Premieres, parties and celebrities in just under two minutes will be shown daily from Monday to Friday, according to a press release issued on Tuesday. The first internet platform to take over the program is Bluewin.ch. Keystone/AWP Video is a video news agency jointly operated by Keystone and AWP Financial News. It produces web videos from the fields of business, politics and society.
 

Almost every second Swiss household has at least one pet, as Parship knows. The probability that a single looking for a partner will meet a single with a pet is correspondingly high, according to the dating agency's wise conclusion. But how popular are singles with pets really among petless singles? Regardless of gender, half of them are positive about a partner with an animal companion, with 38% even expressly welcoming a pet in their new partner and a further 38% neither for nor against animals.

Singles with pets have clear ideas about the behavior of their future partner, as Parship also found out: 53% of women and 37% of men expect their new partner to be understanding of their animal roommates, even if they don't necessarily like animals. One in five would even want their partner to share their passion for animals. However, male pet owners are generally somewhat more tolerant than their female counterparts: 39% said they had no expectations of their partner because of their pet, compared to just 21% of women.

If singles had to choose between their beloved pet and a new partner, only one in three men and one in six women would clearly choose their partner. Around 39 percent of men and women could not spontaneously say who they would choose. For 28% of men and 41% of women, however, the choice would clearly be in favor of their pet.

It's a good thing Parship exists - what would we do without the legendary surveys that don't really interest anyone, but are somehow still part of it? In any case, we will continue to keep you up to date - whether you like it or not. The next survey is sure to come.

> Last but not least: Bernese overtake Eastern Switzerland

(Image: Keystone)
 

Background reports that are produced independently of the news of the day are particularly popular with the Audience Council. The series on Japan on the anniversary of Fukushima is cited as an example. The Council members agree that contributions like these give the program its profile.

When it comes to current affairs and special events, "10vor10" is less successful in providing in-depth coverage and differentiating itself from the "Tagesschau". According to the Audience Council, there is often a danger of repetition. The Council members consider the correspondents' analyses and assessments to be very valuable. The involvement of experts is also well received by the Council. However, the same people are often used. However, the Public Council understands the difficulties described by Editor-in-Chief Diego Yanez and Editorial Director Hansjörg Utz in finding experts who are willing and able to provide information on camera.

The moderation scored well overall in the Audience Council's observation. The two female presenters and the presenter conducted the show in a clear and professional manner. However, some Council members were annoyed by the tendency to use facial expressions and language to create consternation and emotionality.

Overall, the "10vor10" program is well made, balanced and fair, according to the Audience Council. There is also praise for the use of graphics. These contribute greatly to comprehensibility.

"SF bi de Lüt - Our village / Our town" (SF 1)

The latest seasons of "SF bi de Lüt - Unser Dorf" and "SF bi de Lüt - Unsere Stadt" give the Council members an insight into the village community of the small community of Tenna/GR and three different districts of the city of Basel respectively. The audience council was impressed by the many beautiful images - such as the impressive landscapes, the close-ups of beautiful details and the spectacular aerial shots of Basel. In addition to being entertaining, these atmospheric images also have a high local value and trigger positive emotions in the audience.

The authentic and empathetic portraits of lovable personalities are convincing. The Audience Council appreciates the fact that "ordinary" yet different people are shown in their unspectacular everyday lives. The balancing act between closeness and distanced observation usually works well. An intimacy is created without being intrusive or voyeuristic.

A special feature of the "SF bi de Lüt" format is the tranquillity with which the scenes and images are often strung together without commentary. While some Council members enjoy this deceleration, others find it lengthy. Some audience members would also like more additional information in order to be able to better classify and understand what they are seeing. Head of the editorial team Tom Schmidlin made it clear that "SF bi de Lüt", as an entertainment program, does not aim to provide comprehensive information, but rather to convey emotions and not to talk down the mood.

The fact that "SF bi de Lüt" also goes to the people in the city for once is very much welcomed by a majority of the Council. This avoids the impression that the format only serves the cliché of the rural, ideal world and excludes urban Switzerland. However, the Audience Council still sees room for improvement in the season about Basel. In the season about Tenna, the three projects in the village formed a common thread running through all the programs. In "SF bi de Lüt - Unsere Stadt", the structure along the daily schedule was less noticeable, so that the individual episodes simply appeared to be strung together.

The audience council described the background music as very fitting. It underlines the moods captured and lends character to the people portrayed. The council members also liked the internet presence of the two seasons. The interactive maps with the tours through Tenna and the districts of Basel were particularly fun and showed the local conditions as well as the protagonists.

The campaign will be implemented over three years from 2013 to 2015, according to a statement issued Tuesday. In the first year, the population will be sensitized to the topic of measles elimination. In the second year, the campaign will focus on and call for follow-up vaccination against measles. In the third year, the campaign will target the regions for postvaccination activities. The official start of the campaign is planned for spring 2013. Advertising and PR elements will be used.

As of April 18, 2012, the tender documents (specifications/briefing documents) will be available on Simap.ch available for download. Applications must be submitted by May 14, 2012 to: Federal Office of Public Health FOPH, Campaigns Section, Schwarzenburgstrasse 165, 3003 Bern.
 

A new set of measures is now intended to remind the target group that the label is not just a cool lifestyle formula, but a commitment, according to Rod in a press release: "The campaign has succeeded in reaching the hearts of a very critical target group. With the sticker, the campaign has created its own medium. Now we want drivers to actually take their foot off the gas," explains Peter Matthys, Head of Campaigns / Marketing at BFU.

The TV commercial "Be Franky", directed by Marc Wilkins (production: Shining Pictures), tells the story of a young driver who is stressed out in traffic. When he sees the "Slow down. Take it easy." sticker on the car in front of him, he begins to undergo a miraculous transformation: His hair and beard start to grow, and his well-known alter ego Franky Slow Down appears in the passenger seat...

In addition to a new poster, Rod Kommunikation also developed the online game "Trophy", a quartet-like game in which users can compete against each other. The aim is not to achieve the highest possible horsepower and engine capacity, but to teach users what is important by choosing their card. Namely, moving at an appropriate speed in road traffic. If you want, you can challenge Franky Slow Down himself. And of course there's also something to win: Those who survive the trophy have a good chance of becoming the owner of a VW Polo "easy" in the campaign look.
 

According to the statement, Rolf Baumann has 25 years of experience in the insurance industry and broad professional and management experience in the areas of sales, marketing, key account and product management. Most recently, Baumann, who holds a degree in business administration from the University of Applied Sciences and Arts with advanced training in general and sales management, was head of the sales division at CSS Group in Lucerne. He replaces Romeo Bristot, who left the company last summer.

The opening of the Centro Giacometti is scheduled for January 2016, according to a statement. According to Marco Giacometti, president of the foundation board, Farner's cultural team, broad range of services and extensive experience were convincing.
 

The reason for the complaint against the newspaper in French-speaking Switzerland was the article "La mort pour 60 dollars". It reported on a case in the USA in which a man had used a so-called suicide kit to euthanize himself. Le Matin described in detail the method by which the man killed himself.

The Press Council concluded that Le Matin had not limited itself to reporting only the facts of the suicide, but that the newspaper had described the entire process with all the events leading up to the man's death.
 

The Trend Report shows how budget spending on search engine advertising is developing by industry and which industries are affected by brand bidding and ad hijacking to what extent. The Trend Report is supplemented by a special analysis, each of which examines a current topic in the context of SEA and SEO.

> To the report (PDF)
 

From mid-April to mid-May 2012, a national cinema & online branding campaign will be promoting Windows Internet Explorer 9. The new Internet Explorer commercial marks the first time in a long time that Microsoft Switzerland has used cinema as a media medium, according to a press release from Publicitas Cinecom. The commercial, produced by Keith Rivers, winner of the "Mofilm" video competition at the Cannes Lions International Festival of Creativity 2011, lets viewers rediscover the web with the 9 version of the Microsoft browser.

Publicitas Cinecom is responsible for placing the campaign in cinemas in German and French-speaking Switzerland.