Marc Fehlmann is handing over the management of Radio Blind Power after two years at his own request so that he can invest more resources in the business he has built up over the past few years. The 37-year-old has worked for the integration radio station for five years, including as Managing Director since May 2010, during which time he was responsible for the realization of the new studio in the city of Bern and its relocation. He played a key role in the further development of Radio Blind Power into a training and integration radio station. He was also responsible for the creation of the first job at Radio Blind Power and the internships that have been created since then.

From June 1, 2012, 23-year-old Dominik Hofstetter (pictured) from Bern will take over the management of the radio station. Hofstetter completed a basic commercial apprenticeship and has since worked for the Federal Administration. As a student of business administration and thanks to his experience as event manager at a clothing label and as founder and managing director of a management company for young artists, he has the ideal qualifications for the new role at Radio Blind Power, according to the press release.

About Radio Blind Power

Radio Blind Power, the integration radio station produced by blind, visually impaired and sighted young people and the young at heart, is committed to the integration and radio training of blind and visually impaired people in addition to radio operations. Founded in 1997 in the school for the blind, Radio Blind Power has now been in existence for 15 years, since 2006 as an independent association. It offers a 24-hour music program and several live broadcasts per week, which are produced by volunteer broadcasters.
 

In Biel and Zurich, they took part in a total of 13 hours and 45 minutes of oral and written tests in the subjects of communication planning/integrated communication, media, production and advertising law/advertising management. Almost 70 percent of the candidates were successful. Compared to previous years, in which the rate was between 70 and 75 percent, this result is slightly below average. The best result with a final grade of 5.2 was achieved by Anja Speer from Zurich, followed by Andrea Schmid from Schüpfheim with a grade of 5.1. Third place with a final grade of 5.0 was shared by five graduates. Among them was Florie Maugeon from Geneva, who achieved the best result in French-speaking Switzerland.

The examination is organized by SW Schweizer Werbung and its sister association Publicité Suisse PS on behalf of the Federal Office for Professional Education and Technology OPET. The graduation ceremonies for the newly crowned communication planners will take place on July 5 in French-speaking Switzerland and on July 6 in Zurich.

> List with the names of all successful candidates (PDF)

And it does so with an app. The application offers assistance in the form of a checklist. According to a Maz release, this is intended to enable immediate and targeted preparation for a media appearance and the right reaction in crisis situations.

To the MAZ app

In the current campaign for corporate customers, ÖKK is giving away individual management consulting from independent experts - any SME can register. Anyone who takes part will be rewarded with an instant prize.

Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Cornelia Enzinger (Project Manager Media). Responsible at Advico Young & Rubicam: Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Annik Weber (graphics), Patrick Bucher (text), Christoph Schwarz, Julia Kull (consulting); Daniel Ganahl (illustration).
 

In the Awareness category, the SBB ad from the Contexta advertising agency came out on top, followed by the Ovomaltine ad from Spillman, Felser, Leo Burnett and the Suvacare ad from the Ruf Lanz advertising agency. Suvacare wins the Uniqueness criterion far ahead of the ad for Ovomaltine and the BSL Schifffahrt Berner Oberland ad from the Formeldrei advertising agency. Suvacare also wins the Brand Fit criterion, ahead of Ovomaltine and the SBB sujet. In terms of likeability, Suvacare is again in the lead, followed by BLS Schifffahrt Berner Oberland and the SBB subject.

> To the results at a glance (PDF)
> To the detailed results (PDF)

Question and methodology

Method: Computer Assisted Web Interviews (CAWI).
Instrument: Online interviews via the Marketagent.com reSEARCH platform.
Target group: Web-active people from German-speaking Switzerland between the ages of 14 and 65.
Sample size: n = 503 net interviews, random selection by odds.
Survey Period: 8. 05. 2012-14. 05. 2012.
Questions:
- We introduced you to some ads at the beginning of today's survey.
Which of these ads do you remember? Please name the
advertising company or the advertised brands. (Awareness)
- To what extent do you think these ads stand out from other advertising in
newspapers, magazines and journals? Please rate each from 1 (= lifts
does not stand out at all) to 6 (= stands out very strongly). (Uniqueness)
- To what extent do these ads fit with the image you have of the respective brands/
company have? Please rate each from 1 (= does not fit at all to my
image of this brand) to 6 (= fits very well with my image of this brand). (Brand Fit)
- To what extent do you like the following ads? Please rate each from
1 (= I do not like at all) to 6 (= I like very much). (Likeability)
The values printed are the top box ratings "lifts" and "lowers".
stands out very strongly", "fits very well with my image of the brand", "I like it very much".

The author of the representative study "Werbelieblinge der Schweiz" is Marketagent.com Switzerland, which specializes in online market research and has a registered panel of 20'000 willing respondents in German- and French-speaking Switzerland. Marketagent.com Switzerland is a subsidiary of the leading Austrian market research company Marketagent.com online reSEARCH GmbH and the Swiss communications agency Contract Media AG.
 

The branding and the modern, purist design are at the heart of the redesign. They are intended to attract the necessary attention and ensure that the brand is highly recognizable, the agency said in a press release on Thursday. With fresh product photos and a typeface specially developed for Nectaflor, the design concept conveys competence, personality and naturalness.

The agency designed and implemented all the packaging for the "Premium Selection" line. The dried fruit and nut range comprises around 30 different products and will be launched in the retail trade from spring 2012.

Responsible at Allink.Creative: Christoph Schlatter (CD), Henry Gillis (graphics), Lorenz Wahl (DTP), Jacqueline Felder (DTP). Photography: Christoph Stöh Grünig. Responsible at Narimpex: Ulrich Grünig (CEO), Franziska Scheidegger (Head of Marketing), Salomé-Nicole Fernandez (Product Manager).
 

The prize is awarded in four categories: Editorial, Commentary, Reportage and Outstanding Innovation. 10,000 euros are available for each category. The Press Prize will be awarded for the first time in 2013, as the seven European foundations announced on Thursday, according to SDA. The initiators are convinced that serious reporting in print products or on newspaper websites strengthens the role of journalism as a defender of democratic freedoms.

The seven foundations are: The Guardian and Thomson Reuters in the UK, Stichting Democratie en Media and Vereniging Veronica in the Netherlands, The Jyllands Posten and The Politiken in Denmark and The Media Development Loan Fund in the Czech Republic.

The submission period for the 2013 call for entries runs from July 1 to October 26, 2012.
 

In an interactive film, a fortune teller and her capricious cat Hazel cast a spell over visitors. In a language specially developed for this event - and with subtitles in 7 real languages - Madame Esmeralda proclaimed her prophecy for an auspicious future. And that she would draw another, all-important tarot card for the hearing care professional on a very specific date. This card would definitively confirm the online prophecy and reveal the whole truth about the future of the industry.

The tarot card "The Hearing Care Professional" was sent out on the launch date of Phonak's new Essential performance level. As promised, Madame Esmeralda revealed her secret and predicted a successful business year for all hearing care professionals with Essential. She also urged the professionals to get in touch with their contacts at Phonak as soon as possible - and thus set the fulfillment of the prophecy in motion.

Responsible at Phonak: Ora Bürkli (Vice President Product Marketing), Bettina Vogel-Moore, Marc Menendez and Reto Sigrist (Marketing Communication Manager). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (creative direction), Patrick Meyer (text/concept), Sandro Nicotera (art direction), Roswitha Brülisauer (graphics), Mark Berger (Metzgerlehner digital), Silvan Metzger and Anna-Lea Michael (consulting), Jonathan Heyer (director). ProductionCheese & Chocolate.
 

The idea comes from the eGovernment steering committee, which includes Federal Councillors Eveline Widmer-Schlumpf and Johann Schneider Ammann. According to this strategy, all Swiss authorities should outsource their data - even sensitive data - to clouds. This was reported by Woz online on Thursday. Even if the digital clouds have economic and technical advantages, such as savings on storage space and software, some concerns about data protection cannot be completely dispelled: as soon as the company operating the cloud is American, it must also give the American authorities access to the data of European customers, regardless of where the cloud computer is located.

Does this take control of users' data away from them? In Germany, they said "yes" at the beginning of the year and presented the cloud with the "Big Brother Award". In their laudation, Woz said: "Sorry, dear investigative journalists, anyone who uses a Gmail account to communicate with whistleblowers is acting negligently." Because Gmail is Google's free email service. And the largest cloud providers are currently Amazon, Microsoft, Apple, IBM and Google.

By pressing the light switch or the power button on an electrical appliance, one finger can make a big difference to power consumption. Because switching off makes him a hero. This message is attracting attention in a cross-media campaign and is intended not only to encourage new heroic deeds, but above all to generate the desired traffic on Energie-experten.ch. The campaign includes an ambient cinema spot, online ads, flyers and mailings.

Responsible at EKZ: Simone Ita (Project Manager Communication Marketing Services), Gian Cavigelli (Product Manager Energy Consulting), Sylvie Hirzel (Head of Marketing Services), Evelin Rubli (Head of Energy Consulting). Responsible at Publicis: Conny Jäger (AD), Christian Schirmer (text/concept), Marvin Hugentobler (graphics), Roger Rüegger (ECD), Anna Diec and Matthias Koller (consulting). Production: Frame Eleven, Carol Luchetta (costumes).
 

The package of tasks includes the development of the media strategy, media planning and media buying tasks. The package with all the special units of the Aegis Media Group Switzerland (Carat, Isobar, iProspect) under the overall responsibility of Carat Switzerland was convincing with its strategic, consistent, partnership-based and transparent work, says Dierk Schehrer, Head of Advertising and Sales Promotion Helsana, explaining his decision. Getting everything from a single source is very important, he says.
 

Even if Ms. Rickli won't like it: Today we are taking a look beyond our own backyard and borders. Let's rummage through the linguistic horror cabinet of one of our northernmost neighboring countries, the North Sea island of Föhr. "Föhrien at last!", proclaim the islanders at the approaching vacation season, and I still think it's clever - the first time I read the island's catalog, slightly sipped on fine wine, in a good mood and in the mood for a vacation. But the second time I leaf through the advertising material, the claim really gets on my nerves. My eye, trimmed for clear words and correct phrasing, twitches as soon as it touches the exclamation, signaling a painful malfunction in my brain.

Wit knows no pardon

Before I can catch my breath, the Föhringers strike the next blow: "Föhr Kids", I read, and I feel as if I have fish poisoning. It's remarkable that you can not only find suggestions for a vacation with a dog, but also for a vacation with a child. But does it really have to be under this word boil? Contrary to all hope, it's still not over. Some of the islanders, who are otherwise rather reserved with words and jokes, have taken their marketing into their own hands. They dutifully continue to penetrate the snappy word juggling of their tourism association in (and for) the private chamber: they offer their "Föhrienwohnung" for sale. Oh dear! That hurts to the bone. On the other hand, this linguistic spasm makes it easier for us to choose our accommodation. Because we are definitely not renting a "Föhrienwohnung". Fortunately, no one has come up with the idea of putting together a "Föhr event calendar", urging us to "cycle" or trying to ferry us to the island on the "Föhre". Otherwise I would think again about whether we really want to spend our vacation in the Frisian Caribbean. After all, our son is currently in the hottest phase of language acquisition. Watt? On the other hand, Hans Christian Andersen's stay with the island monkeys didn't do him any harm either. You'd probably notice if the poet wasn't quite linguistically fluent.

Swimming or bathing

Incidentally, the slogan of the Grandcasino Baden has been getting on my nerves in the same way for some time now (which brings us back to this side of the border, thank goodness, Ms. Rickli): "Baden im Glück." Of course, a copywriter once had a clever idea and turned it into a light-hearted play on words. But is it really so great that you have to advertise with it for six years? Or was the little idea so expensive? Even Anouk Manser can't hide the fact that the happiness claim is long dead. So how about a new slogan so that the Grandcasino doesn't go under soon in terms of advertising? For example, suitable for the bathing season: "Bathing is wonderful." This slogan could also be exploited in a sexist way. Manser in a bikini is certainly not unappetizing either. But then, of course, someone has to pay the price again ...