Customers who want to advertise on the Internet can use the process introduced by Media Math to bid for advertising space on online platforms in real time. The advertising space then goes to the customer with the highest bid, as in a normal auction. As Publigroupe announced on Friday, this makes the time-consuming negotiation of a fixed price for a placement with individual website operators, marketers or ad networks superfluous.
 
The company will operate in Germany, Austria and Switzerland. Publigroupe holds 80 percent of the shares in the new company, Media Math the remaining 20 percent.
 

Artists from the canton of Aargau and nearby Olten answer the agency's questions. In seven interviews, personalities such as the comedian Peach Weber, the writer Alex Capus from Olten and the opera singer and politician Barbara Buhofer give an insight into their professional lives and reveal what connects them to their canton in cultural and personal terms.

The passion with which the artists dedicate themselves to their profession is also an expression of AKB's commitment and pronounced customer focus. The bank never settles for second best and does everything in its power to offer its customers the best possible service at all times.

Responsible at Aargauische Kantonalbank, Aarau: Ursula Diebold (Head of Communications), Arthur Schildknecht (Head of Marketing), Daniel Künzli (Project Management). Responsible at Renzen Communications, Aarau: Marc Tabeling (Head of Consulting), Hanno Lietz (CD), Achim Kaufmann (AD), Florence Kuhlemeier (text), Marc Prell (image editing). Photography: Jean-Jacques Ruchti.
 

The next award ceremony will take place on March 23, 2013 at the Bâtiment des Forces Motrices BFM in Geneva. The Federal Office of Culture has chosen a city tandem in the competition for the future venue of the Swiss Film Prize "Quartz": The Geneva-Zurich project was selected from three convincing dossiers. From 2013, the Swiss Film Prize will thus be held alternately in Geneva and Zurich.

The Canton of Geneva, the City of Geneva and the City of Zurich are founding an association for this purpose and committing themselves to a four-year commitment with an option to continue. The Federal Office of Culture acts as organizer of the award ceremony, in collaboration with the media partner SRG and Swiss Films. Partners are the Swiss Film Academy and the Solothurn Film Festival.

The alternating venues are intended to promote cultural exchange between Western and German-speaking Switzerland and to strengthen synergies in the field of film production and culture.
 

With Daniel Comte at the head of creation, Blue Spirit will take a further major step towards the positioning it is aiming for. The agency writes this in a press release. The aim is to maintain the successfully established disciplines of trade marketing, advertising and online marketing and to assert itself as a full-service communications agency on the Swiss market and continue to grow.
 

Ford Kuga picks up skiers directly at the valley station, where they board the gondola lift, and accompanies them all the way to the Trübsee station. Thanks to the presence of a total of 150 advertising stickers distributed over 75 gondolas, skiers come into contact with Ford Kuga as soon as they start their ski day. Arriving on the Jochpass, one encounters the Bärghuis, which is a central hub in the Engelberg-Titlis ski area. The tent roof of the bar was branded with 6 stickers containing the Ford logo.

If you make yourself comfortable outside on the terrace, you have a breathtaking view of the beautiful mountain scenery of Central Switzerland. There, your gaze falls on the Big Poster set up especially for Ford on the outside facade of the Jochpass mountain station.

The highlight of this campaign was flown in directly by helicopter. An original Ford Kuga vehicle, which was placed for a month on a pedestal of snow between the mountain station Jochpass and the Bärghuis. The promotion team assembled for this campaign surprised the skiers with give aways, non-alcoholic punch and a competition.

The implementation of this campaign was realized through the collaboration between the client Ford Motor Company Switzerland, the advertising agency Ogilvy & Mather, kinetic worldwide Switzerland, the mountain railroads Engelberg-Trübsee-Titlis, the Bärghuis Jochpass and APG Mountain.

Together with AP France, DAPD is also acquiring the worldwide rights to the French-language AP services. This was announced by the DAPD Group on Thursday in Berlin, according to SDA. According to its own information, DAPD is now the largest AP partner worldwide following the purchase of AP Germany in December 2009. The price that DAPD is paying the US Associated Press for its French subsidiary was not disclosed.
 
The new owners of AP France now want to expand the domestic service into a nationwide reporting service. Martin Vorderwülbecke, Chairman of the Board of Directors of DAPD, was quoted in the communiqué as saying that the successful merger of DDP and AP Germany had encouraged the company to take similar steps in France.
 
AP France also includes AP's editorial office in French-speaking Switzerland. A total of six journalists currently work for it in Lausanne and Bern.
 

The company has shelved its expansion plans in Zurich and will now focus all its energy on the Jungfrau microcosm. Cornelia Nussbaum is the new woman at Jungfrau Zeitung. From April 1, 2012, she will be Editor-in-Chief and also a member of the Executive Board at Gossweiler Media. The publishing house is convinced that Cornelia Nussbaum is the right leader to further improve the local and multimedia news platform, according to a statement from Jungfrau Zeitung.

Born in Olten, she most recently worked as an editor at the ONZ Obwalden and Nidwalden Zeitung and was responsible for the management of the paper as a prospective co-editor-in-chief. The ONZ, which has since been discontinued for economic reasons, was based on the same technology and published according to the same concept as the Jungfrau Zeitung. Before her time at ONZ, Cornelia Nussbaum headed the city departments at the Wilerzeitung in the canton of St. Gallen and the Oltner Tagblatt. She also gained editorial experience at the Aargauer Zeitung and Blick.

With the election of Cornelia Nussbaum as editor-in-chief, the newspaper is saying goodbye to the previous co-editor-in-chief model and is undergoing a restructuring. A fixed, two-person editorial team will be introduced at the newsdesk. This will allow editors to work more as reporters and invest more time in researching their own stories, according to the press release.

The two previous editors-in-chief Samuel Günter and Beat Kohler are leaving the Jungfrau Zeitung. Both have driven the concept of the multimedia news platform forward in recent years, particularly in the online area.
 

The headline: "Always a tailwind. With the e-bikes from Sportplausch Wider." The visual with the hair blowing forward can now be seen on various flyers, store posters and even as a mannequin.

Responsible at Sportplausch Wider: Peter Wider (overall responsibility). Advico Young & Rubicam is responsible: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Matthias Kadlubsky (AD), Markus Rottmann (text), Paolo Emmanuele (photographer), Stephan Riederer, Pixelpolish (image processing).
 

Dieperspektive is the reader-generated monthly newspaper for culture, art and politics. As the readers are also the journalists, a mix of different topics is produced each month.
 

It is better to use tools. One such tool is Sistrix (www.sistrix.ch), which has been processing such data for Switzerland since the beginning of the year. Sistrix makes it possible to view the ranking of a website, discover new keywords or track competitor behavior at the touch of a button. To provide this data, Sistrix checks over one million top keywords on Google.ch every week. Five different modules (SEO, Universal Search, SEM, Link & Monitoring module) are available to the user - the use of each module costs 100 euros per month.

Let's take a closer look at the SEO and SEM module. The SEO module provides all important website performance data in the organic search results. It presents the ranking of your own website under popular keywords, also in comparison with competitors, and uncovers niches that are not yet occupied. The tool is useful for day-to-day work, as changes in the ranking or the competitive environment are recognized promptly. It should be noted that it is not possible to enter your own keywords; you have to be satisfied with the Sistrix keyword universe. The SEO module is therefore no substitute for the ranking report.

The SEM module is the counterpart to the SEO module for AdWords campaigns. The benefit for AdWords campaign operators certainly lies in the competitor data. Previously, it was almost impossible to see which keywords competitors were booking for their AdWords campaign and which arguments they were using to advertise. The reaction times to strategy changes by the competition were correspondingly long. The value of the SEM module clearly lies in the timely monitoring of competitors and the discovery of attractive keywords for your own AdWords. However, the SEM module is also an advantage when setting up a new AdWords campaign: it simplifies keyword evaluation and the development of competitive text ads. You are already very well served with the two modules, especially as the analysis options are not limited to your own website. Every URL, including those of competitors, can be analyzed. This simplifies the development of new strategies and opportunities in search engine marketing. Sistrix is an ideal instrument for companies that are not too specialized, as the million keywords covered by the tool require a certain level of popularity and demand. The tool relieves search engine marketers of time-consuming research work and helps them to focus on conversion optimization, niche discovery and competitor monitoring, which more than pays for the monthly Sistrix fees. Imre Sinka
 

Frontwork impressed Helsana with a creative and modular solution that was both practical and feasible within the given budget. Frontwork's advertising technicians planned and built Helsana's three trade fair stands from A to Z - from the concept to the design and 3D visualization to the production of the stand elements.
 

WW: What is the strategy behind GMX.ch's new self-marketing?
Matthias Ehrlich: Here we are following the successful example of GMX.at, which we also started marketing ourselves at the beginning of 2011. If we as publishers want to be able to continue to provide our editorial and service performance in the future, we must also be able to monetize our portals well. We have to ensure that the marketing continues to flow to us with as large a share of the value creation as possible. Otherwise, we will no longer be able to hold our own in our own countries as a local European Internet industry against the advantages that the global players have. So our core idea is self-marketing or marketing close to the publisher.

Where do you see a concrete threat?
If you give your marketing to Google, for example, you're feeding a worldwide system of people who intermediary, renegotiate and sub-negotiate, where lots of people make money. But my editors, service people, programmers and product managers who built all this get nothing. So at some point, I'm not going to be able to provide my services. That's a fundamental belief of ours. That's why we have invested extremely heavily in self-marketing. In Germany, we have the largest online self-marketing effort that exists in Europe for digital media. For GMX.at, we built up the marketer voted best among the top players twice within three years. We now want to do the same in Switzerland.

What specifically is planned?
We want to "Helvetize" our portal and, above all, set up and expand our own Swiss editorial team for this purpose. We have been here for many years with GMX.ch. But frankly, we've never had a truly Swiss editorial offering. We informed Switzerland when Bayern Munich played Leverkusen or Mrs. Merkel said something new. I don't know how many Swiss were interested in that. But they thought our e-mail service was great, so they stayed with GMX.ch.

What did they love?
I think we have one of the best e-mail services on the European continent. We are in many countries around the world. In terms of quality, we regularly beat the e-mail services of competitors such as Hotmail or Google in the large markets of the United States, the United Kingdom, and France.

Why?
For example, we have the fastest e-mail client on the world market. Of the big ones, you have to say. After all, a large number of digital mailboxes also means a large amount of work. We are also very innovative in how we expand features.

What will that look like in Switzerland?
We have built up a specific Swiss editorial team. We have hired a chief editor and are now systematically expanding the content offerings around the GMX.ch e-mail service. The news will be Swiss news in the future. So will the weather. The whole localization service will be arranged piecemeal with Swiss companies. We are switching to local service providers and expanding the integration so that in a year's time, when you surf our portal, you will have the feeling: I am on a Swiss portal.

Where is this editorial office located?
For the time being, the entire editorial team is still in Germany. We also deliver certain topics from there to our portals in India, Russia and the USA. That's the beauty of the Internet. For marketing, however, we are continually moving colleagues to Switzerland and want to start our own sales office in Zurich in three months.

How important is the Swiss market?
The Swiss market is very interesting. We have a reach here of 13 percent on a monthly basis and 700'000 users. In addition, something is happening in Switzerland right now that is important for the marketing structure e x t r e m . Various competitors are merging. This is an important step. The individual publishers cannot be opponents when global players pull national value creation out of the country and we then lack the money to build up our own editorial team.

Interview: Andreas Panzeri