Once again, three product ranges at Coop will be permanently reduced in price, KSB said in a press release. This is reason for joy for the protagonist of Coop's price reduction campaign. And for all other consumers as well.

Responsible at Coop: Philipp Wyss (Head of Marketing/Procurement), Thomas (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Maryline Hermann (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSB war Schlupp Bürge: Uwe Schlupp, Samuel Knaus (CD), Dany Kielholz (consulting manager), Kristin Enzler (consulting). Film production: Combo Entertainment. Responsible at The Whole Media: Stephan Küng (Media Relations).

The front page of the Weltwoche edition published at the beginning of April shows a child holding a gun up to the camera. Underneath, the article is introduced with the words: "The Roma are coming: Raids through Switzerland".

The secretary of the Press Council, Martin Künzi, told the SDA news agency on Thursday that a complaint had been received. He did not provide any further details on the content of the complaint.

The complaint will now be examined by the Press Council and the Weltwoche editorial team will be asked for a statement. Experience has shown that it will take three to six months for the committee to respond to the complaint, said Künzi. (SDA)

> Weltwoche accused over Roma cover story
 

The top Swiss creative is thus returning to Zurich from Germany after 16 years, the agency writes in a statement. Wildberger began his career at Matter Galbucci Leo Burnett and decided to move into the German market in 1996. As a copywriter at Jung von Matt in Hamburg, he worked for clients such as Audi, Deutsche Post, Noah and SAT.1. Two years later, he moved on to local rival Springer & Jacoby, where he worked mainly for clients such as Lufthansa, Mercedes and Daimler Chrysler. In 1999, he returned to Jung von Matt/Alster as a CD and ran his own box with clients such as BMW, Jever, Noah and Flirtmaschine.de. In 2001, under Oliver Voss and Deneke von Weltzien, he and his team developed one of the most extensive and successful automotive campaigns for BMW's new Mini.

In 2002, Wildberger went freelance and, together with Alex Römer, founded a pure text-to-text freelance team that was fully booked from the first day to the last. They focused mainly on long-term engagements and worked for almost all German creative agencies - including DDB Berlin on Volkswagen, Cayenne on Vodafone and Skoda, and Publicis Frankfurt on Renault. As a logical consequence, in 2007 they founded Römer Wildberger Werbeagentur GmbH, based in Berlin, and won the people magazine Vanity Fair as their launch client. This was followed by other clients such as Berliner Morgenpost, Natural American Spirit, the German University for Continuing Education, the online shoe portal Mirapodo, Die Welt, Welt Online, Axel Springer Media Impact, KaufDa.de and Ferrero.

Thomas Wildberger is a member of the Art Directors Club Switzerland, the Art Directors Club Germany as well as a lecturer at the Miami Ad School in Berlin. In the course of his career, he has won a large number of awards at relevant competitions, including multiple golds at ADC Germany, ADC New York, Die Anzeige, Das Plakat, New York Festivals and LIAA.

With Thomas Wildberger, Publicis Communications Switzerland has been able to complement its creative expertise with a desired candidate, according to the statement. CEO Curdin Janett: "I am convinced that with Thomas we have found the ideal addition to our team, both professionally and personally. We look forward to an inspiring collaboration and outstanding results for our clients."
Thomas Wildberger takes over as head of creation together with the two ECDs Ralph Halder and Roger Rüegger.
 

The Ringier Group achieved a reduced Ebitda of CHF 64 million in the past financial year 2011 compared to the previous year (previous year CHF 115 million - this also included the special effects from the formation of Ringier Axel Springer Media). This was announced by the media company on Wednesday. At 1.147 billion Swiss francs, the Ringier Group generated sales in 2011 that fell short of the previous year's figure (-9 percent).

Ringier CEO Marc Walder (picture): "We can be satisfied with the 2011 financial year: Our strategy is taking hold, and we are continuing Ringier's rapid development into a media company with a diversified value chain. Sales and profits were lower in 2011 than in 2010, for three reasons: First, the slump in the print business. Second, the strong Swiss franc, which we feel painfully as an internationally active company. And thirdly, the Europe-wide economic slowdown from mid-2011. In the coming years, Ringier will continue to diversify - and at the same time strengthen the publishing business."

"Satisfactory result" in the area of Switzerland and Germany

In Switzerland and Germany (excluding print business), Ringier achieved a "satisfactory result" of CHF 610 million, according to the press release. Around 65 percent of sales were generated in the traditional core business of newspapers, magazines, print shops and online portals in 2011. The Blick Group clearly exceeded expectations in a difficult competitive environment.

The media company attributes this development to the strong advertising growth of the free newspaper Blick am Abend. In the magazine sector, which saw stable revenue development, part of the continued high profits could be used for new line extensions and in particular for the successful relaunch of the Landliebe magazine. These investments can be expected to make clearly positive contributions to earnings in the medium term, Ringier writes.

Ringier publications also made gains in French-speaking Switzerland, led by L'illustré. Ringier Romandie has also been marketing the advertising window of France's biggest private broadcaster TF1 for Switzerland with great success since the fall of 2011.

Positive development of the entertainment business fields

Already 23 percent of Swiss revenues were generated from the Digital Business unit in 2011. In the summer, Ringier acquired 60 percent of the leading Swiss Group buying platform Deindeal.ch. In February, Ringier made a strategic investment in the leading Swiss job portal jobs.ch via Scout24 Switzerland. Scout24 Switzerland now holds a 15 percent stake in jobs.ch. In May, the new eShop of Qualipet Digital AG also went online with more than 10,000 products.

And the entertainment businesses also developed positively: Ticketcorner grew in terms of sales and profits, and the sports marketing company Infront Ringier secured, among other things, the marketing and sports rights to the Super League soccer team, Swiss cycling, and is considering a possible Swiss bid for the 2022 Winter Olympics.

Slump in the printing business

In the highly competitive newspaper market, Ringier Print Adligenswil managed to continue its successful development in 2011, according to a statement. Thanks to additional individual orders and rigorous cost management, Ringier Print Adligenswil's sales were maintained at the previous year's level. In addition, the Ringier newspaper printing plant is the first in Switzerland to participate in the Myclimate program for climate protection.

Swissprinters faced a difficult market situation in 2011. The increasing decline in volumes in the printing sector and the low profit margins weighed on the earnings situation of the operations despite an average capacity utilization of just under 100 percent. The situation was made more difficult by the strong Swiss franc and the associated loss of print orders to other European countries. Against this backdrop, the company adapted its business strategy to the changing market conditions and made some forward-looking changes. In October, for example, Swissprinters had to announce the closure of its operations in St. Gallen as of June 30, 2012.

(Image: Keystone)

> Ringier annual report in toilet paper look
 

Young journalists who have published at least three articles and have passed the journalistic quality test can apply for the media card, as Junge Medien Schweiz (JMS) announced on Wednesday. The card can be applied for online at Jungemedien.ch/presscard. This is valid for one year, after which renewed proof of journalistic activity must be provided.

Junge Medien Schweiz was founded in 1998 as the Swiss Youth Press Association. According to its own information, JMS supports young media professionals from school newspapers, online magazines, radio and TV stations and print media. (SDA)
 

Born in Zofingen, he graduated in business administration from the University of Berne in 1997 and has since worked in various functions at the Swiss food companies Rivella, Eichhof Getränke, Hero Schweiz and Halter Bonbons. As the new Head of Marketing & Sales at Ramseier Suisse, he is responsible for 65 employees at the company's headquarters in Sursee (LU). In this function, he also represents the Marketing & Sales division on the Executive Board of Ramseier Suisse.
 

Prior to his move, he worked for agencies such as Interbrand Zintzmeyer & Lux and Peter Schmidt Group, as Nose writes in a press release on Wednesday. There he managed and was responsible for brand projects for Hugo Boss, The Linde Group, Baywa and Media-Saturn-Holding, among others. In addition to his work at Nose, Alexander Renner is a lecturer in branding at Munich University of Applied Sciences.

This new early evening game show "Less is More" will air daily at 6:15 p.m. on SF1, Radio 24 wrote in a statement Wednesday. "After more than four years with the morning game 'Toast Hässig' on Radio 24, I'm very excited to now live out my love of games on Swiss television. The new game show 'Less is More' is a big dream come true for me," Hässig said.

In the second half of 2012, Patrick Hässig will complete his civilian service assignment at Waidspital. After a break of six months, he will return to Radio 24 as a presenter from February 2013.

Score as few points as possible

For once, the new show is not about who scores the most points, but who scores the least. As in "5 vs. 5," 100 people will be polled before the shows. While "5 vs. 5" was about naming the answers given by the most respondents, it's now the other way around on "Less is More," as Schweizer Radio und Fernsehen (SRF) announced on Wednesday.

The three teams of two compete to find out the answers that were given the least often. The team that hits that answer wins the game round and a cash prize, according to the release. The game is not an SF invention. It has been running on BBC 1 for some time, according to the release.

> SRF launches "Less is more" quiz show
 

For this purpose, the German-French-Italian euro rescue team is taken apart. What emerges is the most popular of all crisis recipes: let the other guy fix it. The new motif will appear in various newspapers and magazines from the end of April.

Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director). Responsible at AY&R: Markus Gut (CCO), Markus Rottmann, Dominik Oberwiler, Martin Stulz(CD), Lukas Wietlisbach (AD), Julia Brandstätter, Sven Rufer (text), Annik Weber (graphics), Julia Kull, Christoph Schwarz (consulting), Scheffold.Vizner/Fluxif (photography/composing).

Yesterday, the Arena Film City was the venue for the big get-together of the Swiss live communications industry, where the winners of this year's Xaver Awards were honored. The jury, headed by Hans-Jürg Rufener, Chief Creative Officer of the MCH Group, selected the winners in the run-up to the event and answered the audience's questions about the decision. Quality, creativity and professionalism were the most important criteria. The winner in the "Best Event Project" category was Swissfilm Association, commissioned by the Federal Department of Home Affairs. Aroma was honored for the best event project, the best cross-media project went to Schweizer Radio und Fernsehen SRF, and Winkler Multi Media Events won in the "Best Supplier Service" category. The Audience Award went to the Swissfilm Association for its project Edi.11 The Swiss Commissioned and Commercial Film Award. The honorary Xaver of the Year award went to the Knie family, who were honored yesterday in Zurich for their life's work.

According to a press release, the two owner-managed agencies expect the partnership to generate more growth and consolidate their market position. Arnold. Inhalt und Form has made a name for itself in corporate communications and corporate design in its more than twenty years of existence. The Berlin-based content agency joined the Stuttgart agency Headline in 2010, which has since grown strongly as KircherBurkhardt Stuttgart. Following the merger with Connected Media in Vienna, KircherBurkhardt has now succeeded in positioning itself very consistently and in all facets in the D-A-CH region.

KircherBurkhardt is particularly well positioned in the areas of editorial design, employee communication and content marketing and has its own infographics department, the statement continues. She also has experience with major international productions. Arnold. Inhalt und Form is known for its customer magazines and annual reports; its clients include Avenir Suisse, the Federal Offices for the Environment and for Statistics, Canon, Credit Suisse, IBM Switzerland and IBM Austria, Swiss Post and Swiss Life.