itself as a high-profile addition to daily local newspapers. "We are convinced that open-minded people in Central Switzerland want more up-to-date information than the existing offering. This is especially true for the regional sector", Christian Hug is certain. The 43-year-old from Zug has been Managing Director since the beginning of the year and can look back on a wealth of experience as an editor and head of electronic media.

Chairman of the Board of Directors Nick Mijnssen is convinced that the regional news portal meets a broad need. "In Zug, but especially in Lucerne, I have long heard how much differentiated regional reporting is missing. One that also takes a critical view and examines issues from different perspectives." As an independent medium, Mijnssen believes that we have the best prerequisites for this.

The project was initiated almost two years ago to break up the regional information monopoly of LZ Medien. In the meantime, the preparatory work with the help of a consultancy firm has progressed to the point where a wide range of specialists can be involved. There is also an intensive exchange with other Swiss media projects. In addition to a public limited company, which is responsible for operations, the M.M.V. (Meinungen.Medien.Vielfalt.) association forms the supporting body. Former National Councillor Judith Stamm (CVP), Zug entrepreneur Nick Mijnssen and Ballwil trustee Beat Bachmann sit on the founding board.

The name of the portal at launch is still open. The public will be able to submit suggestions and vote for the name via Facebook. The aim is to be ready next summer. An editorial manager and advertisement sellers are currently still being sought.

> Online newspaper planned for Central Switzerland

The budget includes the new concept, design and implementation of all communication media, as the agency writes in a press release on Monday. In a further step, the agency will work closely with the client to develop measures to promote Uroviva as a public clinic in the Zurich region.

Uroviva is a network of urologists. It offers the entire outpatient and inpatient spectrum of urology in its own clinic in the Zurich lowlands and in various practices in the canton of Zurich.

Responsible at Uroviva: Franziska Rüesch (project management). Responsible at Future Connection: Martina Waser (consulting), Manuela Rüegg (project management), Saskia Böhm, Reto Moebus (design), René Alessandri, Gregory Plüss (technology).
 

At PubliGroupe's annual press conference a year ago, CEO Hanspeter Rohner reported that Publicitas (P) had adjusted its business model and "extended almost all of its partnerships with Swiss publishers on this basis" as of January 1, 2011. But shortly thereafter, Werbewoche revealed something else: For the first time, two in-house newspaper publishers, W. Gassmann (Bieler Tagblatt/Journal du Jura) and Mengis Druck und Verlag (Walliser Bote), decided not to cooperate with P. The reason: they could not agree on the new P pricing model, which bases placement agreements on a fixed base amount per placed ad plus a commission based on sales. The consequence of the break: P announced that it was deleting the titles mentioned in its system and would no longer place ads for them, not even at the express request of the customer. In short: P broke with the universal agency.

In the meantime, as is well known, the situation has become more accentuated: In the last six months, the Basler Zeitung Medien and Ziegler Druck (Der Landbote and Winterhurer Stadtanzeiger) also terminated their cooperation with P. The publishers are now in the process of doing so. Now, Werbewoche wanted to know more and asked 40 independent and self-directed publishers what their contractual relationship with P was like. The result: 15 of the publishers inquired will remain under Publicitas management in 2012, but in one case the contract has been terminated. All the other publishers inquired about are self-managed publishers, but only seven of them have a new contract with P - five with and two without (!) a base amount per ad. Four publishers are currently in the middle of renegotiations, four are contractless, as mentioned above, and P has not yet made any representations to nine others. And in one case (Migros Media), Werbewoche received no information.

15 publishers are in P-direction
The 15 publishing houses that will remain under P management in 2012 are essentially known: In addition to the NZZ Group with St. Galler Tagblatt and Neuer Luzerner Zeitung, these are Anzeiger Region Bern, Touring, Le Temps, Le Nouvelliste, La Liberté, the Hersant titles Express, Impartial and Le Quotidien Jurassien, as well as the Ticino newspapers Corriere del Ticino, La Regione Ticino and Giornale del Popolo. Werbewoche has no information on the duration of the contracts or on the question of whether the (more recent) management contracts also provide for base amounts for advertisements. The only thing that is clear is that changes are imminent at Neue Fricktaler Zeitung. "We have terminated our management contract with P, and negotiations on further cooperation are underway," said publisher Walter Herzog. He left it open in which direction it will go.

Read the full article from the print edition of Werbewoche here. 

Markus Knöpfli

(Teaser image: Keystone)
 

UPC Cablecom also won the "Campaign of the Year" award with Carlos Leal's series of commercials.

Why Urs Schneider, as a self-proclaimed "bean counter", didn't want to be nominated in the first place and who else was there last Thursday in Zurich's Lake Side ...

... you can see all this and much more in the current edition of "Die Werbewoche" on Tuesday at 7.15 p.m. on Star TV and at any time at Startv.ch/advertisingweek.

UBS's real estate offering is presented in a fresh layout by Homegate.ch according to a statement issued on Monday. The contact to the nearest UBS branch and thus the fastest route to individual advice on the way to owning a home is now displayed with the property advertisement. It is also possible to arrange a consultation appointment directly online. Furthermore, links lead to additional information on home financing and mortgage product options.
 

The website enables a large number of supporters to realize a project together with an artist, according to a press release. The artist determines in advance how much money he wants to raise in which period of time and how he wants to reward the audience. If the funding target is reached within the specified time, the money is transferred to the artist immediately. If he does not reach the goal, he will not receive any money and the supporter will not be charged. The artist retains control over his project and can realize it quickly and unbureaucratically. As a thank you for their financial commitment, the supporters receive the certainty that all these projects only come about thanks to them, as well as individual rewards such as signed books, invitations to special events, limited edition photo prints, a date with an actor, a personal Skype concert, a screenplay that has not yet been filmed or a birthday mixtape, according to the statement.

Wemakeit.ch is backed by three names from the arts and culture scene: Rea Eggli, Jürg Lehni and Johannes Gees. The development of the platform is supported by the Ernst Göhner Foundation, the Migros Culture Percentage and the Swiss Arts Council Pro Helvetia.

Management: Rea Eggli, Jürg Lehni, Johannes Gees. Artist supervision and editing: Nuria Furrer, Rea Eggli. Code: Sven Schwyn, Malex Spiegel, Jürg Lehni. Interface Design: Urs Lehni, Jürg Lehni. Visual Identity: Urs Lehni. Media: Rea Eggli. Partnerships: Rea Eggli, Johannes Gees.

In addition to Jörg Kachelmann (controlling majority), private investors from Southeast Asia around attorney Martin Kurer, Manila/Zurich, member of the Board of Directors of Meteomedia AG, hold a significant stake in this company. In the course of this reorganization, a "mutually satisfactory solution was found for all shareholders of Jörg Kachelmann Produktions AG, the previous holding company of the Meteomedia Group", according to the press release. This also made it possible to settle all legal disputes among the previous shareholders.

Jörg Kachelmann and the new investors then founded Meteomedia International Ltd. Hong Kong, which combines the activities of the Meteomedia Group in Asia. This company holds a significant stake in Meteomedia Philippines Corp., which is responsible for the "1000 Weather Stations for the Philippines" project together with the Aboititz Foundation. According to the press release, ten employees are already working for Meteomedia International in Manila.
 

But it's not just wannabe amateur porn stars, housewives hoping for a lucrative side job, drunken it-girls on bar counters and revealing topless beauties on the beach in Hawaii that are a thorn in the side of the moral guardians or Nipplegate. No, mothers who engage in the most natural, sexless, unobscene and primal of all activities - breastfeeding - must also expect to be banned from Facebook. If they post photos of themselves and their baby doing just that.

Of course, that doesn't suit everyone. The website Tera.ca for example, collects information on deleted photos showing mothers breastfeeding their babies - almost 400 cases have now been collected. A Facebook group has even been set up under the name "Hey Facebook, breastfeeding is not obscene!". It already has over 3,700 members. In Australia, the Minister for Women in the province of South Australia also called on Facebook to stop preventing the depiction of breastfeeding mothers. She announced that she would write directly to Mark Zuckerberg on this matter. Protests are also planned in several European cities. The protesters are right. Down with the demonization of breastfeeding. And preferably also down with Nipplegate. Unless Facebook introduces Dickgate. If women aren't allowed to, men shouldn't be allowed to either. After all, we live in the age of equality.
 

The mandate includes the development of the brand strategy and visual identity as well as the realization of all marketing and communication measures. According to the press release, Schneiter Meier developed the future brand values, the differentiating positioning, the new name and the visual identity of the Ruch brand. The Zurich-based branding agency was also entrusted with the content and design conception and realization of the marketing and communication measures.