The British D&AD is considered to be the most rigorous of all creative competitions, the agency said in a press release. Over 20,000 works from all over the world would take part in the competition, with only a few ultimately making it into the D&AD book.

This year, four works by Spillmann/Felser/Leo Burnett were honored: the Swiss Life turnarounds won three awards - in the "Poster" and "Advertising" categories - as one of only six advertising campaigns - as well as "Writing for Advertising". And in the TV and Cinema Commercials category, the ant commercial with Martin Horat made it into the D&AD book.

According to the study, Blick online's mobile site was used by 464,000 unique clients (number of devices). The site recorded almost 5.4 million individual visits and 83.5 million page impressions.

The Bluewin mobile site and the Tages-Anzeiger apps follow in second and third place in terms of the number of devices. Many customers use services such as the Internet TV provider Zattoo or the appointment platform Doodle. Among the media, NZZ online and Le Matin mobile are very popular with users.

In terms of the number of individual visits, the same trio is in the same order at the top of the customer favorites. In terms of the number of page views, however, Blick and Tages-Anzeiger are clearly ahead of their competitor Bluewin.

According to Net-Metrix, the mobile publication is based on a standard measurement and is therefore based on the widely accepted web statistics in the Swiss market. Net-Metrix describes itself as an independent authority for Internet usage research. As an industry organization, it collects measurement data for its customers. (SDA)

The 43-year-old Marcel Häsler will become Managing Director of the printing company Birkhäuser+GBC in Reinach on May 1, 2012, according to a press release from Basler Zeitung Medien. He succeeds Daniel Merkel, who is taking on a new challenge. The 43-year-old Marcel Häsler from Basel has been familiar with the graphic arts industry for over 26 years and has gained experience in various functions. Most recently, he managed Birkhäuser+GBC Special Products for five years and has been responsible for the sales organization and product development at Birkhäuser+GBC as Deputy Managing Director since 2009.

True to the Rioja claim "Because what you love moves you", wine lovers were given the opportunity to get to know Rioja wines high above the rooftops of Zurich in the Clouds restaurant on the 35th floor of the Prime Tower. David Schwarzwälder, wine journalist and expert for Iberian wines, led through the evening with his expertise.

Since the beginning of 2012, the Zurich-based BTL agency Streuplan has been responsible for marketing the Rioja DOCa wine region in Switzerland.

The Coca-Cola offer will be based on Spotify technology and will be integrated into the beverage giant's page on the social network Facebook, among others. Coca Cola emphasized that the company has always relied on music to reach its young customers throughout its 126-year history. In the 19th century, for example, the soft drink manufacturer was already publishing sheet music with its logo. In the heyday of radio, Coca Cola sponsored popular programs.

Spotify originates from Sweden and has recently become available in Germany and Switzerland. The service offers virtually unlimited access to music - provided you have an Internet connection. The basic version is free and ad-financed, for five euros (six francs) there is unlimited access from a computer, for ten euros also from a smartphone. (SDA/AFP)
 

The Swiss Star packaging award is being presented for the 43rd time this year. With the Swiss Star, the Swiss Packaging Institute SVI honors outstanding achievements in the packaging industry. The aim of the competition is to highlight the creativity and innovative strength of the Swiss packaging industry. The award is therefore the flagship of the industry.

The Swiss Star is awarded in several categories: Sales packaging, shipping packaging, display packaging, packaging, printing and labeling systems and prototypes. Packaging of all materials is eligible for the competition. In terms of content, the focus is on promoting and rewarding holistic packaging solutions, regardless of the packaging material chosen. The main criteria for evaluation are the protective, logistical and marketing functions of the packaging. The criteria of design, economy and ecology are also assessed. The degree of innovation of the submitted packaging is decisive.

The jury is made up of representatives from the packaging industry, the packaging industry, the transportation industry, consumers and other institutions.

In addition to the Swiss Star, the Audience Award is also presented. This is not decided by the jury, but by consumers via internet voting. Voting for the Audience Award starts in August 2012.

> More information
 

After a dramatic finalissima on Tuesday evening, the ZSC became Swiss champions. In the early hours of Wednesday morning, captain Mathias Seger returned home after a night of drinking. A 20 Minuten reader spotted the captain and his trophy on the streetcar and took a snapshot with his cell phone. The ZVV is now using the picture for a congratulatory ad.

Responsible at the ZVV: Lukas Tenger (Marketing Manager), Peter Schilde (Advertising Manager). Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Samuel Christ (text), Daniel Serrano, Maurus Zehnder, Bruno Manser (AD), Matthias Adolf, Tanja Mezan (consulting), Philipp Bühler (public relations).

With a gross advertising volume of more than 461 million Swiss francs, the 450 million mark was already surpassed for the first time this year in March, as Media Focus writes in a press release. Since 2009, the largest advertising volume in the first half of the year (January to June) has always been measured in March. This volume was only reached or exceeded again in September. If the Swiss advertising market continues to develop in line with the trend of recent years this year, advertising pressure is likely to be reduced in the coming months, bottoming out in July before recovering in September.

Stable at a high level

The advertising activities of the "Food" sector accounted for around 9 percent (40.8 million Swiss francs) of the advertising print generated in March. With this share, the "Food" sector was in second place, surpassed by the "Vehicles" sector with a share of 13 percent (CHF 60.8 million). Compared with the previous year, however, the overall advertising volume in the "Food" sector remained stable in March. Within the sector, however, some changes were apparent. For example, advertising pressure for the "Sauces, soups, seasonings" sector was massively increased in percentage terms in March 2012 compared with 2011 and stood at over 3.7 million Swiss francs (+229 percent; +2.6 million Swiss francs). This development was driven, among other things, by the intensive promotion of the product "Thomy Mayonnaise with Mustard," which took place exclusively on television.

Posters at their best

In the first quarter of 2012, the gross advertising volume generated by the "Poster" media group increased by more than 23 percent year-on-year (+21.7 million Swiss francs) and totaled around 115 million Swiss francs. Poster advertising in the automotive industry was particularly popular. Just under one-third (28 percent) of the advertising print was generated by advertising for vehicles.

> Media Focus Advertising Market Trend Report 2012/03 (PDF)
 

It is precisely this fragrance that has now been recreated by a French perfume manufacturer. But if you're jumping for joy and already see yourself strutting through the world as a walking Mac Book - with a horde of apple-crazy girls or boys in tow, of course - you're in for a disappointment: The fragrance is not for sale; manufacturer Air Aroma is not pursuing any commercial interests with it. According to the company blog on 20min.ch, the exclusive fragrance was created on behalf of a young Australian group of artists - the Apple perfume will add a special touch to an art exhibition in Melbourne. A pity, but perhaps the manufacturer will change its mind - the commercial success of the project should actually be assured.