The two keywords "car" and "insurance" serve as brackets and are filled with the various benefits of TCS car insurance. So "car insurance" became the new "A u t o verkehrsrechtsschutzfahrtrainingökorabattprämienreduktioninklusive sicherheitspaketversicherung." The idea was implemented as a text solution in the form of print ads, posters, flyers and banner ads - including special formats. In addition, the campaign featured a very fast-talking radio spot recorded by a voiceover artist specializing in fast-talking.

A giveaway was developed to go with the idea: the TCS multifunction car tool. The first 3,000 people who requested a quote were entitled to it.

Responsible at TCS: Jérôme Carruzzo (Senior Marketing Project Manager). Responsible at Serranetga: Nadine Rapp (overall responsibility), Samuel Textor, Pascal Deville (creative direction), Thomas Blumer (text), Roli Hofer (art direction), Jessica Bernhagen (project coordination), Fabian Keller (strategy), Christos Margaris, Erwan Eydt (programming), Hastings AG (radio spot production)

To the radio spot

In his graduation speech, Hanspeter Lebrument, President of the Swiss Media Association, pointed out the great importance of inter-company training for media managers. With the entry into the digital age, media companies are dependent on highly qualified media managers. It is not just the diplomas that are important, as Hanspeter Lebrument emphasized: "The Media Institute is not just a school, it is also a laboratory and a company of the future that serves as a compass for all companies as to where we are heading."

The following graduates took the top three places:
Chantal Landis, Axel Springer Switzerland, Zurich
Roger Spillmann, Energy Zurich, Zurich
Nicolas Mengis, Mengis Druck + Verlag, Visp
Alain Zucker, Tamedia, Zurich

The other successful graduates in alphabetical order:
Rebecca Borer, Wetzikon
Adriano Fernandes, Gourmedia, Zurich
Bruno Frey, Radio Sunshine, Rotkreuz
Philipp Fuchs, Espace Media, Berne
Thomas Kramer, AZ Anzeiger, Arlesheim
Philipp Lahman, Tamedia, Zurich
Gabi Reimann, Neue Fricktaler Zeitung AG, Rheinfelden
Markus Röösli, Axel Springer Switzerland, Zurich
Dominik Schuhmacher, Kooaba, Zurich
Thomas Stuckert, Medien & Medizin Verlag MMV, Zurich
Nicole Thalmann, Federation of Migros Cooperatives, Zurich
Heinrich Wettstein, Association of Swiss Master Carpenters and Furniture Manufacturers, Zurich

The next Media Manager course starts in September 2012. An information event will take place on Monday, May 7, 6 p.m. at the Media Institute.
 

The occasion for the new edition is the anniversary of the two protagonists getting to know each other. The bear and the hunter celebrate getting to know each other with a cake. But the harmonious party atmosphere is interrupted. A meteorite appears in the sky and threatens to end the birthday party prematurely. To prevent this, only the user can help. They can influence the course of the story. By entering a year, the user decides which year the two will travel to.

According to the company Bic, which owns the Tipp-Ex brand, the website will be advertised in four countries. According to Horizont.net, Buzzman in Paris, led by founder Georges Mohammed-Cherif, is once again responsible for the creation. The video clips were produced by Les Télécréateurs and directed by Adrien Armanet. Les 84 was on board for the web production.

There is now also a corresponding page on Facebook. It already has over 32,500 fans.

The portal belongs to the Polish TV company TVN. Negotiations with the TV company are ongoing, an Axel Springer spokesperson confirmed on Friday. The exclusive talks of the joint venture are limited until the end of May. According to TVN, it intends to retain a minority stake. With ten channels and the pay-TV platform N, TVN is the leading TV group in Poland.
 
Ringier Axel Springer Media has a portfolio of more than 70 print and over 60 digital offerings in Poland, the Czech Republic, Slovakia and Serbia. (sda)

Core Issues Trust campaigns for homosexuals to change their orientation. According to the SDA, the billboards would have read: "Not gay! Post gay, ex-gay and proud. Get over it!" This advertising was to be used on buses on five routes and was a reaction to the previous campaign of the London gay rights movement. This ran under the slogan "Some people are gay - Get over it!" and had been placed on around 1,000 London buses.

London Mayor Boris Johnson, who is running for re-election on May 3, stopped the campaign, according to SDA. He said: "London is one of the most tolerant cities in the world and is intolerant only of intolerance". The British Advertising Standards Authority is said to have previously approved the campaign.

The new motif runs under the motto "So everyone can pedal with a clean conscience".

Responsible at Ford Motor Company (Switzerland) SA: Danijel Dzihic, (Director Marketing), Melanie Felder (Head of Communication & Events). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Priska Meyer (Art Direction), Fabian Küchler (Text), Sabine Furrer (Consulting), Michela Girola (Assistance).

This represents the transport service and information flow of Post Logistics.

Responsible at Swiss Post: Inari Kirchhofer (ad interim Head of Communications), Christian Suter (Marketing Communications). Responsible at Neue LGK: André Benker, Hans Tanner (CD), Stephan Wittwer (AD), Antonio Lopez (text), Nicole Trasatti, Sebastijan Horvat (consulting), Peter Hebeisen (photography); Media: Optimedia.
 

Boutiq has created a completely computer-animated squirrel for this purpose. With the slogan on the packaging: "New formula - new shape": Hauert wants to keep existing customers happy. But the company is also pursuing other goals with the launch: New, especially young customers in cities are to be addressed. This is because urban gardening and balcony garden maintenance is a current trend among them, the agency explained in a press release on Friday. For the new urban gardeners, the Hauertkugel is the perfect product: you bury it at the start of the season and can forget about fertilizing.

The product for balcony gardeners is advertised with TV commercials. The campaign is rounded off with online and POS measures. The hero of the commercial is a squirrel, because these friendly animals tend to bury and forget nut-shaped nutrients. The squirrel was created entirely on the computer by Boutiq.

With advertisements in daily newspapers, billboards at traffic junctions and shopping bags with the campaign slogan "Yes to Switzerland - I shop here", the SGV intends to spend CHF 250,000 over the next three weeks to promote Switzerland as a business location. To this end, the SGV, together with cantonal trade associations and industry associations, is using the familiar lamentations about the threat to training and jobs posed by shopping tourism. In addition, the SGV also sees the "Swiss system" as a whole under threat.

However, the campaign is to be driven primarily by small and medium-sized enterprises in Switzerland themselves. "We are providing the arguments and the material, but the SMEs have to run the actual campaign themselves," explains SGV Director Hans-Ulrich Bigler to the SDA news agency. The companies have to place the advertising posters in their businesses and sales outlets and convince their customers of the campaign's message. To this end, the SIA is making the ready-made advertisements and posters available to download from its website. (sda)

Four retailers who wanted to include the Gecko Emmental in their range proved that the campaign was not dismissed as an April Fool's joke by everyone. Or all those who booked a gecko safari with Emmental Tourism. Even in the Arab part of the world, many were looking forward to the exotic cheese from Switzerland too soon - even the news channel Al Jazeera wrote a report on Gecko technology. This is what the SFLB agency writes in a press release.

100,000 viral spot clicks, 300 Facebook posts and 50 media releases later, more than a thousand interested people visited the Emmentaler stand on Bärenplatz in Bern on April 1 to taste the world premiere for themselves.

The Gecko Emmental was launched at the end of March. According to the TV commercial, a viral film, advertisements and the press release, it is even more harmonious. Together with the ALP research institute, it was discovered that the cows are stressed by the flies buzzing around them, which has a negative impact on milk quality. This problem was solved quite simply: one gecko on each cow and the flies are eaten, the cows are de-stressed, the milk is even more harmonious and the cheese is even better.

Responsible at Emmentaler Switzerland: Franziska Borer (Executive Board), Christoph Stadelmann (Head of Marketing/Communications), Sandra Fahrni, Claudia Meyer (Marketing/Communications Switzerland). Vresponsible for Spillmann/Felser/Leo Burnett: Peter Brönnimann (Executive Creative Director), Barbara Hutter, Niels Schäfer, Diana Rossi, Simon Staub (Creation), Pam Hügli, Tobias Schoen, Ivana Giannakis (Consulting), Suzana Kovacevic (Art Buying). Production: Plan B.

Google's revenue rose by 24 percent to 10.6 billion dollars. Most of the revenue came from advertising in the search engine environment. Google has managed to achieve such an increase in profits even though the company has invested in new products and employees. Google had another great quarter, co-founder and group CEO Larry Page said Thursday at the company's headquarters in Mountain View, California, according to SDA. The big bets on the Android mobile operating system, the Chrome browser or the Youtube video platform had paid off, he said.
 
Page and his partner Sergej Brin presented their plans for a stock split at the same time as the interim results: The stock currently stands at a good $650. According to SDA, shareholders will therefore receive one non-voting share for each share. The advantage is that in the future, for example, bonus payments to employees or payments for acquisitions can be made using these non-voting shares. The power in the company will not shift as a result. The plan for the share split has already been approved by the Board of Directors.

The creators of Standup4 have set themselves the goal of organizing a charity event with regional bands. All proceeds will be donated to the Zurich Cancer League to benefit people affected by cancer. The event takes place today, Thursday, at the Labor Bar.

Responsible at Standup4: Christina Anastassiadis, Caroline Meier, Yves Meier. Responsible at Fetzer&Weibel: Claudia Fetzer (creative direction, consulting, conception), Oliver Weibel (overall technical responsibility, programming, production).