Last but not least: Fatal relief

In your own backyard, you can basically do whatever you want. After all, you’re all alone there. That’s probably what the Frenchman thought as well when he went out into the garden to relieve himself. He was wrong.

Unfortunately, a Google Street View vehicle drove past at the exact moment he was peeing in his garden - with the rotating camera mounted on the roof switched on, of course. Google published the images, making the poor man the "laughing stock of the village". And that is precisely why he demanded compensation of 10,000 euros. But a court in western France dismissed the claim - the complaint was not admissible because it was directed against the French branch of Google and not against the US parent company... And as if the good guy wasn't punished enough by the fact that the whole village could watch him pee, he now also has to pay Google France's legal fees of 1,2000 euros.

At least the photo was removed from the internet after the hearing - only a small consolation, but still. But even though the picture is no longer online, it is unlikely to disappear from the minds of the villagers any time soon.

(Source: Welt.de, picture: Keystone)
 

Maxomedia: Campaign created for Immoscout24

Kreisvier: Campaign created for club festival B Scene

Ideart publicizes the latest swimwear and lingerie from Perosa

SRF: Change of presenter for "Box Office

Monika Schärer is turning her attention to new projects and is handing over the moderation of the film magazine "Box Office" to her colleague Lory Roebuck on Wednesday, March 28, 2012.

Monika Schärer moved from DRS 3 to Swiss television in 1994 and made a name for herself with a wide audience as the presenter of the cultural program "Next", as SRF wrote in a press release on Monday. From 1999, she presented "SF Spezial" programs together with Kurt Schaad. In 2000, she took over as deputy editor-in-chief of the culture magazine "Babylon / Hotel B" and then moved to the travel show "Einfachluxuriös" as a presenter. She worked as a producer and editor at "Glanz & Gloria". In April 2007, Swiss television launched the new knowledge magazine "Einstein" with Monika Schärer as presenter. With the launch of "Box Office" on April 29, 2009, Monika Schärer returned to the culture department. She reported on numerous national and international film festivals for the film magazine and also hosted "The Long Night of Swiss Film".

In future, the presenter wants to concentrate more on her work at her production company Topicfilm. On her new goals, she says: "After 22 years in the limelight, it's time to realize projects in my own company after my training as a fiction producer."

From 28 March 2012, Lory Roebuck will take over from Monika Schärer, initially until the start of the summer program. He has already been part of the program as an Internet expert since the change of slot on February 29, 2012. During this time, SRF will observe how the audience reacts to the further development and adapt "Box Office" if necessary.
 

One Show: Alexander Jaggy appointed to the jury

A great honor for Alexander Jaggy: The chief creative officer at Jung von Matt/Limmat is one of 56 creatives who have been appointed to the international jury for the 37th One Show.

It is the first time that a Swiss has received this honor, the agency said in a press release. The One Show is one of the toughest creative competitions in the world alongside the English D&AD and honors the best work in the fields of advertising, design and interactive. Jaggy himself is a three-time pencil winner at the One Show.
Last year, the One Show competition had 12,000 entries from over 60 countries. The winners will be honored at Creative Week from May 7 to 13 in New York City.

> All jury members at a glance

 

Wirz: "Love Velo - Always with helmet" campaign with Fabian Cancellara

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SFLB: Exciting Football Reports in the Tages-Anzeiger

The Tages-Anzeiger covers every Axpo Super League game up close: with live updates online and in-depth game analyses in the print edition. This is dramatized in a commercial by SFLB.

These are written in such an exciting way that you have the feeling of being there live, the agency said in a statement. Exactly this circumstance dramatizes a new spot, in which a tagileser can no longer hide his emotions. The spot will be seen in particular in football stadiums and on the Internet.

Responsible at Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Patrick Blajh (Marketing & Communications). Responsible at Spillmann/Felser/Leo Burnett: Reto Clement (AD), Simon Smit (text), Peter Brönnimann (CD), Suzana Kovacevic (Artbuying), Sylvia Kohler (consulting). Film production: Who's McQueen Picture. Directed by: Patrick Karpiczenko. Setting: Hastings Audio Network.
 

http://vimeo.com/37164615

Stapo Zurich: Facebook and Twitter campaign evaluated

The Zurich City Police has been actively using Facebook and Twitter to engage with the public since November 2011. As part of this effort, and with support from the Social Media Management Unit at HWZ Zurich, it launched «#stapo24» in late 2011.

For 24 hours, the city police reported on 250 police operations in real time and tagged each message with the hashtag "#stapo24". In this way, the wide variety of police operations could be followed by everyone in real time. The campaign has now been evaluated. The most important key figures are summarized in the following infographic.

> To the infographic (PDF)

(Source graphic: Zurich City Police/HWZ Zurich School of Business)

> Last but not least: Zurich city police rely on social media
 

Last but not least: Wikileaks has a successor: Vatileaks

Over the past few months, confidential documents have repeatedly been leaked to the media from the Vatican. As a result, the Vatican has already criticized these publications as «Vatileaks.».

The name "Vatileaks" is a reference to the publication of secret US embassy documents on the Wikileaks revelation platform. For example, internal information about an alleged murder plot against the Pope and the financial conduct of the Vatican Bank IOR became public. The Vatican has now initiated extensive investigations at all levels of the Holy See. This was reported by the church newspaper L'Osservatore Romano on its website on Saturday, according to SDA. In an interview, the substitute of the Pontifical Secretariat of State, Archbishop Angelo Becciu, said: "The image of the Roman Curia, which is all too often circulated in public opinion, does not correspond to the reality, which is certainly much better, even if it is clouded by the serious dishonesty of a few".

An additional commission is responsible for the "Fiat Lux": Pope Benedict XVI had appointed a higher-level commission "to shed light on the whole matter". It remains to be seen why the Vatican prefers to shed its own "light" on the matter rather than that of the public and the media.

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Trend sign: Encyclopedia disappears from the bookshelf

After 244 years, the renowned Encyclopædia Britannica has discontinued its print edition and will focus on online distribution going forward. Note: There is life after print.

In 1990, sales of the 32-volume reference work in the USA peaked at 120,000 sets. Only 8,000 of the 2010 edition - which will be the last - were still in demand, mainly from libraries, embassies, research institutes and wealthy consumers with a flair for hardback books. 4000 sets remain unsold and are still waiting for buyers. On Amazon.com, the 32640 pages can be purchased for 2019.76 dollars. However, numerous offers of used editions on online exchanges such as Ebay.com are hampering sales.

It is therefore not surprising that book sales now only contribute one percent to total revenue. New competition has long since appeared on the web: Microsoft launched the multimedia encyclopaedia Encarta in 1993 and Wikipedia began its triumphant advance eleven years ago. Now the Chicago-based company is fully focused on the online business. Here, information can be constantly updated and supplemented with multimedia elements. Around half a million customers pay an annual access fee of 70 dollars to be able to easily access reliable information from anywhere. But even this online business only contributes a further 15 percent of profits.

Jorge Cauz, head of Encyclopædia Britannica, Inc, admitted that the reference work was actually a remnant of the old days, even within his own company. Today, the company, which after several changes of ownership belongs to the discreet Swiss banker, investor and actor Jacqui (Jacob) Eli Safra, earns most of its money with innovative educational products, some of which are based on the contents of the encyclopaedia. To his knowledge, his company is the only media company to date that has not only succeeded in making the transition from the traditional media business to the digital world, but has been able to remain profitable and even grow, said Cauz. This transition had not been difficult either, as all employees understood that a new direction had to be taken. Unlike newspapers, the influence of digital media had been felt much earlier and the company had had time to reflect and was now going into the future stronger. (cjw)
 

No favorable postal rates for three religious weekly magazines

The three weekly magazines *Sonntag*, *Leben*, and *Glauben*, as well as *Echo* magazine, will no longer be able to benefit from reduced postal rates—at least for the time being. The Federal Administrative Court has dismissed the publishers’ appeals.

A year ago, Swiss Post decreed that the three titles would no longer be granted reduced transport rates from June 2011. The reason given was that the three weekly magazines were religious in nature and therefore excluded from the discount as a specialty press. In addition, the further requirement of regional or local orientation was not met. The Federal Administrative Court has now dismissed the publishers' appeals. The rulings can still be appealed to the Federal Supreme Court. According to the court, Swiss Post wrongly classified the three publications as specialty press. In fact, despite their religious orientation, the magazines cover a wide range of topics and contribute to the formation of political opinion and the preservation of a diverse press landscape as defined by the legislator.

However, the judges in Bern confirmed Swiss Post's assessment that the three titles cannot be classified as regional or local press and are therefore excluded from press subsidies. However, this criterion could soon change.

New postal ordinance under consultation

The consultation procedure on the new postal ordinance is currently underway. According to the court, this no longer attaches any independent significance to the "regional and local press" element. The planned amendment cannot yet be taken into account in the current cases, as this would be tantamount to an impermissible prior effect.

Regional and local newspapers as well as publications from non-profit organizations benefit from indirect federal press subsidies in the form of reduced postal rates. Around CHF 30 million is currently available for this purpose. (SDA)

(Image: Keystone)

 

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