Axel Springer brings iKiosk to Austria, Spain and the Czech Republic

Following the launch of the iKiosk app for the iPad in Germany and Switzerland, Axel Springer is continuing to expand its kiosk offering for tablet computers internationally and is bringing iKiosk to Austria, Spain, and the Czech Republic as well.

The iKiosk app is now available in the iTunes App Store in Austria and Spain. In the Czech Republic, the kiosk service will be launched in the coming weeks.

In Austria, the iKiosk app offers more than 100 national German-language titles from Axel Springer and other publishers, some with special Austrian country editions.

In Spain, the iKiosk comprises 16 Axel Springer España titles, including the market-leading magazines in the computer, computer games and car magazine segments Auto Bild Espana, Computer Hoy or Hobby Consolas.

In the Czech Republic, the iKiosk contains the current e-paper editions of the title portfolio of Ringier Axel Springer Czech Republic. The 15 media brands include daily newspapers such as Aha! or Blesk and magazines such as Auto Tip, Blesk Pro Zeny or Geo.

 

Coundco plays magic hands for Ebookers

Coundco designed the spring campaign for the online travel portal Ebookers.ch. The agency worked its magic on the promotional materials.

Coundco has won the race for the international mandate of ebookers against six agencies. For Kamil Fetouni, Senior Online Marketing Executive at Ebookers, Coundco impressed with the most creative idea, the agency said in a press release. The magic hands conjure up the familiar Ebookers silhouettes and introduce the travel offers with destination and price information.

In addition to online advertising media, a dynamic offer system was developed to simplify the updating of travel offers on the advertising media in several languages. The new advertising media are used in Switzerland, Germany and Austria for display campaigns, in affiliate programs, on leading online portals and on the Google Display Network and are therefore displayed on thousands of websites.

Last but not least: Golden Twitter Girl

Betty White, the famous actress from «The Golden Girls,» has discovered Twitter at the age of 90. She now follows Lady Gaga and Justin Bieber and has her picture taken at a tattoo parlor.

The actress posted her first message this week. Shortly afterwards, she already had over 200,000 followers. According to SDA, her first message was: "Hello Twitter! And everyone said it would never happen. Oh wait, that was me". Only a short time later, she is said to have been flirting with radio presenter Ryan Seacrest and promoting her new TV show "Betty White's Off Their Rockers".

White has also signed up as a follower herself, including Justin Bieber, Lady Gaga, Bill Gates and Barack Obama. She chose a funny photo for her Twitter profile. It shows the TV senior in the tattoo studio, where she has a rocking chair engraved on her arm.
 

Nino Niederreiter new BMW brand ambassador

NHL pro Nino Niederreiter, who is represented by Sportsemotion, has been named a brand ambassador for BMW Switzerland, effective immediately. The 20-year-old plays for the New York Islanders and is a member of the Swiss national team.

He will have a BMW at his disposal during the NHL's summer break, which he will spend in Switzerland. Niederreiter took delivery of a dynamic BMW 1-series in "Islanders orange" on his arrival from New York at Kloten Airport on Friday.
 

Weltwoche picture of Roma boy continues to cause a stir

Last week, the photo of the Roma boy on the front page of *Die Weltwoche* caused an international stir. The boy’s father is now considering legal action.

The boy is called Mentor M. This is shown by research of the Sunday newspaper. The 8-year-old lives together with his parents and two sisters in a hut in the illegal Roma settlement Ali Ibra in the Kosovar city of Gjakova. They are being cared for on site by Caritas Switzerland.

The project manager on site, Vildane Minci, visited the family on Saturday afternoon. She said that they were deeply affected and angry about the reporting in Weltwoche. The parents were able to read the article on the Internet with the help of a German-speaking cousin. Now the father is afraid that his son could be stigmatized at school. He is considering legal action against Weltwoche, the Sunday newspaper adds. The pistol in the picture is only a toy weapon.

Design Labor: Auto Online with a new website

The car portal Auto-online.ch has a new website. The Zurich-based web agency Design Labor was responsible for the concept and design of the new website.

In addition to the heart of the portal - the fast and dynamic search engine - the editorial content area has been greatly expanded and the Contenido / CMS makes the content easy and user-friendly to use.

Responsible at Design Labor: Zoran Bozanic (concept and design). Responsible at Auto-online.ch: Ivan Bass (project management), Tobias Peter (programming).

Ruf Lanz appeals to work colleagues of accident victims on behalf of Suva Care

Ruf Lanz has developed a campaign for Suva Care. The campaign focuses on an appeal to the coworkers of accident victims.

Ruf Lanz has been responsible for Suva Liv's striking prevention campaigns since 2002. The multiple award-winning campaigns and their measurable success have contributed to the creative agency now also being responsible for the SuvaCare brand, Ruf Lanz said in a press release. The slogan is: "Good work colleagues are there for accident victims. Just like us". Suva Care thus makes a strong appeal to stand by colleagues who have had an accident, according to the agency. And it is also promoting its own services without patting itself on the back.

The campaign has been implemented over the last few months. On advertisements, posters, online banners and a TV commercial. Arthur Mebius photographed the print motifs, while Michael Fueter directed the TV commercial.

Responsible at Suva: Urs Schaad (Head of Marketing Communication Suva), Nadja Kunz (Campaign Manager SuvaCare), Dr. Beat Mark (Medical Consulting). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Maren Beck (Text), Dave Schellenberg (Graphics), Sebastian Durband, Doelkar Monkhar (Consulting). Photography: Arthur Mebius. Responsible for Stories, Zurich: Michael Fueter (director), Yves Bollag (producer), Pascal Walder (camera), Beni Fueter (editor), Denis Spycher (post production), Adrian Frutiger (sound design & music). Responsible at Konnex: Ronny Schmid (Media). Off-speaker recordings: Jingle Jungle

 

NZZ Media Group: Karin Keller-Sutter new member of the Board of Directors

Station gets Beldona in the wash

Station created a new website and Facebook profile for Beldona. The aim was to create a modern, emotional Beldona world.

Background information about Beldona and the world of fashion is published on the Facebook fan page. In addition, the exchange with customers is sought. In addition, the latest collections are shown on the catwalk on the YouTube channel. The website was implemented in HTML and with Drupal and can also be used on tablets. The website is maintained by Beldona itself.

Responsible at Beldona, Baden: Sabina Furler (overall responsibility), Olivia Fraude (project management), Sonja Amport, Angela Zuber, Peter Zubler (project collaboration). Responsible at Station, Zurich: Patman (Creative Director), Deborah Hirsch (Project Management), Patrick Stoll (Consulting), Mike Fischer (Design), Roger Burkhardt, Simon Schönenberger, Osiris Roost (Development).
 

Radio Top: New studios and new layout

Radio Top has been broadcasting from its new studios on Bürglistrasse in Winterthur since Friday morning. But it’s not just the studio equipment and production systems that are new—the station’s logos have also been updated.

The old studios in Erlenhof will be demolished next Monday. For the employees, the move also means retraining: the Radio Top program now runs via the "Diga System" workflow software, which has so far only been used by SRF in Switzerland, according to a press release from Radio Top. With the move, Radio Top is now at home in the same building as Tele Top. The licensed regional TV station already moved into the newly built television studios in the fall of 2009. The building at Bürglistrasse 31a will thus become a media house with Radio Top, Top Two, Tele Top and Top Online on three floors.

The station's layout was also redesigned accordingly. As a station with regional roots, Radio Top did not want to have the acoustic appearance produced abroad, but wanted to consider a local SME. The Schaffhausen-based company Tone Control, run by David Bollinger, ultimately prevailed in the selection process and has now produced the new layout - with Roger Müller as the station voice.
 

Radio Sunshine and Radio Central under one roof in the future

The majority shareholders of Schwyz-based Radio Central are acquiring Zug-based Radio Sunshine. The two local radio stations will continue to operate as separate brands.

The merger is expected to lead to savings in infrastructure and organization. According to a joint announcement on Friday, the current majority shareholders of Radio Sunshine, Andreas Kleeb and Ulrich H. Moser, are selling their shares. These will be transferred to Triner Medien Holding and Radio Central managing director and board member Alfons Spirig, who together already control Radio Central. Triner Medien Holding is also the publisher of the Schwyz daily newspaper Bote der Urschweiz.

Former Sunshine owners Kleeb and Moser will remain on the board of directors of the Zug-based radio station. Radio Sunshine Managing Director Marco Meier retains his position. He also remains a member of the Board of Directors and a shareholder.

The two radio stations justify the merger with the media concentration in Central Switzerland. Lucerne-based LZ Medien, which owns the Neue Luzerner Zeitung and its regional editions, as well as Radio Pilatus and Tele 1, dominates the region.
 
Three locations
Radio Sunshine broadcasts from Rotkreuz ZG and reaches 122'000 listeners; Radio Central, which is based in Brunnen SZ and also has a studio in Lucerne, has a net reach of 196'000 listeners. The three studios are to be retained. The two radio programs are to remain distinguishable despite the takeover. Spirig said on request that Radio Central will continue to be aimed at a rather older audience and Radio Sunshine at a rather younger audience.

The takeover and the appearance under a common roof are intended to make the two radios more attractive for the advertising market. There will also be synergies in infrastructure and organization. According to Spirig, the two radio stations each have 27 jobs. In the short and medium term, a few jobs will be cut at both radios, according to the statement. The job cuts are to be made largely through natural attrition, it said. (sda)
 

Contexta wins Dabso as a new customer

As part of an agency evaluation, Dabso decided to partner with the Bern-based agency Contexta. Since 2003, the family-owned company has been marketing international brands in Switzerland, such as Fisherman’s Friend, St. Dalfour, and the Canadian fruit-and-nut bar Taste of Nature.

To make the Taste of Nature brand known to an even broader target group, Contexta was commissioned to create a campaign. This will be shown from summer 2012. For the Fisherman's Friend brand, Contexta's task is to carry out a comprehensive brand audit on brand management.
 

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