In Switzerland, the IAA is represented by the IAA Swiss Chapter and the associated IAA Young Professionals. The Swiss Chapter, which was founded in Switzerland in 1962, currently has around 175 members. The Young Professionals, which has existed since 1996, currently has just under 80 members.

These chapters are intended to promote the exchange of ideas and information between members here in the Swiss market. They are dedicated to the promotion of qualified young talent and offer members regular events that address relevant and current topics from business, marketing and communication - especially from an international perspective. The chapters facilitate contacts with IAA members in other countries and provide access to the numerous services of the global organization.
 

One of the agency's main tasks is to publish the newspaper Zukunft Alpenrhein, which regularly reports on water management issues in the Alpine Rhine in the areas of groundwater, energy, ecology and flood protection. One thematic focus is the implementation of the Alpine Rhine development concept. Over the next few years, it envisages measures to improve flood protection in particular.

Under the title "A colorful dream - the longest chain novel of all time", users can try their hand at writing funny texts. The only requirement: true to the novel's title, each sentence must contain a color. The impetus for this social media campaign, which is aimed at young people in particular, came from a new product range: Riposa is launching colored insert frames for the first time in Switzerland.

To ensure that as many amateur authors as possible take part in the social media campaign, there is an additional incentive: in addition to a prize draw, the novel will also be published in print at a later date.

The campaign is currently being advertised on various online banners, in print ads and on Facebook Ads and has been available at Facebook.com/riposa since June 8, 2012.

Responsible at Riposa: Walter Schnellmann (Executive Board), Iva Schnellmann (Marketing Management). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Wolfgang Bark (text/concept), Andrea Huber, Suzanne Friedli (AD), Laurie Morard (graphics) Walter Tagliaferri, Janina Iseli (consulting), Michael Wegmüller (web project manager).
 

This anomaly was caused by an old pigtail of French legislation. The website operators were forewarned: Since French media were not allowed by law to publish election projections until the last polling stations closed at 8:00 p.m. in the most recent presidential election, it was foreseeable that some of the inquisitive people would look for information on francophone news sites in Switzerland or Belgium. Thus, May 6 became one of the busiest days ever registered in Switzerland. This can be seen in the Net-Metrix audit of May.

The phenomenon was already known from the last presidential election in 2007 - but it was unclear to what extent the French media and citizens would adhere to this seemingly antiquated regulation in the age of globalized social media communication. Net-Metrix - in addition to publishing the traffic figures for May - took a closer look at the daily traffic of the six largest French news sites on May 6 and compared it to a normal Sunday:

In total, Le Temps, 24heures.ch, Lematin.ch, Tribune de Genève, Rts.ch and 20min.ch - Romandie show a significantly higher number of visits as early as 10 am. The analysis of the geolocation shows that the vast majority of devices access the site from France. Over the course of the day, the visit volume increases exponentially, finally reaching its absolute peak at 6:00 p.m. with over 1 million visits per hour.

This volume corresponds to more than 17 times the number of visits on a normal Sunday between 6:00 and 7:00 p.m., according to the study. Over the entire day, the six news sites recorded more than 4 million visits, i.e. around 5 times the amount of a quiet Saturday. As early as 19:00, when everyone knew what was officially still secret in France, the onslaught subsided considerably, only to die out completely at 20:00, when the French media were allowed to do their job again. What remained were a few alleged charges from the French side against Swiss and Belgian media houses, as well as hot-running but still functioning measurement boxes at Net-Metrix.

In the monthly figures for the individual sites published on June 8, the peak of May 6, 2012 was much less impressive, but was still clearly recognizable on one or two French news sites: Net-metrix.ch/products/net-metrix-audit/publication
 

Graf joined Ringier on September 1, 2010, from Google, where he was Head of Product Communications Emea and Head of Communications Switzerland. He was responsible for the media company's entire corporate communications. Under his leadership, Ringier positioned itself as an innovative and international media and entertainment company and modernized its corporate image, Ringier said in a statement Tuesday.

Edi Estermann will be Ringier's new Head of Corporate Communications. He has been Head of Communications Switzerland and Germany and Deputy Group Spokesman since July 2010. Estermann was previously responsible for project management for the integrated newsroom of the Blick Group and joined Ringier as a journalist in 1998.

Graf will leave Ringier due to the reorganization at the top of the Group, according to the Ringier release. At the same time, Ringier's communications department will also be downsized.

In this art event, they were to reflect their interpretation of the sustainable mobility of tomorrow - and at the same time provide an exciting insight into the contemporary Chinese art scene. The opening event on Thursday evening, June 7, in the form of a live art performance with dance and Chinese street art marked the official start of the second edition of the "Volvo Art Session". Volvo brand ambassador Melanie Winiger was part of the performance.

The new Volvo V60 Plug-in Hybrid was at the center of the public art campaign and became the three-dimensional canvas for the creative vision of the seven Chinese artists. An additional challenge for the artists was the given time frame for each design: they each had just half a day to realize their concepts.

Every day, photographer Francesco Carrozzini staged the event and the artists. Carrozzini not only documented the individual work steps, but also portrayed the Chinese street artists. Selected works were documented in a photo book and exhibited as part of an art exhibition in the fall of 2012. The artistic transformation of the three-dimensional "V60 Plug-in Hybrid Canvas" was also captured by a high-end photo camera, which took a picture of the vehicle and background every 10 seconds. The Volvo Art Session thus also became a flowing, cinematic document. The entire art event was also broadcast live via webcam on Volvoartsession.com transferred.

The Volvo Art Session is an art project by Volvo Automobile (Switzerland), which was intended to emphasize the company's artistic commitment, design expertise and innovative spirit. The event at Zurich Main Station was realized in collaboration with the production company EQAL Visual Productions from Zurich.
 

Under his leadership, the unbundling of the last mile took place in 2008 following the revision of the Telecommunications Act at that time and the realization of access to the municipal fiber-optic networks. Prior to that, he held various management positions at Swisscom in the area of network and operations.

As project manager of the Top Quality Net network program, Rolf Kühne has been dealing with the future expansion, operation and maintenance of the mobile and fixed network according to the highest quality standards, according to a Sunrise release on Tuesday. As CTO, he will assume responsibility for the already ongoing Switzerland-wide expansion of the mobile network to the UMTS900 standard for split-second data connections at up to 42 Mbps, together with the new technology partner Huawei. The expansion in the fixed network area to the latest fiber optic technology in selected cities is also to be significantly advanced under the new CTO, as Sunrise further writes in the release. With the appointment of Stefan Wegener as CIO and the arrival of Rolf Kühne as CTO, which was announced on May 15, 2012, Sunrise is expanding its management team and placing a stronger focus on the expansion of its fixed and mobile network infrastructure as well as on the entire IT architecture.
 

At the moment, the TV commercials with the well-known comedian are being broadcast again in Germany. Michael Mittermeier therefore decided to drop by Rivella in Rothrist. In the modern production facility, he was able to watch the filling and delivery of the bottles for the German market. "I always thought there were a few hundred cows standing around somewhere with the ready-made Rivella coming out of their udders," the comedian quipped as he stood in front of one of the bottling lines. Let's just hope that the comedian doesn't also become an Emmentaler brand ambassador. Otherwise, he'll be looking for the holes in the cows on his next visit.
 

Urs Ramsauer worked for the NZZ Media Group for a total of nine years, most recently as KAM Financial Market for all print products and previously for NZZ Folio. Other stations in his career in the media industry include the Tagblatt der Stadt Zürich as well as sales management for national advertising sales at Blick and Sonntagsblick. Juan Manuel Fernandez, Head of Key Account Management APG|SGA, says that in him the ideal successor has been found for Thomas Macho, who has been in charge of the newly designed "KAM Business Intelligence" since May.

The 17 members of PR World Alliance on three continents are independent agencies run by their founder or management and are therefore able to offer their clients unique local support. This was announced by the agency Rochat & Partners in a press release on Tuesday. This merger between ECP Global Communications and the International Public Relations Agency Network IPAN was initiated at an initial meeting in Geneva in 2010. It then gradually took shape over the course of seminars in Dubrovnik and Washington last year. Last Sunday, it was officially launched by all members in Stockholm.
 

The content will initially be freely accessible. After an introductory period, a subscription will be required. A small part of the content will remain free of charge. The new website contains up-to-date and well-founded reports, analyses and commentaries on the most important economic events of the day, according to an FUW press release on Tuesday.

The completely revised and content-enhanced web presence of Finanz und Wirtschaft is accompanied by a new strategy of complementing the digital and print editions. This is reflected in the editorial team: the entire editorial team now produces content for the digital and printed newspaper. A core online team of six business editors is responsible for managing the website.
 

The course will conclude in January 2013 with a piece of work on a topic chosen by the school council, made up of members of ADC and BSW. The works are assessed by a jury and awarded gold, silver and bronze. The creative school is aimed at young creatives from the fields of art and text and offers them the opportunity to gain both theoretical and practical experience. Detailed information on the call for entries and the application form can be found at Kreativschule.ch.

The ADC/BSW Creative School is run jointly by ADC and BSW Leading Swiss Agencies. While the ADC is responsible for the technical training and practical support of the students and lecturers, the main tasks of BSW Leading Swiss Agencies are the organization of the school and the administrative support of the students and lecturers.