AWZ, headquartered in Bern, offers products and services in the field of direct marketing together with its subsidiary ADZ. Due to the economic situation and the market outlook, the Board of Directors of AWZ has decided to discontinue its delivery operations as of March 1, 2012, according to a statement issued on Friday. AWZ's delivery business will be taken over by Direct Mail Company.

Together with its subsidiary ADZ, AWZ operates in the Bern, Aargau/Solothurn, Zug and Ticino regions. The company as a whole employs around 1,500 people in delivery, most of whom work between 10 and 20 percent. Thanks to the takeover, these employees can continue to be employed by Direct Mail. Existing orders from AWZ customers will be carried out by Direct Mail Company from March 1, 2012.

SRF will give its news formats "Tagesschau," "10vor10," "SF Börse," "Schweiz aktuell" and "SF Meteo" a new look starting Wednesday, February 29, 2012. In the course of convergence and the trimedial corporate structure, the appearance of the news programs will be adapted and further developed, according to a statement on Friday. The news programs are now based on the same design concept and are strongly linked to the SRF umbrella brand in terms of appearance. In order to create orientation and differentiation between the individual formats for the audience, the set, music, dramaturgy and methodology of each broadcast differ. The universal symbol of the news formats is and remains the globe. It symbolizes information, topicality and, by proxy, world events.

The new design of the "Tagesschau" stands for a more precise and more ritualized staging, it continues. The familiar form does not change much. This saves the audience from having to reorient themselves and makes it easier to absorb information. "10vor10," on the other hand, develops more innovative narrative forms as a younger and more in-depth format. The visual instruments for a more differentiated analysis would be expanded. In addition, a topic-enhancing monitor wall would be used. "SF Börse" would be simplified in its staging. For the short program, the focus will be on a precise, ritualized dramaturgy. In addition, the information graphics created for the main news formats will also be used in the future for "SF Meteo" and "Schweiz aktuell.

The 39-year-old Suzanne Nievergelt studied journalism and German language and literature at the University of Zurich and deepened her expertise in the field of crisis communication, among other things. Initially working in corporate communications and then at various public relations agencies, she managed extensive mandates focusing on lifestyle, design, the hotel industry and luxury brands as a senior consultant and member of the executive board, according to the press release.

Compresso currently has 21 employees and offers below-the-line services for clients in the consumer goods and services sector. Due to the continued growth in mandates, the agency will continue to expand its public relations agency division in the coming months.
 

In addition to furniture and accessories, the Migros furniture store also offers lamps. But these not only ensure that it is bright in the room. They now also shed light on unanswered questions. For example, why the English drive on the left, where Bartli gets the cider, and why people say that something doesn't fit on a cow's skin. With five different ad motifs and three radio spots, the SFLB agency is expanding the general knowledge of the Swiss by turning on the light.

> Radio spot 1 (mp3)
> Radio spot 2 (mp3)
> Radio spot 3 (mp3)

Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Project Manager Market Development Micasa), Sandra Taddei (Junior Project Manager Market Development Micasa). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Thomas Schöb, Fabian Windhager (Creation), Michael Gassler, Nino Zuberbühler, Carmen Jegge (Consulting), Suzana Kovacevic (Art Buying).

According to a press release from the agency, the red deer—which are usually so skittish—seem to show no fear whatsoever in human surroundings. The campaign is a surprising implementation of the communication strategy, which centers on «recreation off the beaten path.» The stag is also the emblem of this nature-loving wellness hotel set in the wild and romantic mountain landscape of Graubünden. The advertising campaign, redesigned by Ogilvy & Mather Zurich, includes not only traditional print ads and posters but also a new corporate design, as well as the redesign and implementation of the website Laval.ch as well as brochures in five languages.

Person in charge at Brigels Gastro: Chris Faber. Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Fabian Küchler (Copywriter), Stephanie van Ophuisen (Art Director), Filippo Salmina (Graphic Designer), Sam Hug (Consultant), Simone Steiger (Assistant), Harald Kleiner (Production). Responsible photography: Michelle Chaplow. Animation: Cloudscape. Programming: VF Visual Fantastix.

Since this year, Yjoo Communications has been supporting Coop in the annual planning, conception and implementation of product communication for over ten own brands, including Naturaplan, Naturaline, Pro Montagna, Fine Food and Betty Bossi.

Yjoo impressed the retailer with its corporate publishing experience back in summer 2011. In a competitive presentation, the agency also won the contract for support in the areas of conception, design and implementation of the Coop annual and sustainability report for the next three years.
 

In the further development of the Titles The Gassmann media company is relying on the existing team of 15 employees under the leadership of managing editor-in-chief Xavier Duquaine and sales manager Natacha Decoppet, as Edipresse writes in a press release. The contracts of all employees will be taken over. Terre & Nature's headquarters and offices will remain in Lausanne.

According to the press release, the sale of Terre & Nature by Edipresse Suisse is a further step in the implementation of the strategy of the parent company Tamedia, which envisages a concentration on newspapers and magazines with a wide reach as well as the online business. The parties have agreed not to disclose details of the transfer.

Terre & Nature, which was founded in 1898 and operates in the growth segment of nature, living and the environment, is published every Thursday with a circulation of 23,422 copies (Wemf 2011) and reaches around 100,000 (Mach-Basic 2011-2) readers interested in nature and the environment.

> Gassmann ceases operations in Biel

"Generation M" stands for Migros' broad commitment to sustainability, according to a statement on Thursday. With concrete promises to children and young people, Migros is setting goals for the coming years and actively communicating them. "Generation M" is not intended to be a one-sided corporate achievement of Migros. On the website Migros.ch/generation-m/en (online from February 26), Migros wants to cultivate an exchange with customers and motivate them to adopt a sustainable lifestyle.

Migros is launching "Generation M" with more than 30 promises, which it addresses to a selected child or young person on behalf of the entire Generation M. The new promises will be added on an ongoing basis in the following months. In the following months, new promises will be added continuously, according to the press release. Five examples show how the promises are structured:

Consumption: We promise Nuyen to reduce the total environmental impact of the packaging of its 250 best-selling products by 10 percent by 2013.
Health: We pledge to Deborah to provide running events for over 200,000 athletes each year as a major sponsor through 2015.
Environment: We promise Nik to reduce our electricity consumption by 10 percent by the end of 2020 compared with 2010.
Employees: We promise Manuela to continue offering apprenticeships to 3,300 young people over the next 3 years.
Company: We promise Lisa to raise awareness of environmental issues among 200,000 children and young people by 2015.

Laura Verbeke was born in Uznach SG and is studying journalism and organizational communication at the Zurich University of Applied Sciences. According to the press release, SRF became aware of her when she made a brief but extremely charming appearance as an online editor on a "Club extra" program in 2011. Miriam Rickli, a trained businesswoman, comes from Kaltbrunn SG and has been gaining television experience since 2008, most recently as the presenter of a nightlife magazine show on local broadcaster Tele Top.

"wild@7" is a scene reportage and focuses on young people's attitude to life, their wishes, visions and lifestyle. The five presenters go where their generation is on the move: to bars, clubs and private parties, on public transport or at universities.

The other "wild@7" presenters will be announced at a later date. Seat has been secured as a partner for the production of "wild@7".

> SF zwei launches six new formats in early evening programming

The Bieler Tagblatt, Journal du Jura and other newspaper products produced on behalf of customers will now be printed at the Bern printing center, as the company announced on Thursday. This will lead to a reduction of 26 jobs in Biel, of which five employees can continue to be employed in Bern. With these steps, the Biel-based media and printing company Gassmann is securing its long-term financial and operational independence as a leading and self-determined printing and media company in the Biel / Seeland / Bernese Jura region and in parts of French-speaking Switzerland, according to the press release. From a personnel perspective, the discontinuation of newspaper printing on the rotary printing press on Längfeldweg in Biel can be described as drastic. According to the media company, a social plan will be implemented for those affected that goes beyond the minimum legal requirements.

The fundamental realignment in newspaper printing came about because the Biel-based media company was faced with the question of whether to replace its newspaper printing and forwarding plant, which was in need of renewal, or to enter into a cooperation. In view of the medium and long-term conditions in the Swiss newspaper printing market, the decision was made in favor of a cooperation. In this context, Medienhaus Gassmann refers to existing overcapacities at new plants. According to SDA, the customer commercial printing business of W. Gassmann AG and Courvoisier Arts Graphiques SA for catalogs, brochures and books is not affected by this realignment. Around 80 employees work in commercial printing at Längfeldweg in Biel. Gassmann intends to invest in this division in the future.

Syndicom criticizes Tamedia

Syndicom is demanding that Tamedia offer all 26 employees affected, not just five, a new job. The union writes this in a communiqué. It is not primarily criticizing Gassmann for not being willing to invest millions of francs in modernizing its production facilities in a printing market characterized by overcapacity. However, it sharply criticized the media group Tamedia for apparently only wanting to offer new jobs in Berne to five of the 26 employees threatened with redundancy. According to the union, Tamedia has enough opportunities within its group not only to take over printing jobs from Gassmann, but also to guarantee a new professional future for all those affected.

We are more than surprised by the announcement in von Gassman's press release that a social plan is apparently to be applied to those affected. A social plan which, according to the CLA for the graphic arts industry, would also have to be negotiated with the relevant trade union, Syndicom. However, such negotiations have not yet taken place. Syndicom is therefore calling on Gassman to enter into negotiations with the union and the works committee as soon as possible.

W. Gassmann AG is an owner-managed printing and publishing company. The company was founded in 1780. At the end of January, the Gassmann Group employed a total of 361 people, 231 of whom worked at W. Gassmann AG, which was affected by the staff cuts.

> Medienhaus Gassmann takes over Terre & Nature

Pole fitness is a trend sport from the USA that involves a fitness and dance workout. Choreographies consisting of various pole tricks, spins and acrobatic figures are performed on the pole. A kind of table dance. Just without a lascivious audience and bare midriffs. The preliminary rounds for Miss Polefitness Zurich 2012 will take place in Zurich on March 10. The contestants will be competing for the title of Miss Polefitness Zurich and, last but not least, for a place in the final of Miss Polefitness Switzerland. In Zurich, the dancers will be judged by a panel of experts under the direction of, how could it be otherwise, Miss Trendsportart Daniela Baumann eyed.

You probably won't be too interested in all this. As a little compensation, here are two pictures of Yevgenya Stöcklin, who will be cheering on the spectators - who will of course only be there because they are interested in the sport - during the election. So if you ask me: it wouldn't be for me. But for those who need it ...