Jan Ullrich is considered the most successful professional cyclist in German history. He was the only German to win the Tour de France in 1997. However, a doping scandal led to his exclusion from the Tour de France in 2006 and his dismissal from his team. And now, according to Horizon.net advertising partner of Alpecin. Initially, he will be used as an ambassador for the Alpecin Cycling Day, as a spokesperson confirmed to the industry portal. As the Alpecin Cycling Day will take place regularly in the future, the partnership with Ullrich will also be long-term. Even a collaboration with Ullrich in classic advertising for Alpecin is not ruled out. A daring partnership - but one that is sure to attract attention. And, as we all know, that is the only thing that really counts.

(Photo: Keystone)

The dragon shape of the Agility logo is created from the light trails of the vehicles on a highway interchange. The idea is intended to convey what characterizes the company - leadership and dynamism in logistics. The bird's eye view headline is a variation on the communication platform already used at trade fairs: "Welcome to more agility in logistics". According to the press release, the motif is suitable for the large planners, desk, wall, three-month and four-month calendars that are widely used in the logistics industry.

Responsible at Agility: Holger Altvater. Responsible for creation: Strategy/consulting: Daniel Seiler, The Rainmaker Corporation. Text/concept: Ueli Bleuler, (music & text: Ueli Bleuler). Art direction/concept: Frank Bernhardt and Matthias Pauwels, Continue. Image editing: Pascal Stöckli.

The new branding and packaging design will be used with immediate effect, as the agency writes in a press release. The redesign will also be applied to other articles and communication media on an ongoing basis.

Responsible at Sorein: Daniel Bürki (overall responsibility). Responsible at Allink.Creative: Christoph Schlatter (CD), Manuel Hofer (AD / graphics) Lea Defranceschi (AD / graphics).

Roger Elsener has ten years of professional experience as a business manager and key account manager, as detailed in a press release issued on Tuesday. He has worked in the telecommunications, advertising, consumer goods and television sectors in Germany, Austria and Switzerland. Elsener is currently still employed as Vice President Commerce at the children's channel Nickelodeon. Based in Berlin, he is responsible for the commercial interests of the Nickelodeon broadcasting group throughout Northern Europe, including Germany and Switzerland. Prior to this, Elsener was Managing Director of the Viacom International Media Networks broadcasting group (MTV, Viva, Nickelodeon, Comedy Central), where he was responsible for a 30-strong team in Switzerland. In this role, he successfully launched the Swiss offshoots of MTV, Nickelodeon and Comedy Central.

(Photo: Keystone)

In addition to Philip Eggenberger and Linus Eidenbenz, a third partner, Daniel Rasumowsky, joined the team in summer 2011, as the agency writes in a press release on Tuesday. The team has been expanded from two to around eight full-time positions in the last twelve months. The team has been strengthened in the areas of campaign planning, publishing and graphics in particular. Among others, Oliver Scherrer (previously a consultant at Goal) and Devika Hasler (previously Junior Art Director at Wirz Werbung) have been hired as new employees.

The agency also reports new clients. The cab start-up Mytaxi, the IT group Asus, the fashion chain Mexx and the Swiss Brewers Association have already been acquired as new clients for 2012. Further major projects in the areas of events, hospitality, viral marketing and new media are being implemented with established clients such as Microsoft, Red Bull, Diesel, Nike and Feldschlösschen.

Hipeak BTL emerged a year ago as an independent below-the-line communications agency from the event agency Hipea, which was founded in 2006. With the move from the old premises and the legal separation last year, the strategic realignment is now complete.
 

The young company is now available at Public-connect.ch online. The website provides information about the offer, the work, the studio and the founder. According to the press release, Public Connect realized the website completely independently, from conception to design and editing to programming. The basis for this was the design line, which was developed in close collaboration with Evoq Communications. The specialists developed the appropriate logo, defined the corporate design and oversaw its implementation.

Founder Marianne Gut previously worked as Head of Communications at Zurich Tourism. Prior to that, she built up the communications/PR department of the Stade de Suisse Wankdorf in Bern. Her experience is complemented by other positions such as at the Office for the Environment of the Canton of Thurgau and in online communication. The experienced communicator FH with additional training in political communication combines expertise in the disciplines of marketing, public relations, politics and online communication.
 

PRfact, an agency specializing in consumer relations and public relations, is pleased to announce a new addition to its fashion and lifestyle portfolio. Simone Pérèle will be present with the corresponding collections in PRfact's showroom at Seefeldstrasse 229 in Zurich.
 

It is now supported by three partners: Marché, Volkswagen and Migrol/Migrolino. These brands were selected by the BFU following a public tender. As distribution partners, the companies will help to bring the campaign even closer to the everyday lives of the target group. They will also use their own activities to encourage their customers to behave in line with the motto "Slow down. Take it easy" and ensure that they always drive at an appropriate speed on the road. These activities are currently being planned. The first campaigns will be seen in Marché restaurants throughout Switzerland in February. A new campaign spot will also show that the angel Franky Slow Down is a role model to be emulated.
 

For the current fashion season, the label was able to win reigning Mister Switzerland Luca Ruch as an ambassador. The photo shoot with the reigning Mister Switzerland Luca Ruch was as exciting as the new spring collection, writes the agency in a statement. The fact that his best item is a 07 14 bag and that he has eyes for nothing else is shown bluntly by Luca Ruch on posters, product fans, postcards and advertising measures on public transport.

In addition to the estimated 10 million streetcar passengers a year in the city of Zurich, this also gives the online bank Swissquote, which was staged by its lead agency Maxomedia, publicity beyond the canton's borders, writes Maxomedia in a press release.

Anyone riding the streetcar during this year will be shown the current stock market prices live on an LED display and will receive additional information about the bank's activities on streetcar hangers, prints, floor stickers and brochures, as the story continues. Each section of the streetcar represents one of the bank's areas of activity. In the rearmost part of the streetcar, passengers can travel in a relaxed atmosphere with their finger on the pulse of the markets. These seats are dedicated to the Swissquote Lounge, which is available in Zurich and Berne.

The streetcar was realized in collaboration with Christinger und Partner, Schlieren (production), Livesystems, Belp (technology, LED display), Outbòx, Liebefeld (advertising material), VBZ (Zurich transport authority).

The focus of the car dealer's internal brand management is customer orientation. Dino Graf, Head of Group Communication Amag: "Last year, the market share of the brands we import was at a record level of 26.6 percent. But if we want to increase our market share to 30 percent by 2015, we must succeed in boosting customer loyalty. Customers need to feel understood at Amag, but we don't always manage to do that today. Heads supports us in systematically informing and motivating our 5'200 employees in the area of internal service and external customer orientation."
 

The idea of decision support on Facebook.com/helvetictoursIf the customer does not know where to travel, he has two dice decided for him. One dice shows selected destinations, the other special activities. The user can roll the dice as often as he wants or until he has rolled the combination that suits him best. Behind each possible combination is an offer from the new beach vacation catalog that the customer can book immediately. Or they can rely on their luck by taking part in Helvetic Tours' Travel Cube competition and winning the trip. Sponsored Stories and Facebook Post provide additional attention in the circle of friends of the participants.