Thanks to its successful operations on national and international markets and 15 years of continuous growth, Marbet has now become a brand in its own right, according to a press release. Marbet is now presenting itself following a successful CI relaunch. The agency went down this path together with brand experts. Michael Knoedgen from Knoedgen Brand Consulting & Design, Hannes Oestreich and his team from the Oestreich advertising agency and Volker Remy from Creative Business Development were brought on board. According to the press release, one of the aims of the relaunch was to develop a strong word and image brand that ensures a high level of recognition and acts as an umbrella brand for the company units.

> To the website

There is also a new face at Marbet: Sandra Borelli is joining the agency's Swiss team as project manager. The 42-year-old has been working in the travel and event industry for more than 15 years. She has gained many years of professional experience in various divisions and companies within the Kuoni Group, as well as with event agencies such as Worldspan International and Spectrum Events. At Marbet, Borelli strengthens the project team around Sandra Brändle and takes over the position of Michelle Joho, who left Marbet at the end of 2011 to work on the client side again.
 

In order to bring the advantages of the New World Of Work closer to the employees as well as the many visitors, Wunderman Zurich came up with something special for the video screen in the newly remodeled headquarters of Microsoft Switzerland, the agency said in a statement. Using software written especially for this project, the mouse movements of various Microsoft employees were recorded and then edited into a film. In this way, it is shown in a visually impressive way that with the latest Microsoft solutions, one is no longer bound to fixed work locations and office hours.

Responsible at Microsoft: Christof Zogg (Director Developer & Platform Group). Responsible at Y&R Group: Thomas Engeli, (CD), Daniel Schranz (AD), Sebastian Eppler (graphics), Florian Tillmann and Kevin Bloch (text), Roberto Eichin (programming), Michael Höhn and Lukas Zgraggen (multimedia), Nicole Platel (consulting).

What it feels like to watch a movie via Shaw Expo is impressively demonstrated in this little film. For this purpose, the TV chair is simply strapped onto the car and the fun begins. And action:
 

The Swiss E-Commerce Award will be presented for the first time in 2012 and recognizes outstanding achievements in electronic distribution. The award is set to establish itself as a regular industry award in the coming years, according to a press release.

All online retailers from Switzerland and foreign stores with a .ch domain can apply for the Swiss E-Commerce Award 2012. The deadline for entries is February 28. On May 9, the ten-member jury, consisting of experts from the online and retail sector, will present the awards to the winners at the One Internet trade fair in Zurich.

Trusted Shops, Europe's market leader in the certification of online stores, supports the industry award as a sponsor in the "Mobile Shopping Solutions" category.

The Zurich-based PR agency Open Up will advise the foundation on all strategic communication issues, as detailed in a press release issued on Monday. By extending its mandate, Swiss Aids Care International intends to pursue a long-term communication strategy in order to secure the support of donors in the future. "The primary goal of our work is to provide sustainable help to those affected in Zimbabwe and their families," says Managing Director Sabine Lüthy. "We are also true to this idea of sustainability in our communication."

In addition to traditional media work, communication activities now also focus on online PR and the further development of publications. With the aim of entering into direct dialog with Swiss donors and reporting on the work on the ground in Zimbabwe, Swiss Aids Care International is now also represented on Facebook. At the same time, the concept and content of the foundation's website is being revised by Open Up in collaboration with an online partner. The publication concept will be optimized in the coming months.

Open Up has been supporting the foundation founded by AIDS specialist Ruedi Lüthy, which runs a clinic for HIV and AIDS patients in Zimbabwe, since 2010.

For the launch of the new Ovomaltine Flakes, SFLB has Banner developed, which are to show: Obviously, the person writing the banner texts can't really do any better thanks to Ovaltine. The campaign is flanked by Facebook ads.

Responsible at Wander: Beatrice Frei (Head of Marketing, overall responsibility), Bettina Marthaler (Marketing Manager Snack & Beverage), Sandra Stirnemann (Brand Manager Ovomaltine). Responsible at SFLB: Pablo Schencke, Johannes Raggio, Peter
Brönnimann (creation), Fiona Gottwald, Michael Gassler (consulting), Taywa Gmbh: Roman Abt (realization).

Carlo Staldeggger previously worked at MCG Stage Productions and Winkler Multimedia Events in the areas of planning, project management and production design.
 

The hour from 4:30 to 5:30 p.m. on SF 1 now belongs entirely to children. Magazine and live programs on all topics of interest to children are part of the program, as is the daily series "Best Friends. To kick off the "Zambo" week, the live program "My Zambo" takes center stage every Monday. The editorial team looks back on past events of the weekend with reports, guests in the studio or talks with celebrities or children.

"Lanzi"
"Zambo" reporter Simon Lanzi is on the road, opening doors for the young audience that would otherwise remain closed. For example, he is on the road in a hotel, takes a look behind the scenes of a bakery or looks around in a maternity ward. Simon Lanzi is not only a silent observer, but also an active participant. For the start of the new broadcasting slot, he will be on the road in a ski resort on Tuesday, March 6, 2012.

Content from the community and animal topics
Zambo's active online community also continues to have a fixed place in the program. Every Wednesday, the live show revolves around people and topics from the www.zambo.ch community. Lifestyle, music, hobbies, but also serious topics "right from the heart of life" are discussed. The Thursday stands in the indication of the animals. Documentaries, animal experts or animal owners round off the diverse and exciting stories about animals and their owners.

"My Story"- the new documentary series
Friday kicks off with an in-house produced documentary series. The Zambo team accompanies children and young people over a longer period of time and gives the audience an insight into the lives of the protagonists. Each docu-series consists of three to six episodes. It will start on Friday, March 2, 2012, at 4:30 p.m.

"Best Friends" with new episodes
The daily schoolhouse series "Best Friends" is going into its third round. Starting on Wednesday, February 29, 2012, Zambo will be showing 50 new episodes centered on the senior high school students of the fictional Spalenbühl schoolhouse. As always, the focus is on adventure, conflict, love and intrigue.

"Zambo" radio visits children at home
From Friday, March 2, 2012, "Zambo" radio visits children in their homes every Friday. So the broadcast will be made live and directly in the living room, hobby cellar or garden.

"Guetnachtgschichtli"
The "Guetnachtgschichtli" starts with a classic on Wednesday, February 29, 2012. "Dominik Dachs" makes children's hearts beat faster and adults reminisce. The "Guetnachtgschichtli" will be broadcast after the "Zambo" show from 5:30 to 5:40 p.m. on SF 1.

> SF: Realignment of "Zambo" - reduction of seven full-time positions

> SF zwei launches six new formats in early evening programming
 

Professor Kurt Imhof would like more public funding for his work, and the University of Zurich seems willing to accommodate him in this regard. A spokeswoman confirmed to the Tages-Anzeiger that the "option" of "transforming the research area into an associated institute" is being discussed. Neither the university nor Imhof himself wanted to be more specific. Both emphasized that the decision was not final.

More money for the "Quality of the media" yearbook

However, as several people familiar with the internal university processes confirmed to the Tages-Anzeiger, the upgrade is not just an "option": the university rectorate has the firm intention of ennobling the Fög with the title of institute. The new institute is also to receive additional university funding for its research, in particular for the comprehensive yearbook "Quality of the Media" published by the Fög.

At the same time as the transformation into an institute, the 56-year-old Imhof wants to hand over the management of the Fög to three of his closest colleagues and "step down operationally", as it is said. Imhof will instead become President of the Foundation Board. He will also remain a professor at the Institute of Sociology and the Institute of Political Science. Imhof's reason for stepping down is that he wants to make the future "Institute for the Public Sphere and Society" more independent from himself and secure its future development.

According to the Tages-Anzeiger, however, Imhof's planned withdrawal has been received differently: Already informed private clients of the Fög welcome the move, because the future institute will be better separated from Imhof's controversial persona. His frequent appearances in the media and his disputes with journalists and publishers about the Yearbook on Media Quality had led to frowns among these clients.

> You can find more background information in the article on Tagesanzeiger.ch

> "Quality assurance must not be left to chance"
 

The content must cover topics relating to general education about diabetes, timely detection, appropriate treatment, training or prevention of diabetes. Scientific publications in medical journals and public reports are not eligible. The prize money is CHF 5,000. The prize will be awarded on November 10, 2012 during the 2nd Swiss-German Diabetics Day in Zurich.

Please send written submissions by April 6, 2012 to the Secretariat of the Swiss Diabetes Foundation, keyword: Media Prize, Rütistrasse 3a, 5400 Baden. Please enclose original publication and CV. The jury, which consists of five experts, will notify the winner in writing by the end of September 2012 at the latest. No correspondence can be entered into.

The submissions of dialog campaigns from Switzerland have regained the top spot, according to a press release issued on Monday. In recent years, foreign works have always been ahead in terms of quantity in the individual categories. Swiss campaigns have now relegated the "International" category to fourth place, albeit at a high level.

Online category leads the way

What has been indicated in recent years has now come true: the "Digital dialog measures" category has the largest share among the individual categories. This has increased by a further 50 percent compared to the previous year. Nevertheless, it is also clear that physical mailings make up by far the largest share of all submissions overall, but are spread across several individual categories. Mass mailings with a circulation of over 25,000 recorded an increase of 64%.

Audience and jury decide

From March 1 to 5, 2012, all submitted works will be presented in a public exhibition at the Papiersaal Sihlcity in Zurich. All visitors are invited to vote for their favorite for the public prize sponsored by AZ Direct. All other prize winners will be selected by a 20-member jury. The winners will be announced on June 22, 2012 at the Award Night at the Kongresshaus Zurich, when the theme is "Spiel mir das Lied vom Sieg".

Dialogue marketing exhibition with public prize voting
March 1 to 5, 2012
Papiersaal Sihlcity, Zurich
Weekdays: 11.00 am to 7.00 pm
Saturday: 11.00 a.m. to 4.00 p.m.
Sunday: closed
Free admission

The segment covers the evolution of television, from the introduction of the remote control to the latest revolution: HD-quality broadcasting. Will the new commercials build on the success of their predecessors, which were voted «Campaign of the Year» by viewers this year? You can get a behind-the-scenes look at the current «Spot of the Week» in the latest issue of «Die Werbewoche,» airing every Tuesday at 7:15 p.m. on Star TV or at StarTV.ch/Advertising Week.