A total of 1,165 candidates took part, of which 665 were women (57.1 percent) and 500 men (42.9 percent). At its meeting on January 31, the examination board awarded the MZP certificate to 903 graduates (783 from German-speaking Switzerland, 119 from French-speaking Switzerland and 1 candidate from Ticino). The average grade achieved was again 4.3, with an average grade of 4.3 in Business & Law, 4.6 in Marketing, 4.5 in Sales & Distribution, 4.0 in Marketing Communication and 4.2 in Public Relations. Since the MZP was introduced, 8,551 candidates have successfully completed it.

The names of all certificate holders are listed on Markom.org published on . The next internet-based MZP will be held from August 6 to 10 at various locations in Switzerland; the registration portal will be open from May 2 and the deadline for registration is June 22, 2012.
 

It is unacceptable that media companies are not transparent about their ownership structure, said author Guy Krneta at the petition handover on the Bundesterrasse. After all, the media make a significant contribution to the democratic formation of opinion. Writers Klaus Merz and Pedro Lenz, filmmaker Mathias Knauer and cultural worker Adi Blum were also present.

For two years, the ownership structure of the Basler Zeitung was concealed, as criticized by "Kunst+Politik" and "Rettet Basel!". There have also been well-founded doubts about the ownership of publisher Roger Köppel at Weltwoche for several years. According to the petition text, media outlets have recently been bought up by party-affiliated financiers and used as political propaganda tools. However, this is done while concealing the actual ownership.

The petition now demands that the Federal Council and Parliament create the legal requirements for media companies to disclose their ownership and ownership structure. If investors are in the background, media companies must declare this, said Krneta.

The "Save Basel!" movement emerged when the controversial Baz consultancy mandate of Christoph Blocher's Robinvest became public. In November 2010, financier Tito Tettamanti capitulated after waves of protest that would not die down and sold Basler Zeitung Medien (BZM) to Moritz Suter. Behind this were anonymous financiers. Suter threw in the towel at the end of 2011 when he fell out with his backers and returned the shares to Blocher's daughter Rahel. She then sold again to Tettamanti. Blocher is still involved: with a deficit guarantee. (SDA)
 

With new features designed to provide better information and inspiration, a new design with the option to view all new agency submissions in future, the Website the print edition of Lürzer's Archive. According to the announcement, the relaunch will take place in several phases, so that some features will still take you to the "old" site until further notice. The first phase begins on February 6.

Fernanda Romano, former Global Creative Director for Digital and Experimental Campaigns at Euro RSCG Worldwide and her team at Cricketdesign, Brazil, are responsible for the relaunch. The website content and social channels will be managed by editors Sue Keogh and Rhia Chohan from Sookio, London. Both have previous experience working for the BBC, ITV, Yahoo!, AOL, Bauer, Toshiba, The Guardian, The Independent and TEDx events.

The winners of the categories Out-of-Home, Film, Digital Media, Print as well as the Campaign and B2B Communication of the Year were honored.

> To the photos of the award ceremony

> To the award winners

As of the end of 2011 Re Wilk Republica leave. "After eight beautiful, extremely instructive, inspired and of course intense years, the time has come for me to once again dig out a white sheet of paper from the drawer and, for example, also dedicate a little more time to my musical alter ego Ray Wilko. In any case, there is no shortage of ideas and idle projects," says Wilk.

In order to close the gap that has arisen, the management has Mike Krüll (picture) has been promoted to Creative Director as of February 1, 2012. At the same time, he will join the Executive Board. Krüll has worked at Republica since spring 2011. Commenting on his promotion, Krüll says: "I am honored and touched that so much trust is placed in me. I understand Re Wilk's decision, because I would also have liked to become a musician. But I was never as good as Ray Wilko." On the one hand, Krüll is responsible for the creative output of numerous clients, and on the other, he heads the text/concept department.

His team includes, in addition to Rita Steinauer since December 2011 also the copywriter/conceptual designer Anne Boxleitner. In addition, new to the Republica creation are graphic designer Lara Klopper, Polygraph Gabriela Quick and Composing Artist Gary Jude. For the creation carries co-owner and creative director Chris Morgan continues to have overall responsibility.

(Image: Republica.ch)

The outage at the transmitter—which also broadcasts SRG radio and television programs—affected additional areas of eastern Switzerland, including the eastern part of the canton of Zurich as well as the cantons of Schaffhausen, St. Gallen, and Appenzell. The outage affected DAB (digital radio), FM radio, and television received via antenna, as well as DVB-T.
A few days earlier, a high-voltage transmission tower had collapsed, according to SRG spokesperson Daniel Steiner, as reported by SDA. Since then, the Säntis transmitter has been running on emergency power. That emergency power also failed on Friday around 4:30 p.m. for unknown reasons.
In the event of a real emergency, however, there would still have been a Plan B. Steiner said that a separate emergency broadcast channel could have been activated for crisis communication during major incidents. This would have ensured that the public was kept informed.
 

The campaign centers on the turtle, IAM’s emblem. It is intended to symbolize the way IAM teams operate in their daily work as independent fund and asset managers: Staying the course, charting the path, anticipating the future with foresight, and making the right decisions, according to the agency in a press release. The tagline «The Performance of Independence» is intended to remind people of the ultimate goal of the IAM teams: outperformance.

The campaign consists of 6 corporate ad themes, soon to be followed by 7 ad variations for the mutual funds, and will appear not only in print but also in various other media, such as digital billboards, point-of-sale displays, and the web.

Person in charge at IAM: Michel Thétaz, Pierre Micheloud, Angélique Hofmann-Pittet, Ingo Bionda, Myriam Dorand. Responsible at M&C Saatchi: Olivier Girard (Creative Director), Francois-Louis Noël (Client Strategy Director, Creative), Fred Bry (Copywriter), Fred Doms (Art Director), Nolwenn Tual (Graphic Designer), Helène Ferté (Graphic Designer), Elodie Straub (Account Planner), Kinga Binkowska (Assistant Project Manager).

About the Subjects

The campaign includes ads in specialty stores and general-interest publications, posters, public transportation ads, and online advertising. The message, «Neo-Angin helps with sore throats,» was dramatized with a red scarf to symbolically illustrate how relieving these antibiotic-free sore throat tablets are.

Responsible at Doetsch Grether: Karin Joss (Overall Responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hannes Müller (Copywriter), Daniel Bard (Art Director), Claudia Paganini (Consultant). Photo: Tobias R. Dürring.
 

Whether questions about the program, feedback on broadcasts, DVD orders or information about advertising opportunities on Tel eBielingue: the regional TV station is always there for its customers from Monday to Friday. Program Manager Markus Böni: "As the only regional TV station, Tele Bielingue produces and broadcasts regional and local content at 100%, in German and French; also and especially from the Lake District and for viewers in the region. With the new office in Kerzers, we want to create even more proximity and contacts and show our attachment to the region."

Tele Bielingue has established itself in the premises of Com Design at Bahnhofstrasse 1 in
Kerzers set up. At the same time, Tele Bielingue worked with Com Design and the company
Baukoma signed a cooperation agreement for advertising sales. Michael Sutter, Commercial Director Tele Bielingue: "Baukoma and Com Design are now also offering their customers advice and sales of advertising on Tele Bielingue. In addition, in collaboration with our video production department, they are expanding their range of services to include video productions, an area that is increasingly in demand. As established providers of marketing consulting and graphic services in the region, the two companies are attractive partners for us. We can thus further promote Tele Bielingue and the opportunities and benefits of regional TV advertising to interested companies in the Lake District."
 

The evening was hosted by Eva Nidecker, with musical accompaniment by Swiss Soul Jazz legend Robi Weber, Ernst Wirz and band. Numerous faces from the advertising and media industry appeared at the presentation ceremony, eagerly awaiting the campaign and advertiser of the year. For the campaign of the year Vizner Borel was chosen together with Upc Cablecom, they happily accepted the award and said a few words of thanks. As the 2012 Advertiser of the Year - introduced with a drum roll - Urs Schneider took the stage. He thanked his wife and his agency and humbly accepted the Egon. Afterwards, the guests enjoyed the delicious menu and could celebrate. Some impressions of the award ceremony:

The red carpet was moved inside.

Helena Maly, management assistant, Claudia Mühlebach, management, Patricia Tondo, management assistant, all Mediaschneider (from left).

Andrea Masüger, CEO, Südostschweiz Medien.

Pablo Koerfer, David Schärer, both Management Rod Communication, Sebastian Durband, RufLanz (from left).

Beat Mühlemann, SAWI Director and Jürg Knecht from CityLights (from left).

Peter Brönnimann, Executive Creative Director, SFLB.

Pierre C. Meier, Editor-in-Chief of Werbewoche, Marlise Schneider, Union3 and Advertiser of the Year 2012, Urs Schneider of Mediaschneider (from left).

Martin Spillmann, Board of Directors SFLB, Theophil (Motz) Butz, Werbewoche columnist.

Aldo Gnocchi, Thomas Hutter, Florian Muff, the social media crew of Hutter Consulting (from left).

Moderator Eva Nidecker.

Ernst Wirz (Who) , Robi Weber (What) with band.

The winning team of the 2011 Campaign of the Year, Upc Cablecom.

Campaign of the Year 2011, Client: Upc Cablecom, Agency: ViznerBorel.

The presentation of the Egon statue for the Advertiser of the Year 2012. Pierre C. Meier, Editor-in-Chief Werbewoche, Urs Schneider, Owner, Mediaschneider, Eva Nidecker (from left).

Where will the Egon be placed? - In the conference room, next to the other things like the Effie or the media awards.

>Urs Schneider is Advertiser of the Year 2012

The 36-year-old communications consultant has several years of professional experience. Among other roles, he has worked as a freelance journalist, columnist, and copywriter. From 2007 to 2010, he served as a consultant and political communications specialist for the executive branch and the administration of the City of Lucerne. At Media-Work, Ueli Bischof is primarily responsible for consulting services and construction communications. His areas of expertise are broad, covering the environment, safety, transportation, construction, public spaces, and culture.

The Media-Work agency supports companies and associations in their dealings with the media as well as in matters of internal and external communication. This includes hands-on work, such as writing and editing clear and understandable texts, as well as consulting and conceptual development—for example, helping to design concepts, campaigns, and strategies for media relations. Media-Work also produces graphics and infographics, designs print and online products, and assists companies with their online presence.

In the world's most important creative ranking, the so-called Gunn Report, Spillmann/Felser/Leo Burnett has been included in the list of the top 50 creative agencies worldwide. The turnarounds for Swiss Life are also among the 15 most award-winning print campaigns in the world. SFLB is the only Swiss agency to make it into the top 50 list. The Gunn Report measures creative performance on the basis of international creative competitions.