The design looks reduced and elegant, the agency said in a statement. It is the ideal stage for the modern and atmospherically staged fashion lines. The magazine will be mailed to customers for the first time at the start of the collection on February 15 and will be displayed in stores.

Responsible at Beldona: Sabina Furler (CEO/Head of Marketing and Sales), Olivia Fraude (Consumer Marketing and PR). Responsible at SFLB: Pablo Schencke, Matthias Fürst, Johannes Raggio, Anna Leudolph (creation), Isabelle Meier, Corinna Schwonke (consulting)

The Shoppyland duck dressed as a jester can be seen on POS applications, a coupon flyer distributed in the region, and a large facade poster.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Joël Weber (Junior AD), Antonia Bekiaris, Raffael Futterlieb (Text), Simon Schatzmann (Head of Consulting), Emma Isolini (Consulting).

With 10,229 submissions, this year's edition saw the highest participation to date in the battle for a place in the book, according to a press release issued on Tuesday. As the first two editions of the 200 Best Photographers were sold out within a very short space of time, the third edition of Lürzer's Archive Special had already increased the print run to 30,000, which will also be maintained for the new publication.

The following people were represented on the jury:
- Graham Fink, Chief Creative Officer at Ogilvy & Mather China
- Simon R. Leach, Non-executive President of the British Association of Photographers, London
- Cheryl Masaitis, Art Buyer and Producer at McGarryBowen, New York
- Takahito Sato, founder of BeamX10 inc., Tokyo
- Anne-Rose Schlutbohm, former editor of Profession Photographe, Paris
- Anne Telford, Editor-at-Large, Communication Arts
- Michael Weinzettl, publisher and editor-in-chief of Lürzer's Archive

Under the Heimoto-developed motto "Lenzerheide. Sun to the power of two", the new Website users inspiring entrances into the diverse thematic worlds of the vacation region, it says in a statement. The repositioning of Lenzerheide is intended to better serve online users and attract new guests to the vacation region

Since winning the pitch at the beginning of 2011, Heimoto has been working for the Lenzerheide vacation region and is responsible for the online activities of the Graubünden destination. With the relaunch of the Lenzerheide.com website, the centerpiece of the new digital communication strategy became visible. In the meantime, accompanying measures in the areas of Social media and Mobile went online.

Idea, concept, design: Heimoto.com. Technical implementation: Elements.at. Online strategy: in cooperation with Sternsdorf, Lakowski & Partner. Photography: Bernd Kammerer. Film: Kevin Blanc.
 

Radio advertising is not limited to national borders, according to a statement on Tuesday. That's why it makes sense to be present among the population on the other side of the border as well. The daily reach in Germany of Radio Regenbogen, for example, is 245,000 listeners, while Radio Seefunk has 180,000 listeners. (ma 2011 Radio II). At the same time, both stations also have a daily reach of over 30,000 listeners in Switzerland.
 

In the film, a drop of water lands in front of the company's main entrance after an ecological hussar ride. He has had enough of man's encroachment on nature and decides to "wash their caps here and now". And so he takes a crack at Hunziker Betatech. Seed developed and realized the film in the role of the general contractor.

> About the film

Responsible at Seed: Simon Koller (script, direction), Felix von Muralt (camera), Daniel Rohr (water drop), Claudio Garovi (production management), Felix Courvoisier (producer).

The different parts of the two-part, personalized mailing each address a specific problem of the CFO and CIO, which can be solved with IT outsourcing from IBM. The highlight: The riddle of the mailing can only be deciphered if both people come together. In addition to an "impressive response rate" according to the press release, the idea was also awarded bronze by ADC Switzerland.

Responsible at IBM Switzerland: Andreas Albicker, Martina Kunz. Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Fabian Küchler (Text), Stephanie van Ophuisen (Art Direction), Filipo Salmina (Graphics), Sam Hug (Consulting), Nina Beriger (Assistance), Harald Kleiner (Production).

With the graduate motion designer, the agency has also gained a specialist in the field of audiovisual and interactive communication, as the agency writes in a press release. The graduate of the ADC Creative School completed his training at CR Basel and gained further experience at Valencia and Contexta. In the last two years, he has worked as a freelance graphic designer and has supported WS as a freelancer on several occasions.

Hotel overnight stays fell by 2 percent overall across all markets in 2011 compared with the previous year, Switzerland Tourism (ST) wrote in a statement on Tuesday. Significant declines were recorded especially in those markets most sensitive to the strong franc: -8.5 percent from the eurozone (market share: 29.7 percent), -8.3 percent from the United Kingdom (market share 4.8 percent). These declines are offset by the positive developments from the strategic growth markets: in 2011, the increase in overnight stays registered from these markets compensated for around one third of the declines from the euro zone and the United Kingdom.

For the future: investments by ST and the industry

"This impressive growth, which is crucial for times to come, shows that the strategy of market diversification already adopted by ST is bearing fruit," says Jürg Schmid, Director of Switzerland Tourism. This course will be consistently continued in 2012. In 2012, for example, ST is increasing its marketing budget for the development of strategic growth markets: at 13.5 million Swiss francs (+32.4 percent compared to 2011), this corresponds to 22.7 percent of the total marketing budget (2011: 18.2 percent). The increased funds are flowing into marketing activities in the markets concerned, but also into local staff reinforcement: through the creation of new positions in the Asia-Pacific region (Southeast Asia based in Singapore, Australia and Korea), the expansion of the cultivation of the Nordic countries, and the opening of a representative office in Brazil and Poland.

A high level of construction investment activity is also planned in the hotel and catering sector throughout Switzerland in 2012: Around 1.3 billion Swiss francs will be spent in hotel and restaurant operations in all categories to provide a top level of infrastructure.

Internal market as a valuable pillar

Especially in economically challenging times, the Swiss, with a market share of 44.4 percent, are a valuable pillar, both in terms of overnight stays and day tourism. This also had a stabilizing effect in 2011: Hotel overnight stays registered by Swiss guests fell slightly by 12,937 overnight stays (-0.1 percent compared to 2010) to a total of 15,752,367 overnight stays. Against the backdrop of destinations abroad that have become more attractive to the Swiss in terms of price, this development is all the more pleasing. Switzerland Tourism takes account of the importance of the Swiss market and works the Swiss market as a priority and with a full marketing mix. As part of the 2011 summer campaign, for example, ST invested an additional 4.7 million Swiss francs in marketing activities in Switzerland, thus helping to influence domestic demand.

This ratio applies to two out of three votes, as reported by the Federal Department of Justice and Police (FDJP) in a press release. According to the study conducted by the Zurich research center Sotomo, the ratio of resources used is only less than 1:2 in one out of six votes.

Despite this unequal distribution of campaign funds, the influence of money on political decisions should not be overestimated, according to the FDJP. Expensive referendum campaigns are sometimes unsuccessful. And in the 2011 elections, the Green Liberal Party (GLP) and the Civic Democratic Party (BDP) were successful despite minimal advertising budgets.

The study was commissioned after a group of states against corruption (GRECO) recommended that Switzerland regulate the financing of political parties and election campaigns by law.

The Federal Council now intends to incorporate the results of the study into its response to the GRECO states. The Federal Council intends to decide in the spring what conclusions it will draw from the study. (SDA)
 

Tanja Flütsch has many years of experience in sales and previously worked in marketing and key account management at Red Bull Switzerland, as detailed in a press release on Tuesday. The sales team at Trade Doubler Switzerland also includes Patrick Amman, Head of Sales, and Philip Hohl, Sales Manager. Both have been part of the Trade Doubler sales team for several years. In addition to his role as Head of Sales, Ammann looks after direct customers in the campaigns sector, while Hohl primarily advises agencies on the planning and implementation of advertising campaigns.

The Swedish supermodel and tally girl Alice Kastrup shows her most beautiful smile in the pink bubble sea, according to a press release. She reveals what the girls want this spring - simply fun. The pictures by photographer duo Sofia & Mauro have already appeared on the covers of Numero, L'Officiel and Vogue magazines.