The challenge was to modernize the company’s communication materials while preserving its heritage, the agency stated in a press release. Subtle adjustments to existing elements, combined with a new, modern visual identity, are intended to unite tradition and change in Maerki Baumann & Co.’s brand image. As part of the project, the annual report and the quarterly customer magazine have already been produced. At the same time, work is underway on a completely new website. Other communication materials will be gradually adapted to the new corporate design.

Maerki Baumann & Co. is a family-owned private bank based in Zurich. The bank, which operates in the private banking sector, focuses on its core competencies in investment advice and asset management.

2011 Annual Report (above), customer magazine *Investment Horizons*,
April 2012 issue (below).
 

All areas from classic spot sales to program sponsoring and media partnerships contributed to the good result, according to a statement on Wednesday. Last year, Radio Zürisee achieved an operating result (Ebitda) of CHF 685,000. Compared to the previous year, this corresponds to an increase of 31.5 percent. Net profit improved by as much as 46.3 percent. This amounts to 313,000 Swiss francs in 2011. With around 4,827,000 Swiss francs, Radio Zürisee set a new revenue record last year.

The sale of own programming services to other broadcasters also contributed to the positive result, according to the statement. Radio Zürisee operates a newsroom in the Federal Palace. In 2011, its radio reports were regularly received by 20 stations in German-speaking Switzerland and the Principality of Liechtenstein. In addition, Radio Zürisee's sports editorial team reported on the Swiss national soccer team's qualifying matches for the 2012 European Championship finals for eight private radio stations.

 

The 32-year-old lawyer worked for various radio stations during and after his studies and now works as a media lawyer for a Zurich business law firm, as the private broadcaster writes in a statement on Wednesday. Philip Gut has been elected for a term of three years. René Schweri and Roland Walker, who were members of the board of directors of Radio Zürisee for 27 years, have decided not to run again. During the early days in the 1980s, both represented investors who supported the lake station in this difficult phase.

The Board of Directors of Radio Zürisee now consists of the following five members: Theodor Gut (Chairman), Philip Gut, Ueli Fausch, Barbara Schmid-Federer and Urs Wickihalder.
 

The 35-year-old sports and media manager will be head of sports programming at Teleclub and also deputy to head of sports Roger Feiner, and will be responsible for Teleclub's sports content. Lässer has several years of experience in the development, conceptualization and implementation of TV formats and has hosted various TV programs in the sports sector and in entertainment, according to a statement on Wednesday. As part of Teleclub Sport broadcasts, she will host the Raiffeisen Super League soccer studios, among others, and will also focus on the continuous development of sports content.

This step to Teleclub is a logical development of her career, says Lässer. She is very much looking forward to the new challenge in a dynamic environment.

Setback for SSF

For SSF, their termination means another setback. In January, according to SDA, the station announced that its reach was too small for a full program and that it was therefore focusing on a new concept. The plan was to focus on an app strategy and Internet distribution starting in the spring. This would make production and distribution cheaper than the previous TV concept. In view of the new concept, about 10 employees were laid off. Currently, seven people are still working at SSF. When asked by SDA, no one wanted to answer what Lässer's departure means for the station and the implementation of the online strategy.

Already in February, the founders and main investors Peter Weigelt and Giorgio Behr left the company. According to the commercial register, the investors who left on February 27 were also members of SSF's board of directors. They were replaced, among others, by editorial director Lässer herself.

Main problem: Low market share

SSF's main problem is its low market share. Only during finals or similar sporting highlights does the station achieve market shares of around 7 percent. On average, however, the Zurich-based sports station does not manage more than 0.2 percent.

SSF has been on the air since July 2009 and initially had to fight for a place on Cablecom's cable network. It was not until 2010 that the federal government decreed that Cablecom had to include the station in the analog cable network. SSF replaced the German station Sport 1, formerly DSF, on the network.
 

People are shown who do not conform to the common ideal of beauty, but who nevertheless present themselves confidently as Miss or Mister. Among others, Miss Freckles, Mister Struwwelpeter and Miss Baldness are on display. The "I am" promise "because everyone is unique" is also lived out online. Migros.ch you can put yourself up for election as Miss or Mister. A jury will then select the "I am" models for the next advertising subjects from the 20 most popular candidates. But people blessed with beauty should be warned: for once, it is guaranteed that the "most perfect" people will not win. The election will be advertised at the POS, with ads in Migros Magazine, 20 Minuten and Friday, and of course with banners.

Responsible at the Federation of Migros Cooperatives: Jürg Spring (Head of Brand/Label Management), Judith Schulte (Project Manager Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management). Annika Ritter (Project Manager Internet), Simone Blaser (Project Manager Media). Responsible at Y&R Group: Advico Young&Rubicam: Dominik Oberwiler, Martin Stulz (CD), Matthias Kadlubsky (AD), Patrick Bucher (text/concept), Susan Baumgartner, Tom Hubli, Tanja Birrer (consulting) Andrea Vedovo (photography), Rennie Diethelm (casting + styling), Red Department (image editing). Futurecom: Thomas Engeli (CD), Sandro Kümin (AD), Dieter Boller (Text), Roberto Eichin (IT), Michael Höhn, Rafael Tucev (Flash Programming), Julia Miller (Screendesighn), Rea Rageth (Consulting).

 

Over two million people have installed the SBB Mobile app on their smartphone and actively use it to check train connections, the agency said in a press release. But shortly before the train they want to catch departs, they are left without a ticket and long queues form in front of ticket offices and ticket machines. Only a few people are aware that the SBB mobile app offers a function for purchasing tickets and that they already have "the ticket machine for their trouser pocket" with them.

Communication takes place via mobile banners, POS screens and newsletters. The banners lead to the centerpiece of the campaign, a mobile landing page. It contains a step-by-step guide to buying tickets and explains the most important functions of the SBB Mobile App in a tutorial video. The scrollable page aims to leave no questions unanswered and sends the user "To bed tonight with the ticket machine".

Responsible at SBB: David Brunnschweiler (Communications Manager), Sabine Deinhofer (E-Commerce Manager ).
 

Because in the middle of Graubünden, you can discover diverse landscapes reminiscent of Canada, Sweden, Scotland, New Zealand or Tibet. So anyone traveling to Flims this summer is also embarking on a very special trip around the world.

The campaign was implemented by the Zurich agency Four. in Zurich. Various poster formats were used, as well as banners and a Landing page.

Responsible at Weisse Arena Group: Andreas Bärtsch (Management, Marketing and Sales), Tobias Treichler (Marketing and Communication). Responsible at Four. Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Daniel Gerber, Manon Gesess (consulting), Claudio Hagmann (DTP). Photography: Gaudenz Danuser. Image processing: Sota.

While the focus last year was on depression, "Helping is easy" goes one step further and also covers the topic of suicide, Publicis said in a press release. Online adverts, applications for smartphones and Facebook as well as posters in public transport vehicles are intended to destigmatize the topic and encourage people in Switzerland to be there for those affected. Because the following applies to both depression and suicidal thoughts: looking away is easy. But so is helping.

The campaign is supported by the European Depression Association (EDA), an independent organization with the aim of raising awareness of depression in every country. In Switzerland, the following associations/societies are partners of the campaign: Equilibrium (Association for Coping with Depression), the Swiss Society for Psychiatry and Psychotherapy (SGPP), Ipsilon, an initiative for the prevention of suicide in Switzerland, the Swiss Society of General Medicine (SGAM), the Association of Relatives of Schizophrenia/Psychiatric Patients (VASK) and the Werner Alfred Selo Foundation (WASS).

> Android app
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What started small and fine more than ten years ago has meanwhile grown into a communications agency with four consultants, according to a press release. They conceptualize, write copy, network and support clients from the architecture/construction, healthcare, trade, food, social, fiduciary, business and science sectors, as well as non-profit organizations and public authorities with advertising, public relations, event organization, fundraising and social media campaigns.

Vanessa Kuhn, Beatrice Suter, Annalies Ohnsorg and Ruth Koch
Niederberger (from left).
 

Andrea Jordi has worked in various areas of the Goldbach Group since 2005, including as Product Manager for Adlink Media, now Goldbach Audience, and as Key Account Manager of Goldbach Media. Before that, the trained communications planner worked as a product and event manager in various companies.

 

They take a liberty that hasn't been seen before: they play Frisbee, not simply on a green field, but in shots from one skyscraper to another. The key visual runs through the entire campaign.

It consists of a 30-second and a 22-second TV spot, posters, advertisements, online measures, and POS presence. In addition to the benefits of Orange Me, the freely selectable top-up bonuses of the attractive PrePay offer are also communicated. The new campaign for Orange Me was launched on May 21 and is expected to run until the beginning of August.

Responsible at Orange: Alessandra Nicoletti (Director Communications), Martin Zehnder (Advertising Manager), Sabine Kuszli (Online & Customer Communication Manager), Sven Jasper (POS & Trade Manager). Responsible at Publicis: Peter Rettinghausen (Creative Director), Tom Kees, Nicolo Giunta (Art Direction), Marianne Zweifel (Text), Derya Derdiyok (Head of TV), Vera Schmid (Art Buying), Gabriel Bodmer, Monika Leu, Michael Ottinger, Alexandra Stojanovic (Consulting), Tuna production (Film Production), Spacetrain (Music), Holger Pooten (Photographer). Responsible at Blue Spirit: Susanne Kick (Consulting), Enrico Bachmann (Creative Director). Responsible at Webguerillas: Jessica Kayser (Consulting), Christian Caroli (Creative Director). Responsible at Media Com: Katharina Momani (Group Head Media Planning), Lennart Hintz (COO).
 

Although there are numerous studies on the financial sector, career prospects in Switzerland have never been analyzed before. The online survey is intended to provide well-founded information on how those directly affected assess the future prospects in their professional sector, the agency said in a statement. Due to the far-reaching changes in the current environment, the assessments of those in employment are becoming even more important.

The online survey was launched on Monday, May 21, 2012 and can be accessed at Finews.ch. The most important findings and results will be published at the beginning of July.