The commitment to a healthy body weight is a central concern of Health Promotion Switzerland, the agency said in a press release. After all, one in five children in cities is already too heavy. The widespread consumption of sweet drinks is still partly responsible for this. As part of a broad-based program, Health Promotion Switzerland is launching a campaign to make children want to drink water.

Two different subjects show moving machines in full dynamic. The two figures are composed of sandpit toys and parts of a technology kit. In one motif, a bottle of water makes an inline skater run; in the other motif, a watering can with water keeps a jogger moving.

The campaign can now be seen on posters and advertisements around Slow Up events.

Responsible at Health Promotion Switzerland: René Marcello Rippstein (Head of Communications), Widler Simone (Project Manager Communications). Responsible at Jung von Matt/Limmat: Lukas Frei (CD), Samuel Christ (text), Maurus Zehnder (art direction), Aude Kohler (graphics), Erasmo Palomba (art buying), Michèle Gutmann, Christian Brütsch (consulting)
Hans-Jörg Walter (photographer), Felix Schregenberger (image processing).

Swiss cable networks grew in all digital markets in the first quarter of 2012, as Swisscable reported in a press release on Wednesday. The largest year-on-year growth was recorded in digital cable TV, with around 298,400 new subscribers (+35%). In total, around 1,142,600 households had digital cable TV at the end of March 2012. The penetration of digital television on cable was thus 41% (+11%).

The cable networks that offer HDTV nationwide are constantly increasing the number of HD channels, as the statement continues. In May and June 2012, a whole series of new HD channels will be added to the offering, such as 3sat HD, BR HD, WDR HD, NDR HD, SWR HD, KiKa HD, Zdf.info HD, Zdf.kultur HD and Zdf.neo HD.

In addition to digital cable television, the cable internet (+75,100 customers) and cable telephony (+61,300 customers) segments also grew in the first quarter of 2012.

On September 1, 2011, 44-year-old Tobias Schulz-Isenbeck joined Ringier from Verlagsgruppe Handelsblatt, where he was Spokesman of the Executive Board and Chief Financial Officer. Ringier CEO Marc Walder: "I would like to thank Tobias Schulz-Isenbeck for his commitment to Ringier. And would be delighted if he were to continue to be available to the company in an advisory capacity."

Annabella Bassler, 35, will take over from Schulz-Isenbeck on an interim basis with immediate effect. Bassler is Head of Corporate Finance & Controlling at Ringier.

The departure is part of the reorganization that Walder is carrying out in the Group Executive Board, Ringier spokesman Edi Estermann told the news agency SDA in response to an inquiry. He said it was not related to the 2011 annual results, which saw the media company's profits plummet last year. No further departures are currently planned or announced, Estermann added. Schulz-Isenbeck's successor has not yet been named.

(Image: Ringier.com)

With the Smart Ads Classified product from Publicitas Publiconnect, responsible for the marketing of interactive job and real estate advertisements, all real estate advertisements from Immoscout24 will be provided with digital interactions in the Blick am Abend (Zurich regional edition) every Thursday from May 3, 2012 during a three-month test phase. According to the press release, interested parties will be able to photograph the ImmoScout24 advertisements using a smartphone and the free "Shortcut" mobile application from technology company Kooaba and access all the information on the advertised houses and apartments with a single click.
 

Professional laughers have the task to pursue their mission in the public transport and in the flow of stressed people. They start a collective, hearty and contagious laughter in an unexpected and spontaneous moment. "Therapists" in white blouses distribute after this laughter action the message that you can win relaxing vacations in the Fribourg Region and refer to the contest on the website.

Parallel to this, an interactive campaign is taking place on Facebook under the motto "everyone finds their laughter again in the Fribourg Region". where you can show off your profile photo on this theme for a week. Weird portraits are encouraged, so a contagious laugh is guaranteed. Everyone who participates can also invite their friends to this contest and win useful items for their vacations in the Fribourg region. In addition, in the German-speaking part of Switzerland, the classic media will also be used in the form of advertisements. In addition, a mailing will be sent out nationally.

> To the campaign website

Responsible at Fribourg Region: M. Christophe Renevey (Marketing), Catherine Raemy, (Advertising). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Bérengère Hours (AD), Eli Amuklu (Junior AD), Aurélie Salicio (Graphic Design), Luciano Gerber (Service Direction), Simon Tellenbach (Campaign Manager).

In its April 29 edition, the Sonntagszeitung newspaper wrote that the army had lost the data records of 27,000 decommissioned soldiers. The paper quoted the army spokesperson as saying exactly that.

The following day, Blattmann called a media conference. He accused the Sonntagszeitung of misrepresenting the quote from the army spokesman. In a letter to the editor-in-chief of the Sonntagszeitung, which is also available to the SDA news agency, Blattmann has now corrected his statement.

The Sonntagszeitung had reproduced the quote correctly. His statement had referred to a shortened quote on the front page of the newspaper. The changes requested by the head of the army had in fact not been included there.

Blattmann apologizes to the Sonntagszeitung for the mix-up and the resulting misunderstanding. (SDA)

(Image: Keystone (detail))
 

The requirements for the job have changed considerably, writes Newsnet in a press release on Wednesday. Newspapers used to sell something sure-fire: a habit. The public felt restless without coffee, a cigarette or a newspaper. This audience is increasingly a thing of the past. Today, media and journalists - whether printed or online - have to fight for attention like never before. The question is how to wage this battle without losing attitude. The answer: journalism needs to become more sophisticated in its craft. Routine and run-of-the-mill articles are not enough to keep readers coming back for more.

Deadline is to become a blog for professionals, as it says. A "how-to-do-it blog" on the daily questions of the trade: how to set punchlines, how to polish dialog, how to be deadly in a tear-jerker, how to praise without embarrassment, how to make complex facts amusing and how not to make columns look bland. Then there are the questions of attitude: How do you survive in a brutal economic environment? What strategies can a newspaper and a journalist use to become a brand? How do you attract attention without exaggerating? And finally, the question of how a newspaper or an online editorial team could position itself differently in today's market in order to win over an increasingly disloyal audience.

The author of Deadline is Constantin Seibt, a reporter at the Tages-Anzeiger since 2006. He was previously editor for politics and economics at the weekly newspaper Woz and wrote columns for the NZZ-Folio, Basler Zeitung, Annabelle and Weltwoche. In 2007, he was voted Journalist of the Year for his reporting on the Swissair trial.

The new Newsnet blog launches on May 2. And, according to the press release, "with what is guaranteed to be the longest post that will ever appear there": a 15-thesis manifesto on journalism in the 21st century. "Deadline" is available on all German-language Newsnet titles, i.e. on Tagesanzeiger.ch, Bazonline.ch, Bernerzeitung.ch and Derbund.ch.

The recyclable annual report for waste disposal in the city of St. Gallen was awarded gold by the jury.

The BoB "Best of Business-to-Business Communication Award" creative and concept competition is the only platform for B2B marketing communication from Germany, Austria and Switzerland that covers the entire spectrum of relevant communication channels. A total of 36 awards were presented.

> To the award winners

> 14th BoB: Tendering process underway

With the 28-year-old Marc Challandes, the Google subsidiary Daily Deal is bringing an experienced account and sales manager on board, according to a statement on Wednesday. Challandes, who hails from Zurich, most recently headed the national sales team at Energy Media, where he had previously worked as an online account manager. Challandes gained his first experience in marketing at Tilllate Switzerland.

The 45-year-old's responsibilities also include e-communication and broadcast and music planning for Radio 32 Goldies. On May 2, 2012, he will succeed Andy Studer, who is leaving the station after five years of service. In the Goldies division, he replaces longtime employee André Hess.

Martin Ackle already worked at Radio 32 from 1992 to 2006 as head of music, program manager Goldies and presenter. He then worked for four years as music editor and team leader at DRS 1. Last year, as music day manager, he took over, together with Gernot Jörgler, the journalistic management of the new SRF specialist music editorial team for DRS 1 and DRS 3. The editors of the evening specials on these two programs reported to Martin Ackle.
 

They can then pre-produce messages that are sent out at freely selectable intervals after the death. Network friends can thus receive messages from the afterlife years after a person's death via Facebook, Twitter and co. to receive messages from life after death, as the Huffington Post reports. The aim of the new service is to continue the discussion about the continued existence of social media accounts. Whether profiles should be deleted after death or passed on to predetermined heirs is currently almost universally a matter of taste and not regulated by law.

Almost as macabre as > Last but not least: Let grandma rest in peacethe new zombie service. And that's the end of macabre things - for a few days anyway.

(Source: Press release)

These two new partnerships will make it possible to expand the premium offering in the display and in-stream video formats and to market new products to advertising customers, according to a press release issued on Wednesday.

Romandie Network also announces the launch of the "Romandie Vidéo Pool". This new offer consists of the sites Latele.ch, Lemanbleu.ch and Dailymotion.com. Advertisers can use this offer to communicate in both display and video format.

At the same time, "Mission Cross Média", the first French-language offering for three screens (TV-Web-Mobile), is launched on the market. The aim is to create greater potential area coverage and achieve a repeat of the original contacts.