It should be the most beautiful day of your life: your wedding. As it is well known that sharing makes you happy, more and more couples are showing their wedding in real time on the Internet. The civil registry office of the city of Zurich has reacted and has recently made an iPad with Skype available. At the beginning of May, the Zurich registry office broadcast a wedding ceremony live abroad for the first time. This will not remain an isolated case. In future, the iPad with Skype will be a permanent fixture in the registry office. The "eZürich" project group wants to provide more services via the Internet and mobile devices. A successful idea!

It is actually surprising that wedding couples did not express their desire for a Skype transmission earlier. Of the 2382 marriages that took place in the city of Zurich in 2011, at least one of the two partners had a foreign passport in 75 percent of the weddings. It remains to be seen how often the service will actually be used in the future.

The fact that weddings can be watched online is nothing new. In the USA, there have long been providers that specialize in this. Companies such as "Marry Me Live", "I Do Stream" or "Live Vows" broadcast the wedding ceremony professionally on the internet. Access is password-protected so that only relatives and friends can watch.

If you want to take the broadcast into your own hands, Skype or Ustream are a good choice. According to Ustream, the channel was used by over 10,000 weddings last year. So there really does seem to be a great need to share the special moment with others in real time. Eye-Fi, a Wi-Fi memory card for the camera, is now available for uploading photos in real time. Thanks to integrated Wi-Fi, the images are made available directly on the desired page. You can easily present the pictures on Facebook, Flickr or other platforms immediately after taking them.

In principle, there is nothing wrong with social media at a wedding. Apps and online tools can be very useful for organizing and planning, especially in the run-up to the event. Live broadcasting of the ceremony also seems to be gaining in importance. But can it go too far?

There are videos on YouTube showing couples at the altar adjusting their "relationship status" live on Facebook. Some wedding parties appoint a "Chief Tweeter" so that the couple can enjoy the wedding and not be constantly glued to their smartphones. This person is officially tasked with documenting the day and maintaining the social media channels.

The US series "Happy Endings" even went so far as to have a "Skype table" at the wedding. There were eight laptops on it and the guests who had stayed at home were connected via Skype. So is this the best day of your life?
 

In the same category as Printzessin - B2C online stores X-Small up to 1 million turnover - 29 stores were in the running. Printzessin.ch impressed the jury thanks to its clear user guidance, visual effort, special language, transparency, what is delivered when and at what price, as well as consistent concept and implementation, as media company Jordi writes in a press release. The award was presented on May 9 at the ONE trade fair in Zurich.
 

Christ Watches & Jewelry is the largest chain of jewelry stores in Switzerland. The 82 stores are wholly owned by Coop. The strategic orientation of all Coop companies is evaluated every five years and the companies' marketing communication is aligned accordingly. Christ's strategy was also analyzed by Professor Joachim Zentes at the Saarbrücken University Institute of Economics. The findings of the study "Sales Market Strategy Christ Watches & Jewelry 2015+" formed the basis for a new communication concept in October 2011. The Bern-based agency Komet then designed a new image for the jewelry specialist. Komet has been in charge of Christ's overall communications since 2010. Christ Watches & Jewelry is advertised with four catalogs each year. These are each printed in a print run of up to 2.8 million. In addition, there are promotions, regular advertisements, especially in the Coop press, various measures at the POS and in shop windows as well as flyers for mailings. Komet has now drawn up a new concept and corresponding guidelines for the creation of all these measures.

For the new communicative appearance, the existing logo was turned into a positive and placed on a white background. The central placement in the middle of the top edge of the image ensures maximum attention in the various advertising materials. "The brand is given more priority and stands out more directly," explains Managing Director Marcel Durst at Komet. "This type of logo positioning in the style of magazine covers is rarely seen in a competitive environment and therefore stands out visually," CD Thom Pfister is convinced.

The new central theme color is Warm Grey. The nuance is intended to be "emotionally inviting" and - unlike most shades of gray - conveys positive warmth instead of sophisticated, cool restraint. The color surface forms the framework for the image and product world and merges the two image areas. The special color tone is not yet familiar in the industry and offers an opportunity for unmistakable positioning.

As part of the visual appearance, an independent image world was also defined and prepared for the photographer. This enables "maximum differentiation from competitor presentations and stock material from image databases. " The shoots take place in the studio. Likeable and approachable models stand in close-up, are neither overstyled nor overly retouched, but always elegant, chic and aesthetic. They are easy-going, relaxed and show an attitude to life, emotions and spontaneity instead of remaining static in contrived poses.

The focus of the product integration is primarily on the presentation of jewelry. Watches take second place in the new appearance. Within the image world, the products worn by the models have a positive supporting effect on the atmosphere. However, they achieve their real impact through their separate depiction. As a separate element within the design, a lettering in the headline style "Let's talk about ..." takes up the various topics textually. Andreas Panzeri

 

Koch Kommunikation was responsible for the conception, the complete design of the platform, all (online) marketing measures and for the technical implementation of the website based on the content management system "TYPO3". The ERP supplier dynasoft was responsible for the technical implementation of the online store.

The site has a well thought-out web story and a modern design. This puts an end to the tedious search for the right product, the agency said in a statement. With now up to 500 orders daily, Büro Schoch direct takes more than 80 percent of its orders electronically and since the relaunch has advanced to become one of the leading Internet platforms in the Swiss market.

Responsible at Koch Communication: Michael Koch (Managing Director Digital), Jean-Marc Demeulemeester (Creative Director), Claudio Sprenger (Technical Director). Responsible at Dynasoft: Pascal Glauser (Project Manager). Responsible at Büro Schoch direct: Thomas Schoch (Managing Director), Erich Hutter (IT).
 

I remembered the Blablameter on the Internet, which I had tried a long time ago. The Blablameter says about itself: "(...) checks the texts for different linguistic features. Among other things, it checks whether there is excessive nominal style, furthermore, the text is checked in different weighting for certain phrases" and further "If the BlaBla Meter sounds the alarm, one can usually assume that an inner warning signal also sounds in a human reader. People today are trained every day to distinguish authentic messages from artificial advertising messages - it would be naive to think they can't!"

An amusing site that can be recommended to anyone who writes texts. Certainly not to be taken completely seriously, but funny and informative. So now to the field test. I took ten randomly selected media releases I received in the last few days and ran them through the Blablameter. The result didn't really surprise me. The mean value was 0.52, which means: "Your text clearly signals: You want to sell something or deeply impress someone. It seems unlikely that there is also a clear message associated with it - and if so, who is supposed to understand it?" The best value was 0.3, which means: "Your text already shows the first signs of hot air. For advertising or PR language, this is still a good value; for higher demands, you should perhaps polish it a bit more." The worst one had a value of 0.81, which means in clear words: "It stinks of hot air! Even if you are a PR professional, a politician, a management consultant or a university professor - when it comes to making an impression, you should not forget your statement. "

For the sake of fairness, I also analyzed ten randomly selected texts from Werbewoche. The mean value was 0.21 ("Your text shows first hints of 'bullshit' German, but is still at an acceptable level"). The best value was 0.11 ("Your text shows only slight hints of 'bullshit' German"). The worst was 0.28, which means the same as 0.21 points, So why are PR texts worse than editorial ones? Actually, they want the same thing: to arouse the reader's interest and captivate him. Wrong.

Pierre C. Meier, Editor-in-Chief
[email protected]
 

Branded entertainment is no longer a buzz word but an important aspect in the mix of successful marketing communication. Combining the "power of brand" with drama and storytelling. This was also the topic at a forum held as part of the "Rose d'Or" in Lucerne at the beginning of May. More than 350 specialists from all over the world took part and exchanged ideas. Werbewoche was there and was able to learn some interesting facts and projects. An estimated 3.6 billion $ flowed into branded entertainment budgets in the USA alone in 2010. For feature films produced in Hollywood, an average of 10 to 15 percent of production costs are financed with product placement. The approaches in Switzerland are still quite modest.

On air are a wide variety of formats, because brands can be incorporated into almost any drama content. Nike regularly advertises in form-product placement. In 2011, for example, in the basketball movie "Black Mamba" with Kobe Bryan, Bruce Willis and Kanye West. The film is about Kobe's alter ego Black Mamba, embodying his daily determination and unconditional will to win as one of basketball's best players and protectors.

In Germany, Brainpool is at the forefront with Stefan Raab. The company employs 17 writers specializing in branded entertainment. A Brainpool project won the award for "Best Targeted Campain" at the Festival of Media Global 2012 in Montreux. As a product, a toy from Haspro was placed in an episode of the series "Stromberg." The funny plastic gun was featured for a whole 350 seconds in the TV series, where everyone wanted to shoot around with the product called "Nerf". The playful integration of Nerf products into the TV format was accompanied by various cross-media measures during the TV broadcast, such as a Facebook competition in which the original Nerf blasters used in the series could be won. In addition, fans were also able to purchase selected Nerf blasters via the "Stromberg" store on Myspass.de. Overall, the campaign generated an enormous social buzz and led to noticeable additional sales.

First award shows for product placement

The first Product Placement Award in Germany shows how such advertising measures are becoming increasingly established. This was presented in October 2011 at the "Branded Entertainment - 9th Product Placement Congress" in Stuttgart. It is awarded for outstanding placements that, in addition to their professional quality, are characterized by special creativity and originality as well as a target-group-oriented approach. The following criteria were evaluated: integration of the PP into the storyline, convincing cross-marketing, sales effect, achievement of the communication goal, wit, originality, creativity, creative implementation.

In the area of casting shows, product placements are conspicuously found in model competitions. In "perfektes Model" with Eva Padberg and Karolina Kurkovà on VOX, the contestants receive Pandora jewelry instead of points. In the rival show "Germanys Next Topmodel " Caffé Latte from Emmi are not to be overlooked. Here, the prominent placement of this drink is said to have led to a 26 percent increase in sales. Sales of the light version of the drink even increased by 395 percent thanks to the target audience of young women. "Your Shape: Fitness Evolved" is the most popular fitness game that women can download for free for the Xbox. Here, Nivea has chosen Sarah Maxwell as its fitness expert. A pioneering example of branded entertainment is a project by Sting. For his 60th birthday, an app was produced for the rock singer, through which his fans can download all important concerts as well as videos and other documentary material from the singer's life. The app is free and was financed entirely through sponsorship, for example by American Express.

Grey Goose, as a vodka brand, has found an elegant way to get around alcohol advertising bans. In 2005, Robert Redford's Sundance Channel launched the TV series "Iconoplasts. In this series, two rather contrasting personalities are brought together in an artistically sophisticated way in a joint film portrait. The stars, such as Meryl Streep, Bono and Isabella Rosselini, donate their fees to a good cause. Grey Goose vodka is intended to be associated with such stars with the attribute "quality". In the meantime, the series has been so successfully sold to other TV stations worldwide that Grey Goose, as a sponsor, has already recouped the production costs.

If you want to search for the most successful ideas in the field of branded entertainment yourself, you can click on the "most wanted" section on YouTube. There you will automatically find the films most in demand by the public. Further information is also available on the website Brandedentertainmentonline.com. Andreas Panzeri

The activities of Ringier Entertainment

WW: You moderated the "Branded Entertainment" forum in Lucerne. How far advanced do you consider the development of branded entertainment in Switzerland?
Stefan Kastenmüller: In Switzerland, too, branded entertainment is becoming increasingly important. Here, too, brand communication is increasingly being supplemented with entertainment and sports activities, complementing traditional communication. More emphasis is being placed on brand activation, so that the linking of brand values and entertainment content efficiently contributes to the brand image.

What do you consider to be successful examples in Switzerland?
Of course, I have to praise the Mercedes-Benz case, the introduction of the A-Class at the Energy Fashion Night. Here, the product was perfectly staged and even became an active part of the catwalk. Of course, the complementary media measures were important. This thematic link also seems to have been planned sustainably. The case of the AVO session is also remarkable, where the brand became part of the entertainment platform in an almost perfect way. Whether this has significantly increased sales of AVO cigars, I cannot say at this point.

What opportunities do you see for Ringier Entertainment in this area?
Our different areas offer advertising companies numerous opportunities to link brands with content. In the sports sector, through Infront Ringier, the topics such as Tour de Suisse, the Swiss Super League, or the 2022 Olympic bid. In the portfolio, we have opportunities for 360-degree brand activation. Of course, our Energy brand, with events and multi-platform themes such as Energy Stars for Free, is now one of the highlights of Swiss entertainment brands. But other components of the portfolio, TV formats such as Swiss Talents, Good News concerts or the Classical Company also offer brands exciting platforms.

How important is this new business area for Ringier?
Well, first and foremost, the entertainment portfolio is self-sustaining through the business of the respective areas. At the same time, however, they also offer brands content that they can activate in their brand communication. Classic branded entertainment, whereby the brand values must always match the entertainment content.

Can you reveal anything about specific projects?
Unfortunately, I can't at this point. Just this much about one segment: The Swiss Super League will present itself with a new lineup of partners and sponsors in the new season. These brands have a very clear idea of how you will use the asset for your marketing goals. Therefore, some exciting cases can be expected in this area.

Where do you see problems or at least "construction sites" for branded entertainment in Switzerland?
I can't address any specific areas here. In general, it can be said that the full potential of branded entertainment activation is not yet being exploited in many brand engagements. In addition, the TV platforms in Switzerland unfortunately do not offer a forum for exciting cross-media cases. But that, too, will become a matter of course over time, if only because of the advertising pressure of the Internet. pan

 

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Branded entertainment is no longer a buzz word but an important aspect in the mix of successful marketing communication. Combining the "power of brand" with drama and storytelling. This was also the topic at a forum held as part of the "Rose d'Or" in Lucerne at the beginning of May. More than 350 specialists from all over the world took part and exchanged ideas. Werbewoche was there and was able to learn some interesting facts and projects. An estimated 3.6 billion $ flowed into branded entertainment budgets in the USA alone in 2010. For feature films produced in Hollywood, an average of 10 to 15 percent of production costs are financed with product placement. The approaches in Switzerland are still quite modest.

On air are a wide variety of formats, because brands can be incorporated into almost any drama content. Nike regularly advertises in form-product placement. In 2011, for example, in the basketball movie "Black Mamba" with Kobe Bryan, Bruce Willis and Kanye West. The film is about Kobe's alter ego Black Mamba, embodying his daily determination and unconditional will to win as one of basketball's best players and protectors.

In Germany, Brainpool is at the forefront with Stefan Raab. The company employs 17 writers specializing in branded entertainment. A Brainpool project won the award for "Best Targeted Campain" at the Festival of Media Global 2012 in Montreux. As a product, a toy from Haspro was placed in an episode of the series "Stromberg." The funny plastic gun was featured for a whole 350 seconds in the TV series, where everyone wanted to shoot around with the product called "Nerf". The playful integration of Nerf products into the TV format was accompanied by various cross-media measures during the TV broadcast, such as a Facebook competition in which the original Nerf blasters used in the series could be won. In addition, fans were also able to purchase selected Nerf blasters via the "Stromberg" store on Myspass.de. Overall, the campaign generated an enormous social buzz and led to noticeable additional sales.

First award shows for product placement

The first Product Placement Award in Germany shows how such advertising measures are becoming increasingly established. This was presented in October 2011 at the "Branded Entertainment - 9th Product Placement Congress" in Stuttgart. It is awarded for outstanding placements that, in addition to their professional quality, are characterized by special creativity and originality as well as a target-group-oriented approach. The following criteria were evaluated: integration of the PP into the storyline, convincing cross-marketing, sales effect, achievement of the communication goal, wit, originality, creativity, creative implementation.

In the area of casting shows, product placements are conspicuously found in model competitions. In "perfektes Model" with Eva Padberg and Karolina Kurkovà on VOX, the contestants receive Pandora jewelry instead of points. In the rival show "Germanys Next Topmodel " Caffé Latte from Emmi are not to be overlooked. Here, the prominent placement of this drink is said to have led to a 26 percent increase in sales. Sales of the light version of the drink even increased by 395 percent thanks to the target audience of young women. "Your Shape: Fitness Evolved" is the most popular fitness game that women can download for free for the Xbox. Here, Nivea has chosen Sarah Maxwell as its fitness expert. A pioneering example of branded entertainment is a project by Sting. For his 60th birthday, an app was produced for the rock singer, through which his fans can download all important concerts as well as videos and other documentary material from the singer's life. The app is free and was financed entirely through sponsorship, for example by American Express.

Grey Goose, as a vodka brand, has found an elegant way to get around alcohol advertising bans. In 2005, Robert Redford's Sundance Channel launched the TV series "Iconoplasts. In this series, two rather contrasting personalities are brought together in an artistically sophisticated way in a joint film portrait. The stars, such as Meryl Streep, Bono and Isabella Rosselini, donate their fees to a good cause. Grey Goose vodka is intended to be associated with such stars with the attribute "quality". In the meantime, the series has been so successfully sold to other TV stations worldwide that Grey Goose, as a sponsor, has already recouped the production costs.
If you want to search for the most successful ideas in the field of branded entertainment yourself, you can click on the "most wanted" section on YouTube. The films most in demand by the public are automatically listed there. Further information is also available on the website http://brandedentertainmentonline.de. Andreas Panzeri

The activities of Ringier Entertainment

WW: You moderated the "Branded Entertainment" forum in Lucerne. How far advanced do you consider the development of branded entertainment in Switzerland?
Stefan Kastenmüller: In Switzerland, too, branded entertainment is becoming increasingly important. Here, too, brand communication is increasingly being supplemented with entertainment and sports activities, complementing traditional communication. More emphasis is being placed on brand activation, so that the linking of brand values and entertainment content efficiently contributes to the brand image.

What do you consider to be successful examples in Switzerland?
Of course, I have to praise the Mercedes-Benz case, the introduction of the A-Class at the Energy Fashion Night. Here, the product was perfectly staged and even became an active part of the catwalk. Of course, the complementary media measures were important. This thematic link also seems to have been planned sustainably. The case of the AVO session is also remarkable, where the brand became part of the entertainment platform in an almost perfect way. Whether this has significantly increased sales of AVO cigars, I cannot say at this point.

What opportunities do you see for Ringier Entertainment in this area?
Our different areas offer advertising companies numerous opportunities to link brands with content. In the sports sector, through Infront Ringier, the topics such as Tour de Suisse, the Swiss Super League, or the 2022 Olympic bid. In the portfolio, we have opportunities for 360-degree brand activation. Of course, our Energy brand, with events and multi-platform themes such as Energy Stars for Free, is now one of the highlights of Swiss entertainment brands. But other components of the portfolio, TV formats such as Swiss Talents, Good News concerts or the Classical Company also offer brands exciting platforms.

How important is this new business area for Ringier?
Well, first and foremost, the entertainment portfolio is self-sustaining through the business of the respective areas. At the same time, however, they also offer brands content that they can activate in their brand communication. Classic branded entertainment, whereby the brand values must always match the entertainment content.

Can you reveal anything about specific projects?
Unfortunately, I can't at this point. Just this much about one segment: The Swiss Super League will present itself with a new lineup of partners and sponsors in the new season. These brands have a very clear idea of how you will use the asset for your marketing goals. Therefore, some exciting cases can be expected in this area.

Where do you see problems or at least "construction sites" for branded entertainment in Switzerland?
I can't address any specific areas here. In general, it can be said that the full potential of branded entertainment activation is not yet being exploited in many brand engagements. In addition, the TV platforms in Switzerland unfortunately do not offer a forum for exciting cross-media cases. But that, too, will become a matter of course over time, if only because of the advertising pressure of the Internet. pan

 

The demand cannot be overlooked: More and more moving images are in demand. Today, you can find a movie on every attractive website. Technical developments are making it possible: more and more bandwidth, better end devices and increasingly smarter ways of receiving moving images, even on mobile devices. However, these must also be produced. "Just because there are more ways to distribute these films every day doesn't mean that there are suddenly more people who understand the craft of film," says Stefan Tüscher. Together with marketing consultant Manfred Hager, the cameraman and trainer at Swiss television therefore sees "great potential" for a new type of film school.

The duo was pregnant with their idea for a year. Studio 1 in Schlieren has now opened for business. Workshops, courses and seminars are offered in the former Sony building. Schweizer, one of the best-known, brand-independent system and accessory suppliers, now offers its equipment for professional video in the building. Studio 1 and Schweizer are independent. However, a synergy cannot be overlooked. Studio 1 will always have the latest equipment from Schweizer available in the classroom. Conversely, the dealer can recommend Studio 1 to its customers for training. "Modern video technology is available at a price like never before. Semi-professionals or ambitious amateurs are increasingly working with the same equipment as real professionals. This makes it tempting to quickly stock up on sophisticated technology. But you don't know how to use it," Tüscher has observed in practice. "When I look at web videos, I find interesting things among them, but often the technical know-how and even more so the design skills are missing," says Hager, a communications specialist. In addition: "If someone knows where to switch on the camera, they are far from being a videographer."

Special attention is therefore also paid to design in the Studio 1 courses. The cameraman Stefan Tüscher, who trained in London, has been involved in training for over ten years. He works as a trainer at SRF and continues to oversee the entire specialist training program at the TPC. His idea for his own school matured when he received more and more inquiries from local broadcasters and, in some cases, from dealers. "It slowly came to the point where I had the feeling that there was a lack of training opportunities in Switzerland." Studio 1's target audience is not only the next generation of local broadcasters, but also print journalists who need to understand moving images in order to work for the online editions of their media. The same goes for advertisers who want to create their own films for their viral campaigns on social media channels, or communication professionals at companies who want to enrich their websites with video messages.

The training level of Studio 1 is somewhere between the Migros Club School and the elite schools of film artists. There are classes for beginners, advanced students and masters. A number of proven specialists have been engaged as lecturers, such as cameraman Peter Indergand, who has already won an Emmy for his camera work in "War Photographer". Andrea Rüd is a lecturer at the Cologne Filmhaus and the ARD. ZDF Media Academy in Germany. The courses at Studio 1 are said to be "very practice-oriented". Teaching takes place in small groups. In video editing, for example, there is a maximum of ten people, each of whom has their own practice editing suite. The aim of the comprehensive VJ workshops for beginners is for participants to be able to present a completely independently filmed, edited and dubbed VJ contribution after one week. Andreas Panzeri

The initiator of Studio 1 is Stefan Tüscher (left), a graduate of the London Film School with a degree in directing and cinematography. Until 2008, he was chief cameraman at Swiss Television and deputy head of the ENG department. In addition to managing Studio 1, he continues to work as a course instructor for the internal training departments of SRF and TPC. Manfred Hager worked for many years in management positions for leading advertising and communications agencies such as AY&R, Wirz and Optimedia and publishes regularly on communications and marketing topics.

 

Football and beer go together, the former Swiss national team coach agrees. "Of course it's nice to have a beer when you're watching a football match in the evening." Until recently, Kronenbourg beer was his favorite, as the Alsace native admits to Werbewoche. A few months ago, however, he tried Carlsberg and was won over by the product. So much so that he is now on the road as an ambassador for Carlsberg during the Euros and wants to use this role to bring the beer brand and football fans even closer together. As the new face of the Danish brewery group, Gress will be running various competitions on the website and Facebook page. In "La-Ola Unlimited", for example, the football fans have to help him to make sure he doesn't miss his turn in the Laola wave (see picture on the left). A small difficulty: the laola wave gets faster and faster and even changes direction. In "Ball Hunter", Gress sends the fans on a search for footballs that he has hidden all over Switzerland. The participants also have to prove to the football expert that they are good fans - even if the Swiss national team will not be at Euro 2012. For example, with a fan shout. Those who go the extra mile will win the fan title on Facebook and, as with the other games, will be rewarded with VIP tickets for the European Championship games including flights and hotel.

Gilbert Gress - a cult advertising figure

For the time being, the former professional footballer is firing up the mood on the web for Carlsberg. Further measures are not yet planned. "But I'm happy to be surprised," says Gress, adding that we could also talk about a larger campaign. After all, this is not his first time as an advertising figure. Gress has explained accident prevention in sport for the Swiss accident insurance company Suva and advertised Swisslos sports betting together with singer Baschi. Always with aviator sunglasses and a cult hairstyle. In addition to Carlsberg, Gress is also a brand ambassador for Hyundai. For two years now, he has been driving around in a model from the Korean manufacturer rather than German cars. "Sitting in a Hyundai and drinking a Carlsberg, that's the ideal," enthuses advertising ambassador Gress. After all, ONE beer is allowed. With Carlsberg and Hyundai, Gress has snapped up two UEFA Euro 2012 sponsors. Will more Euro sponsors be joining soon? McDonald's, for example? Gress would certainly not be averse. Isabel Imper

 

Millward Brown's figures show the strength of the two retail giants in the Swiss market. However, if the presence of global brands in Switzerland is taken into account, Migros and Coop are beaten by the US brand Google, which takes first place in Switzerland. Apple's iPhone is another overwhelmingly popular brand in Switzerland, ranking third. In another study, Millward Brown analyzed the brand equity of global brands as perceived by Swiss consumers. Sana Carlton, Managing Director of Millward Brown Switzerland, explains: "Six of the ten brands with the strongest performance in Switzerland are Swiss brands. This result is astonishing given that they compete with international names such as Facebook, IBM or Evian. It shows the importance that Swiss consumers attach to the country's brands and in particular to the domestic retail companies Migros and Coop."

As recently as March, newspapers and magazines in Switzerland generated CHF 150.3 million from advertising. This was reported by Wemf für Werbemedienforschung. Income from job advertisements fell to CHF 9.9 million (-36.2 %) compared to the same month last year. Income from real estate advertisements fell to CHF 3.7 million (-23.2 %). Other advertisements generated a total of CHF 99.5 million (-11.6 %). The only winner in April: leaflet inserts. Revenues here rose to CHF 10.9 million (+9.1 %). Revenues in the financial and business press fell year-on-year to CHF 3.5 million (-23.2 %). The daily press recorded a decline of 17.4 percent. The general press also suffered losses (-14.2 %), as did the regional weekly press (-11.3 %), the trade press (-8.4 %) and the specialty press (-7.6 %). At CHF 14.4 million, the Sunday press recorded 13.1% more sales than in the same month last year.