His speech was titled "Embracing our Common Humanity." There is a growing realization that while tough conflict resolution is part of the essence of good politics, creative networks of cooperation are what matter in daily life, he said. As far as 21st century citizens are concerned, he said, the stability and vitality of societies depend on people's networks. This is what Swiss Marketing writes on Presseportal.ch. Bill Clinton is also said to have emphasized that among the common
characteristics of successful countries include a commitment to a sustainable economy, good business practices and a vibrant civil society. And, "There is a gap between what the private sector can produce and what the government can provide, and a variety of NGOs are working to close that gap more quickly, cheaply, and
better fill."

In a comprehensive analysis of the global situation, Bill Clinton urged the audience not to be discouraged by the current bad news and uncertainties. "It would be a big mistake for individuals and businesses to take the current climate as an excuse to become indifferent, to give up, to retreat. You need a strategy and you need to execute it," Clinton opined. He pointed out that the challenge for sustainable business advocates, especially in these difficult times, is to show that sustainability is a more productive economic path than the paths taken to date.

In his introduction, IMD Executive Director Jim Pulcrano described Bill Clinton's speech as "one of the highlights of IMD's history."
 

For this, she had a confectioner write the headlines using real chocolate. The motifs can now be seen throughout Switzerland.

Responsible at Hug/Wernli: Andreas Hug (Executive Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Esther Stalder (Head of Product Management Wernli). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction), Wim Roelfs, Claude Eberhard (Art Direction), Samuel Christ (Text), Deborah Herzig, Erasmo Palomba (Art Buying), Dominic Daeppen, Ariane Sonderegger, Pascal Schwager (Consulting), Claus Dorsch (Caligraph), Thomas Brugger (Confectioner), Felix Streuli (Photo), Felix Schregenberger (Image Editing) .
 

The agency is responsible for the area of public relations and is to ensure a more active presence on the market. The industry association Promosuisse represents the interests of Swiss retailers and manufacturers of promotional products. Promoswiss promotes the use of advertising and promotional items through targeted measures, the association said in a statement on Tuesday. Further training is offered and quality is ensured in the consulting and supply of the promotional products industry. The Promoswiss seal of quality also stands for this.

Since its launch around 18 months ago, Petiteposte.com has developed considerably: The range of postcards has been further expanded with many new unique creations and over 40 artists from all over the world are now already on board. According to a press release issued by the company on Tuesday, these artists now feature even more prominently on the revamped site. In addition to artists, cooperation partners such as Nadine Strittmatter and DU Magazin are also constantly enriching the world of Petiteposte.com.

The business customer area "petiteposte business" has now also been integrated. Among other things, this solution allows electronic postcard mailings to be created and sent quickly and easily. Customers such as Ebookers, Fantoche and Promotiontools have already sent postcard mailings with "petiteposte business".
 

A newly designed garbage bag advertises the event. This was announced by the Museumsnacht St.Gallen association on Tuesday. Visitors have the opportunity to discover art and culture in over 30 exhibition spaces between 6 pm and 1 am.
 
As in 2011, the organizers, together with Entsorgung St.Gallen and with the support of Technische Betriebe, are once again using the official St.Gallen garbage bag as advertising space. From mid-June until the end of August, the "Museum Night waste bags" will be available from retailers. The waste bag will be printed with the words "Museumsnacht" and the most important information. (sda)

"Don't tell me I have potential" is the inspiring insight behind Nike Football's new "My Time is Now" campaign. It launches with a new commercial featuring a selection of the world's best players. The spot also shows the commitment and impatience of young players who are willing to sweep away old perceptions and make a mark at the top levels of football, according to the agency. German players Mesut Özil and Mario Götze have featured in an international Nike commercial for the first time in a long time.

The film will make its debut on Facebook, Twitter, YouTube and Nikefootball.com and will also be shown on television. It stars many of the top players who will compete against each other in Poland and Ukraine and beyond, including Cristiano Ronaldo, Andrés Iniesta, Wesley Sneijder, Franck Ribéry, Mario Götze and Mesut Özil. Special guest appearances will be made by Pep Guardiola, Laurent Blanc and basketball superstar LeBron James.
 

The campaign focuses on the application of the service and people who use it. On the posters, advertisements and web banners, the viewer encounters people such as a grim rocker, a sleepy young man, a little girl and even a dog, all looking for something very specific. The TV spot also features a situation taken from real life. Thus, two young fathers learn quite directly and surprisingly how tel.search.ch can be a useful help in everyday life.

The new campaign will be deployed in all parts of the country by means of TV commercials, TV sponsorship and web banners. Ads and posters will be location-based, so that the places on the subjects match the advertising appearances and locations geographically.

Responsible at Search.ch: Stephan Obwegeser (CEO), Jasna Smojvir (Head of Marketing), Michael Bachmann (Junior Art Director), Sandra Sidler (Senior Project Manager), Chantal Berger (Project Manager). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (concept, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (concept, text), Marina Sancho Vila (design), Mathias Tanner (group account director), Sandro Müller (consulting). Film production: Florian Meimberg (director), Zeitsprung Commercial, Cologne (production). Paolo Emmanuele (photography), Stephan Riederer (image editing), Detail (lithography), Mediatonic (media).
 

Marco Schättin launched his media career as an intern in the moderation department at Radio Zürisee. He then moved to Radio Central, where he trained as a full-fledged presenter for two years as part of a traineeship. Marco Schättin will start his new job at the microphone of Radio Zürisee on November 1, 2012. He will be heard in the afternoons, evenings and in various weekend broadcasts, as Radio Zürisee writes in a statement. In addition, Marco Schättin will be used as a moderator-producer and will realize various special series.
 

The "Beta version" will be available for a few weeks in order to test it for any "teething problems". As soon as these have been rectified, there will be a complete switchover to the new version. Until then, NZZ Online will be available in its usual form at Nzz.ch. The data will be synchronized from the same editorial system and almost in real time, according to an NZZ press release. A teaser on NZZ Online refers to the new site.The constantly updated website contains even more information on business, politics, culture, science and sport, as well as analyses, opinions and correspondent reports, the NZZ press release continues. In the coming weeks, all visitors will be able to read all articles on Nzz.ch free of charge. In the course of the fall, intensive users will have to pay for access.

From e-paper to webpaper
At the same time, the new webpaper was launched, which complements the traditional e-paper offering. The NZZ e-paper, the "Neue Zürcher Zeitung" and the "NZZ am Sonntag" as a digital facsimile, has been available for almost ten years at epaper.nzz.ch. Despite its success, the PDF format was perceived as too static, especially by online-savvy readers.

The new webpaper now also meets the needs of these readers. It contains the complete daily newspapers every day, but now not in the original layout, but presented like a website. This means that the newspapers are now available on all smartphones and platforms. Like the e-paper, the webpaper is accessible to all subscribers.

The catalog was produced in Spain and Switzerland. The 112-page publication is now being distributed to Swiss households. To support this, some of the motifs also appear as posters and POS material in and around Pfister stores.
 

Millward Brown's figures show the strength of the two retail giants in the Swiss market. However, if the presence of global brands in Switzerland is taken into account, Migros and Coop are beaten by the US brand Google, which ranks first in Switzerland. Apple's iPhone is another extremely popular brand in Switzerland, ranking third.

In a further study, Millward Brown analyzed the brand value of global brands as perceived by Swiss consumers. Sana Carlton, Managing Director of Millward Brown Switzerland, explains: "Six of the ten brands with the strongest performance in Switzerland are Swiss brands. This result is astonishing given the fact that they compete with international names such as Facebook, IBM or Evian. It shows the importance that Swiss consumers attach to the country's brands and in particular to the domestic retail companies Migros and Coop." In comparison, only two German brands (Adidas, No. 4, and Lufthansa, No. 5) made it into the top ten in Germany, and only one French brand (Fnac, No. 10) appeared in the top ten in France.

Swissness counts in banking
According to the study, the respective banking divisions of Migros Bank and Bank Coop also benefited from the respective brand strengths of Migros and Coop. The best-performing Swiss banks were the cantonal banks and Raiffeisen, with the latter achieving the highest overall brand ranking in Switzerland in the "financial institutions" category. According to the press release, the perception of the Swiss of the cooperative bank Raiffeisen as extremely credible is crucial to its success.

The top 3 in the world are technology companies
The world's biggest brands continue to increase in value despite the current economic uncertainty. Apple, the No. 1 brand for the second time in a row, increased its value by 19 percent to 182.9 billion US dollars. IBM grew by 15 percent to a value of 115.9 billion US dollars, overtaking Google, which dropped to third place with 107.8 billion US dollars. In the run-up to its IPO, the eight-year-old company Facebook increased in value by 74%, making it the brand with the fastest growth in value in the ranking. With a value of 33.2 billion US dollars, the social network climbed from No. 35 to No. 19.

The 2012 ranking of the BrandZ Top 100 Most Valuable Global Brands shows the power of strong brands both as a driver of business growth and as an important pillar in difficult times. Between 2006 and 2012, the total value of the BrandZ Top 100 increased by 66 percent to 2.4 trillion US dollars.

The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, identifies the 100 most valuable brands in the world based on their value in US dollars. The analysis is based on a combination of financial data and consumer opinions on brand value. The research report available online includes a ranking and analysis of the most valuable brands for the most important regions of the world and for 13 market sectors.

Colgate Komplett launched the campaign in cooperation with Red Nose Day. For every smile that users upload to Colgate's website, the company donates 5 euros to children in need - a "Smile-o-Meter" provides ongoing information about the current donation status. Colgate-Palmolive Germany commissioned Futurecom to implement the digital fundraising campaign.

Responsible at Colgate-Palmolive, Germany: Dennis Neckel (Product Manager Oral Care), Gabriele Schelwies (Integrated Communications & eBusiness Manager). Responsible at Futurecom (Y&R Group): Thomas Engeli (ECD), Sandro Kümin (AD), Vincent Schaublin (graphics), Dieter Boller (text), Nina Remmers (consulting), Rigobert Mihle (IT).