Ron Orp expands its workforce

André Rivas, who has been part of the editorial team at Ron Orp’s Mail since January 2011, will take on responsibilities for 100-days.net and Ronorp.net as an interdisciplinary project manager starting in April 2012.

On April 1, 2012, Gretta Bott will also join Ron Orp as an editorial assistant, according to a press release issued on Monday. This means that seven people are now working full-time for Ron Orp in Zurich. Ron Orp employs a total of 20 people in German-speaking Switzerland, most of them in part-time editorial positions.

Ron Orp's Mail is published in 15 cities in Switzerland, Germany, Austria, England, the USA and Brazil and sends out over 150,000 newsletters every day.
 

Last but not least: The blog on the end of the world

The world will end on December 21, 2012. For sure. Yahoo is preparing its users for this drastic event in a blog.

In her blog "The end of the world 2012", blogger Maja K. Lender gives tips on what you should still experience before the big day, which places are still worth visiting and which pick-up lines you can try out now that the end is approaching, regardless of any mishaps or embarrassment. You can also find out how best to prepare for December 21, which ten poisonous foods you can still safely eat and which ten dangerous animals you should still pet. The blogger also wants to reveal which films you can watch to bore yourself to death before the end of the world - for all those who would rather die of boredom than the end of the world. Sounds exciting. You can find out for yourself whether it really is exciting. here form your own opinion.

 

Notch Interactive implements web presence for the Mexican market

The Zurich agency for online communication Notch Interactive has designed and implemented a corporate website for the Mexican market for the provider of hearing systems "Sonova".

To meet the lofty sales goals of the hearing solutions specialist, Notch Interactive said it has developed a Website based on the "Life Sounds Good" platform, which won gold at BOSW 2012, the agency said in a statement. The same user guidance system that has already proven itself in the American market was used. With a high-quality design, various explanatory applications and an online hearing test, the website brings the user closer to the topics of "hearing loss" and "hearing aids" in a simple and clear way.

Responsible at Sonova: Renato di Rubbo (Director Marketing Channel Solutions). Responsible at Connect Hearing, Mexico: Sandrine Dupriez (General Director). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing, concept), Mathias Tanner (consulting), Vanessa Brun (project management), Julia Grolimund (project assistant) Jeff Gerber (creative direction), Marco Klein (art direction), Marina Sancho Vila (screen design), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming), Bastian Ballmann (application programming). Responsible at 21TORR Interactive, DE-Reutlingen (Flash applications): Carsten Lörzing (Account Manager), Dominik Oswald (Project Manager).
 

C-Factor is Denner's new PR agency

C-Factor prevailed over two competitors in a pitch and won the contract to serve as Denner's PR agency.

Denner is on course for growth in a challenging market environment, according to a press release issued on Monday. With Mario Irminger as the new CEO and Paloma Martino as the new Head of Corporate Communications, the retailer is in the process of implementing the new strategy with fresh energy.

Denner is being supported by C-Factor. The mandate includes strategic consulting, media relations, the implementation of the employee magazine Denni, which is published four times a year, and other projects in the area of corporate publishing and corporate communications.
 

Telesuisse supports RTVV

The Association of Swiss Regional Television Telesuisse decided to support the current revision of the ordinance (RTVV) and is preparing for the upcoming revision of the law (RTVG) in the summer.

Telesuisse welcomes the general reduction of the self-financing to 30 percent compared to the current 50 percent, writes the association in a communiqué on Monday. However, this does not mean that the private licensed broadcasters will receive more fees. This proposed measure leads to less strict accounting rules on the one hand and on the other hand a 100 percent fee share collection for each individual licensed broadcaster is thus guaranteed.

Telesuisse also demands that the fee shares for all licenses be increased, on the grounds that every licensed broadcaster has to fulfill very demanding regional information mandates. In addition, Telesuisse expects a maximum utilization of the available sum of 4 percent of the TV reception fees in favor of the licensed broadcasters when assessing the new fee shares.

Telesuisse welcomes the switchover to digital television and thus the phase-out of analog technology. At the same time, however, equal treatment with SRG in connection with the switchover to HD television is demanded for all private broadcasters, as well as a guarantee that the latter will only have to phase out analog broadcasting in a final step, when digital household penetration reaches at least 80 percent.

Finally, Telesuisse reminded of the joint paper "Partial Revision of the RTVA - Inputs, Proposals and Comments of the Associations Telesuisse, VSP, RRR, CH-Medien for Bakom" submitted on April 30, 2011. In this paper, the signatories submitted various proposals for adjustments which go further than the proposed RTVO amendments. In particular, the deletion of the legal article on the prohibition to the regionally licensed broadcasters to broadcast their program outside the coverage area of their license was proposed. Telesuisse is of the opinion that the increase in broadcasting possibilities proposed here and the deletion of this prohibition are necessarily linked.

Telesuisse's objective is to maintain a less obligatory framework for its members in order to promote the liberalization of the television market and thus create a dynamic and solid development of the private and licensed television stations in Switzerland.

 

Switzerland Tourism: New Market Manager for India Appointed

Switzerland Tourism has appointed Stephan Heuberger as its new market manager for India. He succeeds Michael Maeder, who took over as CEO of Switzerland Travel Centre in February.

Stephan Heuberger has many years of experience in tourism, according to a statement Monday. He started at the Swiss National Tourist Office in 1976 and has held various management positions in Frankfurt am Main, London, Amsterdam, Rome, Berlin, Brussels and, since 2001, Zurich. At the various locations, for example, he managed ticketing, shaped the current meetings sector and established tourist Switzerland in the ex-GDR. Heuberger was also the contact person for Swiss embassies and developed database solutions for business transactions between international tour operators and Swiss suppliers within the framework of the largest Swiss incoming trade fair, the Switzerland Travel Mart. Most recently, he was responsible for strategic partnerships as senior account manager. Heuberger will start work in Mumbai in May.
 

Affichage retains control of all branches in Romania

Affichage continues to hold 100 percent of the shares in its Romanian subsidiaries. The former minority shareholder of the Romanian subsidiaries did not exercise its call option in this regard.

In December 2011, Affichage Holding acquired all of the 30 percent of the shares in the Romanian branches held by the minority shareholder at the time, thereby becoming their sole shareholder, Affichage said in a statement on Monday. At the time, the seller was granted a call option for all shares in the Romanian branches, exercisable between January 1 and March 31, 2012.

The seller did not exercise the purchase option within the period granted. As a result, Affichage Holding retains full control over all stores in Romania and is now free to decide on its future strategy with regard to these investments.

 

Publicom study: No uniformity at Zurich local radio stations

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The House Agency: Andreas Jorgella and Stephan Suter become partners

Pedro Lenz receives the AZ Medien Culture Award 2012

Author Pedro Lenz is the recipient of this year's AZ Medien Culture Award. The award honors Pedro Lenz as a master of words who breathes new life into the local dialect during his readings and touches people's hearts with his books.

Pedro Lenz, who lives in Olten, was born in Langenthal, Bern, in 1965. After completing his apprenticeship as a bricklayer, he took his Matura and then studied Spanish literature for a few semesters at the University of Bern. Since 2001 he has worked as a writer and columnist for various newspapers and magazines. He is currently on tour with a musical reading of his award-winning novel "Dr Goalie bin ig".

Pedro Lenz is the 14th winner of the Culture Prize. The award will be presented to him at a ceremony in early September. The AZ Medien Culture Prize has already gone to: Scuola Teatro Dimitri, Tanzcompagnie Flamenco en route, Egon Ammann, Hugo Suter, Franz Hohler, Ruedi Häusermann, Sonja and Roger Kaysel, Klaus Merz, Samir, Sol Gabetta, Beat Zoderer, Max Lässer and Andreas Fleck.
 

Saatchi & Saatchi: New Client Service Director for Zurich

Saatchi & Saatchi is continuing to expand the consulting division of its Zurich office. The firm has recruited Marlon Chng to fill the position of Client Service Director; he will begin his duties in April 2012.

After graduating from high school, Chng completed his law degree at the University of Zurich, as detailed in a press release on Monday. During his studies, the now 37-year-old already had his eye on advertising and therefore trained to become a federally certified advertising assistant. After graduating, he began his advertising career at AY&R and then joined various Swiss agencies (Rufener events, SFLB, Maxomedia, etc.), where he worked for numerous national and international clients in various roles.

Most recently, Chng held the position of Brand & Advertising Manager at Ricardo.ch, where he drove the e-commerce company's brand management. He led an interdisciplinary team and was responsible for all online and offline advertising. He is also a lecturer in law and online marketing at SIMAKOM in Lucerne.

 

Last but not least: Goggle's view into the private innermost

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