With short, concise texts, the campaign sets eye-catching, colorful accents in the gray winter season and thus creates maximum attention, the agency said in a statement. Also online, with web banners in the same look and a contest on Facebook.

Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Jolanda Heimann (Advertising/CI) and Simone Schmitt (Online Marketing). Responsible at Ogilvy & Mather: Dominik Abt (overall responsibility), Barbara Kottmann (consulting), Thomas Bolliger (CD), Tino Heuter (AD), Markus Sidler (text).

With this new unified brand identity, the three companies would combine their strengths into one group of companies, positioning themselves as the number three in the European private label market, according to a statement on Monday.

Mibelle AG, Mifa AG and Mibelle Ltd., which emerged in 2010 from the acquisition of a majority stake in the British company Hallam Beauty Ltd., operate under the single brand umbrella of the Mibelle Group in the fields of personal care, home care, nutrition and biochemistry.
 

To do this, TBWA\ created an integrated concept where participants have to make sure their friends vote for them. At Toblerone blue.ch you can find predefined challenges or create your own challenges. If a participant takes part in a challenge, he posts it on his Facebook wall. The challenge asks him to do something unusual with the color blue. For example, he can dye his hair blue or go to work dressed entirely in blue for a day. Before he does this, however, his friends have to vote for him. Once he has reached the required votes, he must implement the challenge and submit his proof via video or photo. Only then will he be admitted to the competition draw.

Traditional advertising measures such as posters, e-panels and online banners are used to complement the online competition concept. In addition, various TV contributions in the form of "Blue Games" will be realized in cooperation with Joiz TV. These short game shows, in which two teams compete against each other and have to solve tasks, are hosted by Anthony Ackermann and recorded in Arosa, Bern and Zurich. They will be broadcast from mid-February to the beginning of March in the program "Noiz" and afterwards they will be available at any time in the Internet retrievable.

Responsible at Kraft Foods: Christina Lund Jakobsen (Senior Brand Manager Toblerone DACH), Nicolas Christen (Junior Brand Manager Toblerone CH). Responsible at TBWA\: Matthias Kiess (Managing Director), Frederick Rossmann (Creative Director), Johannes Dörig (Graphics), Matthias Ziegler, Cla Campell (Text), Claudia Wolfers (Consulting), Simona Mink (Desktop Publishing), Christina Buergin (Art Buying), Marcel Vogt (Technical Supervisor), Production Agnes Meier, Programming Facebook Raffle: Feinheit, 3D Animation: Viennapaint Wien.

 

Reporters Without Borders called on the government in Tunis on Saturday to stand up for the protection of the media. According to the organization, Nasreddine Ben Saida is facing a prison sentence of between six months and five years as well as a fine. He went on hunger strike in protest. Ben Saida's newspaper Ettounsia printed a photo of German model Lena Gercke with her boyfriend Khedira last week. Gercke, who won the first season of the show "Germany's Next Topmodel" in 2006, can be seen revealing herself in the photo. The German national soccer player Khedira has Tunisian roots.

Following the publication of the picture in Ettounsia, the managing director, the editor-in-chief and a journalist were arrested on Wednesday for allegedly "endangering public morals" and questioned by an investigating judge. While the two other employees of his newspaper were released, an arrest warrant was issued for the managing director.

Ben Saida is the first media representative to be imprisoned since the fall of former ruler Zine al-Abidine Ben Ali, according to Reporters Without Borders. The organization accused the Tunisian judiciary of "hypocrisy", as similar photos can regularly be seen on the front pages of foreign magazines, which are also available to buy in Tunisia. According to a journalist from Ettounsia, he went on hunger strike on Saturday to protest against his imprisonment. The entire editorial team plans to take part in the protest action from Monday and will also refuse to eat if Ben Saida is not released by then.

Journalists' unions also criticized the actions of the judiciary in connection with the revealing photo of Gercke and Khedira as "illegal" and "politically motivated". Justice Minister Noureddine Bhiri, on the other hand, urged the media on the radio to remain neutral. The judges are competent and are only subject to the law and their conscience, he said. (SDA/AFP)
 

In a letter to Sunrise obtained by the Sonntagszeitung, it says: "SRF wants to protect its own core offering, which is why we have opted for a tactical restriction of individual product features." It is true that there is no general restriction on competing TV offerings. But, "We have to balance the commercial and competitive interests." The official sender is Publisuisse, a subsidiary of the Swiss Radio and Television Company, which exclusively markets its journalistic offerings.

In its new TV offering, the telecom group offers the Comeback TV function, which allows customers to rewind and watch the current TV program for 28 hours. In addition, Sunrise TV - as with Swisscom and UPC Cablecom - allows various movies to be purchased at the touch of a button (on-demand offers).

> Read the whole article on Sonntagszeitung.ch


 

Viktor Giacobbo and Mike Müller were voted the winners by a large margin in the "Best TV duo" category. As a prize, the satirists received a sponsorship for a monkey (the Teleboy logo animal), which was presented to them at Zurich Zoo. Nik Hartmann won the "TV Favorite" category ahead of Sven Epiney and Rainer M. Salzgeber. This is the second time Hartmann has won a Teleboy Award since 2009. The audience also voted for the "Best Political Program" in the election year - the long-running hit "Arena" won the race, while Roger Schawinski's new talk show only came in fourth place. Only "Polimag" with ex-Miss Linda Fäh and "Filippos Politarena" fared worse. And in the "Most superfluous new show" category, Roger Schawinski suffered another setback: his talk show came in second place. Viewers only found the docusoap "Mama ich bin schwanger" on 3+ even more superfluous.

Best Swiss crime scene

The Swiss crime scene investigators Stefan Gubser and Sofia Milos, who worked on the

The "TV duo", who finished in last place, received their own category: their Tatort episode "Wunschdenken" took first place in the "Best Swiss Tatort Episode 2011" category. However, this is not a surprise: after all, the episode was the only Swiss Tatort contribution to date since SF's much-heralded return to the crime series. "Wunschdenken" was therefore also the only nominee in this category.

At the Teleboy Awards, users of Switzerland's largest online TV platform voted for the TV highlights of the past year. The voting was presented by Melectronics.

Mike Müller, Andres Hutter (Editor-in-Chief of Teleboy) and Viktor Giacobbo
at the sponsorship and award ceremony.

On Friday, the musical "Alperose" celebrated a highly acclaimed premiere in the old Bea-Halle in Bern. With a touching guest appearance by Polo Hofer, the corpus delicti of this idea also received its well-deserved applause. Polo is said to have been less than thrilled that his pioneering role in political incorrectness and his many years as the father of the Swiss rock scene were to be softened in a musical. However, these concerns have increasingly faded during rehearsals.

"He likes it. He just hasn't wanted to admit it in person to a camera or microphone yet," was heard at the premiere party on Friday. At this event, a top-class fan base of the old rocker celebrated together with the kids from the various new waves, from which Polo and his Rumpelstilz or Schmetterband have still not been washed away, in the Erlebniswelt with its diverse gastronomic offerings from Chinese to US hot dogs to Italian. And with the new mix of Bernese rock and international DJ sound that this musical is set to marry, the hype is likely to really heat up once again.

After all, over 40,000 tickets for "Alperose" have already been sold before the premiere. The BernExpo Musicaltheater will not be able to extend the run beyond mid-April. However, media spokesperson Heier Lämmler and producers Walter Hitz and Daniel Greber have already been in talks with Lucerne and Zurich.

In "Alperose", the stories from within and the longings for the big wide world of a few of the typical Bernese citizens and outsiders, as they have always provided a basis for sensitive lyrics in Polo Hofer's songs, are spoken and sung about. 27 of these songs have been combined into a storyline in the "musical" by author Walter Hitz and directed by Mirco Vogelsang. The musical part of the compositions comes from Stefan Mens and Polo's long-time keyboardist HP Brüggemann, who also plays in the stage band, as well as Remo Kessler, Hanery Amman, Georges Müller and Matthias Köhli.

These songs and the long-standing commitment of Greber and Hitz were ultimately able to generate a production budget of 5 million francs for a new form of musical. 40 articulated lorries transported the stage set from the workshops in Vienna to Bern. Even the Rolling Stones' stage almost looks like a small kiosk with a twinkle in its eye. The action takes place across a width of 33 meters. Set designer Conny Kraus recreated the Bernese mat as "Mini Bern" with pretty details and lots of surprising ideas. There was applause for the "Kirchenfeldbrücke" bridge that spans everything.

"Ds letschte Tram" (The Loneliest Tram) also travels over this effectively and lonely, while an equally lonely rose seller makes himself known in the mat below to thunderous applause. It is Polo Hofer, who has made a small guest appearance in 13 of the 58 performances planned so far. Another audience favorite is Marc Dietrich, formerly known for Peter, Sue & Marc. He plays Heiri, the aging Bünzli. If it had been up to him, this musical would never have existed. When the character Pesche complains to him that he used to compose a song called "Alperose" especially for his Lorraine, Heiri thinks it's nice, but has to say dryly: "But it's never been a hit". He was very wrong.

The sponsors were also creatively integrated into the storyline. While a "real" BLS train arriving became an element of the decor, Migros was meaningfully incorporated into a dialog. The Pilatus region was confused with the Pilates fitness technique in a joke. At the premiere, not only the invited guests of these sponsors but also the rest of the audience found the winks with the fence post funny and thanked the cultural commitment with well-deserved applause.

Andreas Panzeri

(Pictures: Keystone)
 

To this end, the NFL had concluded an exclusive deal with the telephone company Verizon, with which around a third of American smartphone users have a contract. Some users criticized the long delay in the broadcast, meaning that the mobile app with its additional functions could not really be used as a second screen during the live broadcast. On the other hand, it is important as a sign of the trend that event organizers not only understand and market online streaming but also mobile as an independent media genre when selling rights - this example should set a precedent.

Even though comparatively few American sports fans watched the game of the year on the small screen, smartphones were very much in use during the game, and in an advertising-relevant way: Google reported that 41 percent of all search queries during the game on the topics of the TV commercials were entered via mobile devices (smartphones and tablets). Compared to the week before the game, the number of searches for Super Bowl commercials increased by 200 percent on desktop PCs, by 970 percent on tablet PCs and by a whopping 2700 percent on smartphones. This confirms the trend towards multitasking with a small screen while watching a program on the big TV screen. The market research company Nielsen reported in a recently published study that this is already the case for 40 percent of tablet or smartphone users in the USA. Twitter's statistics also show that mobile devices are increasingly becoming a natural part of TV consumption: during the game, the TPS meter (tweets per second) rose to 12,233 tweets - a year ago it was a maximum of 4064 and in 2008 only 27 tweets (which is of course also a sign of the increasing spread of Twitter). cjw
 

The newspaper, entitled Sun on Sunday, will be launched "very soon". The project is generally seen as a successor to the scandalous News of the World newspaper, which was discontinued in July 2011. Reporters of the paper were found to have tapped the mobile phone voicemails of celebrities and victims of crime. After advertisers withdrew their cooperation on a large scale, Murdoch discontinued the News of the World, and in the ensuing months-long investigation into the British media system, its sister paper The Sun - the UK's largest newspaper with a daily circulation of 2.7 million copies - also came under fire.

In recent weeks, ten journalists from the newspaper, some of them high-profile, have been temporarily arrested. They are accused of bribing police officers and other public officials. The staff of The Sun, which is one of the biggest tabloid newspapers in Europe, had objected to the police's investigative methods. The police had arrived at dawn and frightened the wives and children of those involved during house searches.

Murdoch's News Corp. came under fire because a commission set up by the company had, in the opinion of journalists, passed on information to the investigating authorities too freely. For example, an archive containing 300 million emails was made available. This included confidential correspondence with informants.

Murdoch explained in an email to his staff on Friday that "illegal activity simply cannot and will not be tolerated". However, he would lift the suspensions for employees under investigation in the affair. Labor MP Chris Bryant described this move as "cynical". (SDA/DPA)

(Image: Keystone)
 

One couple specifically requested this - understandably somehow. Unfortunately, the production company did not comply with this request - or simply forgot to make the couple unrecognizable. The 15-year-old daughter, who probably wouldn't have dreamed of her top-serious parents doing such naughty things in their free time, came across the show on the internet. And was probably blindsided. The parents then went to court to claim damages from RTL 2. Although the judge in charge was sympathetic to the family's situation ("I wouldn't want to be in your shoes!"), the case was dismissed. After all, the couple had agreed in principle to being filmed. Nevertheless, the judge suggested paying the victims 200 euros per person as a kind of license fee for their participation. The production company and broadcaster then paid a total of 3,000 euros as an extra fee and for the pre-trial legal costs. Hopefully the parents will pass on one or two euros of this to their poor daughter - who will probably be labeled as a swinger child by her classmates for the rest of her life. (Source: Meedia.de/Sueddeutsche.de)
 

The change of ownership will not lead to any structural changes in market conditions, the competition authority announced on Friday following its preliminary review, according to SDA. Orange Switzerland was previously owned by France Télécom. After the Competition Commission, the Federal Communications Commission (Comcom) in Switzerland still has to give the go-ahead for the project. Just two weeks after the announcement of the sale of Orange Switzerland to Apax, the Board of Directors of France Télécom approved the deal. The board approved the sale price of CHF 2 billion.

Orange Switzerland is thus passing into the hands of the same holding company that indirectly controlled Sunrise until around a year ago. TDC, the former parent company of Sunrise, is now controlled by Apax.
 

Hajo Leutenegger has decided to step down as president of Swisscable, the company wrote in a statement on Friday. He will step down at the annual general meeting on March 16, 2012. With him, the cable network industry is losing a personality who has rendered outstanding services to strengthening and raising the profile of the industry over the past 17 years with great commitment, in-depth expertise and openness.

The board of Swisscable is proposing National Councilor Filippo Leutenegger for election as his successor, according to the statement. The election will take place at the General Assembly on March 16, 2012 in Bern. Swisscable is the trade association of Swiss cable TV companies. It is made up of around 240 companies, both private and public, which supply more than 2.8 million households with radio, TV, HDTV, Internet, telephony and other services.