At any rate, this is what a study presented last week by market researcher Bernstein Research suggests. According to the study, linear children's programs, including Nickelodeon, are losing viewers in households that regularly use Netflix's streaming service. Specifically, compared to the first quarter of the previous year, Nickelodeon's viewing figures fell by six percent in streaming households, while the Nick Toons and Teen Nick channels fell by as much as eleven percent. In households that do not use a streaming service, however, ratings rose by two percent for Nickelodeon, five percent for Nick Toons and 26 percent for Teen Nick. (Wuv.de/contact)

According to the story, the Irish monk Gallus stumbled over a root in St. Gall 1,400 years ago and was supplied with firewood by a bear. However, there are historians who doubt this version. He is said to have come from Alsace, and that only a year later.

No matter, the anniversary is always a reason to celebrate. And so Schützengarten, Switzerland's oldest brewery, has spent more than twelve months developing an anniversary beer. The Ammarkt agency was involved in the secret project right from the start. The result is Gallus 612, an old-style ale for which Schützengarten and the St. Gallen agency produced a special bottle with glass seals in the best ale style. In collaboration with British illustrator Martin Hargreaves, the company also created a label and an introductory campaign with a teaser phase that takes a look at the Gallus story. "As it really was" does not in fact clarify the Gallus legend in question, but rather the beer recipe that Gallus already enjoyed. After all, the anniversary beer Gallus 612 is a tribute to the enjoyment of beer as it was in St. Gallen's founding days.

Responsible at Brauerei Schützengarten, St. Gallen: Christoph Kurer (CEO), Roger Tanner (Head of Marketing Communications). Responsible at Ammarkt, St. Gallen: Roland Geiger (consulting), Michael Schmid (strategic planning), Martin Fuchs, Sascha Fanetti (CD), Nadine Osterwalder, Jan Walser (graphics). Illustration: Martin Hargreaves. Text: Aron Herz. Media: Mäggie Widmer.

To receive the digital signal, a corresponding satellite receiver or a TV set with an integrated digital satellite tuner is required. In addition, the satellite dish must have a digital-compatible receiver, the so-called universal LNB (Low Noise Block). This is usually the case for devices built from 1997 onwards.

However, many television viewers could be left out in the cold from Monday: According to estimates by Klardigital, an initiative of the state media authorities and broadcasters, half a million households had not yet upgraded to the digital television age by Friday. (SDA/DAPD)
 

Together with other organizations, Grün Stadt Zürich offers the city's population over 200 events and excursions on urban nature every year. Heads has redesigned the green agenda as a leporello and promotes the offers with a poster campaign and a movie trailer. And of course the green events are also available on the Website the
City of Zurich, as RRS feed and on Facebook.

Responsible at Grün Stadt Zürich: Lukas Handschin, Iris Seidler-Garot, Annina Keller. Responsible at Heads Corporate Communication: Marco Simonetti (CD), Pablo Burkhalter (graphics), Ralph Hermann, Nadia Francioso (consulting).

The program is aimed at professionals from the media and communications sector, as detailed in a press release. Practical courses and workshops are designed to impart a broad spectrum of knowledge that media and communication professionals can apply in their daily work. The courses are taught exclusively by practitioners for practitioners. Initially, the offer includes the following courses: video journalism in 3 levels (beginner, advanced, master class), camera workshops for beginners and further training for experienced cameramen, post-production and video editing as well as various courses for online and multimedia.

Studio 1 was founded by Stefan Tüscher, a cameraman and trainer at SRF and TPC for many years, and Manfred Hager, a communications professional who worked in advertising and media agencies for many years. According to the press release, the training center has modern and practically equipped training rooms in Schlieren and provides course participants with the latest generation of professional equipment.
 

Zurich-based photographers Scheffold.Vizner were engaged for the realization, as the agency writes in a press release. Robbie Müller is responsible for the 3D composition of Groupe Mutuel's Swiss Power Women and Felix Schregenberger for the image processing.

Responsible at Groupe Mutuel: Olivier Revaz (Head of Marketing), Serge Grand (Head of Advertising). Responsible at JWT/Fabrikant: Remy Fabrikant (overall responsibility), Andreas Mädler (CD), Cagdas Cakmaktas (graphics), David Keller (text), Monica Miraldi, Katrin Heinrichs (consulting), Rainer Bühler (strategy), David Guntern (DTP), Lamar Hawkins (agency producer), Robbie Müller (3D animator), Felix Schregenberger (image editing), Scheffold.Vizner (photo).

The partnership is more than a classic sponsorship, according to a statement from Joiz. It includes all vectors of the channel - TV, online and social media. In the ShipmentsIn addition to the product competitions, which will be broadcast every Monday from 5:30 p.m. to 6:30 p.m., there will be product-related competitions, outside shoots, and special promotions. The show will also be supported by product placements of Zweifel products, supplemented with advertising inserts, and further enhanced online by means of second-screen information and integration of the Zweifel Chips Facebook Like Box.

Responsible at Zweifel Pomy-Chips: Christoph Ernst (Group Product Manager / Media), Philip Honegger (Digital / New Media Manager). Responsible at Joiz: Claudia Zellerhoff (Marketing Manager), Marco Honegger (Sales Manager).

Christiane Theiss had luck on her side. We congratulate Ms. Theiss and wish her an instructive time at IAB Switzerland.

> "Digital marketing for beginners": Werbewoche is giving away a place on the course
 

When asked by NZZ am Sonntag, Markus Wüest from the editorial committee explained that the editorial team had expressed its displeasure with the impending personnel decision to the editor-in-chief. The commission now wants to talk to Somm about it as soon as possible; he is on vacation until May 7. If the discussion is unsatisfactory, contact will be made with the publisher of Basler Zeitung Medien, Filippo Leutenegger.

> Claudio Zanetti reports on the US election campaign for Baz

More than 700 personalities from the fields of politics, business, culture and the media were treated to a show of what excellent work local journalists and press photographers do, according to a statement. The highlight of the event was the tribute to photographer Robert Frank, who was born in Zurich in 1924.

The winners at a glance

The Swiss Prize for Local Journalism Print
Une affaire de faux Giacometti secoue un prestigieux musée
by Claude Ansermoz published on January 13, 2011 in 24 heures et la Tribune de Genève
Fraud does not stop at renowned museums. The prestigious Musée Rath in Geneva exhibited a fake sculpture at a retrospective of the artist Giacometti. But this is only the beginning of the story with which Claude Ansermoz caused a stir in western Switzerland. Because what to do with such a fake and how to react properly to this revelation, the owner, the museum and the judicial authorities were anything but in agreement.
> More information

The Swiss Prize for Local Journalism Radio
"C'est quoi, les Welsch?"
by Sabine Lüthy published on June 26, 2011 in DRS3
When German-speaking Swiss look at French-speaking Switzerland, the first thing they see is what's different: life seems easier, people are more casual, unpunctual, the language sensual. What kind of people are they who live there? C'est quoi les welsch? For the program Input on DRS3, Sabine Lüthy crossed the Röstigraben and sought answers to these questions.
> More information

The Swiss Prize for Local Journalism TV
Portrait de Dominique Louis
by Joel Boissard published on 21 December 2011 in Couleurs Locales, TSR 1
Fidel Castro, Silvio Berlusconi and Nelson Mandela are just three of the many personalities Dominique Louis has shaken hands with. Over the past 20 years as head of protocol for the city and canton of Geneva, he has orchestrated countless events, whispered the right greeting to speakers, and always remained discreetly in the background. Joel Boissard has put him in the spotlight for once with his contribution to Radio Télévision Suisse.
> More information

The Swiss Prize for Local Journalism Online
"Agglo-Blog" on the topic of migration: My neighborhood, my home
by Fargahi Nina published on June 22, 2011 in NZZ Online: www.migration.blog.nzz.ch
What do a mushroom picker from Serbia, a Bosnian food vendor and a guest worker from Italy have in common? All three live in the "Wyde" neighborhood in the small Aargau community of Birr. And you can learn more about them "Agglo-Blog" on the topic of migration. In text, pictures, sound and video, Nina Fargahi gives insight into the lives of these people on NZZ online, whose closeness she has sought in order to process their stories honestly and respectfully.
> More information

The "Swiss Press Photo" prize for press photography was also awarded. This award went to Mark Henley. He found an adequate look for the subjects economy and banks, which are considered to be difficult to photograph, writes the foundation.

It had already been announced in February that Zurich-born photographer Robert Frank, who has long lived in the U.S., would receive the Swiss Press Photo Lifetime Achievement Award. Frank was also honored on Friday evening.
> Further information on the Swiss Press Photo Award

Other award winners by category:

Everyday life and environment
Oliver Vogelsang: Bain de Minuit, published in la Tribune de Genève

Portrait
Adrian Moser: Simonetta Somaruga, published in Tages Anzeiger

Sports
Geroges Cabrera: Combats, published in La Tribune de Genève

Art and culture
Simon Tanner: New Year's Eve lice, published in Tages Anzeiger

Abroad
Olivier Vogelsang: Tripoli libérée, published in la Tribune de Genève

Swiss Post was also a presenting partner at this year's awards ceremony. With this commitment, the company is helping to promote quality-oriented journalism, according to the statement. Swiss Post is interested in a diverse media landscape and a functioning press market, which is ensured by the regional titles in particular.

The subject alludes to Bohlen's book "Behind the Scenes". In it, countless passages had to be blacked out because various celebrities had filed lawsuits. He knows how to have fun, Bohlen told Image. But as a non-smoker, he would stop smoking if a tobacco company advertised at his expense. The music producer therefore took action against the billboard advertising without further ado - he won at the regional court and the higher regional court, but the Federal Court of Justice stupidly overturned the ruling. The poor man now has no choice but to take his case to the European Court of Human Rights.

If everyone who feels that their human rights have been violated by Bohlen - who is not exactly known for his squeamish treatment of his fellow human beings - were to file a complaint with the Court of Human Rights, the judges there would probably no longer have time for the things they are actually responsible for - namely true human rights.

De Weck's concessions, which he formulated in a letter of offer on March 28, are remarkable, writes the Sonntagszeitung. For example, he had agreed to take the net income from TV advertising in 2011 as a benchmark for the next five years: If, between 2013 and 2017, advertising revenue exceeds the 2011 figure, the surplus is to flow into multimedia training for journalists. Furthermore, de Weck is said to have proposed ten points for SRG's self-restraint. These include an upper limit of 1,450 characters for online texts and links on the SF homepage to press content. He is also said to be prepared to make SRG audio and video content available to the Swiss Media Database SMD and to allow publishers to use the SRG subsidiary TXT "at low cost".

"Joint trend lab for the future of media"

The Director General's goal is a mixture of competition and cooperation with the print industry. The model he has in mind is a "joint trend laboratory for the future of media" - where media developments in the IT sector are to be monitored.

> Online dispute: Doris Leuthard invites to round table

(Image: Keystone)